Best Value Selling Tools

Give your sales team and prospects the benefit of a guided selling journey. Each Zebra module is part of an overall strategy to guide your team to the prospects and customers where your solution delivers the most value. Zebra Scoring is a unique way to qualify opportunities upfront and throughout the sales cycle. Are requests for resources such as solution and demonstration experts, access to R&D, sales and executive management based on a measurable prioritization process? Do your VoC's organize and quantify all the ways your solution creates value? Guided selling helps every rep understand and talk to strategic deals as if they had closed them. How often are you using a business case? Does it include total cost of ownership and ROI based on your VOC's? Build a collaborative business case directly with prospects in Zebra. Sellers and buyers are guided through the production of a mutually agreed upon business case.

Csmart CVM is an AI-powered platform that empowers telecom operators and enterprises to maximize customer lifetime value through data-driven personalization and engagement. It harnesses AI/ML analytics and generative AI to understand behavior, predict needs, and deliver tailored promotions, loyalty rewards, and content across WhatsApp, email, SMS, and more. Key features include: Smart rewards & gamification to boost retention Omnichannel campaigns with personalized offers Behavioral intelligence for predictive targeting Campaign precision via AI-driven insights Configurable loyalty programs for unique customer needs With seamless integration into CRM/BSS systems, Csmart CVM transforms marketing into a revenue engine—enhancing engagement, reducing churn, and driving sustainable growth.

Value Viewpoint is a value‑centric engagement platform that automates business case generation, ROI storytelling, and benchmark‑driven outreach across the entire sales cycle. Sales reps can instantly produce personalized, one‑page executive reports tailored to prospect pain points, boosting response rates by up to 400% and shortening sales cycles by an average of 60%, then seamlessly convert these mini‑cases into full collaborative value assessments with customers. Through a simple three‑step workflow of data ingestion, AI‑powered ROI modeling, and executive report creation, the platform supports industry research, benchmark analysis, financial modeling, hypothesis‑driven discovery, business process management, and graphic‑rich report design within a single interface. Six core capabilities accelerate conversion, build trust with data‑driven insights, increase deal sizes by illustrating alternative solution costs, and differentiate offerings via unique value propositions.

Elevate your HCP interactions and optimize your commercial operations with one Super App for edetailing and closed loop marketing– from content delivery and sample management to multi-channel, compliant communication. Close the feedback loop in your marketing and sales operations and increase effectiveness. It’s your all-in-one edetailing and closed-loop marketing solution to help you execute your strategy. Elevate your HCP interactions and better engage your customers with targeted, personalized content. Close the loop in your commercial operations with innovative technology accessible at the click of a button, from home, in the office, and on the go. Pitcher offers different paths and capabilities tailored to specific needs and different requirements of commercial reps, MSL or KAM.

Symbe is an intelligent business case platform that enables value‑based sales professionals to build deal‑winning business cases in seconds through an intuitive, enterprise‑ready interface. It automates the creation of standardized, data‑driven templates that map buyer needs, surface pain points, and quantify the cost of inaction to create urgency. By aligning solutions to customer priorities from day one and empowering champions with clear, shareable cases for stakeholders from finance to the C‑suite, Symbe accelerates sales cycles and boosts win rates without sacrificing pipeline volume. Integrated analytics and collaboration features standardize best practices across reps, while SOC 2 Type II certification and GDPR compliance ensure a secure, scalable rollout for global teams.

Shark Finesse is an AI‑powered value engagement platform that standardizes and simplifies the creation, management, and delivery of customer‑focused business cases across the entire sales cycle. Its flagship SharkSense AI engine automates the groundwork of value engineering by mapping relationships between your solution offerings and desired customer outcomes, then guiding collaborative sessions that bring clarity and speed to business case development. Delivered as an enterprise‑grade cloud application with a simple, intuitive web interface, Shark supports marketing, pre‑sales, sales, and customer success teams in real time, on desktop, tablet, or phone, even offline, so customer conversations stay focused on measurable ROI rather than spreadsheets. The platform indexes your product catalogs, financial calculators, and industry templates, offers a built‑in library of benefit frameworks, and generates outputs compatible with Microsoft Office, Google Workspace, and OpenOffice.

Ecosystems is the leading software-as-a-service (SaaS) platform for collaborative customer value management. From sales to customer success, providers leverage Ecosystems to quantify and align with customers on the business value being delivered. Through AI-driven analytics and integrations like Salesforce, Microsoft Dynamics, Gainsight, and HubSpot, individual value conversations are transformed into a centralized cloud asset for improved decisions throughout the organization. Visit our website to learn how leading companies such as Google Cloud, Palo Alto Networks, and ServiceNow use Ecosystems.

The only revenue enablement platform your team needs to engage buyers, prepare sellers, quantify value, and continually optimize performance. Unlock predictable revenue growth at scale. Flexible, smart, and effective. Mediafly Revenue360 is the leading revenue enablement platform market-facing teams use to plan, predict, coach, and engage at the highest levels. Benefit from our deep expertise across a wide variety of revenue challenges – all with the convenience of a single partner. Choose from any of the individual solutions or combine as many as you need to succeed. Watch as our proprietary Energy Score, customized for you, analyzes and predicts outcomes. Know exactly where to inspect and dedicate resources so your team is focused on the fastest proven path to predictable revenue growth.

