Best Pricing Optimization Software in the UK
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Compare the Top Pricing Optimization Software in the UK as of November 2025
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What is Pricing Optimization Software in the UK?
Pricing optimization software uses data analytics, machine learning, and market insights to help businesses set optimal prices for products or services. It analyzes factors such as customer demand, competitor pricing, costs, and market conditions to recommend price adjustments that maximize revenue and profitability. The software supports dynamic pricing strategies, scenario modeling, and A/B testing to adapt quickly to changing market trends. By automating pricing decisions and providing actionable insights, it helps companies stay competitive and improve sales performance. Pricing optimization software is widely used in retail, e-commerce, manufacturing, and service industries. Compare and read user reviews of the best Pricing Optimization software in the UK currently available using the table below. This list is updated regularly.
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1
Price2Spy
Price2Spy
Price2Spy is an experienced eCommerce pricing comparison and optimization tool that monitors your competitors in real time and identifies which product prices can go up or down. Price2Spy can monitor prices on the most complex websites with advanced bot protection. Also, we can monitor regular eCommerce websites, and marketplaces (eg. Amazon, eBay, etc.), in any language and currency. The pricing optimization process allows businesses regardless of their size and industry branch to optimize prices on the fly and set pricing strategies tailored to specific needs. If the default Price2Spy repricing options are not meeting your needs you’re welcome to define your own custom repricing rules. Stop leaving money on the table – utilize price optimization. -
2
PriceIntelGuru
PriceIntelGuru
PriceIntelGuru, a flagship product of WebDataGuru, is an AI-powered platform for competitive price intelligence, accurate product matching, and dynamic pricing. Designed for retailers, brands, and manufacturers, it enables real-time competitor monitoring, pricing automation, and MAP compliance tracking across global marketplaces. With advanced data extraction, smart dashboards, and AI-based insights, PriceIntelGuru helps businesses optimize pricing strategies, increase profit margins, and stay ahead in dynamic markets. The latest version, PriceIntelGuru 2.0, offers enhanced speed, deeper analytics, and seamless integration via SaaS, DaaS, and API. Trusted by global enterprises, it supports smarter, data-driven decisions across thousands of SKUs. Whether you're scaling eCommerce operations or improving retail pricing, PriceIntelGuru delivers the intelligence you need to lead with precision and agility. -
3
ResellWell and BuybackWell
RecommerceIQ
Dynamic pricing for used and refurbished electronics. Trade in, buyback, resale. Our suite of dynamic pricing API-based products allow to increase sales and margins while scaling the resale and buyback operations. All major e-commerce platforms are supported and we support indirect integrations. ResellWell: increase sales and margins with dynamic pricing algorithms and custom strategies for competitive positioning in you sales channels: online, offline, franchises. We integrate your catalogue and directly apply your pricing strategies onto your e-commerce or central IT systems. BuybackWell: automate and shape the volume and quality of your buyback and trade-in operations with custom strategies and dynamic used products valuations that directly integrate into your IT systems. Showing valuations to your users significantly improves conversion rates and retention potential. -
4
Prisync
Prisync
Prisync is a price tracking and dynamic pricing tool that helps online sellers of all sizes boost sales and improve profitability at the same time. Prisync users monitor competitors, reveal their pricing strategies, and build counter-strategies without spending hours on data gathering and analysis. It gives them the flexibility they need in the very dynamic e-commerce environment, at an affordable price. Pricing is a powerful tool, especially in competitive markets like e-commerce. Prisync aims to help online sellers leverage data-driven pricing strategies that’ll help them compete with any competitors, big or small. Our easy setup and 24/7 live support allows our customers to benefit from our tool immediately. -
5
EVENTMACHINE
ZELFMADE GmbH
EVENTMACHINE offer cloud software for online event planning & automated quoting. For hotels, venues and all providers of meetings, seminars and events. Providers of MICE events (hotels, venues and other providers) 1. save time 2. prevent errors 3. maximize revenue All EVENTMACHINE plans include an extensive feature set like automated function sheets & banquet orders, MICE revenue management and the eventmachine IQ instant quote. With EVENTMACHINE's API capabilities you can integrate easily with your existing tech stack. Live prices and availabilities from your PMS, revenue management system or calendar app are used for instant event quoting, for increased efficiency and less staff hours. A free trial is available for all new clients.Starting Price: EUR 65.00/month -
