La cité magique

James Stewart stars as Rip Smith, a leading pioneer in the new sciences of public polling and demography. He discovers a small town that serves as a microcosm of the US, with the same percentages of men to women, farmers to shop-keepers, Democrats to Republicans, etc. Etc. This means that Rip and his two associates Ike (Ned Sparks) and Mr. Twiddle (Donald Meek) can survey this one town and get the same results as if they's polled the whole nation, saving companies vast amounts of time and money. However, to keep the townsfolk's answers honest, the trio of newcomers pose as insurance salesmen. Rip also falls for local gal Mary (Jane Wyman), but how will she and the others react when they learn the truth of why Rip's in town?

This was made during a time when the new advances in sociology, group psychology, and by extension Madison Avenue's advertising firms, were thought be on the pulse of the future of the nation. This kind of thinking could make for a thoughtful movie with the right script, but this isn't it. This is a traditional rom-com mixed with lukewarm social commentary and square citizenship lessons. Stewart and Wyman are both fine, as usual, and I liked seeing Ned Sparks, one of the busier character actors of the 1930's, acting wry and cynical again. This would be Sparks last film, as it would be for Harry Holman and Donald Meek, too. Director William Wellman keeps things moving quickly enough, but no one would consider this one of the better films by anyone involved.

A year before this film came out there were major news stories about a `perfect American city,' but once the story broke… so did the illusion. People had to learn the perfect society has to be practiced individually, intentionally and daily for it to become a reality.

I just re-watched this film again today and was very entertained by James Stewart (winking and charming) and Jane Wyman (smart and sexy). Packed with the Robert Riskin type characters this story lacks the `real' message of his earlier films and there in lies it's only weakness. It's a fun trip but after we've gone in circles for a while we are reminded there is no place like home. Still this film has lots of treasures in the performances, dialogue, physical comedy and rich diversity home spun Americana characters. I recommend this to all fans of the Capra-Riskin genre.

P.S. It's also your last chance to enjoy the work of Ned Sparks & Donald Meek who both died after completing this minor masterpiece of Riskin-corn.

Maybe the silliest story ever to make it onto the silver screen. James Stewart plays a pollster looking for a town of such mathematical perfection that, whatever you polled its people, it would reflect exactly what the entire nation would feel about a give subject. He finds this place in Grandview, and there he takes his team. When Stewart finds local newspaper editor Jane Wyman trying to convince the town council to build a new civic center, he butts in. If the town were to change at all, its magical polling phenomenon could fade. Similar to The Music Man, Stewart develops a relationship with Wyman to keep the town as it is. Fortunately, it's less cynical and fake than the relationship between the two main characters of The Music Man, and, where Robert Preston's love still seems suspicious by the end of that film, Stewart's feels genuine quickly. He doesn't want the miracle to end, but he is utterly seduced not only by Wyman, but also by the small town. When the town discovers their perfect polling ability, they screw it up pretty much instantly (79% of the population say they would vote for a woman president!). The town goes down the toilet, and it's up to some faithful citizens, joined by the reformed Stewart, to save it. As ridiculous as the initial concept for Magic Town is, it gets even worse near the end. Stewart did this film directly after It's a Wonderful Life, and the small town sentiment is nearly identical in both films. While the first touches me, it's simply schmaltzy in Magic Town. The performances by Stewart and Wyman, as well as many decent supporting performances from many ever-reliable character actors, are better than the movie deserves. Stewart, in particular, is great. I've never seen this guy give a bad performance, and he throws himself behind this awful script with his full soul. He almost got me to buy it. Wyman's beautiful eyes enchanted me. But in the end, the story was just too ludicrous. 6/10.

Okay, I'll admit the plot is silly and contrived. Sure, the idea of an actuary determining that there is a "perfect" city that is actually statistically represents America in a microcosm is silly. And, their plan NOT to tell anyone in the town but surreptitiously poll just these townspeople in order to find out what America thinks about a wide variety of issues is far-fetched. BUT, with Jimmy Stewart and Jane Wyman as well as William Wellman's direction, who cares?! This is one of those "just sit back and enjoy" pictures that isn't particularly deep but that is charming and great fun to watch. And I think we need a few films like this now and again.

Written and produced by frequent Frank Capra collaborator Robert Riskin and starring the director's three-time leading man James Stewart, one would be excused for mistaking this for a film by the celebrated purveyor of socially-conscious comedies.

However, while the plot is typically original and engaging, somehow it lacks Capra's unique cinematic expertise in putting over Riskin's ideas: the tone is too often syrupy and sentimental, while the hero isn't made to face formidable villains such as one finds in Capra's work. Even if director Wellman was more at home in outdoor actioners, he often displayed a social side and, for the record, had previously triumphed in two classic films set in contemporary times – namely the original version of A STAR IS BORN and the screwball comedy NOTHING SACRED (1937).

Stewart is a poll expert who believes that one city in the U.S. could be deemed the reference point as to how the whole nation thinks and feels about all aspects of life – its aspirations, trends, political views, etc. His report leads him to settle on the small Midwestern town of Grandview which, however, is on the point of modernizing itself (via a project bequeathed to local reporter Jane Wyman by her father). This would, doubtless, affect the idealized image being promoted by Stewart of Grandview as the prototypical American town with its simple way of life, so he manipulates the populace (without letting them on to his line of work) into opposing Wyman's scheme! This doesn't prevent the two from falling in love – a romance which ends, though, when she overhears him speaking to his superior in New York; distraught, she exposes his racket – but, in so doing, brings a whole circus of 'prospectors' and newshounds upon Grandview…so that the next poll turns out to be a disaster, and the town is disgraced!

Stewart is dismayed by all of this; however, he keeps in touch with the people of Grandview (the kids especially had learned to look up to him in view of his basketball prowess!) and, of course, Wyman. Eventually, he hits upon the idea that a pompous statement made earlier (but which remained unpublished) by the highest authorities in Grandview that, if necessary, they'll erect the proposed civic centre with their own hands could be used now to symbolize the town's determination to re-emerge… An RKO production, the film also features such reliable performers as Ned Sparks and Donald Meek as Stewart's associates, Kent Smith as a Grandview professor and ex-school chum of Stewart's, and Wallace Ford as one of the eminent townspeople.