Best RFM Analysis Software in the USA
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Compare the Top RFM Analysis Software in the USA as of October 2025
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What is RFM Analysis Software in the USA?
RFM (Recency, Frequency, Monetary) analysis software is a powerful tool used by businesses to segment customers based on their purchasing behavior. It evaluates how recently a customer made a purchase (Recency), how often they purchase (Frequency), and how much they spend (Monetary) to identify high-value customer segments. The software provides actionable insights for personalized marketing campaigns, customer retention strategies, and revenue growth. It typically features dashboards, data visualization, and predictive analytics to help users make data-driven decisions. By automating customer segmentation, RFM analysis software enables companies to optimize marketing efforts and increase customer lifetime value. Compare and read user reviews of the best RFM Analysis software in the USA currently available using the table below. This list is updated regularly.
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1
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.">
Starting Price: Free -
2
Zoho CRM
Zoho
Zoho CRM delivers a basic and clean interface layout that has a variety of unique features that drive to help lead conversion rates. With an intuitive dashboard, the CRM can run 'macros' to streamline how a lead is contacted and tracked through the process of a sales. Administrators can monitor missed opportunities and best performing agent users, and also make business-impacting decisions using the sales report function.Starting Price: $14.00/month/user -
3
Microsoft Power BI
Microsoft
Power BI is a business intelligence platform that enables users to analyze data using AI-driven tools and intuitive report creation. It consolidates data from various sources into OneLake, creating a centralized data source. This platform aids in embedding actionable insights into applications like Microsoft 365, aiding decision-making. Power BI integrates with Microsoft Fabric, enhancing data management. It offers scalability to handle large data volumes and integrates seamlessly with Microsoft services. Its AI capabilities efficiently identify patterns and generate insights. Power BI ensures data security and compliance. Its Copilot feature allows rapid report generation. Additionally, Power BI Pro offers self-service analytics, and its free version includes data modeling and visualization tools. It's known for unified data management, empowering users with accessibility and training resources. Power BI has demonstrated a significant ROI and economic benefit, as evidenced in a Forres">
Starting Price: $10 per user per month -
4
Tableau
Salesforce
Tableau, now enhanced with AI-powered capabilities and integrated with Salesforce, is an advanced analytics platform that helps businesses turn data into actionable insights. With Tableau Next, users can unlock the full potential of their data by accessing trusted AI-driven analytics. Whether deployed in the cloud, on-premises, or natively within Salesforce CRM, Tableau enables seamless data integration, powerful visualizations, and collaboration. The platform is designed to support organizations of all sizes in making data-driven decisions, while fostering a Data Culture through easy-to-use, intuitive tools for analysts, business leaders, IT leaders, and developers alike.Starting Price: $75/user/month -
5
Adobe Analytics
Adobe
Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more. Use award-winning tools to turn vast streams of web data into insights that everyone can act on. We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views. We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly. We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. Reporting visits and measuring page views isn’t enough anymore. To really take advantage of the power of the web, you need to measure customer pathing, traffic sources, content effectiveness, and video engagement. You need to know more than who’s coming to your site. You need to know why. To know the best page or product to show them. -
6
Uployal
Uployal
Development and implementation of loyalty programs with CRM and mobile applications (iOS and Android) for retail, restaurants, gas stations, pharmacies and other areas. We integrate into the cash register system and POS terminals, connect all the actions of the buyer at the checkout with the base in the cloud. We provide work even without the Internet. We offer such solutions: - gamification - delivery and booking - online payment in the application - dynamic QR code - cashback - management of promotions and offers - sending push notifications - integration with social networks - online catalog of goods by category with filters - customer news feed - referral recommendation system - customer rank management - receiving feedback after purchase and managing them - purchase history - registration of purchases and self-delivery in the application of the buyer - dashboards with online sales dynamics - rfm analysis and cohort analysis - fraud protectionStarting Price: $20 -
7
Segment
Twilio
Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.Starting Price: $120 per month -
8
Kissmetrics
Kissmetrics
Accelerate growth by seeing what’s happening on your website and apps. Kissmetrics is ideally suited for SaaS product and marketing teams because we give you the information you need to acquire qualified prospects, convert more trials into paying customers, and reduce churn. Kissmetrics is also suited for ecommerce product and marketing teams because we give you the information you need to optimize your checkout funnel, convert more visitors into loyalists, and increase the lifetime value of your customers.Starting Price: $500.00/month -
9
Salesforce Marketing Cloud
Salesforce
