Best Lead Scoring Software in the USA

Klaviyo is an all-in-one platform that makes it easy for B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships. Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Klaviyo AI helps you build audiences, write copy, and optimize — so you can always send the right message at the right time, automatically. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong.

Identity Matrix identifies provides person-level identification for 70% of your US web visitors (3-5x more than anyone on the market). Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. On top of identification, Identity Matrix is the only software in the world that can provide person-level analytics, multi-touch attribution, and full 360 customer journey analysis. Understand exactly where every lead came from, understand the quality of each source of traffic, and analyze every segment of the buyer journey. Meet the world's first person-level insights platform that generates leads, optimizes the journey, and tackles multi-touch attribution. Get a free demo of Identity Matrix or start a free trial today.

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial today

Designed with you in mind, the emfluence Marketing Platform offers an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with email automation, advanced personalization in email marketing, social media management, timely SMS marketing, high-converting landing pages, comprehensive automated reporting, website tracking, lead scoring, a centralized marketing calendar, and more. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.

Zoho SalesIQ is a comprehensive live chat and chatbot platform that provides businesses with website visitor tracking, lead generation, and visitor analytics. These features are all integrated into a single platform, making it a one-stop-shop for businesses looking to improve their customer engagement and overall customer experience. It comes equipped with a patented ring view for visitor identification in real time, lead scoring, built-in audio calling, screen sharing, profanity management, and different types of bots based on your business requirement. From a codeless bot builder to an advanced AI chatbot that can be integrated with OpenAI or Zia, Zoho's in-house LLM, SalesIQ has it all. The platform also includes instant messaging channels that integrate with Instagram, Telegram, WeChat, Line and more so businesses can reach prospects and customers on platforms they already use. SalesIQ is optimized to suit the customer communication needs of both B2B and B2C businesses of

Creatio is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom. With Creatio, you can take advantage of a ready-to-go industry-leading CRM while also enabling users - whether business users without coding skills or professional developers - to create powerful business apps and easily automate various aspects of the company’s operations with no code. Creatio CRM is a full-fledged suite of products for marketing, sales, and service automation integrated on one no-code platform. Creatio products can be deployed as a single CRM bundle or as standalone solutions to fit your company’s exact needs. Accelerate lead-to-revenue with 360-degree customer view, advanced lead & opportunity management, omni-channel campaign automation and more. Featuring a variety of built-in tools for workflow automation, the Creatio platform allows you to create business applications of any complexity and scale.

Versium transforms data into a strategic asset that improves marketing performance. Versium’s all-in-one data technology platform helps teams cleanse, enrich and action their data through easy-to-use tools, a robust set of APIs and the richest identity graph and insights engine that includes over 2 billion contact points. Versium supports businesses at every step of their data journey, thereby increasing audience reach by up to 5X and engagement by up to 10X for thousands of customers. Versium REACH is a full suite of data tools, tailored to be an easy-to-use platform for marketers with advanced API solutions for developers. Tools within Versium REACH include: List Insights, Data Prep, Business Online Audience Append, Consumer Online Audience Append, Persona-based List Generation, Account-based Marketing List Generation, Look-alike List Generation, Firmographic Append, IP to Domain, C2B Append, Contact Append Plus, Demographic Append, and Consumer List Generation.

Pinpointe On-Demand is an award-winning, cloud-based email marketing platform that helps high volume email senders track and stay in touch with customers through permission-based email. Purpose-built for mid-sized enterprises, high volume senders, and agencies, Pinpointe provides the largest library of mobile-friendly, pre-tested, ready-to-use HTML email templates that enables users to create engaging email campaigns. Core features include real-time site analytics and heat maps, social sharing buttons, smart segments, and powerful autoresponders.

LeadExec is designed to help marketers easily capture and route inbound web leads and phone calls. Perfect for marketers that need one solution for sending leads to field sales teams or call centers with delivery into any software application via post, email, text, or live call transfer. Purchase or port your numbers and then use them on your website, in direct mail campaigns, Google Ads, or in commercials to drive more inbound calls to your sales team. Design call flows that prioritize and instantly route calls from offline and online marketing campaigns to the best salesperson, loan officer, agent, or advisor. Utilize Criteria and Rules-Based Routing including state, area code, zip code, and skill. Upload or use Text to Speech to create welcome dynamic welcome messages.