6
XPLN Suite
XPLN GmbH
XPLN is one of the leading solutions for collecting current market data, e-commerce price optimization and comprehensive services in the field of Digital Shelf Analytics. A strong focus on technology, innovation and proximity to the customer enable us to deliver higher quality data to our customers and help them grow their business through valuable insights and confident decisions about offers and positioning. Many well-known retailers and brands trust in us. XPLN automatically collects market prices from online channels about your own and competitors' offers. Brands and retailers can track online ratings, stock levels, prices, marketplace ranking, and other metrics on a centralized platform. Clients can also define product repricing strategies based on configured rules, utilize the price monitoring engine to determine required changes, and manually or automatically adjust prices in the database. Further protect your brand through MAP monitoring and detecting unauthorized sellers.Starting Price: $1500 -
7
Helecos
Helecos
Helecos is a price tracking software. Vendors and brands can use this tool for control recommended price violations. Online retailers can collect competitors' prices and use that data in repricing to increase profits. Helecos benefits: - Support for various data sources: competitors' sites, marketplaces, price aggregators, Google Shopping. - Dumping control. Notifications when dumping detected or/and after checking task finished. - Violation reports: by task and summary reports - Detecting of discounts, promotions and sales. - Multi-currency support - Export data to Excel or via API - Data update frequency from hourly updates (always fresh data) to monthly (budget saving). Allow configure it at the product category level. - Simple and user-friendly interface. Online wizard for the initial setup and launch of the project. - Online support in a chatStarting Price: $20 per month -
8
Smartpricing
Smartpricing
Smartpricing is a RMS that allows users to automate the analysis of the data of hotels to determine the optimal sale price. Smartpricing, a state-of-the-art Revenue Management System, is the result of years of tests that we proudly offer to customers, property owners and collaborators. Early results and rapid growth confirmed that our algorithms, such as the alchemies within the team, work. We are therefore ready to apply them to increase the turnover of your hotel or holiday home. Our goal is to help hoteliers and small business owners in the tourism sector grow their businesses by accessing innovative technologies that once could only be used by large multinational hotel chains. Smartpricing allows you to stay up to date on the sales performance of your facility. Monitor the changes in your sales prices and generate reports in a few simple clicks. Determining optimal rates is a complex task that can determine the success of your property.Starting Price: $120 per month -
9
ParityVend
Ambeteco
ParityVend is an innovative SaaS platform that revolutionizes global pricing strategies. It automatically adjusts the pricing of your business based on the buying power of each visitor's country, making your products more affordable in countries with lower income levels. This approach expands market reach, increases sales, and maximizes revenue for businesses of all sizes, from solopreneurs to enterprises. With its No-Code and API solutions, ParityVend offers unparalleled ease of use and customization, allowing businesses to go global in less than seven minutes and build exceptional pricing flows. ParityVend also features powerful anti-abuse systems (anti-VPN, proxy, TOR) for a seamless and secure experience. Top companies like Netflix, Spotify, Apple, Microsoft, and many others, all adapt their pricing based on buying power. Now, you can too. Use ParityVend to tap into new markets, drive growth, and attract new customers worldwide. ParityVend: The key to your global success.Starting Price: $19.99 "Basic" plan -
10
PriceShape
PriceShape
PriceShape is designed to help your business optimize its profits by monitoring your competitors’ prices. The system automatically adjusts your prices upwards where you have priced your products too low. This way you earn as much as possible from each order. Similarly, the system can lower your prices if your desired coverage allows this. PriceShape is not designed so you always have the lowest price, but to use the system to optimize your prices as a whole. Start turning pricing into profit with our easy-to-setup plug & play software. Our software provides value for both brand owners and e-commerce businesses of all sizes, and getting up and running is done in 3 easy steps. 1. Send ud your product feed, 2. Get valuable competitive data, 3. Increase your revenue with data-driven pricing.Starting Price: $240/month -
11
PriceKit
Smart Trade Applications
PriceKit helps you to react quickly to the changes of your competitors' prices and product availabilities. The first pricing decision support system based on smartpricing™ technology.Starting Price: €24.90 -
