Best Brand Monitoring Tools in the UK of 2026

Compare the Top Brand Monitoring Tools in the UK as of February 2026

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What are Brand Monitoring Tools in the UK?

Brand monitoring tools help businesses track and analyze online mentions of their brand, products, and competitors to understand public sentiment and manage reputation. These tools aggregate data from various sources, including social media, forums, news outlets, and review sites, to provide a comprehensive view of brand perception. With real-time alerts, companies can quickly respond to positive or negative mentions, helping to protect and enhance their brand image. Many brand monitoring tools also offer analytics and reporting features, enabling businesses to measure sentiment trends and assess the effectiveness of marketing or PR efforts. Overall, these tools empower brands to stay informed, proactive, and engaged with their audience across digital channels. Compare and read user reviews of the best Brand Monitoring tools in the UK currently available using the table below. This list is updated regularly.

1

Evertune

Evertune

Evertune is the Generative Engine Optimization (GEO) platform that helps brands improve visibility in AI search across ChatGPT, AI Overview, AI Mode, Gemini, Claude, Perplexity, Meta, DeepSeek and Copilot. Why Leading Enterprise Marketers Choose Evertune: Data Science at Scale: We prompt across every major LLM at volumes that capture response variations and ensure statistical significance for brand monitoring and competitive intelligence. Actionable Strategy, Not Just Dashboards: Specific content, messaging and distribution tactics that increase your AI search visibility. Dedicated Customer Success: Hands-on training and strategic guidance to turn insights into improved performance in AI search. Built for AI search as a channel: Organic visibility today, paid advertising and commerce tomorrow. Proven Leadership: Founded by The Trade Desk veterans who pioneered data-driven digital advertising. Backed by data scientists from OpenAI, Meta and other AI leaders.

1 Rating

Starting Price: $3,000 per month

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2

AthenaHQ

AthenaHQ

AthenaHQ is a cutting-edge platform for Generative Engine Optimization (GEO), designed to help brands optimize their visibility and performance across AI-driven search platforms like ChatGPT, Gemini, Perplexity, DeepSeek, Google's AI Overviews, and more. With Athena, companies can monitor AI perception, identify content gaps, and adjust strategies for better AI-driven discovery. AthenaHQ offers features like competitor analysis, sentiment analysis, and AI search volume tracking, making it easier for companies to align with the evolving search ecosystem. By understanding AI’s role in brand discovery, AthenaHQ empowers brands to stay ahead in the rapidly changing AI landscape.

30 Ratings

Starting Price: $295/month

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3

Semrush

Semrush

Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility.

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6,459 Ratings

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4

GEO Metrics

GEO Metrics

GEO Metrics (formerly LLMO Metrics) is a platform designed to track, analyze, and optimize your brand's presence in AI-generated responses across platforms like ChatGPT, Gemini, Copilot, AI Overviews, DeepSeek, Claude, and Perplexity. Recognizing that AI is becoming the new search engine, GEO Metrics helps businesses ensure they are mentioned accurately and favorably in AI-driven queries. It offers features such as Generative Engine Optimization, which allows users to see where their brand ranks for key queries compared to competitors, with historical tracking. It also provides Answer Correction & Validation to ensure AIs provide accurate responses about your business by tracking deviations from the ground truth answers you provide. Additionally, GEO Metrics enables monitoring of how AIs rank your brand and competitors, offering insights into which web pages are used as sources for AI responses.

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12 Ratings

Starting Price: €80 per month

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5

Rankscale

Rankscale.ai

Rankscale.ai is the next generation platform for Generative Engine Optimization (GEO)—built to help brands, SaaS products, and digital businesses dominate visibility in AI-driven search engines like ChatGPT, AI Overviews (Google SGE), Perplexity, Claude, Mistral, and DeepSeek. Unlike legacy SEO tools stuck in the past, Rankscale is engineered for the AI-first web. It offers daily tracking of your AI search footprint, deep citation analysis (currently across ChatGPT, Perplexity, and AI Overviews), and powerful filtering, searching, and categorization of citations—so you can quickly see who’s mentioning you, where, and why.

