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William Lidwell
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“It is important to avoid trying to create something that is average in all dimensions.”
― Universal Principles of Design
― Universal Principles of Design
“Every element in a design should be expressed to the extent necessary, but not beyond the extent necessary. Excess is noise.”
― Universal Principles of Design
― Universal Principles of Design
“The aesthetic-usability effect describes a phenomenon in which people perceive more-aesthetic designs as easier to use than less-aesthetic designs—whether they are or not.”
― Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
― Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
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