Articles

How to Build a CAC Report: Unify Ad Spend and CRM Data

Collect Facebook Ads Data into Snowflake with OWOX Data Marts Step by Step

How to Turn Snowflake into a Self-Service Marketing Analytics Engine

From Analyst Bottleneck to Scalable Reporting: Packaging Data for Non-SQL Users

Understanding the PERCENTRANK Function in Google Sheets: Rank Data by Percentile

OWOX Data Marts in 2025: What We Built and What’s Coming Next

Mastering the RANK Function in Google Sheets: Rank Values Like a Pro

Free Google Ads to BigQuery Connector by OWOX: Take Control of Your Ad Data at Scale

How to Calculate LTV with CRM and ERP

How Does ERP Analytics Transform Business? 5 Key Ways

Top Marketing Attribution Software and Tools: 6 Best Choices in 2025

How to Use the QUARTILE Function in Google Sheets for Data Analysis

Mastering the PERCENTILE Function in Google Sheets: Calculate Percentile Ranks with Ease

Google Sheets to BigQuery: How to Scale Your Analyst Workflow Without Buying New Tools

Business Users Want “Real-Time Data”: Defining Freshness SLAs

How to Sort Data in Google Sheets: A Complete Guide

Free Microsoft Ads to BigQuery Connector by OWOX: Centralize, Scale, and Own Your Search Data

7 Biggest Data Transformation Challenges in 2025

Top 10 Google Analytics Alternatives: Best Tools for Replacing GA4 in 2025

Optimizing Your Data with TRIM, CLEAN, and T Functions in Google Sheets

How to Use the REPT Function in Google Sheets for Data Customization

Navigating Through Weeks With WEEKDAY and WEEKNUM Google Sheets Functions

How to Use Data Validation in Google Sheets for Clean Data

The Critical Role of Data Freshness in Business Decision-Making in 2025

BigQuery String Functions: Syntax and Usage Examples

BigQuery Date Functions Explained

Top Digital Analytics and Marketing Automation Solutions for 2025

Mastering the TEXT Function in Google Sheets: Formatting Made Simple

How to Use SPARKLINE in Google Sheets for Data Visualization

Effortless Text Combination in Google Sheets with & and CONCATENATE Function

Mastering Slicers in Google Sheets: The Ultimate Guide

Step-by-Step Guide to Exploratory Data Analysis in Google Sheets

How to Search in Google Sheets: Tips and Shortcuts

Free Open Exchange Rates to BigQuery Connector by OWOX: Take Full Control of Your Currency Data

Free LinkedIn Pages to BigQuery Connector by OWOX: Own Your Organic Page Insights

Free Reddit Ads to BigQuery Connector by OWOX: Own the Data Behind Your Campaigns

Free Facebook Ads to BigQuery Connector by OWOX: Take Control of Your Ad Data at Scale

Exploring New BigQuery Capabilities: What’s Available and What’s Next

Date Filtering with the QUERY Function in Google Sheets

Calculating Workdays with WORKDAY and NETWORKDAYS Functions in Google Sheets

Automating Your Ads Reporting Stack in Google Sheets: A Marketer’s Guide

How to Build a Free Modern Analytics Stack with JavaScript, SQL, BigQuery & OWOX

AI-Ready Analytics: How to Turn Raw Ad Data Into Trusted Business Reports

Why You Should Store Your BigQuery SQL for Looker Studio in OWOX Data Marts

Mastering the UNIQUE Function in Google Sheets: A Detailed Guide

How to Contribute to OWOX Data Marts (Even If You’ve Never Coded)

5 Best Free Marketing Analytics Tools for Data-Driven Teams in 2025

How to Normalize Ad Spend Across Currencies for Free in Google Sheets

Why Open-Source Analytics Is the Future for Analysts

SaaS vs. Open Source: Which Data Connectivity Solution Is Right for You?

How to Build a Unified Ad Report in Google BigQuery with Free Connectors (Without SaaS)

Building a Unified Ad Report in Google Sheets with Free Connectors (No SaaS Needed)

OWOX Data Marts vs. Supermetrics vs. Airbyte: Which is Right for Analysts?

How to Use Query History Log in BigQuery?

Practical Examples of BigQuery Time Travel in Action

A Practical Guide to JSON Data Manipulation Functions in BigQuery

Creating and Managing JSON Objects and Arrays in BigQuery

Using Wildcard Tables in Google BigQuery

Navigating Conditional Expressions in BigQuery: From Basics to Advanced Techniques

Why We Built a Free Open-Source Connectors Library for Analysts

BigQuery to CSV: Export Query Results and Load CSVs Easily

Bad Data Visualization: Examples to Learn From

How to Align Marketing, Sales, and Analytics Teams Around The Same Metrics

How to Use ImportXML in Google Sheets for Web Data Extraction

Mastering ImportHTML in Google Sheets to Import Web Tables and Lists

Using ImportFEED in Google Sheets to Automate RSS Feed Imports Like a Pro

Data Collection: Stage #2 of the Data Analysis Process

Top 5 Data Challenges Most Businesses Face in Analytics (And How to Overcome Them)

How to Build a Trusted Metrics Layer for Marketing Teams

Why Self-Service Reporting Fails (And How to Fix It)

The 5 Signs Your Marketing Reports Are Lying to You

How Digital Analysts Can Take Back Control over Marketing Reporting

The Anatomy of a Perfect Marketing Analytics Stack (2025 Edition)

Free Open Exchange Rates to Google Sheets Connector by OWOX: Own Your Currency Data, Automate Your Insights

What Is Augmented Analytics? A Complete Guide with Benefits and Best Practices

The Ultimate Guide to Effective Management of Marketing Budget

Understanding Miscommunication Between Analysts and Marketers

Google Analytics GDPR Compliance: How to Ensure It in Europe

Essential Benefits of Google Analytics 4 (GA4) You Need to Know

Google Analytics 4: The future of analytics

Looker and Looker Studio: Actionable Insights with OWOX BI

How to Export Data from TikTok Ads to BigQuery

Free LinkedIn Pages to Google Sheets Connector by OWOX: Track Company Page Data with Zero Hassle

Master Case Conversion in Google Sheets with UPPER, LOWER, and PROPER Functions

How to Effectively Use Find and Replace in Google Sheets

Which Plans Keep Customers Longest? Customer Retention Reporting for SaaS

Mapping the Churn Journey: Warning Signs in Product Data

Free Criteo Ads to BigQuery Connector by OWOX: Automate Your Reporting Pipeline End-to-End

Free Criteo Ads to Google Sheets Connector by OWOX: See the Full Picture of Your Performance Data

How to Use INDEX MATCH in Google Sheets: A Complete Guide

The Easiest Way to Transfer Data from/into Google BigQuery

Free Reddit Ads to Google Sheets Connector by OWOX: Take Control of Your Campaign Data

What’s the Deal with Your Direct Traffic, and How to Fix It

You Don’t Need 17 Analytics Tools – You Need a Reporting Strategy

How to Use Statistical MAX, MIN, and MEDIAN Functions in Google Sheets

How to Master COUNTIF and COUNTIFS in Google Sheets

How to Use the COUNT and COUNTA Functions in Google Sheets: A Complete Guide

A Detailed Guide to SUM, SUMIF, and SUMIFS Functions in Google Sheets

Free LinkedIn Ads to BigQuery Connector by OWOX: Own Your B2B Ad Data with Confidence

Free LinkedIn Ads to Google Sheets Connector by OWOX: Own Your Campaign Data, Your Way