Best Ad Server Software in the USA
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Compare the Top Ad Server Software in the USA as of November 2025
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What is Ad Server Software in the USA?
Ad server software is a platform that manages and delivers advertisements across various digital properties, such as websites, mobile apps, and other online channels. It allows advertisers and publishers to target specific audiences, optimize ad placement, and track campaign performance. Ad servers facilitate the automation of ad delivery, ensuring that the right ads reach the right users at the right time. These platforms also offer features like real-time bidding, reporting, and analytics to assess the effectiveness of campaigns and maximize revenue. By managing creative assets, user targeting, and performance metrics, ad server software streamlines the ad-serving process for both advertisers and publishers. Compare and read user reviews of the best Ad Server software in the USA currently available using the table below. This list is updated regularly.
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1
Kevel
Kevel
Kevel (previously Adzerk) gives you the APIs needed to quickly build your own fully-customized ad server for sponsored listings, internal promotions, native ads, and more – so you can take back the Internet and drive more online revenue. Our award-winning platform handles over three billion API requests each day, and it’s helped industry leaders like Yelp and Ticketmaster shorten their build times by more than 90%. -
2
HeadBidder
FM Labs LLC
Focus on the core part of your business that brings money, use HeadBidder.net for mechanic ad management work that is automated on the platform. The SaaS Header Bidding management platform is made for online publishers and professional online-ad monetization teams. Combines wrapped up ready-to-go features and tools: prebid.js container, 3rd-party integrations with GAM, Smart+, User ID tools, Built-in Prebid analytics, and more. Header Bidding Manager SaaS Tool “HeadBidder” Functionality. Multi-Site and Multi-Account UI. User Account and Publisher management for system administrators. Platform-wide messaging system in UI. Prebid.js based wrapper builder. Automated Prebid.js script build and adapter monitoring. Google Ad Manager API support, token-based access. Built-in Prebid Analytics. Banner and Video ad types supported. Custom floors, Aliases, User-ID modules, Prebid server adapters features supported. -
3
AdSpirit AdServer
AdSpirit GmbH
The AdSpirit ad server offers everything the heart desires. In order to provide you with something of an impression of the expansive functions of the AdSpirit ad server, we have listed a small extract of its features here. With integrated video ads by AdSpirit, you are certain to gain the maximum attention of your target groups. Motion pictures are in and AdSpirit video ads allow easy and flexible use of this technology. You can create, optimize and evaluate video campaigns as usual with AdSpirit's convenient interface. To ensure that you reach the desired target group as accurately as possible and avoid wastage, AdSpirit offers you numerous options for optimizing your campaigns. With AdSpirit you are always up to date and always have an overview of all data. In contrast to many other systems, you don't have to create reports first and wait a long time for the result - with AdSpirit you click on your statistics and immediately receive all data live and complete. -
4
AdGlare Ad server
AdGlare Ad Server
Ad Server for Publishers, Advertisers & Agencies. Create, Manage and Serve Ads world-wide. See a live demo on https://app.adglare.netStarting Price: $199 /month -
5
AdSpeed AdServer
AdSpeed
AdSpeed Ad Server combines the latest ad serving technologies with advanced web analytics to maximize your advertising revenue. AdSpeed is an independent ad server and ad manager. You enter ads from your advertisers with targeting criteria into our system. We serve ads, track and report real-time statistics about ad impressions, clicks, revenue, and conversions. You manage your ad inventory through our user-friendly interface. AdSpeed AdServer offers comprehensive ad serving products for publishers, advertisers, agencies and ad networks. If you're looking to scale your advertising strategy from one website to a network of multiple publishers, AdSpeed ad server for ad networks can help you start your own ad network of publishers and advertisers. AdSpeed helps you track and audit all incoming ad traffic independently and make sure your ad spending is monitored and optimized for the highest return.Starting Price: $7.96 per month -
6
Epom
Epom
