Best Value Selling Tools in the USA

Give your sales team and prospects the benefit of a guided selling journey. Each Zebra module is part of an overall strategy to guide your team to the prospects and customers where your solution delivers the most value. Zebra Scoring is a unique way to qualify opportunities upfront and throughout the sales cycle. Are requests for resources such as solution and demonstration experts, access to R&D, sales and executive management based on a measurable prioritization process? Do your VoC's organize and quantify all the ways your solution creates value? Guided selling helps every rep understand and talk to strategic deals as if they had closed them. How often are you using a business case? Does it include total cost of ownership and ROI based on your VOC's? Build a collaborative business case directly with prospects in Zebra. Sellers and buyers are guided through the production of a mutually agreed upon business case.

Csmart CVM is an AI-powered platform that empowers telecom operators and enterprises to maximize customer lifetime value through data-driven personalization and engagement. It harnesses AI/ML analytics and generative AI to understand behavior, predict needs, and deliver tailored promotions, loyalty rewards, and content across WhatsApp, email, SMS, and more. Key features include: Smart rewards & gamification to boost retention Omnichannel campaigns with personalized offers Behavioral intelligence for predictive targeting Campaign precision via AI-driven insights Configurable loyalty programs for unique customer needs With seamless integration into CRM/BSS systems, Csmart CVM transforms marketing into a revenue engine—enhancing engagement, reducing churn, and driving sustainable growth.

Ibbaka is a Customer Value Management platform that empowers B2B SaaS teams to win bigger deals, retain more customers, and set prices that reflect true product impact. At its core lies the Value Model Generation Agent, which uses AI to build and validate a bespoke value model from customer interviews, existing data, and synthetic benchmarks. Working in tandem with pricing agents and expert guidance, this value model becomes the single source of truth for experimentation and optimization of pricing strategies. From there, Ibbaka unifies value and pricing data into dynamic dashboards and narrative‑driven “value stories” that sales teams use to demonstrate quantifiable ROI to prospects, while customer success teams leverage defensible, outcome‑focused dashboards to reduce churn and boost renewal rates. Deployed as a scalable, data‑backed solution, Ibbaka ensures every conversation is grounded in evidence, every price point reflects customer value, and every renewal is a no‑brainer.

Ecosystems is the leading software-as-a-service (SaaS) platform for collaborative customer value management. From sales to customer success, providers leverage Ecosystems to quantify and align with customers on the business value being delivered. Through AI-driven analytics and integrations like Salesforce, Microsoft Dynamics, Gainsight, and HubSpot, individual value conversations are transformed into a centralized cloud asset for improved decisions throughout the organization. Visit our website to learn how leading companies such as Google Cloud, Palo Alto Networks, and ServiceNow use Ecosystems.

The ValueCloud® provides the repository and architecture to store and process important customer value data, translating it into valuable insights and ultimately assets that can be shared and leveraged across the enterprise by product managers, marketers, sales people, value engineers, professional services teams and customer success/renewal teams. Customer value is the missing link and next logical evolution in Customer Relationship Management because true customer relationships are entirely dependent on Value. Yet there’s nothing in CRM or any business system that enables customer value management. Our belief is that any business looking to shift to higher value/higher margin business models must manage customer value as a strategic asset to ensure competitive differentiation, elevate conversations, achieve trusted advisor status, and ultimately accelerate business results.

ValueCore is an AI-powered platform designed to help sales and marketing teams communicate their product’s ROI clearly and compellingly. It transforms static spreadsheets and content into interactive, visually engaging apps that guide discovery, quantify impact, and help close deals faster. By aligning sales methodology with data-driven storytelling, ValueCore enables reps to confidently defend pricing and accelerate revenue growth. The platform supports teams across sales, marketing, and customer success by standardizing value messaging and providing analytics on where value efforts succeed or need improvement. With a focus on dynamic, persona-based ROI tools, ValueCore helps teams show up as trusted strategic partners rather than just vendors. Easy to implement and backed by best practices, the platform turns value selling into a competitive advantage.