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There is only one week left to migrate to the v201306 release, as v201209 will sunset on Monday 22nd July. With the sunset deadline only a few weeks away, if you haven’t already migrated to v201302 or v201306, it is recommended that you do so as soon as possible. We recommend you read our earlier post with detailed instructions for this migration.

 - , AdWords API Team
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As part of the upgrade to enhanced campaigns, we have shared updates about the AdWords API v201209 sunset. Today's note is to provide a 2 weeks reminder that v201209 sunsets on July 22nd and API requests will start failing after that date. With the sunset deadline only a few weeks away, if you haven’t already migrated to v201302 or v201306, it is recommended that you do so as soon as possible. See below for further information on migrating.

v201306 Migration

If you’re looking to migrate to v201306 from v201209, follow these steps for a successful migration:
Enhanced Campaigns Migration
If you’re migrating to Enhanced Campaigns, use the following resources to assist your migration:
 - , AdWords API Team
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The sunset date for v201209 of the AdWords API has been extended to July 22, 2013. This will provide you with additional migration time while you are exploring the newly launched Enhanced Campaigns functionality.

Calls made to this version after July 22, 2013 will fail. It is therefore important that you migrate to AdWords API v201302 if you want your applications to continue to run without interruption.

If you have any questions about the sunset or need help with migration, please contact us on the forum. You can also reach out to us on Google+ page.

- , Ads Developer Relations Team
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We recently announced improvements to AdWords called enhanced campaigns. Today’s consumers are constantly connected and using many different devices, so we’ve developed enhanced campaigns to help advertisers reach them more effectively and more easily.

As part of the announcement of enhanced campaigns, we’ve enabled several new capabilities in the API including the ability to:
  • Upgrade campaigns to enhanced campaigns
  • Submit new ads marked as mobile preferred
  • Set a mobile bid adjustment 
  • Retrieve Google suggested mobile bid adjustment for upgrading legacy campaigns to enhanced campaigns
These features are available for AdWords API developers through the forwardCompatibilityMap field, already available in Adwords API versions v201206 and v201209. For more information on how to use the Forward Compatibility Maps please consult this guide.

With the launch of enhanced campaigns, we have also updated the Required Minimum Functionality. Please review these materials carefully as you begin to develop your applications to create and upgrade to enhanced campaigns.

As always, we encourage you to review the resources in the AdWords API client libraries, as we have updated code examples. And if you have any questions, please post them on the AdWords API forum.

Posted by S Srikanth Belwadi - Product Manager, Adwords
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On February 26, 2013, we will be sunsetting version v201206 of the AdWords API.

Calls made using this version will return errors after February 26th. It is therefore critical that you migrate to AdWords API v201209 for your applications to run without interruption.

We encourage you to use the following resources for a successful migration:
 - , AdWords API Team
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We recently announced several changes and improvements to the way we report AdWords impression share (IS). We are now making these changes available through the v201209 version of AdWords API reports as well.

Around the second week of December, the following new columns will be available for account, campaign and adgroup performance reports:

  • ContentImpressionShare
  • ContentBudgetLostImpressionShare
  • ContentRankLostImpressionShare
  • SearchBudgetLostImpressionShare
  • SearchExactMatchImpressionShare
  • SearchImpressionShare
  • SearchRankLostImpressionShare

We now provide distinct search and display columns, so you can clearly separate search and display impression share. We also support “Hour of day” segmentation to evaluate how your ad coverage varies by the hour. You can get hourly segmentation of impression share data by requesting the HourOfDay column in your reports.

Finally, we’re improving the accuracy of how we calculate impression share data. As previously mentioned on our product blog and via social media, historical IS reporting data is now only available going back to October 1, 2012.

Phasing out old IS columns in February 2013

With the new IS columns now available, we’re planning to phase out the old IS columns (BudgetLostImpressionShare, ExactMatchImpressionShare, ImpressionShare and QualityLostImpressionShare) in February 2013.

If you face any issues with the above changes or have any questions about the AdWords API, you can ask us on our developer forum, or at the upcoming live office hours with the Developer Relations team.

 - , AdWords API Team

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Update: The sunset of v201206 is now moved to March 25th, 2013.

We’re pleased to announce the launch of AdWords API v201209, which includes the ability to share budgets across multiple campaigns, set up demographic targeting at the ad group level, opt into a rotate indefinitely option for ad text, as well as some reporting changes that make errors clearer. Below we’ve highlighted some of the new features available to all users. A complete list of changes is available in the release notes.

v201209 highlights:

  • Shared budgets - The AdWords API now supports sharing budgets across campaigns through the new BudgetService and top-level Budget entity. All budgets are now potentially shareable so you need to first create a budget that is not associated with any particular campaign, and then assign campaigns to this budget via CampaignService. 
  • Rotate indefinitely - CampaignService now has a fourth option for the ad rotation setting called ROTATE_INDEFINITELY. Read more about it in this announcement. 
  • Ad group-level demographic targeting - Demographic targeting criteria (Age Range and Gender) are now available at the Ad group level (positive and negative). Note that you can continue to set negative targets at the Campaign level. 
  • Reports - A new XML format is being introduced to report download error responses that makes it easier to parse the error messages. Also, report downloads using reportDefinitionId are no longer supported, and a valid AdWords API version must now be supplied in the URL for all report download requests. 

With the release of v201209, we are deprecating v201206 and sunsetting it at the end of February 2013.

As with every new version of the AdWords API, we encourage you to review the resources in the release notes. If you have any questions please post on the forum or attend one of the AdWords API Office Hours Hangouts.

- The AdWords API Team

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