Branch

When web traffic meets seamless app journeys, growth follows — just ask END. ✨ Read the full story 👉 https://lnkd.in/eHcRmRXb

Sometimes growth takes a change of scenery. 💜 Over the past year, Branch has fundamentally evolved—transforming our platform into a more intelligent, AI-powered solution built for how modern growth actually works. Our refreshed brand and experience reflect that shift, pairing a bold new look with smarter technology. Today, we’re excited to share that experience with you. Let’s celebrate together! Take a moment to sign our guestbook for a chance to win: ✈️ A $1,000 Southwest voucher to get your own change of scenery and spark new ideas 📈 A private strategy session with Branch experts to explore campaign best practices, benchmark your performance against peers, and identify high-impact opportunities 👚 Premium Branch swag boxes for a few lucky visitors Head to the guestbook here: https://lnkd.in/enFJumNN

AI is reshaping marketing faster than most teams can measure it. We’ve been here before. Mobile rewrote the rules of attribution. AI is doing it again. The teams that win will be the ones building the frameworks to measure its real impact. In this Demand Gen Report feature, Adam Landis challenges marketers to rethink how AI performance should be measured now. 👉 https://lnkd.in/gnmCFhXw #AI #MarketingMeasurement #Growth #MarTech

Personalization or privacy? The best teams refuse to treat it as a tradeoff. ⚖️ In this episode of How I Grew This, Saul W. Marquez (founder of Outcomes Rocket), joins us to unpack how modern marketers — especially in regulated industries — can deliver meaningful personalization without compromising trust. You'll also hear: 👉 How to leverage micro-influencers in B2B health care 👉 How to implement a custom GPT as your team's "source of truth" 👉Why "tactics are the noise you hear before the war is lost" Tune in! 🎧 https://lnkd.in/g3-XaSqG Amanda Vandiver Adam Landis

Excited to combine forces with Ours Privacy to power privacy-safe mobile measurement for healthcare! Together we're helping teams understand the full patient journey—without compromising trust. 🤝

We've got the Beats...and the hot insights. 🎧 🔥 For a limited time, sign up for our monthly newsletter and be entered to win one of several pairs of Beats headphones! Subscribe here 👉 https://lnkd.in/gwsP6Rdy We keep our newsletters less about Branch and more about: 💡 Practical growth tips 📖 Stories of brands like yours using using interesting tactics to grow and retain app audiences 🗓️ Opportunities to join webinars, events, and listen to podcasts that help increase your knowledge of the latest digital growth tactics 🐝 Industry buzz and fun giveaways…just like this one Jump on in!

Many mobile strategies still treat web and app like competing channels. But customers don’t experience brands that way. On the latest episode of How I Grew This, 💯Matt Hudson, founder of BILDIT, breaks down why web vs. app is the wrong debate — and how alignment, loyalty, and AI discovery are reshaping growth. Some favorite takeaways: 👉 Organizational alignment across teams matters more than technology 👉 There are ways to immediately implement AI-ready data on your site today 👉 Matt Hudson's hair is awesome If your app feels stuck, this conversation will make the lightbulbs go off! Listen here 🎧 https://lnkd.in/gTmCASu2 Amanda Vandiver Adam Landis

If your budget is locked but you're scrambling to find some digital growth levers to pull, there are still some tricks you can try. 🪄 This video shares 5 low-cost acquisition tactics to give you some quick wins you might be looking for using channels you already have. https://lnkd.in/gc6GQ_9R

2026 is going to reward resilient marketers. 🏆 We worked with MoEngage and Movable Ink to survey 600+ B2C leaders — and the message is clear: 📉 Legacy attribution is cracking 📱 Mobile experimentation is underleveraged ⚡ Cross-channel silos are slowing growth In this scenario, the teams that connect measurement, experimentation, and execution speed are destined to pull ahead. 👉 Read the 3 insights (and get the full Resilient Marketer Report): https://lnkd.in/g67Eur9D

🔍 When ChatGPT or Claude surfaces a link to your domain and a user clicks it, the traffic often appears as: 🛑 Unattributed 🛑 Direct 🛑 Generic organic 🛑 Missing channel context But with Branch AIO App Attribution, you can track installs, events, and conversions coming from AI-driven search, right alongside your traditional channels. Details here 👉 https://lnkd.in/gZhfWPHK