Audience
Researcher in marketing, marketing research, or any other field, in small to large organizations, who needs to visualize the relationships between the rows and columns of a data table.
About BrandMap® 10
The choice of professional researchers worldwide for user friendly, rapid analysis and production of presentation ready biplots, correspondence, mdpref and MCA maps. 64 bit program runs on PCs and MACs. Our exclusive Brand Projector I calculates and graphically displays the attribute changes necessary for brand (column) re-positioning to any point on a map. Brand Projector II allows a researcher to interactively change attributes (rows) and watch the Brand (column) move in response.
Integrations
Company Information
WRC Research Systems
Founded: 1991
United States
Videos and Screen Captures
Brand Projector Example
Product Details
Platforms Supported
Windows
Mac
Training
Documentation
Live Online
Support
Phone Support
BrandMap® 10 Frequently Asked Questions
BrandMap® 10 Product Features
Data Visualization
Analytics
Simulation Models
Visual Discovery
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Market Research
Statistical Analysis
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Survey Management