IVY AI
Meet Ivy, your strategic AI partner
Ivy is Branch’s integrated AI, built to transform how you work. From creating links to surfacing insights instantly, Ivy revolutionizes the way you operate.
Stop searching, start growing
Ivy unifies all your data sources into one powerful, searchable workspace, giving you the strategic insights you need. Track performance and customer behavior across every channel and touchpoint without manual digging.
From the moment you log in, Ivy surfaces personalized, actionable recommendations. From top-performing channels to missing attribution tags, insights are tailored to your needs so you can act fast. Ivy adapts with precision to discover patterns and insights from your data that you might otherwise miss.
Ivy automates data analysis and tedious tasks, freeing you to focus on growth. Use natural language to build links exactly the way you want them with Ivy’s smart link creator. Driving users to take action is easy with perfect tags, parameters, and tracking — no missing UTMs or inconsistent data.
Results you can trust
Ivy operates solely on your data and ensures accurate results, giving you the highest quality insights on a secure platform you can trust.
Your data only
Ivy works exclusively with your data for personalized, accurate insights.
Secure by design
Enterprise-grade security controls and industry best practices protect your data.
No training on your data
Ivy processes your queries in real time and never uses your data for model training.
The marketing world doesn’t need more complexity. It needs clarity. While others chase AI for AI’s sake, we’re focused on what actually matters: empowering marketers to make faster, smarter decisions without sacrificing control or security. We believe AI should amplify your intelligence, not replace it. Ivy cuts through noise to surface the insights that matter most, turning hours of analysis into clarity in seconds.
Data is the foundation of AI, and your data is secure with Branch. It’s protected by comprehensive security controls, processed in real time, not stored by AI vendors, and not used for training.
The future of marketing isn’t about turning decisions over to algorithms. It’s about giving you tools to move faster, make sharper calls, and feel confident — with AI accelerating every step.
Frequently asked questions
Ivy is Branch’s integrated AI system designed to help marketers work faster, smarter, and with more confidence. Ivy automates routine tasks, surfaces actionable insights, and provides personalized analysis fully integrated into your workflow.
Not at all. Ivy is built for all marketers, not just analysts. Its AI-powered search and dashboards make data easy to understand, so anyone on your team can make informed, data-driven decisions.
Ivy analyzes your business patterns, surfaces trends and anomalies, and integrates data from multiple sources into a single, comprehensive view. Plus, Branch’s ML-powered safeguards protect your data from noise, inconsistencies, and fraud.
Ivy can automate link creation with accurate tags, surface trends and anomalies, generate custom dashboards, provide fast answers to analytics questions, and help streamline workflows across your campaigns.
Ivy’s features vary depending on the package tier. All users get access to core analytics, while advanced AI features like personalized insights and full dashboard creation are available on Essentials and Pro plans.
AI has officially crossed the line from novelty to necessity. In Branch’s recent State of App Growth survey, 100% of marketers said they’re already using AI in their workflows for everything from predictive analytics to creative optimization.
To help digital marketers, product managers, and cross-functional teams with that mission, this webinar by Marketing Dive, in partnership with Branch, supplies practical guidance for crafting a well-designed AI strategy. Along with considering the AI-driven changes in the industry, the webinar delves into why AI usability and user experience are critical for supporting adoption and scale.
When apps first hit the scene, mobile commerce followed fast. Now, AI is driving the next big wave, and the playbook from that last revolution still applies.