12
Intentwise
Intentwise
Accelerate your Amazon Advertising success. The Intentwise platform empowers brands, sellers and agencies with precious insights, automation, and expertise. Hundreds of Advertisers and Agencies in over 11 countries are leveraging Intentwise to drive their Amazon growth. Algorithmic recommendations help you exploit every available opportunity. Recommendations span bid optimization, keyword optimization, product targeting, account structure design, and more. Automation enables the rapid execution of time-consuming tasks such as bulk bid updates, day-parting, and addition of keywords from search terms. Finding opportunities and detecting anomalies has never been simpler. Understand what changed by comparing performance between time periods. Always be in the know with automated alerts. Deep-dive with ease into a specific campaign, product, or keyword level performance. Discover growth opportunities and adopt best practices with our audits.Starting Price: $499 per month -
13
tgndata
tgndata
With tgndata, you gain access to a comprehensive overview of your competitors' product prices and availability status, conveniently presented in your customized dashboard. tgndata is also known for its expertise in offering a diverse range of dynamic pricing rules and strategies to cater to your specific requirements. For Brands, tgndata offers a comprehensive summary of their resellers enabling them to assess their performance, particularly concerning MAP & MSRP.Starting Price: 299€/month -
14
Togai
Togai
Go live with pricing changes without engineering effort. Analyze what’s not working in your pricing, simulate different models, and launch new pricing, all in a matter of days, not months. Be ready for a 6-8 month cross-functional scramble. Between juggling invoicing and billing with finance to ensure nothing breaks, pleading for engineers’ time to make even the smallest code changes, and working with the sales team to ensure the new pricing fits into their CPQ and workflows, it can be a nightmare. Togai is the monetization suite you need to implement and optimize pricing without any dependencies. Simulate new pricing, track and meter usage, set up or schedule customized pricing models, automate your internal revenue workflows, and get actionable insights on your pricing, all with just a few clicks. Simulate different pricing models, and plans on your actual data using our pricing simulator.Starting Price: $15 per month -
15
WisePorter
WisePorter s.r.o.
WisePorter is a Product Information Management (PIM) platform that helps businesses streamline product data and pricing management with AI-powered automation. It serves as a central hub for collecting, enriching, and distributing product information across multiple systems and sales channels, ensuring data consistency and accuracy. With flexible business rules, WisePorter automates key workflows such as supplier quote imports, cost calculations, and margin-based pricing adjustments, allowing companies to execute their pricing strategy efficiently. AI capabilities further enhance data quality by automatically generating product descriptions, enriching missing attributes, and reducing manual input. WisePorter enables businesses to increase efficiency, improve decision-making, and maintain structured, accurate product data - without external dependencies. -
16
Intelis
Intelis
Intelis is an AI-powered dynamic pricing platform designed to help brands, retailers, and agencies maximize profits on Google Shopping. It automatically tracks competitors’ prices in real-time, enabling users to react instantly with optimized pricing strategies that improve visibility, CPA, and ROAS. Through machine learning and advanced product-matching algorithms, Intelis discovers competition automatically and adjusts prices to maintain competitiveness. The platform supports major e-commerce systems like Shopify, WooCommerce, and Magento, integrating seamlessly into existing workflows. Real-world users have reported dramatic increases in click-through rates, profit margins, and overall campaign performance. With a simple dashboard and automation tools, Intelis eliminates manual pricing work, allowing businesses to focus on growth and smarter marketing.Starting Price: $79 per month -
17
Intelligems
Intelligems
Intelligems provides data-driven solutions and helps maximize profits for Shopify merchants wanting to optimize their content, prices, discounts, and shipping rates. Our mission is simple, we want to help ecommerce entrepreneurs improve their businesses and make more money, by helping you use data to manage your pricing and profitability more effectively. We aim to provide independent ecommerce stores access to the same revenue optimization tools that power the growth and profitability of companies like Amazon and Uber. Intelligems can run AB tests for website imagery and copy, landing pages, Shopify themes, UX, and more, all at an affordable price. With the recent sunset of Google Optimize, now is the time to find an alternative. Use the Intelligems visual content editor to test edits to any text copy, images, HTML, or CSS on your Shopify store. Redirect between versions of a page to see which resonates best with customers.Starting Price: $74 per month -
