OWOX Blog

How to Build a CAC Report: Unify Ad Spend and CRM Data

Collect Facebook Ads Data into Snowflake with OWOX Data Marts Step by Step

How to Turn Snowflake into a Self-Service Marketing Analytics Engine

From Analyst Bottleneck to Scalable Reporting: Packaging Data for Non-SQL Users

Understanding the PERCENTRANK Function in Google Sheets: Rank Data by Percentile

OWOX Data Marts in 2025: What We Built and What’s Coming Next

Mastering the RANK Function in Google Sheets: Rank Values Like a Pro

Free Google Ads to BigQuery Connector by OWOX: Take Control of Your Ad Data at Scale

How to Calculate LTV with CRM and ERP

How Does ERP Analytics Transform Business? 5 Key Ways

Top Marketing Attribution Software and Tools: 6 Best Choices in 2025

How to Use the QUARTILE Function in Google Sheets for Data Analysis

Mastering the PERCENTILE Function in Google Sheets: Calculate Percentile Ranks with Ease

Google Sheets to BigQuery: How to Scale Your Analyst Workflow Without Buying New Tools

Business Users Want “Real-Time Data”: Defining Freshness SLAs

How to Sort Data in Google Sheets: A Complete Guide

Free Microsoft Ads to BigQuery Connector by OWOX: Centralize, Scale, and Own Your Search Data

7 Biggest Data Transformation Challenges in 2025

Top 10 Google Analytics Alternatives: Best Tools for Replacing GA4 in 2025

Optimizing Your Data with TRIM, CLEAN, and T Functions in Google Sheets

How to Use the REPT Function in Google Sheets for Data Customization

Navigating Through Weeks With WEEKDAY and WEEKNUM Google Sheets Functions

How to Use Data Validation in Google Sheets for Clean Data

The Critical Role of Data Freshness in Business Decision-Making in 2025

BigQuery String Functions: Syntax and Usage Examples

BigQuery Date Functions Explained

Top Digital Analytics and Marketing Automation Solutions for 2025

Mastering the TEXT Function in Google Sheets: Formatting Made Simple

How to Use SPARKLINE in Google Sheets for Data Visualization

Effortless Text Combination in Google Sheets with & and CONCATENATE Function

Mastering Slicers in Google Sheets: The Ultimate Guide

Step-by-Step Guide to Exploratory Data Analysis in Google Sheets

How to Search in Google Sheets: Tips and Shortcuts

Free Open Exchange Rates to BigQuery Connector by OWOX: Take Full Control of Your Currency Data

Free LinkedIn Pages to BigQuery Connector by OWOX: Own Your Organic Page Insights

Free Reddit Ads to BigQuery Connector by OWOX: Own the Data Behind Your Campaigns

Free Facebook Ads to BigQuery Connector by OWOX: Take Control of Your Ad Data at Scale

Exploring New BigQuery Capabilities: What’s Available and What’s Next

Date Filtering with the QUERY Function in Google Sheets

Calculating Workdays with WORKDAY and NETWORKDAYS Functions in Google Sheets

Automating Your Ads Reporting Stack in Google Sheets: A Marketer’s Guide

How to Build a Free Modern Analytics Stack with JavaScript, SQL, BigQuery & OWOX

AI-Ready Analytics: How to Turn Raw Ad Data Into Trusted Business Reports

Why You Should Store Your BigQuery SQL for Looker Studio in OWOX Data Marts

Mastering the UNIQUE Function in Google Sheets: A Detailed Guide

How to Contribute to OWOX Data Marts (Even If You’ve Never Coded)

5 Best Free Marketing Analytics Tools for Data-Driven Teams in 2025

How to Normalize Ad Spend Across Currencies for Free in Google Sheets

Why Open-Source Analytics Is the Future for Analysts

SaaS vs. Open Source: Which Data Connectivity Solution Is Right for You?

Data Masking Use Cases: Real-World Examples Across Industries

Why OWOX BI Is the Best Solution for Importing Cost Data to Google Analytics 4

RFM Analysis: Learn more about your customers and RFM Segmentation

How to Add Google Analytics 4 to a Facebook Page and Get Brilliant Reports

UTM ID — What it is and why you need to add it to your ad tracking now

How to Track Facebook Ads in Google Analytics 4: An Overview

Data Quality Check: Monitoring Accuracy and Reliability

How to Import Non-Google Advertising Costs to GA4 for Better ROAS

How OWOX BI Built & Optimized a Custom Marketing Attribution Model for SaaS Business

