Plausible Analytics

Agencies waste too much time figuring out who actually owns the analytics properties. You set it up for a client. Your team manages it. The client wants access. Months later someone asks: “Wait… whose account is this actually under?” And end up with: • client sites mixed with internal projects • unclear ownership • access requests from clients and freelancers • awkward conversations when a client leaves and wants their data The real issue is structure. Most analytics tools assume one company managing one website. But in Plausible, you can clearly choose any model(s). • One team per client (client-owned analytics) • One agency team with many client sites (agency-owned analytics) • Transfer site ownership to your client (handoff model) Out of the box. Questions? We're all ears.

Biggest trial signups month ever! And, in the shortest month of the year. We registered 2,655 new trial accounts in Feb '26. Still no promos. No hacks. Just word of mouth and trust in the process.

Prescribing GA headache cure since 2019 🩺

“We just want traffic reports in Slack.” With Google Analytics: • Export data to another tool first • Connect via Zapier/scripts/third-party apps • Configure triggers • Maintain the pipeline With Plausible: • Generate channel email • Enable reports ✅ Done Same alerts. Very different effort.

"We almost ran out of money." "We had to pivot." "It nearly failed." The startup world loves dramatic stories. But, we chose the long game. No bets we couldn’t afford to lose. No growth at all costs. No unrealistic targets. Just steady progress and patience with the process. Seven years later, Plausible is still here. Profitable. Independent. Still enjoying the work.

Common Monday analytics ritual: Check stats for the Last 7 days. Tip: Rather Press X to compare week-over-week performance. Green ↑ improvement Red ↓ decline No arrow = unchanged

3 things that the most overlooked report on your dashboard can tell you: The Browsers report can help with the following. 1) How “trackable” your audience is? If a big chunk uses Safari, Firefox, or privacy browsers, your attribution will always look worse than reality. Not because campaigns aren’t working, it's because those browsers limit tracking (not a problem with Plausible btw 😉). 2) Signal for developers when using newer browser APIs If you're considering adding something fancy to your site using newer browser features, browser data shows how many people would actually be able to use it. 3) Complements the geo data Certain browsers are more popular in specific regions - Samsung Internet → strong in parts of Asia - Opera Mini → markets with slower internet Same site. Different browsers. Different insights.

Most traffic ≠ most revenue Some landing pages bring visitors. Others bring buyers. Find the pages that actually make money: 1. Filter by your revenue-goal in Plausible, such as "purchase" 2. Open "Entry Pages" 3. Sort by the "Revenue" column Double down on what already makes money.

📣 Our brand new Google Tag Manager template is up, which makes managing your Plausible installation within GTM even easier. ✅ Just copy-paste your site's script ID to get done, and ✅ Optionally, tick the boxes for any additional tracking wanted: 404 pages, form submissions, outbound links, etc. 😌 Sit back and relax. It’s codeless, easy, and fast.

🆕 Now you can see your website stats for the last 24 hours as well! It's especially useful for tracking campaign/content performance, security monitoring, feature rollouts, bounce rate, etc.