18
Synerise
Synerise
Synerise is an AI-driven Customer Data & Experience Platform (CDXP). Comprehensive, data-driven solution that centralizes and utilizes customer data to enhance marketing and engagement. Leveraging advanced artificial intelligence, Synerise aggregates data from various sources, creating detailed, real-time customer profiles. Key Strengths of Synerise Synerise excels in several key areas that set it apart from other platforms: - Real-time capabilities. Powered by TerrariumDB, our proprietary database engine designed specifically for behavioural intelligence, real-time computing - AI Engine. The quality of AI algorithms confirmed by successful participation in: Rakuten Data Challenge 2020; Twitter RecSys AI Challenge 2021; KDD Cup 2021; Booking.com AI Challenge 2021 - Time-To-Market. Confirmed by numerous successful implementations across various clients from various industries. -
19
Skuuudle
Skuuudle
Competitor price monitoring for pricing managers. Keep track of your competitors through our platform, where you'll receive essential information on who your competitors are, what they're doing and how you can enhance your pricing decisions with intelligent data. Whether it's keeping track of online retailers, large product websites such as eBay and Amazon, or individual sellers, you can stay ahead of the game and build a business that has a real future. We work with small business owners and large enterprises, delivering targeted product pricing and solutions through advanced data-driven research, fully bespoke to your product area and business goals. Skuuudle doesn't just offer detailed insights into your competitors. We provide a bespoke blueprint that you can use to build a better future for your brand. Consumer demand is higher than ever, and eCommerce companies especially have to ensure their products and pricing meet those demands and exceed expectations.Starting Price: $100 per month -
20
RoomPriceGenie
RoomPriceGenie
RoomPriceGenie is the easiest way to ensure that your rooms are priced right, every night. Purpose-built for the independent hotelier, RoomPriceGenie is fast to implement, intuitive to use, simple to understand and completely transparent. Choose to be hands-off, letting the platform act as an always-on pricing manager, or, jump in and control your price manually. Either way, RoomPriceGenie will save you time checking your rates against your competitive set and ensure that you never leave money on the table. In an uncertain world, it’s revenue that you can count on.Starting Price: $149 per user per month -
21
Revseed
Revnomix Solutions
Revseed is a Strategy Management System which helps in hotel revenue management services and data analytics. It is one of the leading companies that provides hotel revenue management strategies that emphasizes on volume, rate, market-linked, availability strategy with Artificial intelligence (AI), & Machine learning (ML) and Algorithms.Starting Price: $300/month -
22
PriceWise
C&F
PriceWise - a smarter way to manage your prices. PriceWise is the perfect tool to help your business reach its loyalty goals. This practical solution helps you manage pricing and rebate programs, from client recruitment all the way to contract management, tracking, and customer payouts. It provides: - better performance, - higher partner loyalty, - reduced revenue leakage … … but not only! Automation of processes can also be achieved if your volume increases, which permits faster adaptation and better competitiveness. What is more, it makes it easier for your sales representatives to complete back-office tasks with fewer mistakes in less time! Leverage the power of PriceWise for data-driven negotiation. Schedule a PriceWise demo with C&F experts!Starting Price: $50,000 -
23
SemanticForce
SemanticForce
SemanticForce is the unified media / e-commerce intelligence and engagement platform. We create a positive impact through the power of deep listening. Traditional media listening platforms provide limited data types. SemanticForce end-to-end media intelligence platform gives you visibility and intelligence on your data, everywhere. From online news to forums, from influencers to domains, from ads to pricing our listening ecosystem provides a new level of intelligence and protection. Organize millions of conversations on news and social media to spot trends and tap into topics relevant to your audiences. Be the first to discover positive and negative feedback about your brand on social media. Act fast thanks to real-time notifications and deal with negative conversations immediately. -
24
thnkrAI
thnkrAI
Upgrade your pricing strategies to competitive prices, generated in seconds to drive profits and save you hundreds of hours researching, comparing, and analyzing. Use custom data to fine-tune thnkrAI's general pricing model on specific datasets. Achieve highly personalized predictions tailored to your unique business needs. thnkrAI's API seamlessly integrates into any enterprise backend workflow with just 10 lines of code, providing the easiest way to price all your products. Get competitive prices from our model just by using product text data - no encoding necessary. thnkrAI eliminates the need for other price comparison services, platforms, or employees to do pricing research. -
