Branch discovery ads
Gain access to 1B+ users for mobile performance growth
Reach users across premium on-device mobile placements with highly targeted programmatic media buying.
Reach your goals at scale
Harness the power of machine learning with first-in-class on-device signals to boost lifetime value.
Branch Discovery improves on-device experiences across OEMs by delivering tailored content that reduces time to action.
100% viewable and brand-safe native ads
Transparent and engaging OEM ad placements
Validated traffic
Why Branch Discovery?
Smarter targeting, without cookies
Discovery uses real app signals and machine learning, not third-party cookies, to reach users with precision. It’s future-proof, privacy-first, and still wildly effective.
Unintrusive by design
Native, immersive formats blend seamlessly into the user experience. No friction, just performance that feels natural.
Privacy-first, on-device
Your targeting data, bidding signals, and ads all live on the device for secure, fast, and built for the post-cookie world.
One platform, full funnel
From first impression to long-term retention, Discovery powers every stage of the customer journey in one seamless solution.
Transparent auctions, smarter decisions
Get full visibility into bidding, pricing, and performance to ensure every impression delivers fair value. No black boxes.
Deep links that drive real action
Turn intent into action instantly. Deep links take users straight to what they want, boosting conversion and shortening the path to value.
Branch’s reengineered ad server architecture enables our algorithm to build device-level personas and intent. Advertisers can tap into deeper targeting using on-device behaviors directly within the native mobile UI. The result is privacy-friendly targeting that efficiently drives key funnel metrics.
Extensive ad formats
Branch Discovery supports multiple ad types, including banner, interstitial, video, native, rewarded, zero state suggestion, predictive search, roadblock, and trending content.
“Branch Discovery Ads delivered exceptional ROI for us. We saw more than 50x return on ad spend while driving high-intent traffic directly into our app. It’s one of the most efficient performance channels we’ve tested both in terms of scale and quality.”
Rahul Agarwal
Affiliate & influencers partnerships head, Flipkart
“Branch Discovery Ads has been instrumental in the overall campaign growth across acquisition and retargeting campaigns. Branch is among the rare set of partners who have been able to sustain the scale and quality across the board. Exceeding expectation when it comes to driving first and repeat purchases, higher LTV, and overall campaign optimization with respect to meeting the scale requirement and optimizing towards key KPIs.”
Saranesh Rajendran
Senior Account Manager, APAC, M&C Saatchi Performance
How Flipkart drove 50x ROAS and
$10M GMV with Discovery Ads
GMV per month
ROAS
click-to-open rate