BRANCH PRODUCTS
One platform. Total clarity. Results you can trust.
Drive consistent growth with deep linking and cross-platform attribution for enterprise brands.
MEASUREMENT
See exactly what drives your growth with data you can trust and defend. Connect every channel — paid, organic, email, web, and app — into a single source of truth. Get the clarity you need to prove ROI and scale the strategies that work.
Deep linking
Guide users into your app from any channel — email, social, ads, web, SMS — with zero friction. Branch handles 6,000+ edge cases so every link works. Deliver seamless journeys that turn casual clicks into loyal customers with up to 3x higher lifetime value (LTV).
Ivy: AI for marketers
Powered by your first-party data alone, Ivy delivers tailored recommendations, not generic insights. Automate link creation, get instant answers, and scale faster, all while knowing your data isn’t used to train our AI.
Explore Branch solutions
BRANCH PERFORMANCE
Tie every paid media dollar to measurable outcomes by unifying cost, clicks, installs, reengagements, and revenue in one place. With accurate attribution, cross-platform measurement, and privacy-centric tools, you can cut waste and drive better ROI across digital channels.
Ads attribution
Prove your ROI with precise measurement that accurately attributes every conversion.
ROI measurement
See your true return on ad spend (ROAS) across every paid channel, including centralized cost data from SANs, programmatic, connected TV (CTV), and search.
Household measurement
Track CTV performance and downstream conversions across every household device.
Privacy-centric ads measurement
Measure performance while respecting user privacy. Full attribution, full privacy.
Audience building
Retarget with precision using custom audiences built from first-party data.
Fraud protection
Protect your budget with machine learning that detects and blocks sophisticated fraud.
SKAdNetwork (SKAN) support
Get full transparency into your SKAN data with a strategic partner, not a black box.
Ad partner integrations
Get verified, direct integrations with every major ad network and SAN you need.
BRANCH ENGAGEMENT
Transform every interaction into a conversion. Unify email, web, social, QR, and beyond with enterprise-grade deep linking that won’t break and attribution that shows exactly what’s working. Get more from every dollar by investing in channels you own and customers you’ve already won.
Linking
Take users where you want them with zero drop-off. Banners and interstitials route users from your site, through the app store, to the right content.
QR codes
Bridge offline to online with dynamic QR codes that route to relevant in-app content via direct mail, print, and TV campaigns.
Skip the homepage. Deep link users from their inbox straight to the right place in your app — with full attribution on every click.
iOS deferred deep linking
Every click matters, and so does the destination. Get seamless deep linking that works even when Private Relay makes it hard.
App previews
Preview in-app content before the app store with branded experiences that drive higher click-to-install rates.
Deep linking
Make every social click count. Branch handles 6,000+ edge cases with links that survive every platform’s quirks.
BRANCH ACTIVATION
Consumers ignore generic links and faceless QR codes. Branch Activation puts your brand in every link with custom domains, branded short links, and fully customizable QR codes — all in one platform. Start driving 40% higher CTRs with branded links.
Branded short links
Transform clunky URLs into clean, branded destinations, no SDK required. You’ll see higher CTRs from day one.
Link templates
Enforce consistency at scale with controls for schemas, user access, and tagging so rogue links never break your analytics again.
Bulk management
Create, manage, and archive at scale. Handle thousands of branded links without the headache.
Analytics
Get robust click and scan analytics, then combine with Branch Growth Platform products for end-to-end user journey visibility.
QR customization
Get 80% more scans with branded QR codes. Customize with logos, colors, and shapes that match your brand.
Custom domains
Put your brand in every link. Use your own domains — not generic short URLs — across brands and regions.
ENTERPRISE-GRADE
Equip your team with tools to deliver consistent, high-quality experiences across channels. From link governance to secure data management and privacy compliance, Branch connects your data and provides expert guidance to navigate the mobile landscape.
Data exports
Experience total data ownership and accessibility. Access raw, aggregate, and real-time exports via robust APIs and integrations
Link management
Maintain integrity across every campaign. Create, manage, and govern at scale with link templates, bulk creation tools, and advanced analytics.
SEO app attribution
Prove organic value in an app-first world. Get complete visibility into app opens and down-funnel events from organic search.
Partners
Benefit from a global network of certified partners across the mobile ecosystem. Every network, verified integrations.
Customer experience
Get specialized guidance from Branch experts that work as an extension of your team.
Security and privacy
Ensure your data stays yours with enterprise-grade security, privacy compliance, and governance you can trust.
Customer results, proven at scale
Over 100,000 companies — from startups to Fortune 500 brands — have chosen Branch products to grow their business, improve their customer experience, and optimize performance.
Branch products frequently asked questions (FAQ)
Branch products provide the infrastructure for omnichannel attribution by deduplicating data across web, social, app, and offline touchpoints. This ensures that every conversion is accurately linked to the correct marketing activity, giving you a single source of truth for your marketing spend.
Branch offers three core mobile marketing solutions: Branch Performance for paid ad measurement, Branch Engagement for owned and organic growth, and Branch Activation for enterprise link management and branded QR codes.
Yes. Branch features include seamless, one-time setup integrations with major marketing, product, and data stacks, allowing for complete data freedom via robust APIs, webhooks, and raw data exports,
Ready to build with confidence?
See how Branch brings clarity to every channel and turns insight into action.
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