Harness product, behavior, CRM signals, and more for smarter sales, customer success, and marketing that grows pipelines and accelerates NDR growth. For our users, they're adding massive revenue gains. We learn from and analyze billions of data points from businesses and users in nearly every country. Our platform is designed to empower teams to expand their user base, retain more customers, and convert more signups. Be alerted when there is intent to expand. Know where the opportunities are with opportunity size by department, job title, or engagement level. Convert high-propensity customers early, helping struggling customers to succeed. Understand why people are converting and what specific factors make them less likely to. Upollo analyzes your data in real time, delivering actionable insights within minutes. Leverage our insights to empower your teams and grow your NDR, ARR, LTV, etc.

We help lead generators scale quicker with advance lead distribution, validation and lead nurturing software. Track lead revenue in real-time and distribute leads exclusively, multi-sell or by priority or weighted distribution. ◉ Capture leads in real-time via your Web Forms, Quizzes, Facebook Lead Ads, Ping-Tree, Host & Post sources or imported data files. ◉ Authorise incoming leads by setting up highly customisable rules and third-party validation services. Eliminate invalid, nonsensical, out of criteria or duplicate data. ◉ Deliver leads to any API in real-time or via Email, SMS and File Schedules. Set caps, custom filters, commissions and payout logic ◉ Maximise contact rates for your clients or squeeze more profit out of every lead you generate with Email & SMS scheduling. ◉ Track source, volumes and revenue of your leads. Monitor leads sold, unsold, duplicates, errors in real-time. ◉ Provide portal access for your lead buyers and lead sellers.

Finally, an email platform that is built for marketers by marketers. The easiest, most flexible, and dynamic marketing automation solution for your email and mobile needs. Tired of legacy platforms that are too expensive, too hard to learn, or that you’ve outgrown? You’re not alone. iPost has the tools you need. Plus the platform is easy to learn and flexible enough to adapt as you grow. The iPost email platform was built to fit the needs of today’s marketers with the scalability and features needed to grow with marketers of the future. iPost brings powerful features to email marketing with technology that is responsive, flexible, and easy to use. Real-time data to fuel audience discovery, targeting, and personalization. Intuitive reporting, from campaign, trends, to funnel and conversion tracking. Drag and drop personalization, dynamic content, and code-free design tool. Check why iPost is a recognized as a leader in The Relevancy Ring 2019 Enterprise ESP Buyers Guide.

The Convertr platform gives marketers visibility and control over data processes and lead quality to create higher performing demand programs. __________ Data impacts every area of your business, but outdated processes and quality issues hinder growth. Bad leads and poor data quality lowers marketing performance, slows sales, increases costs and causes inaccurate reporting. With the Convertr platform, your entire organization benefits and can stay focused on revenue driving activities instead of slow, manual data tasks. - Connect Convertr to your lead channels through API or data imports - Automate data processing to remove bad data and update lead profiles to your quality and formatting requirements - Integrate with your platforms or select protected CSV files to securely deliver leads - Improve reporting with Convertr analytics or through clean, consistent data sets across your tech stack - Enable your teams with globally compliant data processes

Gazelle is the only data platform dedicated to identifying growing companies, enabling businesses to focus on prospects most likely to buy. With a B2B database of over 9.8 million company profiles, including international hierarchies and 1.3 million AI-generated and human-curated growth businesses across 910+ industry sectors, Gazelle provides real-time data and growth signals. Its AI ranks companies by their likelihood to grow, offering a personalized shortlist of top prospects. Gazelle also features global supply chain data, heat maps, and insights on uncharted territories to identify opportunities. It includes granular data on importers, exporters, and multinationals, as well as human-verified exclusive insights into expansion projects. With over 15 million verified contacts, refreshed monthly, Gazelle gives businesses a competitive edge at conferences and trade shows, helping them identify key decision-makers and build economies.

