This is not a serious effort. The data, the science, show that people are MORE independent minded and rationally skeptical than ever as education levels have risen.
Sure there are sophisticated efforts, and use of big data, but the makers of this documentary ought to have spent more time looking at the actual results, when we know for a fact that these even increasingly powerful mechanisms actually work less and less well.
The peer reviewed work shows people are LESS, not more, influenced by social media, than they were by television a couple of generations ago. And despite TV seeming powerful in the 1970's people were less influenced by TV in the 1970's than they were included by radio in the 1940's and the printed word in the 1920's.
What we know for a fact is people don't really buy or change their vote on what they read on facebook, twitter or social media. This documentary ought to have looked at the actual studies on how little these influence efforts work
