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Best RFM Analysis Software

Compare the Top RFM Analysis Software as of October 2025

What is RFM Analysis Software?

RFM (Recency, Frequency, Monetary) analysis software is a powerful tool used by businesses to segment customers based on their purchasing behavior. It evaluates how recently a customer made a purchase (Recency), how often they purchase (Frequency), and how much they spend (Monetary) to identify high-value customer segments. The software provides actionable insights for personalized marketing campaigns, customer retention strategies, and revenue growth. It typically features dashboards, data visualization, and predictive analytics to help users make data-driven decisions. By automating customer segmentation, RFM analysis software enables companies to optimize marketing efforts and increase customer lifetime value. Compare and read user reviews of the best RFM Analysis software currently available using the table below. This list is updated regularly.

  • 1
    Adobe Analytics
    Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more. Use award-winning tools to turn vast streams of web data into insights that everyone can act on. We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views. We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly. We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. Reporting visits and measuring page views isn’t enough anymore. To really take advantage of the power of the web, you need to measure customer pathing, traffic sources, content effectiveness, and video engagement. You need to know more than who’s coming to your site. You need to know why. To know the best page or product to show them.
  • 2
    Uployal

    Uployal

    Uployal

    Development and implementation of loyalty programs with CRM and mobile applications (iOS and Android) for retail, restaurants, gas stations, pharmacies and other areas. We integrate into the cash register system and POS terminals, connect all the actions of the buyer at the checkout with the base in the cloud. We provide work even without the Internet. We offer such solutions: - gamification - delivery and booking - online payment in the application - dynamic QR code - cashback - management of promotions and offers - sending push notifications - integration with social networks - online catalog of goods by category with filters - customer news feed - referral recommendation system - customer rank management - receiving feedback after purchase and managing them - purchase history - registration of purchases and self-delivery in the application of the buyer - dashboards with online sales dynamics - rfm analysis and cohort analysis - fraud protection
    Starting Price: $20
  • 3
    Prospect CRM

    Prospect CRM

    ProspectSoft

    The Stock-Aware CRM & eCommerce platform that’s perfect for Wholesalers, Distributors and Manufacturers. Sell more in less time, every time. Be a Prospect Hero. What is Stock-Aware CRM? Wholesalers, Distributors and Manufacturers know that selling physical products B2B involves unique operational challenges, meaning ordinary CRM's fall short. Stock-Aware CRM is different. Prospect is a new type of Stock-Aware CRM that's specifically designed for Wholesalers, Distributors and Manufacturers who sell physical products B2B. Prospect integrates product, inventory and customer sales data, to streamline B2B CRM processes. Your team will save time, increase sales and maximise profits. Prospect combines the best of traditional CRM – Marketing, Sales Pipelines and Customer Service Management – with the reality of selling B2B products – quoting, ordering, inventory management, special pricing, back orders, product information and even contracts, serial numbers and asset tracking.
    Starting Price: £22.50 per month
  • 4
    RFMcube

    RFMcube

    RFMcube

    RFMcube is a powerful tool that enables ecommerce businesses to segment their customer base in real-time using RFM analysis. By integrating RFMcube with your ecommerce platform, you can synchronize your sales history and identify key customer segments to enhance your marketing strategies. The platform allows for seamless filtering of your entire transaction history, dividing users into groups based on their purchasing behavior. This precise segmentation provides a comprehensive overview of customer behavior, always up-to-date and synchronized in real-time. With RFMcube, you can further refine these segments using additional filters such as purchased category and brand, accumulated points, and region. The platform's user-friendly interface facilitates easy integration with major ecommerce CMSs like Magento, Prestashop, Woocommerce, and Shopify, enabling you to connect your data sources almost instantly.
    Starting Price: €10 per month
  • 5
    ActionIQ

    ActionIQ

    ActionIQ

    The ActionIQ Customer Data Platform enables you to align your people, technology, and processes to deliver exceptional customer experiences across every touchpoint. How to separate the CDP posers from the true players. Download ActionIQ’s guide to save yourself months of frustrating research and get to the truth on the confusing CDP landscape. In today’s experience economy, consumers expect brands to know them and consistently deliver authentic, helpful experiences. The ActionIQ CDP enables large organizations to solve chronic customer data fragmentation and gain the customer intelligence needed to orchestrate experiences across all their brand touchpoints. Build an omnichannel “smart hub” stack that unifies data and empowers teams with the real-time insights they need. Gain deep customer understanding that enables you to deliver trust-building, profitable customer experiences at scale.
  • 6
    Retainly

    Retainly

    Retainly

    Retainly is an omnichannel engagement platform that enables businesses to automate customer retention through emails, SMS, popular messengers, and web push notifications. Its user-friendly interface allows for the seamless execution of high-impact campaigns across various communication channels. By integrating marketing platforms, Retainly eliminates manual processes and data silos, empowering marketing teams to manage their tech stack independently and focus on creativity. The platform offers features such as web tracking, contact segmentation, workflow automation, and funnel analytics, providing comprehensive tools to enhance customer engagement. Retainly caters to industries, offering a low-code platform with pre-built integrations to streamline marketing efforts. Spare marketers from spending unnecessary hours learning a multitude of disconnected tools, allowing creativity to thrive.
  • 7
    Oracle Cloud CX
    Built on a cloud platform that incorporates best practices and applied emerging technologies, Oracle Cloud CX offers tools simple enough for business users to manage, yet powerful enough for developers to extend. Oracle CX applications are innovative and flexible, and provide consistent performance and security. Oracle Cloud CX takes a data-first approach, connecting customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual. Oracle has been helping customers manage, secure, and drive business value from data for more than 40 years. Data is our DNA. Create, syndicate, and distribute relevant and consistent content and offers to personalize customer experiences. Oracle Content Management anchors all enterprise content and assets—invoices, marketing assets, company files, images, and videos—in one place.
  • 8
    IBM SPSS Modeler
    IBM SPSS Modeler is a leading visual data science and machine learning (ML) solution designed to help enterprises accelerate time to value by speeding up operational tasks for data scientists. Organizations worldwide use it for data preparation and discovery, predictive analytics, model management and deployment, and ML to monetize data assets. IBM SPSS Modeler automatically transforms data into the best format for the most accurate predictive modeling. It now only takes a few clicks for you to analyze data, identify fixes, screen out fields and derive new attributes. Leverage IBM SPSS Modeler’s powerful graphics engine to bring your insights to life. The smart chart recommender finds the perfect chart for your data from among dozens of options, so you can share your insights quickly and easily using compelling visualizations.
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