Artisti e modelle

During the the 1930s' each of the Studios carved out a niche that they were particularly good at. M.G.M. polished presentations and Musicals, Warner Brothers (WB) Gangsters, Bio-Pics and the Common Man, 20th Century Fox & RKO, Action and/or Sophistication. Even a middle tier studio, like Republic knew what it was best at, Serials & Westerns or Universal, the Monsters.

Paramount during this period seemed to be in a quandary. Only Cecil B. DeMille and Ernst Lubitsch seemed to know what they were doing, because they Produced and Directed their own films. Paramount would skip around, trailing after trends other studios initiated or did better. Even when they did get it right they seldom followed up on it. Their films were a collection of samples, much like the French Navy in the 19th Century.

ARTISTS & MODELS (1937) is a perfect example of this. Is it a comedy, a musical or both? Director Raoul Walsh seemed not to be able to make up his mind or just was not interested. The cast led by Jack Benny, Ida Lupino, Richard Arlen and Gail Patrick just meander around through the thinly contrived plot which is interrupted by some rather pedestrian musical numbers. If you are expecting the quality of 42nd STREET (1933) or ROSE-MARIE (1936) you had better look elsewhere. You know you are in trouble when one (1) of your production numbers is led by Judy Canova. The other, Martha Raye in 'Black-Face'! This trend would continue with it's sequel ARTISTS and MODELS ABROAD (1938) and THE BIG BROADCAST of 1938 (1938). They may have memorable songs and even competent dance numbers, but there is nothing to make them standout as extraordinary examples of their genre.

Jack Benny stars as the owner of a bankrupt as agency. He can save his company by landing the $1 million Townsend Silver account. He convinces the company's owner, playboy Richard Arlen, that the secret to success is finding the Townsend Girl and getting her to be the queen of the annual Artists & Models Ball. Arlen agrees, but the catch is that he does not want the Townsend Girl to be a professional model. He wants a society girl. Young model Ida Lupino overhears and travels to Florida to pose as a society girl and land the Townsend Girl job. This film's split down the middle ... half screwball comedy, half musical. The comedy elements work well, the musical elements are terribly creaky.

ARTISTS AND MODELS (Paramount, 1937), directed by Raoul Walsh, stars the legendary comedian Jack Benny in a lively musical as Mac Brewster, the head of a failing advertising agency who tries to promote a new campaign, the Artists and Models Ball. He uses Paula Sewell (Ida Lupino), his fiancée, to pose as a socialite who later falls in love with Brewster's important client, Alan Townsend (Richard Arlen), in fact, his only client. Brewster is given the task of crowning a queen of the Artists and Models Ball, and Paula goes after the crown to be awarded at the ball by Townsend. Because Paula is snubbed for being a professional model instead of a débutante, she grows more determined, taking the next airplane to Miami to compete against Cynthia Winworth (Gail Patrick), an attractive socialite who catches the eye on Brewster. In between song numbers, situations arise during the Artists and Models Ball when Brewster's engagement is to be publicly announced, first to Cynthia at 11:30, and to Paula at the stroke of midnight.

The supporting cast includes Cecil Cunningham as Stella, Brewster's secretary; Hedda Hopper as Mrs. Townsend, Alan's mother; along with Sandra Storme as herself in a brief model bit; Peter Arno, McClelland Barclay, Arthur William Brown, John Lagatta and Rube Goldberg as the artists; Russell Patterson's Personettos; and Andre Kostelanetz and his Orchestra.

While not "colossal, tremendous, gigantic, stupendous, the super special epic of the year" as addressed during the opening and closing of the story by Brewster's wacky associates (played by the Yacht Club Boys) who not only supply some wild antics, but one comedic musical number that opens up the story which has Brewster politely offering his opinion that "It stinks." Aside from that, ARTISTS AND MODELS succeeds with its amusing screenplay and its share songs and musical numbers in the lineup.

The musical program in order as they appear includes: "Sasha-Pasha" (performed by the Yacht Club Boys); "Pop Goes the Bubble" (written by Ted Koehler and Burton Lane/ sung by Judy Canova); "Whispers in the Dark" (written by Frederick Hollander and Leo Robin/ sung by Connee Boswell); "Stop, You're Breaking My Heart" (by Koehler and Lane/ sung by Judy Canova and Ben Blue); "Mister Esquire" (by Koehler and Victor Young/ instrumental with Ben Blue surrounded by puppet musicians); "The Ballad of Frank and Jesse James" (performed by The Canova Family); and "Public Melody Number 1" (by Koehler and Lane/ sung by Martha Raye and Louis Armstrong).

Judy Canova, who would specialize in hillbilly roles later in her career, is given a substantial role as Ida Lupino's best friend and roommate (labeled under her own name but addressed as Toots). Of her memorable highlights, the first finds Canova in the shower singing "Pop Goes the Bubble," stepping out to unwrap a towel, revealing a bathing suit underneath; and her confrontation with a "screwball" lover-boy named Jupiter Pluvius II (Ben Blue), a rainmaker whose father, it is revealed, was responsible for the Johnstown flood, leading to the amusing "Stop You're Breaking My Heart" number. Blue also takes part in a quite original number, "Mister Esquire," which is performed by Russell Patterson's Personnettos, or better known as "live" puppets playing musical instruments.