Epom is a Ukrainian software company specializing in ad tech solutions tailored to every business. Epom’s main products are Epom Ad Server for direct advertising, Epom Market and Epom White Label DSP for programmatic. Epom Market is a zero-waste performance advertising platform designed for affiliates, agencies, and ambitious brands. It empowers marketers to launch high-impact campaigns with brand-safe, verified traffic, advanced optimization tools, and dedicated personal support — all from one platform. Epom White Label DSP ensures simple, data-driven, customizable and cost-effective media buying in the programmatic realm, regardless of the business model. Epom Ad Server is a platform to help publishers and advertisers of all niches and sizes to host & serve ads, optimize their ad placements, and make the most of their directadvertising.Starting Price: $250 per month -
7
AdButler
Sparklit Networks
AdButler is a developer-ready ad server and retail media platform for web, apps, video/CTV, DOOH, and email newsletters. Launch direct-sold and retail media programs fast with a brandable self-serve portal, order/line-item workflows, precise targeting and pacing, and real-time reporting. Our global edge network delivers low-latency ads, and privacy is built-in (GDPR/CCPA). APIs, SDKs, webhooks, and server-to-server (S2S) options make integration straightforward, whether you’re a publisher, retailer, marketplace, or SaaS platform. VAST/VPAID video is supported; email is first-class. Backed by 25+ years in ad tech and trusted by 10,000+ customers. Pricing starts at $179/month for 1M requests. Start a free trial or book a demo.Starting Price: Starts at $179/month -
8
AdvertServe
Renegade Internet
Wow your advertisers and create new revenue streams with premium creative formats that drive results and integrate easily into your website. Take advantage of smart auto-refresh technology to boost in-view impressions without negatively impacting your click or viewability rates. Below-the-fold ads can ruin your viewability if you serve them on page load! Turn on lazy-loading with a single click and stop wasting time on other strategies that don't work. Over 30,000 sites have relied on AdvertServe since 1998. That is why we have heavily invested in global data centers, DNS, and CDN along with AI-powered monitoring and self-healing software to provide a guarantee of 99.995% uptime. Maximize revenue with header bidding powered by Prebid.js to fill your unsold inventory at the highest market rates with unparalleled RTB demand from dozens of unique sources.Starting Price: $150 per month -
9
AdsHelper
AdsHelper
We are a team with diverse skill sets but together we build a strong base. Although there was once a hard time for us, we still strive and were able to make ourselves featured in Web Summit 2017 and that was our proudest moment. Not only that we made it to Web Summit 2017, our product impressed the audience and got recognized over there. So, if you wonder what product of ours had impressed the audience in Web Summit 2017, here it is, AdsHelper. AdsHelper is the simplest online advertising platform that simplifies every online advertising settings. It does not require designing skills nor coding skills. With more than 100 templates, which are ready to be used, all users need to do is just drag n' drop. And yes! We are currently offering free unlimited access to all users.Starting Price: $380 per year -
10
Inout Adserver
Nesote Technologies
Since 2006, we have released industry dominating PHP Scripts and Clone Apps for Small Business communities around the world. Our technical excellence in developing php based clone scripts paired with our diverse industry knowledge have allowed us to create over 10 clone scripts in various industries and functional areas. Our php scripts and clone apps industry dominance among online businesses is better explained with satisfied clients from over 115 countries. Adserver is an ad serving script developed in PHP & MySQL for personal or small businesses. It allows its owners to start their own revenue generating ad serving business. Our powerful dashboard allows complete control from traffic stats to revenue management. Powerful revenue generating add-ons are available: CPM, CPI, CPA, HTML & Time Targeting Ads.Starting Price: $249 one-time payment -
11
Income Access
Income Access
Income Access provides marketing technology and a full suite of digital marketing services to the iGaming, lottery, crypto and forex industries. Our mission is to help companies and affiliates in these and other industries build long-term, profitable, and sustainable business relationships. Since 2002, Income Access has partnered with over 300 brands and connected with over 25,000 key affiliates and publishers. We use our own proprietary affiliate marketing software solution and offer in-house digital marketing services in order to help our partners achieve growth in their customer acquisition, gain better exposure for their brand, and maximise revenues. At Income Access, we are a software company, marketing agency, and affiliate network all rolled into one. Contact one of our industry experts today to learn more! -
12
EXADS
EXADS
