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Best RFM Analysis Software

Compare the Top RFM Analysis Software as of October 2025

What is RFM Analysis Software?

RFM (Recency, Frequency, Monetary) analysis software is a powerful tool used by businesses to segment customers based on their purchasing behavior. It evaluates how recently a customer made a purchase (Recency), how often they purchase (Frequency), and how much they spend (Monetary) to identify high-value customer segments. The software provides actionable insights for personalized marketing campaigns, customer retention strategies, and revenue growth. It typically features dashboards, data visualization, and predictive analytics to help users make data-driven decisions. By automating customer segmentation, RFM analysis software enables companies to optimize marketing efforts and increase customer lifetime value. Compare and read user reviews of the best RFM Analysis software currently available using the table below. This list is updated regularly.

  • 1
    HubSpot CRM
    HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.
  • 2
    Adobe Analytics
    Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more. Use award-winning tools to turn vast streams of web data into insights that everyone can act on. We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views. We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly. We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. Reporting visits and measuring page views isn’t enough anymore. To really take advantage of the power of the web, you need to measure customer pathing, traffic sources, content effectiveness, and video engagement. You need to know more than who’s coming to your site. You need to know why. To know the best page or product to show them.
  • 3
    Segment

    Segment

    Twilio

    Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.
    Starting Price: $120 per month
  • 4
    Kissmetrics

    Kissmetrics

    Kissmetrics

    Accelerate growth by seeing what’s happening on your website and apps. Kissmetrics is ideally suited for SaaS product and marketing teams because we give you the information you need to acquire qualified prospects, convert more trials into paying customers, and reduce churn. Kissmetrics is also suited for ecommerce product and marketing teams because we give you the information you need to optimize your checkout funnel, convert more visitors into loyalists, and increase the lifetime value of your customers.
    Starting Price: $500.00/month
  • 5
    Netcore Cloud
    Netcore Customer Engagement & Experience is an intelligent full-stack platform that gives you the power to redefine growth. Full stack growth platform for marketers, product and growth managers. Grow your conversion, retention, and revenue with Raman's game-changing predictive intelligence. Marketing and product leaders at customer-centric brands trust Netcore to deliver a world-class customer experience. Powerful, easy to use intelligent customer engagement platform helping you increase conversion & retention. Efficiently automate the delivery of highly personalized campaigns to distinct customers. Netcore Customer Engagement takes the guesswork out of how to engage with customers with data analysis backed by machine learning. Create a unified profile by stitching together data-points from every interaction a customer has with your brand across online & offline channels - website, mobile app, & marketing channels
  • 6
    Little Stream Software

    Little Stream Software

    Little Stream Software

    Little Stream Software specializes in developing Shopify applications that assist merchants in enhancing their stores through customer behavior analysis, focusing on customer segmentation, messaging, and loyalty. It provides comprehensive customer analysis for Consumer Packaged Goods (CPG) Shopify stores, offering metrics and growth advice to optimize loyalty and repeat customer funnels. Measure store-wide metrics and benchmark against the industry and yourself to find your strengths and gaps. Repeat Customer Insights will analyze your entire customer data and equip you with reports on what your most loyal and valuable customers do. More than that, it will give you clear and actionable advice on how to keep your existing customers loyal and how to turn more of your one-off customers into loyal, repeat customers. Run your data though the Insights System to perform deep analyses and comparisons.
    Starting Price: $59 per month
  • 7
    Putler

    Putler

    Putler

    Consolidate all your stores, payment gateways and Google Analytics in a single app. Powerful business analytics on sales, products, subscriptions, customers and visitors. PayPal, Stripe, WooCommerce, Etsy, Shopify, Google Analytics, your critical business information is scattered across merchant providers, shopping cart systems and website analytics. It’s full of duplicates, missing information and out-of-sync records. Since you don’t get accurate, consolidated data, you end up making big decisions with trial & error. These results in losses lost opportunities, high churn, increased efforts, and a perpetual state of confusion and chaos. You will get a single source of truth for your orders, products and customers. You will see all the important stats at a glance. You can create custom reports, drill-down and segment instantly. What’s current revenue, which products are trending, what’s the best time to sell, which products to upsell, who are your top customers, etc.
    Starting Price: $20 per month
  • 8
    HubSpot Customer Platform
    Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.
    Starting Price: Free
  • 9
    MoEngage

    MoEngage

    MoEngage

    MoEngage is an Insights-led customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, Ola, and BigBasket - MoEngage has helped amplify customer engagement for all. Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth. What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization capabilities -
  • 10
    FLYDE

    FLYDE

    FLYDE

    FLYDE is the most accessible AI-driven platform designed to boost revenue and margins by simplifying customer data management for brands and retailers. It connects all your data sources, providing a real-time, granular 360º view of your customer base, enabling actionable insights. FLYDE integrates proprietary AI/ML-based predictive models to enhance customer retention and Customer Lifetime Value (CLTV) by 20%, maximize lead-to-sales conversion, and increase profits and Return on Advertising Spend (ROAS) by 43%. The platform offers features such as 360º customer profiles, predictive behavioral models, and intelligent segmentation to optimize every stage of the customer journey. With over 15 years of experience, FLYDE combines top-notch technology into a single platform, empowering businesses to unify and exploit both online and offline data efficiently. This approach minimizes churn, maximizes customer retention, and facilitates the development of personalized marketing campaigns.
  • 11
    Optimove

    Optimove

    Optimove

    Optimove is the leading Relationship Marketing Hub, empowering CRM Marketers to create and manage large-scale, customer-led journeys. Optimove autonomously surfaces valuable customer engagement opportunities, orchestrates self-optimizing customer journeys, and accurately measures the incremental impact of all marketing interactions. With Optimove leading brands such as Staples, JD Sports, Dollar Shave Club, GVC, Family Dollar and Penn National maximize customer loyalty, retention, and lifetime value.
  • 12
    Patch Retention

    Patch Retention

    Patch Retention

    Patch Retention is a customer retention platform that offers a suite of tools designed to enhance customer engagement and loyalty. Its features include automated customer journeys, email and SMS marketing, a chat widget for seamless communication, analytics and insights, referral programs, and customer segmentation. These tools enable businesses to deliver personalized messages, understand customer behavior, and implement effective retention strategies. Patch Retention also provides an RFM (Recency, Frequency, Monetary) analysis feature, allowing businesses to gain deep insights into customer segments and tailor retention strategies with precision. By integrating these capabilities, Patch Retention aims to boost customer loyalty, reduce churn, and drive long-term success for businesses.
  • 13
    Acadaca

    Acadaca

    Acadaca

    The flexibility of Acadaca’s global, omni-channel platform fill in gaps of alternative solutions, by allowing access of the full technology stack. Our platform-agnostic BI tool helps gain deep insight into their customers thru support of cohorts, RFM, churn, and ROI analysis. Our CDN-enabled image compression service (IPS) optimizes image size and resolution specifically for desktops, tablets and mobile, often saving 50%+ bandwidth, and improving Google site speed scores, site speed and SEO rankings. Our ADA tool supports increased accessibility. Features include a screen reader, adjustments for increased site contrast and black & white views, and keyboard navigation. No two clients are alike. We have a vested interest in giving trusted advice on the platform and service offering that serves the customers budget, need for flexibility, scalability and long term roadmap.
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