Reach individual customers through hundreds of features to help you create tailored, relevant content — from basic email marketing tools to sophisticated cross-channel campaign functionality. Connect data across multiple sources and devices to gain a unified view of the customer. Capture and activate first-, second-, and third-party data to know your customer, and drive growth by reaching new audience segments. Leverage data and Einstein to orchestrate every interaction with the power of AI. Listen, interpret, and respond to customer intent, and deliver personalized communications in a trusted way. Create two-way, real-time engagement from awareness to advocacy. Dynamically deliver the next best action for each individual at scale. Measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360. -
10
Netcore Cloud
Netcore
Netcore Customer Engagement & Experience is an intelligent full-stack platform that gives you the power to redefine growth. Full stack growth platform for marketers, product and growth managers. Grow your conversion, retention, and revenue with Raman's game-changing predictive intelligence. Marketing and product leaders at customer-centric brands trust Netcore to deliver a world-class customer experience. Powerful, easy to use intelligent customer engagement platform helping you increase conversion & retention. Efficiently automate the delivery of highly personalized campaigns to distinct customers. Netcore Customer Engagement takes the guesswork out of how to engage with customers with data analysis backed by machine learning. Create a unified profile by stitching together data-points from every interaction a customer has with your brand across online & offline channels - website, mobile app, & marketing channels -
11
Oracle Marketing
Oracle
Accelerate business growth and brand loyalty. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences. Connect customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual. Collect data from more places, apply intelligence at scale, and use insights to deliver personalized experiences in the moments that matter. Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences. Target high-value accounts and individuals, optimize lead generation and progression, boost customer retention and growth, and ensure consistent, personalized messaging across all channels and geographies. -
12
CleverTap
CleverTap
CleverTap is the only integrated analytics and engagement platform built to solve retention. Create more meaningful relationships with customers whether you have just launched an app, or have millions of MAUs, to increase customer retention and lifetime value. With CleverTap, brands can remove the hassle and cost of integrating and maintaining multiple platforms to analyze, segment, and engage users across mobile and web. CleverTap provides a 14-day free trial for apps with up to 100K MAUs - integrate easily and cancel at any time. Get customer support directly on the dashboard. No surprise fees or charges. Over 8,000 leading brands including Vodafone, Gojek, BookMyShow, and Domino's trust CleverTap’s scalable solution to create meaningful customer experiences.Starting Price: $200/month -
13
Prospect CRM
ProspectSoft
The Stock-Aware CRM & eCommerce platform that’s perfect for Wholesalers, Distributors and Manufacturers. Sell more in less time, every time. Be a Prospect Hero. What is Stock-Aware CRM? Wholesalers, Distributors and Manufacturers know that selling physical products B2B involves unique operational challenges, meaning ordinary CRM's fall short. Stock-Aware CRM is different. Prospect is a new type of Stock-Aware CRM that's specifically designed for Wholesalers, Distributors and Manufacturers who sell physical products B2B. Prospect integrates product, inventory and customer sales data, to streamline B2B CRM processes. Your team will save time, increase sales and maximise profits. Prospect combines the best of traditional CRM – Marketing, Sales Pipelines and Customer Service Management – with the reality of selling B2B products – quoting, ordering, inventory management, special pricing, back orders, product information and even contracts, serial numbers and asset tracking.Starting Price: £22.50 per month -
14
RFMcube
RFMcube
RFMcube is a powerful tool that enables ecommerce businesses to segment their customer base in real-time using RFM analysis. By integrating RFMcube with your ecommerce platform, you can synchronize your sales history and identify key customer segments to enhance your marketing strategies. The platform allows for seamless filtering of your entire transaction history, dividing users into groups based on their purchasing behavior. This precise segmentation provides a comprehensive overview of customer behavior, always up-to-date and synchronized in real-time. With RFMcube, you can further refine these segments using additional filters such as purchased category and brand, accumulated points, and region. The platform's user-friendly interface facilitates easy integration with major ecommerce CMSs like Magento, Prestashop, Woocommerce, and Shopify, enabling you to connect your data sources almost instantly.Starting Price: €10 per month -
15
Little Stream Software
Little Stream Software
Little Stream Software specializes in developing Shopify applications that assist merchants in enhancing their stores through customer behavior analysis, focusing on customer segmentation, messaging, and loyalty. It provides comprehensive customer analysis for Consumer Packaged Goods (CPG) Shopify stores, offering metrics and growth advice to optimize loyalty and repeat customer funnels. Measure store-wide metrics and benchmark against the industry and yourself to find your strengths and gaps. Repeat Customer Insights will analyze your entire customer data and equip you with reports on what your most loyal and valuable customers do. More than that, it will give you clear and actionable advice on how to keep your existing customers loyal and how to turn more of your one-off customers into loyal, repeat customers. Run your data though the Insights System to perform deep analyses and comparisons.Starting Price: $59 per month -