Interestingly, while Canova's interplays could have been performed just as well by Martha Raye, who had performed similar chores as the loyal friend-type from THE BIG BROADCAST OF 1937 (1936), is given a specialty musical act set in Harlem titled "Public Melody Number 1," opposite Louis Armstrong. Darkened up in the style of a light- skinned Negress, she belts out the lyrics with the sounds of Armstrong's trumpet playing and gun shots scoring out in the background. Vincente Minnelli is credited for direction of this production number. This Raye/ Armstrong number, along with the Canova Family ballad about outlaws Frank and Jesse James were usually eliminated from television prints in order to fit in this 100 minute movie into a 90 minute time slot plus commercial breaks. Fortunately the complete and unedited version of ARTISTS AND MODELS has turned turn up February 1, 2009, on Turner Classic Movies. On a final note, Connee Boswell, one of the singing Boswell sisters, seen only in silhouette, is the vocalist to the soothing "Whispers in the Dark," which becomes a large scale swimming number. This song was nominated for an Academy Award.

Aside from these production numbers taking a major part, its top-billed star Jack Benny does find time in supplying some real funny moments on screen, including he being mistaken by underwear salesmen as a model, and his physical examination with Doctor Zimmer (Donald Meek). There's even some inside humor as Brewster is escorting Cynthia (Gail Patrick) to the Artists and Models Ball and walking past a live radio where announcer Don Wilson is introducing Jack Benny, followed by Benny going on the air, "Hello, again, this is Jack Benny talking ..." Mac: "Very clever fellow, I've always liked him." Cynthia: "Oh, really, I've never cared for him." Mac: "Oh, well, everyone to his own taste.

The success of ARTISTS AND MODELS did intend for new annual musical series, which is hinted by the Yacht Club Boys ("Hey boss, have we got it, a great idea for the show next year.") Although Paramount did distribute another, ARTISTS AND MODELS ABROAD (Paramount, 1938), bringing back Jack Benny, this time playing Buck Boswell, and the Yacht Club Boys, with Joan Bennett assuming the female lead. Unfortunately, ARTISTS AND MODELS ABOARD didn't do as well to proceed with other editions to the series. However, in 1955, Paramount released a musical comedy, ARTISTS AND MODELS, starring the comedy team of Dean Martin and Jerry Lewis, but bears no relation to the Benny films except in name only. For a good time, stick with the original. (***)

This film is nothing like I anticipated. Crazy as it seems, I actually expected that with Jack Benny in the lead that it would be a comedy...and that, sadly, was not the case. Instead, it's a musical with a lightly comedic touch--but NOT a comedy. If you're looking for laughs, you're more likely to find them in an Ingmar Bergman film! "Artists & Models" begins with Benny owning his own advertising firm. He's a total failure and one step away from bankruptcy. However, rather out of the view, a young millionaire (Richard Arlen) approaches him to run a million dollar campaign. Arlen would like to feature some society woman in his advertising and Benny's girlfriend, Ida Lupino, is disappointed. She's a successful model and is angry that she won't even be considered. So, she sneaks off to where she heard Arlen is headed--determined to convince him that she is this society dame.

Along the way, there are a bazillion musical interludes--some pretty good and many very bad. The worst comes late in the film where Martha Raye stars in a Black musical review--and she's in black-face (uggh) with the likes of Louis Armstrong. I cringed as I watched this one.

Overall, the film is a rather tedious musical. Nothing terrible but nothing particularly good, either. It's a shame, as with this cast, it should have been a lot more interesting.

Fun collection of stars! Jack Benny stars (without "Rochesterrrrr") in a love quadrangle, and right up to the end, we're not sure just who will end up with whom. Benny is Brewster, who handles the advertising for Alan Townsend (Richard Arlen). The lovely and talented women involved are Paula (Ida Lupino) and Cynthia (Gail Patrick). They sure got their money's worth out of Louis Armstrong and Martha Raye... they do a medley of songs and dance that just goes on and on....Martha Raye in blackface, which so many movies thought they had to do to be hip at the time. Look for Donald Meek as the doctor (worked with WC Fields and all the others) and Hedda Hopper as the rich society dame. Probably the best part of all this is Judy Canova, who sings a fun, lively, saucy number WHILE taking bubble bath. Too bad they didn't put her in more films. Look for a bit with Rube Goldberg. There's a cute bit with violins and orchestra instruments that play themselves. In several scenes, the audio is a little off from the video. Also, the ending is a little abrupt, but all the loose ends are neatly tied up. Lots of fun subtle jokes where Benny lets the costar tell the joke. Ongoing gag with the telephone, but you'll have to watch to hear it. Nominated for an Oscar for Best Original Song "Whispers in the Dark".