Follow along: Blog | YouTube | X | Optimization tips
Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can review the archive.
Manage inventory
Publisher provided signals: Video programming signals
Publishers can now transparently share inventory details with their buyers via four new video programming signals: channel, network, series, and title. These signals can be passed to Google Ad Manager directly on the ad tag as 4 new url parameters: ct_ch, ct_ne, ct_se and ct_ti or mapped from existing signals that you are already passing. Learn more about this and how these signals are used by Google Ad Manager and accessed by buyers.
Report and optimize
Ads traffic navigator now available in Premium reporting
Ads traffic navigator uses intuitive visualizations to help you learn about the life cycle of ads traffic and better understand ad performance. Review ads traffic across demand sources to make data-driven optimizations and streamline ads troubleshooting. To access Ads traffic navigator, you need to turn on the Premium reporting experience via Advanced features.
"Action needed" status for legacy Reports migration
On the legacy Reports page, we’ve added a new status to the "Interactive reports" column to help you identify changes needed for migration. The "Action needed" status means you’ll need to do one of the following actions before a report can be migrated (check the hover text):
- Remove the deprecated fields
- Update the time range so it’s within the last 3 years
Learn more about migrating your reports.
Coming soon
Details on the migration to Interactive reports
- (March update) Migrate legacy scheduled reports by April 6. On the legacy Reports page, reports will be set to "Unscheduled" and will not run, starting April 6. Migrate any reports scheduled in the Reports tool to Interactive reports before this date.
In Ad Manager "Reporting," Interactive reports will replace Reports in May 2026.
Interactive reports, available to all Ad Manager publishers, offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more.
Interactive reports now includes all legacy report types, dimensions, and metrics being migrated. Note that dimensions and metrics marked "Deprecated" in the Reports tool won't be migrated to Interactive reports.