25
Swallow
Swallow
Swallow is an all-in-one financial pricing platform that accelerates the transformation of Excel-based pricing models into APIs, enabling users to build, test, and deploy models through a user-friendly, no-code interface. The platform offers a drag-and-drop canvas for creating and managing pricing models, allowing for instant publishing and the processing of millions of prices with a single click. Swallow's AI agents automate tasks such as pricing model setup, test generation, and project summaries, streamlining workflows and enhancing decision-making. Automated testing features enable users to upload test scenarios, create pivots, and generate visualizations to review the impact of price changes, ensuring confidence at every stage. Real-time data streaming from any source is supported, with tools to structure data for informed decision-making and custom channels for notifications or alerts. -
26
Intelligence Node
Intelligence Node
Intelligence Node is a real-time retail price intelligence platform that empowers businesses to drive product-level profitability and grow margins using data-driven competitive insights. Leading as a premier independent data powerhouse, it has created the world’s largest pricing dataset with unmatched accuracy - feeding the growth of more than $600 billion in retail revenue globally. Intelligence Node’s proprietary AI-driven algorithms are packaged in an intuitive and beautiful user interface, simplifying onboarding by providing easy-to-use plug & play capability. It is the platform of choice for hundreds of retailers and brands worldwide, including category leaders like Jockey, Unilever, Macy’s, Li & Fung, GFG, Lenovo, Reliance, Landmark, and many others. -
27
Netrivals
Netrivals
Netrivals is formed by a team of more than 50 professionals who help hundreds of brands and retailers worldwide achieve their objectives. The combination of our team along with our technology of product attribute recognition makes Netrivals the perfect partner for our customers. Our systems daily track and update the prices and product attributes of +600M products and +1.8B images from +35K stores globally. -
28
Dealavo
Dealavo
e-Commerce monitoring platform that lets businesses track prices, availability, visibility, and more of products online. We are a data-driven company specializing in delivering actionable e-commerce insights to brands and e-shops. We help our clients with pricing optimization, strengthening distribution chains and overall DPSM (Distribution, Pricing, Shelving, Merchandising) strategies. Our double verification process enables providing data of the highest quality: 75% of mappings is done by our state-of-art Machine Learning algorithms, followed by manual verification and completion by the Quality Assurance Team. For our most demanding clients we are able to provide even 99% SLA. Once the account is ready we provide regular quality checks to ensure data accuracy. With Dealavo you receive more than just customer support – as a standard. We provide each client with their own Customer Success Manager, responsible for taking care of any requests.Starting Price: $200 per month -
29
Modvise
Modvise
Modvise technology provides the highest quality data extraction to help Brands, Manufacturers, and Retailers better understand where they stand and what the status quo is in a market. You can get Price Intelligence, Digital Shelf Analysis, Competition Analysis, and Banner Monitoring tools with a 360° view of your product performance on every possible online marketplace or e-store worldwide. Our software is 100% cloud-based giving you a great advantage in scaling data extraction. Features: Price and Promotion Insights Retailer Banners Insights Ratings & Reviews Analysis Offline Distribution Analysis Share of Search / Category Pricing Intelligence Competitors Catalogue Insights Competitor Price Analysis Monitor your reputation, prices, position, and outcomes perfectly. Join us! -
30
Verteego
Verteego
Welcome to the era of predictive commerce. AI sales forecasting platform for reliable and automated decisions related to inventory, promotions, prices, and assortment. Benefit from the best of AI to provide you with the most accurate forecasts on the market. In an increasingly volatile world, accurate and reliable forecasting tools have become essential. Verteego's highly accurate predictive AI models will help you forecast permanent and promotional sales across all channels, anticipate out-of-stock situations in your stores or warehouses, improve cash flow availability and anticipate peak and off-peak traffic in your shops or online channels. Simulate a multitude of promotional, pricing, and assortment scenarios to increase your revenues, margins, and sales volumes. Choosing the perfect pricing, the most profitable promotional strategy, or the optimal assortment has become a real headache in a constantly changing market.