4 Ratings

Starting Price: $20/month

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6

xSeek

xSeek

xSeek helps businesses take control of their visibility in AI-powered search. Supporting platforms like ChatGPT, Claude, and Perplexity, xSeek provides real-time insights, automated tracking, and actionable recommendations to grow your presence in large language models. Its Answer Engine Optimization (AEO) Dashboard shows how often your content appears, how well it’s indexed, and how your brand compares to competitors. Brand Radar continuously monitors mentions and sends alerts whenever your name is referenced by AI. Track which pages AI reads, monitor traffic changes, and optimize content across multiple websites or clients. Integrates with Cloudflare, Wix, and Next.js, built on OpenAI, Anthropic, and Meta technologies. Ideal for agencies, SaaS companies, and marketing teams, with tailored plans, free trials, and launch pricing to get started quickly.

3 Ratings

Starting Price: $99/month

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7

Brandmaven

Speak, Inc.

Brandmaven™ is the first Brand Performance Management platform. It gives CMOs, VPs of Brand Strategy, and Global Brand Directors the power to track competitors, monitor brand health across seven KPIs, and generate AI-driven strategies that move the brand forward — all in one sleek, automated platform. For decades, marketers have had a system of record for everything — CRM for sales, marketing automation for demand gen, ERP for finance. But for the brand — the most valuable and hardest-to-measure asset — there’s been nothing. Until now. Brandmaven is that missing system of record. It’s built to help brand teams finally quantify their impact, understand how their brand is performing in real time, and make smarter, faster brand decisions with less risk.

Starting Price: $69/month

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8

Mentionlytics

Mentionlytics

Mentionlytics is a comprehensive tool for web & social media monitoring, social listening, and brand management, catering to startups, businesses, marketers, and PR experts. Key features include real-time data monitoring across various online sources, reputation management, audience analysis, lead identification, competitor tracking, and influencer discovery. It offers an intuitive dashboard, deep-learning AI for sentiment analysis, and an AI Social Intelligent Advisor for actionable insights. Exceptional customer support is available via call, live chat, and email. Custom white-label reports make it ideal for presenting data to clients. In summary, Mentionlytics is a robust, user-friendly solution for enhancing your brand's digital presence.

Starting Price: $69.00/month

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9

Ahrefs

Ahrefs

With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Ahrefs is trusted by marketers from the world's biggest brands. Ahrefs is an All-in-one SEO toolset, with free Learning materials and a passionate Community & support. Junior marketer or SEO expert, you'll find Ahrefs’ toolset powerful yet easy to master. Try Ahrefs for a week and discover the growth opportunities you’re missing. Get access to Ahrefs InsiderͰ, our private Facebook community, where you can bounce ideas and questions off 10,000 SEO-obsessed marketers who have seen it all. Ask any questions to our customer support team who is happy to talk to you 24/5 via our support chat. Or just simply poke us on Twitter. From aspiring bloggers to global multinational brands, everyone turns to Ahrefs to grow their search traffic. Ahrefs is used by marketers from some of the world’s leading companies.

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9 Ratings

Starting Price: $99.00 per user per month

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10

Sprout Social

Sprout Social

Build and grow stronger relationships on social. Understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Sprout Social is proud to be a leader in usability, customer support and satisfaction, ROI and user adoption. Discover the most robust and cohesive social media business solution, built to scale. Uncover trends and actionable insights from social data to inform marketing and brand strategy. Plan, organize, schedule and deliver content as a team with cross-network social publishing. Streamline social monitoring and improve responsiveness with a unified inbox. Drive strategic decision making across the business with rich social data and dashboards. Real people, real brands, real connection. Customers share why they choose Sprout’s social media management software and solutions.