16
Putler
Putler
Consolidate all your stores, payment gateways and Google Analytics in a single app. Powerful business analytics on sales, products, subscriptions, customers and visitors. PayPal, Stripe, WooCommerce, Etsy, Shopify, Google Analytics, your critical business information is scattered across merchant providers, shopping cart systems and website analytics. It’s full of duplicates, missing information and out-of-sync records. Since you don’t get accurate, consolidated data, you end up making big decisions with trial & error. These results in losses lost opportunities, high churn, increased efforts, and a perpetual state of confusion and chaos. You will get a single source of truth for your orders, products and customers. You will see all the important stats at a glance. You can create custom reports, drill-down and segment instantly. What’s current revenue, which products are trending, what’s the best time to sell, which products to upsell, who are your top customers, etc.Starting Price: $20 per month -
17
Ambassador Relations Tool
Konfactory
Easily centralize customer basic information and negotiation/response history. Data items can be freely customized according to customer data types in various industries. An effective approach to keep active customers. Automate various marketing measures such as pop-up questionnaires on the site and guidance to arbitrary campaigns . You can easily send a customer satisfaction survey questionnaire email with a template for each industry. Step mail can be automatically sent for specific customer actions in the scenario settings. RFM analysis is performed from the customer's purchase history and usage behavior, and it is automatically grouped into 6 ranks. You can take measures according to each rank.Starting Price: $217.26 per month -
18
HubSpot Customer Platform
HubSpot
Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.Starting Price: Free -
19
MoEngage
MoEngage
MoEngage is an Insights-led customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, Ola, and BigBasket - MoEngage has helped amplify customer engagement for all. Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth. What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization capabilities - -
20
Rejoiner
Rejoiner
Maximize customer lifetime value and reduce your cart abandonment rate. Rejoiner gives you all the email marketing software, tools, and hands-on consulting you need to increase conversion rates and crush your revenue goals. Combine purchase history, browsing behavior, marketing interactions, in-store, and catalog data to maintain a complete profile and score for every customer. Built-in triggers deliver marketing to customers at the opportune moments throughout the customer lifecycle: Cart Abandonment, Browse Abandonment, Price Drop, Post-Purchase, Birthday Sends and Win-Back. Build dynamic customer segments, so you can size up potential audiences and send targeted emails in minutes. Automatically score each customer based on their purchasing and email engagement behavior. Optimize your customer lifecycle to increase conversions at every stage.Starting Price: $199.00/month -
21
Qlik Sense
Qlik
Empower people at all skill levels to make data-driven decisions and take action when it matters most. Deeper interactivity. Broader context. Lightning fast. No one else compares. Qlik’s one-of-a-kind Associative technology brings unmatched power to the core of our industry-leading analytics experience. Empower all your users to explore freely at the speed of thought with hyperfast calculations, always in context, at scale. Yeah, it’s a big deal. And it’s why Qlik Sense takes you way beyond the limits of query-based analytics and dashboards our competitors offer. Insight Advisor in Qlik Sense uses AI to help your users understand and use data more effectively, minimizing cognitive bias, amplifying discovery, and elevating data literacy. Organizations need a dynamic relationship with information that reflects the current moment. Traditional, passive BI falls short. -
22
Mr Dashboard
Mr Dashboard
Mr Dashboard specializes in business performance management and spreadsheet automation, offering tailored solutions to streamline processes, reduce errors, and enhance data-driven decision-making. Their services include customizable tools for automated reporting, financial analysis, and strategic planning, all designed to optimize efficiency and drive business growth. With expertise in Excel VBA and Google Sheets scripts, Mr Dashboard delivers scalable solutions that integrate seamlessly with existing workflows, empowering businesses to operate smarter and faster.Starting Price: $19.99 one-time payment -
23
ActionIQ
ActionIQ
The ActionIQ Customer Data Platform enables you to align your people, technology, and processes to deliver exceptional customer experiences across every touchpoint. How to separate the CDP posers from the true players. Download ActionIQ’s guide to save yourself months of frustrating research and get to the truth on the confusing CDP landscape. In today’s experience economy, consumers expect brands to know them and consistently deliver authentic, helpful experiences. The ActionIQ CDP enables large organizations to solve chronic customer data fragmentation and gain the customer intelligence needed to orchestrate experiences across all their brand touchpoints. Build an omnichannel “smart hub” stack that unifies data and empowers teams with the real-time insights they need. Gain deep customer understanding that enables you to deliver trust-building, profitable customer experiences at scale. -
24
Ascent360
Ascent360