EXADS is a powerful white label ad server that is used and trusted by ad networks, publishers and advertisers and can be customized to meet all your requirements. Whether it is for desktop, mobile or tablet, our extensive range of high-performing ad formats has you covered. You will have access to the full suite of features from the Get-go! EXADS offers Full Management & Statistics API, Real-time Analytics & Customisable Dashboards, Performance Management & Metrics, Advanced Tools for Managing Finances, Custom Ad Formats through API, Advanced targeting options, retargeting and frequency capping, and much more. Our ad server is also available as a Demand Side Platform or Supply Side Platform (SSP). Publishers and advertisers can easily create and manage campaigns using the intuitive interface that was designed with the end user in mind. -
13
Clickio Consent
Clickio
Clickio Consent is the leading Consent Management Platform (CMP) for Publishers. As a Google Certified CMP and IAB Europe Transparency & Consent Framework Certified, Clickio Consent is dedicated to helping website owners fully comply with the latest global privacy policies (GDPR). With a decade-long commitment to serving digital publishers, Clickio Consent integrates essential features to optimize Consent Rates while prioritizing user clarity and choice. Among its exclusive features, Clickio Consent offers easy paywall integration or a one-click Built-In Paywall (“Consent or Subscribe” model), providing end users with a transparent and user-centric experience. Clickio Consent performance is easily tracked through our intuitive platform, providing clear Real-Time Consent Insights. Moreover, customizable features such as design, language, and additional functionalities like vendor list management or A/B Testing are available. -
14
AdTarget Ad Server
Adtarget.me
AdTarget Ad Server is a powerful tool for running online advertising across all digital platforms and formats such as video, display, native, push, pops. AdTarget is a comprehensive ad serving platform designed to help businesses and marketers run and manage online advertising campaigns across various channels. Offering support for all major ad formats, including video, display, native, and push ads, AdTarget simplifies the process of ad delivery, targeting, and reporting. With advanced targeting options, including regional targeting, retargeting, and audience segmentation, businesses can enhance their ad campaigns' reach and efficiency. The platform also provides real-time analytics, seamless integration with martech tools, and full API access, allowing businesses to optimize campaigns and maximize ROI with ease.Starting Price: $199/month -
15
Bannerflow
Bannerflow
Founded in 2010, Bannerflow is a Creative Management Platform (CMP) that enables in-house marketing teams to take control of their display advertising. Bannerflow is a software solution that empowers teams to design, scale, publish, analyze, personalize, and optimize display campaigns. The Bannerflow CMP allows brands to manage the entire campaign lifecycle, improving workflows across languages, formats, and markets – with full transparency over cost and performance. Headquartered in Stockholm, Sweden, Bannerflow is one of Europe’s fastest-growing tech companies. Recognized by the Deloitte Tech 50 and Financial Times FT1000 since 2016, Bannerflow was also recently awarded Mäster Di Gasell status. Trusted by leading brands including Lonely Planet, Three, and Shutterstock, Bannerflow continues to invest in innovative ways to help customers succeed in digital marketing. -
16
JW Player
JWP
JWP is a video platform boasting 40,000 broadcasters, publishers, and other video-driven brands whose business relies on video as users. JWP provides these companies with a way to accelerate and scale their video strategy and is a video platform that can be used to stream video, engage audiences on any screen, and monetize content. Founded in 2004, the vendor states JWP customers generate 8 billion video impressions/month and 5 billion minutes of video watched/month. JWP is headquartered in New York, New York with offices in London, England, and Eindhoven, Netherlands. -
17
AdServe
AdServe Digital Signage
Self installed or a complete turn key installation by our Australia wide network of resellers. All you need is a TV and a wifi network to start displaying digital menu boards! An AdServe unit can connect to any TV or display with an HDMI video port (No need for smart TV’s), from then on it never has to be touched again. Wifi is only required for content updates (private routers, local and mobile hotspots are ok) and content is stored using flash memory within each AdServe unit. Wirelessly downloads and displays content created in or uploaded to the AdServe cloud. Free lifetime access to the online software that allows you to schedule and create content. Free Insertion of menu items/logo’s and creation of basic ads. From small food outlets and retail to large restaurants and registered clubs, Over the past 3 year’s 1000’s of our Android units have come online and 100’s Australian businesses started benefiting from the cost savings and convenience of digital menu boards.Starting Price: $3,000 one-time payment -