Getting Started with Data Transformation: A Clear Guide

Google Ads Enhanced Conversions: What They Are and How to Set Them Up

How to Upgrade Your Reports for Google Analytics 4 without a Headache

How You Can Connect BigQuery to Excel for Seamless Data Management

How OWOX BI Server-Side Tracking Helped Identify True Acquisition Sources Behind 30%+ (Direct) / (none) Conversions

How to Recognize and Fix the (Not Set) Value in Google Analytics Reports

What is Google Client ID in GA4: Detailed Setup Guide for 2025

Solving the GDPR Problem with a GTM Server-side Tagging

How to Restore Data Accidentally Deleted from Google BigQuery

Google BigQuery data structure: How to get started with cloud storage

Unified ROAS Measurement: How to Import Facebook Ads Data into Google Analytics 4

Top 3 Looker Studio Alternatives and Competitors

How to Install Google Tag Manager (GTM) in 2025

Master BigQuery Reporting: Essential SQL Templates for GA4

BigQuery Standard SQL in Marketing: Advantages and Examples of Its Usage

Import Microsoft Ads (Bing Ads) Data into Google Analytics 4

How to Save Historical Universal Analytics Data When Migrating to GA4

How to Maximize Your Customer Lifetime Value (LTV) in 2025

How to Select Funnel Steps Correctly When Setting Up Attribution

A Simple Guide to Website Analytics for Traffic Insights

A Complete Guide on Business Intelligence

What Remarketing Is and How to Set It Up in Google Ads and Google Analytics

A Comprehensive Guide On Measuring Your Online Advertising Effectiveness

Automate Google Analytics 4 Reports Effortlessly in Google Sheets

Your Ultimate Guide to Setting Up Criteo Campaigns Tracking in Google Analytics 4

How to Upload Google Ads BigQuery Raw Data in 2025

How to Upload Data from Instagram to Google BigQuery

Google BigQuery 101: Simple Queries to Practice in SQL

How To Connect Google Sheets to BigQuery: 3 Ways

A Comprehensive Guide on How to Upload Facebook Ads to BigQuery

BigQuery to Looker Studio: A New Approach to Dynamic Visualization and Report Automation

How OWOX Reports Helped Reformation Make Data-Backed Decisions

How ZOOD Went From Manual Weekly Reporting to Next-Level Automated Daily Reports In Just 6 Weeks

How OWOX Reports Streamlined Operations for WorkSimpli, Saving Over 10 Hours Weekly

How OWOX BI Transformed Avrora's Analytics: From Disconnected Data to Cost-efficient Insights

Saving Historical Google Analytics Universal Data for Year-over-Year Reporting

Aligning Marketing and Revenue Goals with Privacy-centric Analytics in PandaDoc

How ArtPix 3D Revolutionized Data Analytics with OWOX BI

Darjeeling’s Success Story: ROPO Analysis Proves That 40% of Customers Visit the Company’s Website before Buying Offline

Setting Up Advanced Analytics for a Mining Company: Hiveon Success Story

How to save 80% on advertising costs — case study of eBike manufacturer Delfast

How to measure the ROPO effect for an omnichannel retailer

How to improve internal analytics using the ML funnel-based attribution model

How to boost sales and customer loyalty by fixing errors on the checkout page

ROPO analysis: How useful is it for omnichannel marketing analytics

How to identify ROPO: online influence on offline purchases

How to optimize advertising campaigns with assisted conversions in Google BigQuery

How to increase ROI 2.5 times while cutting ad costs in half

How to measure ad success and increase ROAS by consolidating data

How to discover 2.4 times more keywords assisting in conversions and increase PPC advertising ROI by 17%

How to improve the advertising-to-sales ratio by 10%

How to increase revenue through optimization of advertising costs for a booking service

How to achieve a 15% email conversion rate for a travel agency

How to use customer cohort analysis to measure ad performance

How to Automate Ad Campaign Reports for a Digital Agency

How to increase email-driven revenue by 237% and optimize ad spend

Rozetka Receives 23% ROI and 18% Increase in Direct Marketing Revenue

Rozetka increases average order value by 9% and direct marketing revenue by 18%

How to Increase PPC Advertising ROI 2.2x for an Enterprise Retailer

LTV: How to Use Available Data to Predict Customer Value

How to use advanced analytics to reduce low-quality applications and increase conversions

How to Build Cross-Platform Analytics and Automated Reporting for a Large Marketplace

How to Calculate the Cost of Delivery and ROMI considering Purchased Orders

How to automate marketing reporting in the restaurant business

How to Get Quick Access to All Product KPIs Important to E-commerce

How to Track Post-view Conversions and Learn the Effectiveness of Video Ads - Case 1+1 Digital