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11 Ratings

Starting Price: $199/seat/month

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11

Peekaboo

Peekaboo

Peekaboo is an AI-powered platform designed to assess and enhance your brand's visibility across major AI search engines like ChatGPT, Gemini, Claude, Perplexity, and Grok. By simply entering your website URL, Peekaboo generates a comprehensive report detailing how your brand appears in AI-generated responses, offering insights into your current standing and actionable steps for improvement. It operates without requiring a credit card during its early access phase, ensuring a commitment-free experience. Peekaboo's autonomous content agents can publish and refresh content on platforms like Medium, wiki pages, and your website, guided by AI insights to boost discoverability. Features include Content Opportunity Insights to identify topics for content creation, Response Gap Detection to monitor areas lacking AI-generated answers, and an Agent Activity Tracker to oversee completed tasks.

5 Ratings

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12

X Pro

X

Manage multiple X (formerly known as Twitter) accounts from the same interface. The most powerful Twitter tool for real-time tracking, organizing, and engagement. Reach your audiences and discover the best of X. X Pro (formerly TweetDeck) enables you to monitor multiple timelines on a single screen. Track and organize content, and engage with your communities in real-time.

4 Ratings

Starting Price: $0

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13

Peec AI

Peec.ai

Peec AI provides advanced AI-powered search analytics for marketing teams, enabling brands to track their performance across AI-driven platforms. It helps businesses gain insights into visibility, brand mentions, and industry rankings on search engines and AI chat platforms. With tools to analyze competitor performance, track keywords, and monitor real-time data, Peec AI enables marketers to adjust strategies for greater visibility and brand engagement. Its easy-to-use interface provides valuable data to make data-driven decisions, improve search rankings, and maximize online presence.

4 Ratings

Starting Price: €90/month

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14

Marketing Miner

Marketing Miner

Marketing Miner is an SEO tool for all data-driven marketers. Gain valuable insights with over 40 features to skyrocket your website rankings. User-friendly interface and bulk data analysis features to save your time and effort. Collect valuable data insights and analyze up to 100,000 keywords or URLs in a single click to improve your SEO strategy. Popular features: - Keyword Research - SEO Audit - Rank Tracking - Competitor Analysis - Brand Monitoring - Link Building - Bulk Data Analysis - API

3 Ratings

Starting Price: $13.00/month

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15

BuzzSumo

BuzzSumo

Use our content insights to generate ideas, create high-performing content, monitor your performance and identify influencers. Millions of marketers rely on BuzzSumo to reveal the truth about what content works and what sinks without a trace. Hundreds of teams use BuzzSumo every day as part of their workflow. Find out how they increase productivity and content success. Discover the words and phrases your audience are searching for. Understand the popularity of keywords to identify topics with high demand. Inform your PPC strategy with cost-based data. See search volume over time to discover if your keywords are affected by seasonality or trends. Combine keywords with BuzzSumo’s content, questions and influencer data to create comprehensive content. BuzzSumo is a factory of ideas – so you’ll never struggle for content topics again. Related topics alongside real content examples kickstart your research.

3 Ratings

Starting Price: $79 per month

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16

Awario

Awario

The web is talking about your business. Find these conversations and join in. Instant mentions from all around the Web and social media. At Awario, we want you to be the first to know when important conversations spark out online. Unlike other monitoring apps that rely on a single third-party data provider, we crawl over 13 billion web pages daily, in addition to the APIs. So when we say Awario is the most immediate way to learn about new mentions, we aren't messing around. Find important discussions, join them in real time, and spread the word about your product, service, or content across social and the Web to reach new audiences and trigger word-of-mouth marketing. Social media is full of invaluable market information and consumer intelligence - but it's also full of noise. Sieve out meaningful customer insights with Awario to understand your audience better and marketing campaigns.

3 Ratings

Starting Price: $39.00 per month

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17

Brandwatch

Brandwatch

Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.

