Best Media Monitoring Software in Europe
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Compare the Top Media Monitoring Software in Europe as of October 2025
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What is Media Monitoring Software in Europe?
Media monitoring software helps businesses and organizations track and analyze media coverage across a wide range of channels, including news, social media, blogs, TV, and radio. These tools collect mentions of a brand, product, or relevant topic, and provide insights into public perception, trends, and competitor activity. Media monitoring software often includes sentiment analysis to gauge the tone of coverage, as well as real-time alerts to keep users informed of breaking news or changes in media attention. It also helps with reporting and performance measurement, enabling PR teams and marketing departments to adjust strategies accordingly. This software is crucial for managing a brand’s reputation, identifying opportunities, and staying informed about industry developments. Compare and read user reviews of the best Media Monitoring software in Europe currently available using the table below. This list is updated regularly.
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Brandwatch
Brandwatch
Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business. -
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Launchmetrics
Launchmetrics
Tools & data to create inspiring, impactful and measurable brand experiences. Launchmetric's Brand Performance Cloud gives fashion, luxury, and beauty (FLB) executives the software, industry data and services they need to improve their performance. Digitize internal processes, optimize resources and obtain the highest ROI with every new marketing campaign. Software solutions for planning and executing your marketing activations, from event management, to KOLs campaigns, samples and digital asset management. Professional services to support your creative needs -from e-commerce and runway photoshooting. Track Cross-Channel, cross-Voice and cross-market strategies and leverage data and insights for smarter decision making. The SaaS technology you need to track overall your brand performance, from PR Monitoring, to KOL Analytics and Brand Performance Benchmark. Professional services to support your data analytics needs from media performance to campaign and reporting.
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