Singular

The 2026 ROI Index is live! Get the full report: https://lnkd.in/eAcnApeP For the first time, we’re ranking top ad partners by ROI using both last-touch and multi-touch attribution. Last-touch shows who closed. MTA shows who actually drove growth. Built on trillions of impressions and billions of installs, this is the benchmark for your media mix against what’s actually working across the industry right now. If you’re only looking at one model, you’re missing the full picture. #MobileMarketing #UserAcquisition #AdTech #PerformanceMarketing #Attribution #AppMarketing #GrowthMarketing

Berlin, that was a great one 🙌 From insightful conversations to meaningful connections, App Growth Leaders Berlin brought together an amazing group of mobile growth leaders last week. Huge thanks to our partners REPLUG - App Marketing Experts and Jampp for co-hosting this with us 💙 On to the next one! #MobileGrowth #AppMarketing #UserAcquisition #GrowthMarketing

User acquisition is getting more complex. More channels. More algorithms. More noise. Today’s growth strategies span multiple platforms, optimization layers, and constant shifts in performance signals. “Capturing all signals is crucial without them, automation optimizes toward noise.” - Niels Beenen, Singular The real edge? Trusted measurement + clear signals to make confident decisions. We’ve partnered with REPLUG - App Marketing Experts to break it all down in the Open Internet Growth Guide 👇 📥 Download now: https://lnkd.in/gUdiwAMx #MobileGrowth #UserAcquisition #AppMarketing #AdTech #DigitalMarketing

UNIFY Ciudad de México está oficialmente sold out 🔥🇲🇽 El próximo miércoles, una sala llena de líderes de mobile growth en LATAM, un venue distinto. Pensamos la agenda enfocada en conversaciones reales, insights accionables y conexiones que importan. Los mejores intercambios ocurren en espacios diseñados para escuchar, compartir y cuestionar. Nos vemos ahi!

Last week at GDC, Singular, Moloco, and AppTweak hosted Elevate: Women in Mobile Brunch in San Francisco, and it was truly special. 🥰 Set against a beautiful skyline and perfect California sunshine, Shelby’s rooftop felt like an oasis away from the conference buzz. 🌴 For a few hours, we traded the noise for real connection, conversation, and community. Thank you to everyone who joined us and made it so meaningful. The energy and openness in the room are exactly what this community is all about. We’re proud to create spaces like this and are just getting started. More to come 💛 #womeninmobile

🚨 Berlin’s top app growth leaders are coming together at Unify 2026 and this is not your typical industry event. 🚨 Register here: https://lnkd.in/gspqQ8WS UNIFY Berlin is bringing together senior leaders across mobile, growth, product, and marketing for one high-impact, closed-room experience. No fluff. No generic panels. Just real conversations that matter. 💡 Real insights 🔥 Proven strategies 🤝 Meaningful connections with people actually building and scaling 📍 Soho House Berlin | 🗓 April 24, 2026 Proud to bring this together with some of the leading players shaping the app ecosystem Bidease, SplitMetrics, Edge226, Affle, and AVOW driving innovation across user acquisition, measurement, and growth. ⏳ Seats are extremely limited, reserve your spot now before it’s too late! #UNIFYBerlin #AppGrowth #MobileMarketing #GrowthLeaders 🚀

We’re excited to partner with tvScientific to help marketers unlock clearer, more connected performance measurement across CTV and mobile. With this integration, brands can measure CTV performance more effectively, connect mobile and CTV attribution for a unified cross-channel view, and analyze cost and ROAS data all in one place to drive smarter decisions. As CTV continues to grow, having a single source of truth across channels is more important than ever. Learn more about how we’re powering smarter Performance TV together 👉 https://hubs.la/Q045fmLF0 #CTV #ConnectedTV #AdTech #AppMeasurement #UserAcquisition #PerformanceMarketing

Excited to be partnering with Sensor Tower for the State of Gaming Summit SF during Game Developers Conference! Save your spot here: https://lnkd.in/gm_sF5ZX Join us in San Francisco for an afternoon and evening dedicated to the trends, data, and strategies shaping the future of gaming. 🗓 March 9 | ⏰ 2:00 PM – 9:00 PM | 📍 San Francisco Discover the trends shaping the year ahead and learn how to turn these insights into action to achieve your business goals. Featured partners include Google, Reddit, Inc., TikTok, Meta, and Snap Inc. with Singular proud to support the Happy Hour alongside Mistplay and Deconstructor of Fun. If you're attending GDC, this is one gaming event you won’t want to miss. Looking forward to seeing the gaming ecosystem come together in SF! #AppGrowth #UserAcquisition #GrowthMarketing #PerformanceMarketing #StateOfGaming #GDC2026

Last week, we were at the State of Mobile Summit in São Paulo, Sensor Tower’s first event in Brazil, and what an event it was! 😎 More than 100 mobile experts gathered to discuss Brazil’s current moment in the app ecosystem. And the numbers speak for themselves: IAP revenue grew 27% YoY, GenAI adoption is accelerating, and the Brazilian market was officially classified as a mature market in 2025. A special thanks to Savio Nguyen, Anthony Bartolacci, Matheus Santos, Matheus Pires, Andrew Hurley, and the entire Sensor Tower team for the flawless organization! Shoutout to our very own Thiely Medeiros, who took the stage for a fireside chat with Lais Aguiar from Familhão. Thank you to everyone who stopped by our space and connected with the team. The Brazilian market is at a special moment, and it is great to be close to those building it. See you at the next one. 🇧🇷 ______ Semana passada estivemos no State of Mobile Summit em São Paulo, o primeiro evento da Sensor Tower no Brasil, e que evento. 😎 Mais de 100 especialistas do mercado mobile reunidos para discutir o momento do Brasil no ecossistema de apps. E os números falam por si: receita de IAP cresceu 27% YoY, adoção de GenAI acelerando, e o mercado brasileiro oficialmente classificado como um mercado maduro em 2025. Um agradecimento especial ao Savio Nguyen, Anthony Bartolacci, Matheus Santos, Matheus Pires, Andrew Hurley e todo o time da Sensor Tower pela organização impecável e pelo convite. Primeiro evento e já nesse nível. Parabéns! Destaque para a nossa Thiely Medeiros, que subiu ao palco para um fireside chat com a Lais Aguiar do Familhão. Obrigado a todos que passaram pelo nosso espaço e trocaram ideia com o time. O mercado brasileiro está em um momento especial, e é bom estar perto de quem está construindo isso. Nos vemos no próximo. 🇧🇷 #StateofMobile2026 #Brazil #MobileApps #SingularMMP

Connected TV is no longer just an upper-funnel branding channel, it’s becoming a measurable performance lever for app growth. Register here 👉 https://lnkd.in/g8GEwhEz With improved attribution, smarter targeting, and tighter integration into mobile measurement stacks, CTV is now driving real impact across installs, ROAS, and LTV. Join us, along with experts from Adikteev and PAPAYA, for a live webinar where we’ll unpack: ✅ How CTV fits into a performance-driven mobile growth strategy ✅ How app teams measure CTV impact across installs, ROAS & LTV ✅ Real-world examples of CTV driving incremental growth ✅ Common pitfalls teams face while testing CTV — and how to avoid them 🎙 Speakers: Margot Miller Head of Content & Partnerships, Adikteev Mike Gadd, Director of Customer Success, Singular Yulia Reznikov, Performance Game Lead, Papaya 📅 Feb 24 | 5:45 PM CET #ConnectedTV #CTVAdvertising #AppGrowth #MobileMarketing #Measurement #PerformanceMarketing #UA #Singular