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Get started with Analytics

Introduction to Analytics

Set up Analytics

Access your Google Analytics account

Guides and videos

[GA4] Demo account

Join the Analytics Discord community

Collect and manage data

Events and key events

Import data from external systems

Measure ecommerce

Measure lead generation

First-party data

[GA4] Measurement Protocol

[GA4] Collect granular location and device data

[GA4] Reporting identity

Report and explore

[GA4] About the Home page

[GA4] Reporting surfaces comparison

Dimensions and metrics

[GA4] BigQuery Export

Analytics Intelligence

The Analytics app

How data is stored and displayed

Regular expressions [Legacy]

Advertising and attribution

Understand advertising

Understand attribution

Manage and configure attribution

iOS conversion measurement

Audiences and remarketing

Set up audiences

Use audiences for advertising and remarketing

[GA4] Audiences for common marketing objectives

Troubleshoot audiences

Manage accounts, properties, and users

[GA4] Google Analytics account structure

[GA4] Personal user settings

[GA4] Google Analytics hierarchy

[GA4] Edit / delete accounts, properties, and data streams in Google Analytics account

[GA4] Create an organization

[GA4] Switch between accounts and properties

[GA4] Data-deletion requests

[GA4] Delete / restore accounts and properties

[GA4] Move a property

[GA4] View the history of account/property changes

[GA4] Error messages

[GA4] Add, edit, and delete Analytics users and user groups

[GA4] Access and data-restriction management

[GA4] Request access to Analytics

[GA4] Subproperties

[GA4] Roll-up properties

[GA4] Compare filters, subproperties, and user roles

[GA4] Property size classifications

[GA4] No one has administrative access

View the data access history for a Google Analytics account or property

View the data API quota history for a Google Analytics account or property

[GA4] Business objectives

Google Analytics 360

[GA4] Google Analytics 360 (Google Analytics 4 Properties)

Google Analytics 360 (Google Analytics 4 contract)

[GA4] Subproperties

[GA4] Roll-up properties

How data is stored and displayed

Policies and data privacy

Data privacy and security

Analytics service status

Supported browsers

Available languages

Analytics policies

How Google Analytics secures your web traffic

Understanding PII in Google's contracts and policies

[GA4] Data collection

Regional data collection

Privacy Disclosures Policy

Google Measurement Controller-Controller Data Protection Terms

U.S. State Privacy Laws Controller Addendum to Google Measurement Controller-Controller Data Protection Terms

Shared Data Under Measurement Controller-Controller Data Protection Terms

Policy Requirements for Phone Analytics

Prepare for Apple's App Store data-disclosure requirements

Prepare for Google Play’s data disclosure requirements

Prepare your app for Android changes

Updates to iOS 14+ campaign measurement

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