I won't be surprised if you haven't heard of this comic before. Fido was a short-lived comic from 1950 published by Hotspur Publishing Co (as you can see above, they wrote 'A Hotspur Comic Book' on the front cover). Just four issues were produced and each had a different title. The first issue, the one I'll be looking at today, was entitled 'Fido the Pup'. Issue two is known as 'Fido's Fun', #3 as 'Fido at the Fair' and #4 as 'Fido at the Seaside'. Each issue cost 3D for eight pages. The front and back covers were in full colour, as was the centre spread. Everything else was printed with blue ink. It was a lot smaller than I was expecting - I thought it had big A3 covers but instead it's very small - measuring 8" x 11". The front cover features, obviously, Fido himself, as well as a Micky the Monk short at the bottom. Denis Gifford illustrates both. This comic is aimed at a younger audience to titles such as The Beano. The Beano has an audience of 8 - 12 year olds however Fido had the upper limit set at 10 years, as the age limits on the competitions confirm.
Not only did the lucky pup have the comic named after him but had no less than four strips, one text story and also writes a short letter to the readers on page three. Also on the page are Tropical Tricks by Harry Banger and Willie Wander, another strip by Gifford.
The centre spread is very bright but the number of colours used is very limited. Apart from another Fido strip (again illustrated by Gifford) this page also features Alleykat, Giddygoat and Bunny Boys, all by Wally Robertson.
I'll wrap up this post with a half-page Polar Bear and Flippy strip, illustrated by Harry Banger (pronounced Bainjer). Banger is probably best remembered for his work on Gerald G. Swan's comics - I'd say Stoogie was his most famous character, who appeared on the cover of Coloured Slick Fun.