Prezentor users have improved their sales dialogue and buyer engagement by high margins. Prezentor users increase their immediate sales in meetings. Prezentor users have happier customers that stay with them longer. Listen to why sales and marketing organizations all over the world choose to transform their sales with Prezentor. Individuals or teams that want to align and streamline content and work with a more personalized and engaging sales dialogue. Work with shareable centralized content. Guided personalized selling experiences with usage and buying intent insight. Work fully integrated with engaging and guided personalized sales processes with full advantage of usage & buying insights. Prezentor’s Sales Playbook transforms all your sales documents into interactive, value-selling presentations! We also get your content management platform set up so your sales team can hit the ground running.

The ValueCloud® provides the repository and architecture to store and process important customer value data, translating it into valuable insights and ultimately assets that can be shared and leveraged across the enterprise by product managers, marketers, sales people, value engineers, professional services teams and customer success/renewal teams. Customer value is the missing link and next logical evolution in Customer Relationship Management because true customer relationships are entirely dependent on Value. Yet there’s nothing in CRM or any business system that enables customer value management. Our belief is that any business looking to shift to higher value/higher margin business models must manage customer value as a strategic asset to ensure competitive differentiation, elevate conversations, achieve trusted advisor status, and ultimately accelerate business results.

ValueCore is an AI-powered platform designed to help sales and marketing teams communicate their product’s ROI clearly and compellingly. It transforms static spreadsheets and content into interactive, visually engaging apps that guide discovery, quantify impact, and help close deals faster. By aligning sales methodology with data-driven storytelling, ValueCore enables reps to confidently defend pricing and accelerate revenue growth. The platform supports teams across sales, marketing, and customer success by standardizing value messaging and providing analytics on where value efforts succeed or need improvement. With a focus on dynamic, persona-based ROI tools, ValueCore helps teams show up as trusted strategic partners rather than just vendors. Easy to implement and backed by best practices, the platform turns value selling into a competitive advantage.

Cuvama is a customer value discovery and value selling platform that helps B2B teams shift from pitching products to selling measurable business outcomes. It codifies your unique value proposition into a dynamic, expert-guided framework, then equips every seller to run real‑time, collaborative discovery sessions that link individual customer challenges directly to quantifiable impact. Through interactive, customer‑facing business cases, teams can co‑author ROI models, adjust assumptions on the fly, and embed value discussions throughout the sales cycle. Unlike static guides or standalone calculators, Cuvama operates in live conversations, offering contextual prompts, automated linking of pain points to benefits, and seamless handoffs to customer success to reinforce delivered value. Built around five core steps, it captures institutional knowledge, surfaces best practices, and continuously refines messaging based on deal outcomes.

The ROI Shop provides an intuitive, interactive value‑selling application designed to help sales teams replace outdated spreadsheets with engaging calculators that clearly communicate the tangible business impact of their offerings. Through a guided, step‑by‑step interface, reps can build compelling business cases in seconds, leveraging customizable layouts and industry‑specific templates to fit sectors such as B2B SaaS, sales enablement, HR/HCM, fintech, manufacturing, and healthcare. Its dynamic calculators address common challenges while promoting outcomes‑focused conversations that increase win rates, enhance seller confidence, qualify genuine opportunities, and differentiate from competitors. Sellers captivate buyers by embedding videos, highlighting key quotes, adding hyperlinks to supporting content, and inserting discovery questions directly into presentations.

ROI-Calc is a suite of custom online ROI and TCO calculators designed to win deals by proving the measurable business value of your products or services. These calculators instantly transform user inputs into actionable insights and tailored recommendations, generate branded PDF reports and business cases with clear impact metrics, and prompt next steps or calls to action. Users can explore multiple scenarios, save results, and share them seamlessly via email, Zoom, or offline on any device without additional software. The interface guides respondents through concise, accurate questions, showcases cost savings and efficiency gains, and reinforces confidence with user‑friendly metrics displayed in your company’s colors and logos. By summarizing outcomes in a clear, engaging format and providing decision‑support assets, ROI‑Calc accelerates the sales cycle, boosts lead qualification, and helps marketing and sales professionals demonstrate ROI, engage prospects, and close more revenue.

Mainstay’s end‑to‑end Advisor Value Platform delivers an integrated suite of marketing, sales, and customer success tools designed to quantify and communicate the business value of your solutions throughout the customer lifecycle. The Marketing Value Advisor offers a self‑serve ROI and assessment tool that integrates seamlessly with marketing automation platforms and supports custom-branded UI to generate high‑quality leads via interactive calculators. Sales Value Advisor moves decades of value engineering expertise to the cloud, simplifying value selling and enablement for global direct and channel teams by automating customer‑specific business impact quantification and scaling transformation through automated tools and assets. Customer Success Value Advisor automates and scales quarterly business reviews with value realization‑focused reports that measure and communicate actual benefits to increase adoption, satisfaction, and retention.

B2B SaaS platform to streamline your customer journey and lifecycle efforts, identify your ICPs, close deals efficiently, and accelerate your business growth like never before. Elevate deal closure rates with our comprehensive value driver generation and mapping tools that empower your sales team to prioritize high-value opportunities and shorten sales cycles. Collaborate more effectively with your vendors to gain a deeper understanding of value realization and unlock untapped potential, fostering stronger, more profitable partnerships. Utilize our powerful value analysis solution tailored for your business to improve planning accuracy and drive key information like competition, and customer/vendor comparison, ensuring consistent and scalable growth. Understand your business better with our customer/vendor maturity curve, ICP/IVP analysis, and customer/vendor journey. We're pioneering a revolutionary approach to bridge the gap between buyers and vendors.