3 Ratings

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18

Goodie

Goodie AI

Goodie is a pioneering platform designed to optimize brand visibility in AI Answer Engines like ChatGPT, Gemini, and Perplexity. It offers powerful AI Search Optimization tools that help brands enhance their presence in the new AI-driven search frontier. By providing real-time insights, performance dashboards, and actionable recommendations, Goodie helps businesses improve their rankings and customer sentiment across various AI platforms. Ideal for startups, CMOs, and marketing professionals, Goodie ensures that your brand stands out in the evolving AI-powered search landscape.

2 Ratings

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19

OtterlyAI

OtterlyAI

OtterlyAI is an AI Search Monitoring and Optimization Platform that helps brands get mentioned and get cited in AI answers. See where your brand and pages appear across ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, and Microsoft Copilot. Track share of voice, brand mentions, website citations, and answer quality for every topic and prompt, then benchmark against competitors. Turn insights into action with prioritized recommendations: which pages to update, which entities to clarify, which FAQs to add, and which sources to earn. Export data for reporting, and collaborate on GEO workflows so teams know what to change in content, PR, and technical SEO. Optional Agent Analytics reveals real server-side LLM bot traffic to validate and benchmark visibility. Easy setup, no code required.

1 Rating

Starting Price: $29 per month

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20

Waikay

InLinks Optimization LTD

Waikay is an innovative platform that helps businesses understand how major AI models perceive their brand by constructing a personalized knowledge graph based on their website content. It assesses AI understanding of critical brand topics, scoring brand visibility per model and benchmarking these results against competitors to highlight strengths and gaps. The platform detects hallucinations—instances where AI generates incorrect or fabricated information—while verifying factual claims to maintain brand integrity. Waikay provides detailed, model-specific analyses and content recommendations to improve brand visibility and accuracy in AI-driven search results. By uncovering where AI models go wrong, it equips SEOs, marketers, PR professionals, and analysts with the insights needed to shape and safeguard their brand narrative.

1 Rating

Starting Price: $19.95/month

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21

GetCito

GetCito

In the era of AI-powered searches and large language models (LLMs), traditional SEO strategies are not as effective. GetCito, the world's leading LLM SEO/LSO tool, assists brands in navigating this new landscape by focusing on user prompts and AI-generated results. As organic search traffic decreases, GetCito tracks brand mentions across major LLM platforms like ChatGPT, Microsoft Copilot, Gemini Pro, and Google’s SGE, providing insights into content engagement and competitor activity. With real-time alerts and sentiment analysis, you can effectively manage your brand's reputation. GetCito offers comprehensive, actionable insights tailored to AI, ensuring that your brand thrives in this new era. Stay ahead with GetCito.

1 Rating

Starting Price: $19 month

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22

Locobuzz

Locobuzz

Locobuzz is a unified customer experience platform that converges technologies like Artificial Intelligence, Machine Learning, Big Data, Analytics to help brands forge stronger relationships with their customers and increase their lifetime value. We connect organizations with their customers across a spectrum of digital channels and leverage analytics and automation to increase efficiency across business processes and create a seamless experience for customers. Founded in 2015, Mumbai Headquartered Locobuzz's SaaS platform empowers prominent Fortune 500 companies’ marquee brands across sectors. Locobuzz Platform unifies various functions on its platform such as Marketing, Customer Experience, CRM, Analytics and Automation, Reputation and Crisis Management, Data-driven Social Media Management, Competitive and Market Intelligence, Rich and detailed Customer Intelligence, Monitor Brand Chatter, Identify Influencers all on a single Unified Platform.

1 Rating

Starting Price: $300/month

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23

ProQuo AI

ProQuo AI

ProQuo AI is an AI-powered brand management platform where marketers can generate their brand strategy, test creative assets and monitor brand performance – all in real-time. ProQuo interacts with consumers daily and measures how they really feel about your brand, competitors and category. ProQuo’s AI analyzes data from every one of these interactions, generating a customized action plan that ensures you achieve your brand’s goal - whether it’s converting non-users, finding your whitespace or growing market share. Hundreds of brands including Clorox, Harry’s, Expedia, Tatcha and Keurig Dr Pepper are using ProQuo to grow with certainty.

