VCDPA: achieve compliance with Virginia’s Consumer Data Privacy Act

The Usercentrics Consent Management Platform (CMP) helps you to meet the requirements of VCDPA compliance.

Desktop and mobile devices with VCDPA ready badge

What is the VCDPA?

VCDPA is the consumer privacy law for the state of Virginia. It comes into effect on January 1, 2023. The VCDPA has similarities with the California Consumer Privacy Act (CCPA) as well as with the European General Data Protection Regulation (GDPR).

Common VCDPA questions and answers

RISKS What are the consequences of VCDPA noncompliance?

Penalties for noncompliance with VCDPA can lead to fines up to $7,500 per violation, regardless of whether the violation was intentional or not.

The Virginia Attorney General does have to provide notice of violation and a 30-day “cure” period. The VCPDA does not allow for private right of action.

Bank icon with various currency coins falling in

COMPLIANCE Why you need a consent management platform in order to comply with the VCDPA

Companies must inform consumers of their rights and provide a process to exercise those rights, including the ability to opt out of the sale of their personal data, or to have it deleted.

Companies must provide information about data processing, such as the purpose of processing and length of time the data will be kept to fulfill the processing purpose.

Consent must be obtained prior to collecting or processing sensitive data.

The Usercentrics Consent Management Platform (CMP) can enable companies to provide compliant notification to Virginia consumers, as well as enable secure collection and storage of their consent preferences.

Benefits of a consent management platform

Manage user consent correctly

Achieve and maintain compliance with state, federal, and international privacy laws and frameworks, like California’s CCPA, the EU’s GDPR, and the TCF v2.2.

Seamless website and app integration

Easily integrates with your website or app and your favorite third-party tools and services.

Build user trust

Build long-term engagement and brand relationships by being transparent about data usage. Respect data privacy preferences to drive growth.

Keep users opting in

Benefit from powerful tools like A/B testing and Interaction Analytics. Improve user experience to keep users opting in. Get the high-quality marketing data you need.

“It’s super easy to use with an intuitive dashboard. You can customise the CMP with just a few clicks. A/B testing is easily setup. Legal texts are up to date which saved me a lot of time. ”