Ascent360 is a customer database platform that seamlessly integrates multiple data sources to create a comprehensive 360 degree view of your customer, allowing you to create and execute highly targeted marketing campaigns. With an intuitive drag and drop segmentation tool, our software puts the power back in the hands of the marketer enabling list creation and campaign deployment in a matter of minutes. Our software integrates with the systems you already have in place to compile your data into a single cloud based customer database. Customer analytics and predictive models such as RFM, lifetime spend, and customer/prospect ratio are then derived to help guide your marketing strategies. Our customer segmentation software and third party integrations makes it easy to build and execute and deliver omni-channel campaigns to your customers and prospects. -
25
Oyster CDP
Express Analytics
Oyster is not just a customer data platform (CDP). It is the world’s first customer insights platform (CIP). Why? At its core is your customer. Oyster is a “data unifying software”. When added to the top of an enterprise’s martech stack, it helps manage your customer experience across every touchpoint – marketing, customer service and product. Oyster adds agility to an enterprise’s analytics. Unlike a customer relationship management platform, Oyster collects data from online and offline customers; even anonymous customer data. It collects enterprise data from all sources and makes it available 24X7 to your decision makers within an organization. The AI-infused Oyster is packed with automation capabilities that makes day-to-day marketing tasks highly effective. Unlike other CDPs, the Oyster CIP goes beyond just merely integrating various sources of data and provides actionable intelligence obtained from various data points that can be integrated across all the business cells. -
26
WoowUp
WoowUp
Create a unique profile of each customer that contains all their purchase data, interactions, data calculated as frequency or preferred product and different data sources that connect to a single customer profile. Reports measure the correct capture and evolution of the quality of data from each connected source. We solve the problem of incomplete or poor quality data: Automated tools correct data, unify repeated profiles, correct emails and misspelled data, identify targets to complete, assign gender and enrich customer profiles with calculated business indicators. Segment your customer base in simple clicks, with pre-designed filters and filters created for your specific business. Create clusters of your customers, by products purchased, categories, size, average spend, number of visits, expiration dates, SKU, preferred store, RFM, date and many more. -
27
Hive Marketing Cloud
Hive Marketing Cloud
Hive Marketing Cloud: Customer Intelligence and Engagement Platform Hive Marketing Cloud Hive is a privately owned business, founded 2010, which specialises in the Travel, Insurance and Retail industries. Hive helps brands engage and convert audiences at scale by deploying highly personalised, sophisticated multi-channel marketing from a single platform – surfacing ALL of their data for improved, relevant customer experiences. Hive gives you the tools to discover data insights, reveal customer lifetime value, create recency frequency and value (RFM) based segmentation, orchestrate and automate customer journeys, and measure engagement and results, reporting on impact beyond clicks and opens.Starting Price: £1,750/month -
28
FLYDE
FLYDE
FLYDE is the most accessible AI-driven platform designed to boost revenue and margins by simplifying customer data management for brands and retailers. It connects all your data sources, providing a real-time, granular 360º view of your customer base, enabling actionable insights. FLYDE integrates proprietary AI/ML-based predictive models to enhance customer retention and Customer Lifetime Value (CLTV) by 20%, maximize lead-to-sales conversion, and increase profits and Return on Advertising Spend (ROAS) by 43%. The platform offers features such as 360º customer profiles, predictive behavioral models, and intelligent segmentation to optimize every stage of the customer journey. With over 15 years of experience, FLYDE combines top-notch technology into a single platform, empowering businesses to unify and exploit both online and offline data efficiently. This approach minimizes churn, maximizes customer retention, and facilitates the development of personalized marketing campaigns. -
29
Retainly
Retainly
Retainly is an omnichannel engagement platform that enables businesses to automate customer retention through emails, SMS, popular messengers, and web push notifications. Its user-friendly interface allows for the seamless execution of high-impact campaigns across various communication channels. By integrating marketing platforms, Retainly eliminates manual processes and data silos, empowering marketing teams to manage their tech stack independently and focus on creativity. The platform offers features such as web tracking, contact segmentation, workflow automation, and funnel analytics, providing comprehensive tools to enhance customer engagement. Retainly caters to industries, offering a low-code platform with pre-built integrations to streamline marketing efforts. Spare marketers from spending unnecessary hours learning a multitude of disconnected tools, allowing creativity to thrive. -
30
Turn anonymous visitors into loyal customers. Offer seamless engagements, build trust, and deliver personalized digital experiences to businesses, partners, and customers. Offer seamless, personalized B2C engagements. Gain new and loyal customers by securely identifying and engaging them and delivering relevant experiences with SAP Customer Identity and Access Management solutions for B2C. Onboard customers quickly with intuitive user registration. Drive personalized engagements by using social login workflows. Improve omnichannel strategies with single sign-on, SAML 2.0, and Open ID Connect data federation standards and authentication options. Bridge data silos and create unified customer profiles to deliver trusted, relevant, and personalized experiences. Accelerate time to market, simplify identity lifecycle management, and protect against risks with SAP Customer Identity and Access Management solutions for B2B.