Trustpilot

Building credibility with consumers just got a lot easier. Our enhanced Shopify app is live, and today we officially became a Shopify Key Product Partner. As Trustpilot is the most-cited review platform across leading AI engines, Shopify merchants can use customer feedback to strengthen the trust signals, credibility, and reputation data that increasingly influence AI-powered discovery and decision-making. What’s new? - Faster, automated review collection - Seamless display of independent trust signals on your storefront - Native Shopify theme editor for easier customization and management Install or upgrade your Trustpilot app in the Shopify App Store today: https://trst.pl/43Zrf4b

As B2B buyers increasingly rely on AI-driven search engines to research suppliers, how a brand appears in AI summaries matters. LED Lighting Supply is staying ahead of this shift. Cory Peterson and his team use their verified Trustpilot profile to ensure that when AI assistants crawl the web for their reputation, they find highly rated, independent proof. Learn more: https://trst.pl/4uQxwKm.

An excellent star rating shows people you're trustworthy – but it doesn't tell an AI engine why you're the right match. AI platforms read the text of your reviews to find answers to specific user questions about service and quality. Review Follow-up Enhancements let you trigger tailored questions that dig deeper into the details of a customer's experience. By prompting for specific feedback on things like service speed, delivery, or support clarity, you capture the rich, contextual text AI needs to match your business to a consumer's exact intent. Find out more about Review Follow-up Enhancements here: https://lnkd.in/gkb3JsGX.

People rarely use AI for simple keyword searches. Instead, they’re looking for evaluations – to know if customer service handles issues quickly, if shipping arrives on time, or if products last. AI models actively seek out review content because it acts as a direct answer to those exact questions. The data is already structured around real human experiences, meaning the AI doesn't have to guess at the context. If your customer feedback is too generic, the AI won't find the specific proof it needs. Find out how to collect more detailed feedback: https://lnkd.in/gkb3JsGX.

There’s just 24 hours left until our exclusive insider session, "How reviews drive AI visibility". In it, Justin Cutroni will share a 3-stage action plan to get your business recommended in AI search, backed up by independent data that shows how AI increasingly uses trust signals to validate brand claims. Secure your spot before we go live at 11am EST/GMT tomorrow: https://trst.pl/49KWYJQ

Even if your company website has great search authority, AI engines still validate brand claims on independent sites to verify your claims before recommending you. A basic profile with few recent reviews isn't enough to secure a top spot. Custom Dashboards give your organization a single command center to monitor your trust data. You can centralize review volume, customer sentiment trends, and AI visibility metrics into one clean, shareable view. Find out more about Custom Dashboards here: https://lnkd.in/gkb3JsGX.

How does your business show up when someone asks ChatGPT or Gemini for a recommendation? Until now, tracking visibility inside generative AI answers was pure guesswork. Our new AI Search Analytics turns that black box into a clear metric. For the first time, you can see exactly how often your Trustpilot profile surfaces in AI-generated recommendations, benchmark your performance, and see your trust signals at work. Find out more about AI Search Analytics here: https://lnkd.in/gkb3JsGX.

How many reviews do you need to show up in AI search? Recent research from Seer Interactive, shows that moving from no profile to a minimal profile (around just 13 reviews) can shift a brand's AI citation rate from 1.0% to 53.5%. In two weeks, join Justin Cutroni, our Director of Product Evangelism and Customer Education, for an insider session to learn about: • The 3 Rs of AI search: How recency, relevance, and ranking affect how you show up in answers • The co-mention effect: Why optimized profiles appear 9.5x more often when consumers ask about your competitors • Setting up for success: Our three-step plan for improving your AI visibility Register to secure your spot: https://trst.pl/4v3lsq0

Our team is on the ground at Shoptalk Europe, meeting with merchants, agencies, technology partners, and ecommerce leaders. One topic is on everyone's agenda: how brands build trust as AI becomes an increasingly important part of the customer journey. From reviews and reputation to customer experience and conversion, brands are looking for ways to stand out in an increasingly AI-driven commerce landscape. For leading merchants, trust is a competitive advantage. We're giving attendees an early look at the new Trustpilot Shopify app and sharing how merchants are using customer feedback to strengthen performance across discovery, conversion, and retention. If you're at the show, come find us at Booth AA40. #ShoptalkEurope #Shopify #Ecommerce #AI

How do LLMs choose which brands to recommend? New research analyzing over 800,000 AI responses shows they look for off-site authority to verify businesses. In fact, review sites are the second most-cited source category in AI answers, accounting for 14% of citations. Join Justin Cutroni, Director of Product Evangelism and Customer Education, for our upcoming insider session: How reviews drive AI visibility. Learn the data behind where AI looks for trust, why review citations climb at high-intent decision stages, and how to set your business up for success. Secure your spot now: https://trst.pl/4x9TLNX