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Today we’re announcing the v10.1 release of the Google Ads API. To use some of the v10.1 features, you will need to upgrade your client libraries and client code. The updated client libraries and code examples will be published next week. This version has no breaking changes.

Here are the highlights of v10.1:

Where can I learn more?

The following resources can help you get started:

If you have any questions or need additional help, contact us through the forum.

As previously announced, if you are currently using the AdWords API, you need to upgrade to the Google Ads API as soon as possible. Starting on Wednesday, April 27, 2022 requests to the AdWords API will fail at a rate of 25% until May 31, 2022, increasing to 100% thereafter.

Where do I start?

See the following resources to get started:

Here are some tools to help you migrate:

Where can I get support?

If you have questions while you’re upgrading, please reach out to us on the forum or at googleadsapi-support@google.com.

Beginning May 31, 2022 we will enforce the following limits for custom batch methods in the Content API for Shopping:
  • Maximum entries per request: 10,000
  • Maximum transfer size per request: 32Mb (The payload received from the client)
We’re introducing these limits to enable the fair and stable use of Content API for Shopping. The limits will apply to the following endpoints: After May 31, 2022, calls to any of these endpoints that exceed these limits will begin to fail with the following error:
  • request_too_large
Visit our batching guide to learn more about methods for reducing your batch size. If you are looking for a reasonable batch size to implement, we recommend 1,000 entries per request for each endpoint. Following this means you are unlikely to encounter the limits even if your batch size temporarily increases.

If you have any questions about implementing this change, please visit the Content API for Shopping forum.