Audience

Businesses of all sizes in all industries looking for an advanced Campaign Management solution

About Salesforce Marketing Cloud

Reach individual customers through hundreds of features to help you create tailored, relevant content — from basic email marketing tools to sophisticated cross-channel campaign functionality. Connect data across multiple sources and devices to gain a unified view of the customer. Capture and activate first-, second-, and third-party data to know your customer, and drive growth by reaching new audience segments. Leverage data and Einstein to orchestrate every interaction with the power of AI. Listen, interpret, and respond to customer intent, and deliver personalized communications in a trusted way. Create two-way, real-time engagement from awareness to advocacy. Dynamically deliver the next best action for each individual at scale. Measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360.

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Integrations

See Integrations

Ratings/Reviews - 2 User Reviews

Overall 4.0 / 5
ease 3.5 / 5
features 4.5 / 5
design 3.5 / 5
support 4.0 / 5
More Reviews Write a Review

Company Information

Salesforce
Founded: 1999
United States
www.salesforce.com/marketing/

Videos and Screen Captures

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Product Details

Platforms Supported
Cloud
Training
Documentation
Live Online
Webinars
In Person
Support
Phone Support
24/7 Live Support
Online

Salesforce Marketing Cloud Frequently Asked Questions

Q: What kinds of users and organization types does Salesforce Marketing Cloud work with?
Q: What languages does Salesforce Marketing Cloud support in their product?
Q: What kind of support options does Salesforce Marketing Cloud offer?
Q: What other applications or services does Salesforce Marketing Cloud integrate with?
Q: What type of training does Salesforce Marketing Cloud provide?

Salesforce Marketing Cloud Product Features

Campaign Management

Channel Management
Email Marketing
Event Triggered Actions
Multi-Campaign
Contact Database
Lead Management

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Artificial Intelligence

Salesforce Marketing Cloud Additional Categories

Salesforce Marketing Cloud Verified User Reviews

Write a Review
  • Mileydi L.
    Professional in Corporate
    Used the software for: 1-2 Years
    Frequency of Use: Weekly
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Robust email marketing solution for a variety of purposes"

    Posted 2021-01-10

    Pros: Salesforce Marketing Cloud Email Studio is especially valuable for personalized advertising campaigns. It relieves the whole exercise, offering convenient design templates, forms, options, text and also ensuring that it reaches the designated recipient in a timely manner, with a dash.

    Cons: The knowledge curve is exceptionally high. There are several different points you can make, and it also takes a long time to discover all of this.

    Overall: Local businesses that are specific about calling directly to stay focused and generate revenue from the business connection through habits assessment. Service devices that are eager to take advantage of omnichannel through Salesforce marketing Cloud. If you're a large company with an infinite budget plan and a group of advanced Salesforce developers, this may be the service for you. This is also great for those who do not need support or are well versed in decoding intriguing guides and incomprehensible emails from support teams in third world countries that are slow to get back to you.

    Read More...
  • A Salesforce Marketing Cloud User
    Director of Marketing
    Used the software for: Less than 6 months
    Frequency of Use: Daily
    User Role: User
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Marketing solutions not for dummies"

    Posted 2020-10-05

    Pros: So robust. So much customization. Other platforms can't compete with how much you can do in this system from the automation studio, journey builder, and even just list management.

    Cons: Because it's so robust, you need a certified expert on your team to fully utilize the platform to its fullest.

    Overall: Overall, I still have a lot to learn but every incremental new piece of SMC that I become familiar with is improving our company's marketing efforts.

    Read More...
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