Audience

Companies of all sizes that need a powerful marketing solution

About SAP Marketing Cloud

Offer customers the freedom to define their journey. Fulfill the promise of CRM with SAP Marketing Cloud. Drive more revenue and give customers freedom to discover, engage, and buy. Sharpen the focus of your marketing team by leveraging the full context of customer needs and demands. Unite experiential and operational data to build a single, comprehensive view of customers. Remove silos across the organization and activate the full value of customer data. Gain deeper insights into customers to understand their intent and anticipate their behavior. Identify hidden trends and discover micro-segments with just a few clicks to shape your marketing strategy. Build customer trust and deepen customer relationships with greater insight and agility. Use real-time business intelligence to enable fast analysis and confident decision-making across the organization, while delighting customers and optimizing marketing performance.

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Pricing

Free Trial:
Free Trial available.

Integrations

See Integrations

Ratings/Reviews - 1 User Review

Overall 4.0 / 5
ease 4.0 / 5
features 5.0 / 5
design 4.0 / 5
support 4.0 / 5
More Reviews Write a Review

Company Information

SAP
Founded: 1972
Germany
www.sap.com/products/crm/marketing.html

Videos and Screen Captures

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Product Details

Platforms Supported
Cloud
Training
Documentation
Support
Online

SAP Marketing Cloud Frequently Asked Questions

Q: What kinds of users and organization types does SAP Marketing Cloud work with?
Q: What languages does SAP Marketing Cloud support in their product?
Q: What kind of support options does SAP Marketing Cloud offer?
Q: What other applications or services does SAP Marketing Cloud integrate with?
Q: What type of training does SAP Marketing Cloud provide?
Q: Does SAP Marketing Cloud offer a free trial?

SAP Marketing Cloud Product Features

CRM

Territory Management
Quotes / Proposals
Lead Scoring
Call Logging
Social Media Integration
Segmentation
Document Storage
Email Marketing
Calendar/Reminder System
Task Management
Internal Chat Integration
Mobile Access
Marketing Automation Integration

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Lead Generation

Contact Import/Export
Visitor Identification
Pipeline Management
Contact Discovery
Lead Nurturing
Prospecting Tools
Lead Segmentation
Lead Capture
Lead Scoring
Lead Database Integration

MRM

Activity Planning
Budgeting & Forecasting
Content Management
Analytics / ROI Tracking
Approval Workflow
Brand Management
Digital Asset Management
Expense Management
Marketing Calendar
Strategic Planning

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Personalization

Recommendation Engine
Website Personalization
Abandoned Cart Saver
Contextual Targeting
Experience Management
Campaign Segmentation
Behavioral Targeting
Account Based Marketing
A/B Testing
Content Analytics
Customer Profiles

SAP Marketing Cloud Additional Categories

SAP Marketing Cloud Verified User Reviews

Write a Review
  • Chiara P.
    Consultant
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: Administrator, Deployment
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Good software for smart people"

    Posted 2021-03-31

    Pros: 1.The product management directly integrated in the platform.
    2.the segmentation is really powerful.
    3. the golden record management is very good.
    4. the marketing permission history in very well developed.

    Cons: The customization of business roles is not as flexible as in the On Prem version.

    Overall: It's a really good product for people who are smart and don't stop at superficial impressions or prejudices.
    When you start using sap marketing cloud segmentation you can't be be satisfied with other platforms.

    Read More...
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