18
MarfeelPress
Marfeel
All-in-one platform for bloggers and editors on WordPress. MarfeelPress has all the features you need to drive more reader engagement, increase your ad revenue, and gain complete control of your mobile website. One WordPress plugin. One complete mobile website. Deliver an app-like experience with features such as swipe, relevant push notifications, and recirculation strategies to increase your traffic and page views. Keep complete control of the look and feel of your mobile website: set your colors, upload your logo, and add your favorite analytics and commenting systems. Give your readers what they demand: blazingly-fast page speed and load times. This decreases your website bounce rate and supercharges your SEO. Profit from Marfeel’s sophisticated algorithms, including real-time bidding and server-to- server header bidding. Access global deals with industry-leading SSPs and ad networks. -
19
Aroscop
Aroscop Tech
Data driven marketing solutions build on a Customer Data Platform to enable marketers optimize their consumer’s buying cycle. Activate & mobilise your first-party data to bring better understanding & transparency in your marketing & advertising value chain. Create clear user personas based on demographics, behaviour, transaction & browsing history, & enrich these cohorts with added data layers. Manage digital inventories across your or your partners’ properties to generate additional revenue or create targeted campaigns. Combine valuable data from multiple sources – offline or online, first party, second party or third party data. Use this unified data view to create winning digital strategies. Deploy existing or custom Machine Learning models to create custom segments and audience cohorts, predictive modeling & heuristics. -
20
Topsort
Topsort
Topsort is the #1 leading ad infrastructure that monetizes marketplaces, retailers, super apps with fast, easy-to-use, and modular technology. Auction tools and Infrastructure APIs help brands and marketplaces quickly gain feature parity to Meta and Amazon level Machine Learning in just 1 Click. -
21
Orbit Ad Server
Digital Ad Systems
Digital Ad Systems offers solutions for internet advertising management. 1. DSP (Automated advertising procurement system for real-time auctions) 2. SSP (Automated inventory sales system) 3. Ad Exchange Platform (сomplete programmatic ad system built for your supply and demand partners) 4. DMP (Data management platform) 5. Ad Server Platform (Serving Ads for Publishers, Agencies, and Ad Networks) 6. AI – FORECASTING AND PREDICTING + Predictor (Forecasting and predicting system) + AI-based recommendation systemStarting Price: $500 -
22
AdFlight
AdFlight
Ad serving APIs to build your own ad server - native ads, promoted content, sponsored listings.Starting Price: $599 per month -
23
Spiny
Spiny.ai
Supercharge your ad monetization efforts with our end-to-end header-bidding technology built for digital publishers. Go beyond content analytics with Publisher Intelligence, which combines human and machine intelligence to help you publish smarter and maximize revenues. Get a clear picture of your entire business in real-time with unique publishing metrics and projections to keep you in the know. Comprehensive editorial, distribution, revenue and subscription analytics. View revenue and subscription metrics broken down by writers, categories, traffic sources and much more. Analyze your authors, audiences, and revenue performance in real-time. Consider instant alerts to enable you to adjust editorial strategies on the go.Starting Price: $499 per month -
24
Adtelligent
Adtelligent
Adtelligent helps publishers with technology independence. We provide publishers with a new way to gain access to demand, without paying hidden programmatic taxes and revenue shares. The platform features powerful ad serving, header bidding and tools to create alternative entry points to buyers. Adtelligent helps publishers with technology independence. We've built an open platform for Header Bidding management that allows publishers to increase revenue and reduce time for integration. The programmatic and data revolution has ushered in a new era of efficiency for advertisers but at a significant cost to the media owners. Many publishers have ceded their independence in order to achieve revenue growth through a series of complicated outsourced technology relationships with demand partners and intermediaries. In doing so publishers have lost control of the process of selling their audience to buyers, once the cornerstone of their business model. -
25
AdCumulus
AdCumulus
Behind every successful business, there is a powerful platform. With that in mind, AdCumulus develops advanced software solutions for online advertising. The focus of our products is on flexibility, while our innovative traffic optimization algorithms ensure that you only buy the traffic that really converts. Choose the product that best suits your needs and start a new and better business journey with us! • Ad Server – advanced ad delivery server that enables you to target the right audience and deliver campaigns efficiently on mobile and web. • Affiliate Software – affiliate tracking platform that lets you optimize traffic automatically and analyze performance to get the best results. -
