[go: up one dir, main page]

Compare the Top Lead Scoring Software in the USA as of October 2025

What is Lead Scoring Software in the USA?

Lead scoring software is software used to evaluate prospects and assign them a score based on their prospective value. This automated process helps organizations prioritize leads by analyzing customer data such as demographics, contacts, interests, buying history, etc. Lead scoring software helps marketers understand the likelihood of success for each lead and target them with more relevant campaigns. It also makes it easier to identify qualified leads from the mass of incoming prospects and accelerate sales cycles without any manual effort. By streamlining this process of lead qualification, lead scoring software can help businesses increase efficiency in managing their accounts. Compare and read user reviews of the best Lead Scoring software in the USA currently available using the table below. This list is updated regularly.

  • 1
    HubSpot CRM
    HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.
  • 2
    Mailchimp

    Mailchimp

    Intuit Mailchimp

    Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers.
    Leader badge">
    Starting Price: $9.99 per month
  • 3
    ActiveCampaign

    ActiveCampaign

    ActiveCampaign

    ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial today
    Leader badge">
    Starting Price: $15 per month
  • 4
    Upollo

    Upollo

    Upollo

    Harness product, behavior, CRM signals, and more for smarter sales, customer success, and marketing that grows pipelines and accelerates NDR growth. For our users, they're adding massive revenue gains. We learn from and analyze billions of data points from businesses and users in nearly every country. Our platform is designed to empower teams to expand their user base, retain more customers, and convert more signups. Be alerted when there is intent to expand. Know where the opportunities are with opportunity size by department, job title, or engagement level. Convert high-propensity customers early, helping struggling customers to succeed. Understand why people are converting and what specific factors make them less likely to. Upollo analyzes your data in real time, delivering actionable insights within minutes. Leverage our insights to empower your teams and grow your NDR, ARR, LTV, etc.
    Starting Price: $799 per month
  • 5
    HubSpot Customer Platform
    Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.
    Starting Price: Free
  • 6
    MoEngage

    MoEngage

    MoEngage

    MoEngage is an Insights-led customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, Ola, and BigBasket - MoEngage has helped amplify customer engagement for all. Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth. What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization capabilities -
  • 7
    Entytle Insyghts
    Drive visibility, connectivity and revenue from your installed base. Introducing Entytle Insyghts: the first AI-powered Customer Install Base Recurring Revenue platform for B2B manufacturers. Entytle Insyghts is specifically designed not just to manage, but to help you recapture lost wallet-share, reduce churn and drive upsell within your installed base.
  • 8
    D&B Rev.Up ABX

    D&B Rev.Up ABX

    Dun & Bradstreet

    D&B Rev.Up is the new open RevTech platform B2B marketers have been waiting for. D&B Rev.Up ABX, the first product on the platform, helps you grow revenue with unified data, targeted audiences, and personalize activations across channels. Plus, track your results. All powered by our industry-leading CDP - and with connectors to whatever Martech or Salestech you already use so you won’t be trapped in yet another tech silo. Learn how Citrix uses Dun & Bradstreet to enhance the way their marketing and sales teams target the right accounts with the right messages to drive increases in pipeline and size of deal. LiveRamp wanted to target more accounts. By deploying Dun & Bradstreet, they expanded their account universe and are running integrated, targeted campaigns to top accounts. Give your audiences the personalized, relevant experiences that will help win them over - and do it consistently across display, paid social, email, web search, and more.
  • Previous
  • You're on page 1
  • Next