Activation Studio is a no-code (drag-and-drop) solution that enhances workflow productivity and campaign efficiency within the Salesforce Marketing Cloud. Our solution delivers turnkey Customer Data Platform (CDP) capabilities to your SFMC environment, with audience segmentation, website user intent tracking, and lead scoring. Access all data via data designer and data extension integration. User-friendly workflow and drag-and-drop interface. Save time and launch journeys in half the time. Add scoring rules, web tracking, and more to SFMC. No-code add-on for Salesforce Marketing Cloud. Unlock the power of Salesforce Marketing Cloud with our no-code (no-SQL) drag-and-drop audience building, lead scoring, and web tracking solution inside of Marketing Cloud. Your data never leaves Marketing Cloud, and we can be installed in 20 minutes.

​Actively AI is a GTM superintelligence platform that builds a custom AI model tailored to your business, products, and go-to-market strategies, delivering results that generic AI solutions cannot match. Its deep reasoning engine synthesizes data from all sources to build a comprehensive account picture and make timely decisions that convert. Actively guides every move to maximize revenue by pushing the best accounts, contacts, and relevant messaging to your reps daily. It integrates seamlessly with your existing tech stack, enhancing rep productivity and aligning sales, marketing, and product teams. ​Aggregates data across your CRM, past interactions, signals, and the web. Builds a detailed profile of every account, needs, decision-makers, likely buying criteria, and more. Forms hypotheses on how you solve their biggest pain points and plans to reach the right buyers.

Grow your email+SMS list, capture zero-party data, and drive more sales with high-converting product recommendation quizzes, on-site and email surveys, landing pages, and preference centers. Take full advantage of the power of data - and quickly reap the rewards with more personalized on-site, email, SMS, and re-targeting experiences than ever before. Digioh allows marketers to gather more consumer-consented, zero-party data than ANY platform in the market and leverage this data across ALL channels. Increase conversions with product recommendation quizzes, implement surveys to learn more about your customers, then personalize email or SMS conversations with this data - increasing the likelihood of both a new customer gained, higher LTV, and lower opt-out rates. With over 1400 customers, 200+ integrations, 2 billion zero-party data points collected daily, and a full-service team, you can trust Digioh to deliver incremental success in 30 days.

CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform for enterprise marketers seeking to make data-driven decisions. The platform solves the critical challenge of fragmented and siloed data by unifying disconnected marketing and sales engagement signals into a single, reliable view of the buyer journey. By connecting prospect activities directly to outcomes, CaliberMind delivers a complete picture of go-to-market performance attributing it to the hard unit of measure that business cares about - the revenue dollars. Our AI-assisted reporting features leverage this unified data foundation to streamline creation of role-based dashboards and aggregation of buyer journey summaries, turning data chaos into clear, actionable insights. This empowers marketing teams to confidently prove their impact, optimize campaign performance, and shift their focus from manual reporting to making the strategic decisions that drive predictable revenue.

LeadScoring AI is a predictive lead‑scoring platform that integrates seamlessly with major CRMs to ingest real‑time customer interaction data and analyze historical behaviors, extracting patterns that drive conversions. Through a three‑step workflow (easy CRM integration, AI model training on anonymized variables, and in‑CRM delivery of scores and recommendations), it continuously learns how leads respond, prioritizes high‑potential prospects, and uncovers strategies to reengage those with lower conversion likelihood. The platform’s PrivacyPurge IQ ensures GDPR‑compliant, bias‑free data handling by automatically erasing personal details, while intuitive dashboards provide transparency into first‑response rates, conversion improvements, and ROI gains within 30 days. By automating lead prioritization, reducing manual guesswork, and delivering actionable insights directly into existing sales workflows, LeadScoring AI helps teams boost conversion rates.

D&B Rev.Up is the new open RevTech platform B2B marketers have been waiting for. D&B Rev.Up ABX, the first product on the platform, helps you grow revenue with unified data, targeted audiences, and personalize activations across channels. Plus, track your results. All powered by our industry-leading CDP - and with connectors to whatever Martech or Salestech you already use so you won’t be trapped in yet another tech silo. Learn how Citrix uses Dun & Bradstreet to enhance the way their marketing and sales teams target the right accounts with the right messages to drive increases in pipeline and size of deal. LiveRamp wanted to target more accounts. By deploying Dun & Bradstreet, they expanded their account universe and are running integrated, targeted campaigns to top accounts. Give your audiences the personalized, relevant experiences that will help win them over - and do it consistently across display, paid social, email, web search, and more.