1 Rating

Starting Price: $2000 per month

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24

Google Alerts

Google

You can get emails when new results for a topic show up in Google Search. For example, you can get info about news, products, or mentions of your name. In the box at the top, enter a topic you want to follow. You can specify how often you get notifications, and what types of sites you want to be notified about. You can also specify the language and region you are interested in, as well as how many results you want to see. Google Alerts is a very effective and free media monitoring tool.

1 Rating

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25

Azoma

Azoma

Azoma.ai is an enterprise-grade Generative Engine Optimization (GEO) software that empowers ecommerce brands to boost AI search visibility on Amazon COSMO, Amazon Rufus, ChatGPT, Perplexity, and Google Gemini. Founded by the Ecomtent.ai team, Azoma delivers a custom end-to-end workflow—tracking performance, generating AI-optimized content, and driving LLM search engagement. Features: Model performance metrics, sentiment analysis, and AI-driven insights to improve LLM search visibility and brand image. Competitor benchmarking and gap analysis reveal opportunities to outperform rivals. Generate optimized content tailored for AI-powered platforms. Track citations and source influence across AI search.

1 Rating

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26

Profound

Profound

Hundreds of millions of consumers are now using AI Search like ChatGPT or Perplexity to discover brands and products. Profound has developed the first analytics platform to help enterprise brands understand and improve how they show up in AI Search. Being on the first page of Google isn’t enough anymore. Less than half of the sources that AI answer engines cite are within the top 10 search engine results. New factors are influencing content visibility on AI platforms. With Profound, you can find out what those factors are. Profound has the most sophisticated technology for analyzing how AI platforms talk about brands. Manage sentiment about your brand. Identify hallucinations. We tell you where to focus to show up more frequently and more favorably. Brands use our analysis to inform their marketing, PR, content, and social strategies.

2 Ratings

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27

Brand24

Brand24

Brand24 is a media monitoring tool to identify and analyze online conversations about your brands, products, and competitors. Brand24 empowers its users to monitor their online reputation, prevent PR crises, track the results of their social media campaigns, boost their brand awareness, improve customers’ experience and find influencers. This tool collects all publicly available mentions in real-time and covers various sources, including social media platforms, podcasts, newsletters, news sites, blogs, forums, and more!

Starting Price: $39.00/month

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28

YouScan

YouScan

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media.

Starting Price: $299.00/month

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29

Mangools

Mangools

Mangools is a package of super-user friendly SEO tools to cover everything from keyword research, rank tracking to competitor analysis & backlink analysis. 1. KWFinder is one of the most popular keyword tools with accurate keyword difficulty, precise local SEO data and search engine results for more than 50k locations. 2. SERPChecker shows you search results for more than 50k locations with SERP features, their impact on the organic search results and 45 SEO metrics. 3. SERPWatcher is a rank tracker to track both mobile/desktop ranks. It comes with aggregate metrics, daily updated ranks and charts to quickly see the overall ranking progress. 4. LinkMiner lets you find the most powerful backlinks of your competitors with a preview of anchor texts on the referring website. 5. SiteProfiler is an SEO analysis tool with all the essential SEO metrics & insights under one roof. 6. Mangools AI Search Grader is a free GEO (Generative Engine Optimization) tool

Starting Price: $29.90 per month

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30

Hall

Hall

Hall helps you understand and measure how your business and website appears in the millions of questions people are asking AI. Hall monitors and tracks real questions across conversational AI platforms like ChatGPT, Gemini, Google AI Overviews, Microsoft Copilot, Perplexity, Claude, and more. With Hall, you can monitor how your brand and company appears in AI conversations, see the conversations where your website is referenced and cited, and observe how autonomous AI agents are using your website.

Starting Price: $199/month

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