How to Set Up Advanced Analytics for an Online Movie Streaming Service

Citrus Improves Sales by Analyzing the Competition

9 Steps to Know Everything: Building Marketing Analytics for Comfy

SEMrush increases conversion rates by optimizing the sales funnel and reallocating ad budget

EVA.UA Case Study: How to Execute a Promotional Sales Plan with Real-time Data

boodmo and OWOX BI: How to Evaluate Customer Acquisition Channels Using Cohort Analysis

How OWOX BI Pipeline Helps Contentmart's Customer Experience & Engagement

Answear Success Story: How to Evaluate Traffic Channels and Increase SMS Marketing Revenue by 19%

Abandoned Carts: How Orcanta Increased Email Marketing Revenue by 126%

How to Monitor the Quality of Your Data When You Have Dozens of Websites: An FxPro Case Study

Case Study: Tackling Fraud in CPA Networks for a Major European Bank

IQ Option Analyzes Assisted Conversions of AdWords Campaigns

Fabelio Case Study: How to Align Online and Offline Customer Actions

Setting Up Advanced Analytics For A CS:GO Trading Site

How to Monitor Multiple Business KPIs in a Single Dashboard: Success Story of MatahariMall

Season 2: Episode #30 | Top 5 Reasons Data Analysts Hate SaaS Tools (And What They Really Want)

Season 2: Episode #29 | From Firefighting to Strategic Analysis: Elevating the Analyst Role

Season 2: Episode #28 | Training Business Users: Setting Boundaries for Data Exploration

Season 2: Episode #27 | Self-Service Reporting: Empowering Users Without Losing Sleep

Season 2: Episode #26 | The Hidden Costs of Copy-Paste Reporting

Season 2: Episode #25 | Building a Reusable SQL Library: Best Practices & Pitfalls

Season 2: Episode #24 | The Analyst's Dilemma: Balancing Control and Collaboration

Season 2: Episode #23 | Version Control in Analytics and Why It Matters

Season 2: Episode #22 | Smarter Insights with Less Effort Using Augmented Analytics

Season 2: Episode #21 | Facepalm Moments in Analytics and What They Teach Us

Season 2: Episode #20 | Building Trust Through Data Lineage

Season 2: Episode #19 | How to Spot and Fix Hidden Data Issues

Season 2: Episode #18 | Navigating the Self-Service Analytics Paradox

Season 2: Episode #17 | ​Mastering Data Preparation Challenges with OWOX BI​

Season 2: Episode #16 | Building a Product Analytics Culture in Your SaaS Company

Season 2: Episode #15 | Understanding Data Masking and Its Role in Data Privacy

Season 2: Episode #14 | The Future of Data Democratization: From Dashboards to Dialogue

Season 2: Episode #13 | The Role of Data Modeling in Effective Data Management

Season 2: Episode #12 | The Power of Data-Driven Decisions in Today's Business Landscape

Season 2: Episode #11 | The Art of Asking the Right Questions in Data Analytics

Season 2: Episode #10 | Empowering Teams with Data Activation Strategies

Season 2: Episode #9 | A Quick Guide to Data Analytics Implementation

Season 2: Episode #8 | First-party Data, Second-party, Third-party, and Zero-party Data Explained

Season 2: Episode #7 | Top Business KPIs Every Company Should Track for Success

Season 2: Episode #6 | The Four Horsemen of Digital Marketing Analytics

Season 2: Episode #5 | Common Mistakes in Data Analysis and How to Avoid Them

Season 2: Episode #4 | Top Skills for Data Analysts in 2025

Season 2: Episode #3 | The Impact of Data Culture on Business Growth

Season 2: Episode #2 | Top 3 Major Marketing Blind Spots in 2025

Season 2: Episode #1 | Redefine Reporting and Eliminate Routine with Data Marts

Season 1: Episode #7 | The Art of Marketing Analytics: A Deep Dive

Season 1: Episode #9 | How to Use Marketing Mix Modeling to Increase ROI

Season 1: Episode #10 | Christmas Special: 7 Gifts from OWOX in 2024

Season 1: Episode #8 | Ad Hoc Reporting and Why It Matters for Businesses

Season 1: Episode #5 | Top 5 Problems Businesses Face in Data Analytics

Season 1: Episode #1 | Post-Cookie World: Insights for Marketers

Season 1: Episode #6 | Data Democratization: Embracing Trusted Data to Transform Your Business

