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Best Ad Server Software

Compare the Top Ad Server Software as of November 2025

What is Ad Server Software?

Ad server software is a platform that manages and delivers advertisements across various digital properties, such as websites, mobile apps, and other online channels. It allows advertisers and publishers to target specific audiences, optimize ad placement, and track campaign performance. Ad servers facilitate the automation of ad delivery, ensuring that the right ads reach the right users at the right time. These platforms also offer features like real-time bidding, reporting, and analytics to assess the effectiveness of campaigns and maximize revenue. By managing creative assets, user targeting, and performance metrics, ad server software streamlines the ad-serving process for both advertisers and publishers. Compare and read user reviews of the best Ad Server software currently available using the table below. This list is updated regularly.

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    JW Player
    JWP is a video platform boasting 40,000 broadcasters, publishers, and other video-driven brands whose business relies on video as users. JWP provides these companies with a way to accelerate and scale their video strategy and is a video platform that can be used to stream video, engage audiences on any screen, and monetize content. Founded in 2004, the vendor states JWP customers generate 8 billion video impressions/month and 5 billion minutes of video watched/month. JWP is headquartered in New York, New York with offices in London, England, and Eindhoven, Netherlands.
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