Mi Music
Mi Music is the default music player on Xiaomi Devices. 31 million DAU, 145 million MAU, average online time per user reaches 100+ minutes. Integrates online content recommendation and local music playback, uses native advertising forms to keep user experience.
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Xiaomi MiMo
The Xiaomi MiMo API open platform is a developer-oriented interface for accessing and integrating Xiaomi’s MiMo family of AI models, including reasoning and language models such as MiMo-V2-Flash, into applications and services through standardized APIs and cloud endpoints, enabling developers to build AI-enabled features like conversational agents, reasoning workflows, code assistance, and search-augmented tasks without managing model infrastructure themselves. It offers REST-style API access with authentication, request signing, and structured responses so software can send prompts and receive generated text or processed outputs programmatically, and it supports common operations like text generation, prompt handling, and inference over MiMo models. By providing documentation and onboarding tools, the open platform lets teams integrate Xiaomi’s latest open source large language models, which leverage Mixture-of-Experts (MoE) architectures.
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Qi Ads
Qi Ads is a self-service mobile advertising platform powered by machine learning technologies. It supports mobile traffic buying with CPI and CPA payment models, providing automatic optimization for key events such as installs, registrations, ROAS, and retention.
The Qi Ads inventory includes more than 20 mobile traffic sources: SSPs, ad networks, and OEM inventory, including Unity, IronSource, Mintegral, Bigo, Xiaomi, Vivo, Oppo, Transsion, and Huawei.
The platform enables effortless campaign management — simply upload creatives and choose the optimization method. Qi Ads analyzes and optimizes traffic in real time. Fraud protection and transparent analytics are built in by default. There is no minimum budget requirement.
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OEMad
OEMad.ai is a machine learning-powered OEM ad platform offering direct access to millions of users across Xiaomi, Transsion, Oppo, VIVO, Huawei, and Samsung devices worldwide.
Built with event-based optimization in mind, OEMad enables advertisers to scale campaigns based on real in-app actions such as registrations, purchases, and beyond — with full transparency and no intermediaries.
OEMad is your gateway to the OEM advertising ecosystem.
No brokers. No workarounds. No “waiting for a reply from China.”
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