Season 1: Episode #4 | Top Analytics Tactics to Get More Traffic & Sales Using Google Analytics 4

Season 1: Episode #2 | Crucial "Dos" and "Don'ts" of Marketing Analytics

Season 1: Episode #3 | The Critical Role of Data Freshness in Business Decision-Making

5 Data Mistakes Even Smart Marketers Make All the Time

Exploring QUERY Function in Google Sheets: The Full Guide

Delivering Insights: Stage #4 of the Data Analysis Process

Mastering the UNIQUE Function in Google Sheets

Joining tables in SQL | INNER, LEFT, RIGHT, FULL JOIN, UNION

Data Preparation: Stage #3 of the Data Analysis Process

Data Collection: Stage #2 of the Data Analysis Process

What is Data Analytics?

Top 5 Problems Businesses Face in Data Analytics (And How to Overcome Them)

Mastering ARRAYFORMULA in Google Sheets

Everything About VLOOKUP in Google Sheets

How to Split Cells in Google Sheets

How to Use SUBQUERIES in SQL with Examples

How to Connect BigQuery to Google Sheets

What is a Query?

Learn Basic SQL Queries in 20 minutes (Part 2) | Data Analytics for Beginners

Corporate Reporting in Spreadsheets

Why, When & Which Data Warehouse Is Perfect for Your Business Needs

Linking Database Tables | Primary & Foreign Keys

How to Build a GA4 User Acquisition Standard Report in BigQuery

How to Use ChatGPT To Write SQL Queries For BigQuery From Scratch

How to Query GA4 Event Data in BigQuery

GA4 Events Data Schema in BigQuery

OWOX BigQuery Reports Extension for Google Sheets

The Critical Role of Data Freshness in 2024

What is Customer Lifetime Value?

What is data-driven marketing in 2024?

What Are Metrics & Dimensions?

8 Data Analytics Terms Everyone Should Know

Learn Basic SQL Queries in 20 minutes (Lesson 1) | Data Analytics for Beginners

Top 7 Use Cases of Server-Side Tracking

Marketing Mix Modeling

What Are KPIs? 7 TIPS For Defining YOURS

Beyond Pixels: Server-Side Tracking in 2024

Client-side Tracking vs Server-side Tracking. 8 main differences

What is Business Intelligence in 2024?

8 Reasons to Export GA4 Data to BigQuery

The Plan: Stage #1 of the Data Analysis Process

NORMALIZE Function

REGEXP_EXTRACT_ALL

REGEXP_INSTR Function

INSTR Function

STRPOS Function

CONTAINS_SUBSTR Function

REVERSE Function

INITCAP Function

REPEAT Function

RPAD Function

LPAD Function

RTRIM Function

LTRIM Function

TRIM Function

Scalability in Data Modeling

Data Integrity

Data Redundancy

Query Performance

Query Complexity

Grain (in Fact Table)

Slowly Changing Dimensions

Outrigger Dimension

Step Dimension

Swappable Dimension

Shrunken Dimension

Fact Constellation Schema

Operational Data Store (ODS)

OLAP Cube

Data Mart Architecture

Data Vault Schema

Data Source Schema

Subject-Oriented Design

Hybrid Data Mart

Independent Data Mart

Dependent Data Mart

Invalid Geometry

ML.RECOMMENDATIONS

SRID Mismatch

ST_DISTANCE

ST_UNION

CTE Query Optimization Techniques

Recursive Iteration Limit

Step-by-Step CTE Debugging

CTE vs Temporary Table

Common Table Expression (CTE)

Nested CTE

ACID Compliance

OLAP in Data Modeling

Multi-CTE Query

Recursive CTE

How to get insights from your data: The questions marketers aren’t asking (but should)

Analytics Career Survival Hackathon 2025

Own Your Data - How Data Analysts Can Collect Any Data For Free

Maximizing ROI with Data Quality: A Marketer's Guide

How To Use Analytics To Boost Your Marketing Effectiveness

The Essential Guide to Data Analytics

Customizable Marketing Reports in Minutes & Accurate Acquisition Tracking

Mastering Marketing KPIs: How to Evaluate Your Marketing Performance

Learn Expert Tips on Sessionizing in GA4

Eliminating Blind Spots in Digital Marketing

Cracking the Attribution Code: Use The Power of Data to Supercharge ROI

How to Automatically Import Non-Google Advertising Cost Data to Google Analytics 4 for FREE

Conversion Modeling: The New Era of Marketing Efficiency Measurement in a Cookieless World

Webinar on Advanced Techniques in Data Blending