26
Thunder Experience Cloud
Thunder Industries
The first open, people-based ad server, Thunder Experience Cloud enables brands to achieve the right consistency, relevancy, and frequency for their ad experiences across screens. Our best-in-class campaign management suite gives brands complete control from creative build to strategy to ad serve to reporting. Thunder helps brands, like you, solve for bad customer ad experiences with consistency, relevancy, and frequency. We create a good ad experience with our four pillars of People-Based advertising: Identity. Creative. Personalization. Measurement. With a cross-device graph for identity, a creative management platform (CMP) for programmatic production, a Dynamic Creative Optimization (DCO) solution for strategic creative personalization, and experience measurement for tracking ad delivery and total experience, we deliver enterprise-level ad serving all from one convenient platform, the Thunder Experience Cloud. -
27
Equativ
Equativ
Equativ is a leading independent advertising technology company that provides a comprehensive suite of solutions for advertisers and publishers. Founded in 2001 and headquartered in Paris, France, with a significant presence in New York, Equativ offers an integrated platform that includes an ad server, supply-side platform (SSP), and demand-side platform (DSP). This unified approach enables clients to effectively manage and optimize their digital advertising strategies across various channels and formats. In June 2024, Equativ merged with Sharethrough, creating one of the largest global independent ad platforms and marketplaces, further enhancing its capabilities and market reach. With a strong commitment to transparency, privacy, and sustainability, Equativ continues to drive innovation in the digital advertising ecosystem, empowering clients to achieve maximum impact while respecting consumer rights. -
28
Admixer
Admixer
We make ad management easy. Capable AdServer for inventory and demand management. All-in-one tech stack for Ad Network Owners and Media Holdings. Built-in data management tool for audience collection, segmentation and activation. A feature-rich proprietary RTB platform with access to large-scale inventory sources, transparent campaign management tools and exquisite targeting opportunities. Optimal stack of Enterprise level ad tech solutions for effective programmatic buying. A feature-rich proprietary RTB platform with access to large-scale inventory sources, transparent campaign management tools and exquisite targeting opportunities. Admixer.HB+ is a header bidding platform that empowers publishers to maximize their ad revenue. With its competitive marketplace, streamlined management tools, and focus on user experience, Admixer.HB+ helps publishers drive significant revenue growth and achieve their digital advertising goals. -
29
SAS 360 Match
SAS Institute
SAS 360 Match is an online publishing solution that gives you control of the online advertising process and enables you to deliver advertising content that is more relevant to your customers. The product supports content on multiple platforms, including mobile and video output devices. In addition, SAS 360 Match provides sales order management, simulation-based forecasting, ad serving, and business intelligence capabilities to help you make better-informed decisions faster across the entire business. You can use SAS 360 Match to manage sales orders, simulate and forecast inventory levels, optimize pricing and target ad delivery, provide billing and invoicing reports, and visualize and analyze ad delivery details. Publishers and broadcasters can use SAS 360 Match to connect online content providers who sell ad space on their digital properties to advertisers who are interested in their website’s visitors. -
30
Revive Adserver
Revive Software and Services
Revive Adserver is a free open-source ad serving system that enables publishers, ad networks, and advertisers to serve ads, manage campaigns, define delivery rules, and track campaign performance. Define as many advertisers as you need, there is no maximum. Advertisers are businesses that have agreed to run ad campaigns on your inventory. They can also be ad networks or ad exchanges you work with. Create usernames for your clients to log in and review their own statistics. A Contract campaign usually represents an agreed number of ad impressions, clicks or conversions, in a fixed timeframe. A Remnant campaign will fill all ad impressions that are not needed for Contract campaigns. Use an Override campaign to run campaigns that need to have priority over all other campaigns. Upload an image and enter the destination URL when the banner is clicked.