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Compare the Top Lead Scoring Software in the USA as of October 2025

What is Lead Scoring Software in the USA?

Lead scoring software is software used to evaluate prospects and assign them a score based on their prospective value. This automated process helps organizations prioritize leads by analyzing customer data such as demographics, contacts, interests, buying history, etc. Lead scoring software helps marketers understand the likelihood of success for each lead and target them with more relevant campaigns. It also makes it easier to identify qualified leads from the mass of incoming prospects and accelerate sales cycles without any manual effort. By streamlining this process of lead qualification, lead scoring software can help businesses increase efficiency in managing their accounts. Compare and read user reviews of the best Lead Scoring software in the USA currently available using the table below. This list is updated regularly.

  • 1
    Zoho SalesIQ
    Zoho SalesIQ is a comprehensive live chat and chatbot platform that provides businesses with website visitor tracking, lead generation, and visitor analytics. These features are all integrated into a single platform, making it a one-stop-shop for businesses looking to improve their customer engagement and overall customer experience. It comes equipped with a patented ring view for visitor identification in real time, lead scoring, built-in audio calling, screen sharing, profanity management, and different types of bots based on your business requirement. From a codeless bot builder to an advanced AI chatbot that can be integrated with OpenAI or Zia, Zoho's in-house LLM, SalesIQ has it all. The platform also includes instant messaging channels that integrate with Instagram, Telegram, WeChat, Line and more so businesses can reach prospects and customers on platforms they already use. SalesIQ is optimized to suit the customer communication needs of both B2B and B2C businesses of
    Starting Price: $0/month
  • 2
    Kizen

    Kizen

    Kizen

    Faster, Smarter Growth. Kizen helps companies grow faster and work smarter by leveraging cutting-edge technologies like intelligent automation, digital assistants, big data, and AI. Our next-gen software platform with Zoe, the world’s smartest digital business assistant, supercharges productivity and accelerates profitable growth for marketing, sales and experience teams across the globe, enabling seamless personalization at scale.
  • 3
    Creatio

    Creatio

    Creatio

    Creatio is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom. With Creatio, you can take advantage of a ready-to-go industry-leading CRM while also enabling users - whether business users without coding skills or professional developers - to create powerful business apps and easily automate various aspects of the company’s operations with no code. Creatio CRM is a full-fledged suite of products for marketing, sales, and service automation integrated on one no-code platform. Creatio products can be deployed as a single CRM bundle or as standalone solutions to fit your company’s exact needs. Accelerate lead-to-revenue with 360-degree customer view, advanced lead & opportunity management, omni-channel campaign automation and more. Featuring a variety of built-in tools for workflow automation, the Creatio platform allows you to create business applications of any complexity and scale.
    Starting Price: $25 per user per month
  • 4
    iPost

    iPost

    iPost

    Finally, an email platform that is built for marketers by marketers. The easiest, most flexible, and dynamic marketing automation solution for your email and mobile needs. Tired of legacy platforms that are too expensive, too hard to learn, or that you’ve outgrown? You’re not alone. iPost has the tools you need. Plus the platform is easy to learn and flexible enough to adapt as you grow. The iPost email platform was built to fit the needs of today’s marketers with the scalability and features needed to grow with marketers of the future. iPost brings powerful features to email marketing with technology that is responsive, flexible, and easy to use. Real-time data to fuel audience discovery, targeting, and personalization. Intuitive reporting, from campaign, trends, to funnel and conversion tracking. Drag and drop personalization, dynamic content, and code-free design tool. Check why iPost is a recognized as a leader in The Relevancy Ring 2019 Enterprise ESP Buyers Guide.
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