“Shoppers don’t want to be talked at. They want to be understood." In her latest MarTech Edge column, our CMO Keri shares how brands can cut through any BFCM uncertainty this year: by coordinating email and SMS, personalizing with purpose, and knowing when to hold back. This is what smarter marketing looks like: less noise, more signal. Read more below👇
Shoppers are drowning in noise. Brands sent 3.9B emails and SMS messages last BFCM, and this year will be louder. But more messages don’t mean more results. The smartest brands are: -Coordinating email + SMS into one continuous conversation -Using AI to time messages around real behavior -Measuring attention earned, not messages sent Less noise. More signal. Read how to make every message matter this BFCM: https://lnkd.in/gSyv5NBw