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Compare the Top Ad Server Software in Japan as of November 2025

What is Ad Server Software in Japan?

Ad server software is a platform that manages and delivers advertisements across various digital properties, such as websites, mobile apps, and other online channels. It allows advertisers and publishers to target specific audiences, optimize ad placement, and track campaign performance. Ad servers facilitate the automation of ad delivery, ensuring that the right ads reach the right users at the right time. These platforms also offer features like real-time bidding, reporting, and analytics to assess the effectiveness of campaigns and maximize revenue. By managing creative assets, user targeting, and performance metrics, ad server software streamlines the ad-serving process for both advertisers and publishers. Compare and read user reviews of the best Ad Server software in Japan currently available using the table below. This list is updated regularly.

  • 1
    AdButler

    AdButler

    Sparklit Networks

    AdButler is a developer-ready ad server and retail media platform for web, apps, video/CTV, DOOH, and email newsletters. Launch direct-sold and retail media programs fast with a brandable self-serve portal, order/line-item workflows, precise targeting and pacing, and real-time reporting. Our global edge network delivers low-latency ads, and privacy is built-in (GDPR/CCPA). APIs, SDKs, webhooks, and server-to-server (S2S) options make integration straightforward, whether you’re a publisher, retailer, marketplace, or SaaS platform. VAST/VPAID video is supported; email is first-class. Backed by 25+ years in ad tech and trusted by 10,000+ customers. Pricing starts at $179/month for 1M requests. Start a free trial or book a demo.
    Starting Price: Starts at $179/month
  • 2
    EXADS

    EXADS

    EXADS

    EXADS is a powerful white label ad server that is used and trusted by ad networks, publishers and advertisers and can be customized to meet all your requirements. Whether it is for desktop, mobile or tablet, our extensive range of high-performing ad formats has you covered. You will have access to the full suite of features from the Get-go! EXADS offers Full Management & Statistics API, Real-time Analytics & Customisable Dashboards, Performance Management & Metrics, Advanced Tools for Managing Finances, Custom Ad Formats through API, Advanced targeting options, retargeting and frequency capping, and much more. Our ad server is also available as a Demand Side Platform or Supply Side Platform (SSP). Publishers and advertisers can easily create and manage campaigns using the intuitive interface that was designed with the end user in mind.
  • 3
    AdTarget Ad Server
    AdTarget Ad Server is a powerful tool for running online advertising across all digital platforms and formats such as video, display, native, push, pops. AdTarget is a comprehensive ad serving platform designed to help businesses and marketers run and manage online advertising campaigns across various channels. Offering support for all major ad formats, including video, display, native, and push ads, AdTarget simplifies the process of ad delivery, targeting, and reporting. With advanced targeting options, including regional targeting, retargeting, and audience segmentation, businesses can enhance their ad campaigns' reach and efficiency. The platform also provides real-time analytics, seamless integration with martech tools, and full API access, allowing businesses to optimize campaigns and maximize ROI with ease.
    Starting Price: $199/month
  • 4
    Topsort

    Topsort

    Topsort

    Topsort is the #1 leading ad infrastructure that monetizes marketplaces, retailers, super apps with fast, easy-to-use, and modular technology. Auction tools and Infrastructure APIs help brands and marketplaces quickly gain feature parity to Meta and Amazon level Machine Learning in just 1 Click.
  • 5
    AdFlight

    AdFlight

    AdFlight

    Ad serving APIs to build your own ad server - native ads, promoted content, sponsored listings.
    Starting Price: $599 per month
  • 6
    SAS 360 Match

    SAS 360 Match

    SAS Institute

    SAS 360 Match is an online publishing solution that gives you control of the online advertising process and enables you to deliver advertising content that is more relevant to your customers. The product supports content on multiple platforms, including mobile and video output devices. In addition, SAS 360 Match provides sales order management, simulation-based forecasting, ad serving, and business intelligence capabilities to help you make better-informed decisions faster across the entire business. You can use SAS 360 Match to manage sales orders, simulate and forecast inventory levels, optimize pricing and target ad delivery, provide billing and invoicing reports, and visualize and analyze ad delivery details. Publishers and broadcasters can use SAS 360 Match to connect online content providers who sell ad space on their digital properties to advertisers who are interested in their website’s visitors.
  • 7
    Playwire

    Playwire

    Playwire

    Digital advertising is complex and multifaceted. Evolving ad technology and increasing advertiser demands make it challenging for publishers to successfully manage their own advertising while creating great content for their users. Through our complete monetization platform, RAMP®, publishers never have to worry again. Playwire’s turnkey solution has the entire ad ecosystem covered! Publisher ad revenue is maximized while yield ops, direct sales, and custom creative teams work diligently in your best interest. Video, display, data, imagine all your digital advertising needs delivered through one channel; Playwire makes it possible. Integrate a simple piece of code and monetize your site for any device or operating system. Allow multiple ad exchanges to bid on your inventory at the same time, resulting in faster ad load times, better CPMs, and increased fill. Host, encode, manage, and publish your video content with ease. Complete with powerful analytics.
  • 8
    diDNA

    diDNA

    diDNA

    diDNA is the ad management platform designed for everyone on the supply side of the ad ecosystem including publishers and ad tech partners. Maximize ad revenue through a holistic approach including core ad tech, access to 70+ demand partners, and a dedicated team. The results speak for themselves, 95% fill rates, 98% viewability, 100-150% ad revenue increase, $5 average RPM, and improved site load times. All that combined with fully transparent, real-time reporting built for practical use. The one platform to optimize all of your digital ad inventory through proprietary ad technology, brand safety features, and access to premium demand. diDNA offers an enterprise ad management platform that optimizes all digital ad inventory for publishers through proprietary core ad technology. By utilizing machine learning and artificial intelligence to power our rules engine, we can support and empower publishers by generating the maximum ad revenue while simplifying the process.
  • 9
    Be Addy

    Be Addy

    Be-Addy!

    Be Addy offers you an easy to use dashboard for your multi-channel media strategy. But more important to make your strategy leading instead of the campaigns. We help you to setup your strategy based upon marketing layers and allocate budgets to your channels and set KPI's. Now you get the control, schedule and we provide insights about what the best media mix is and collaborate with your digital team to improve your ROI on every single media plan. Create your multi-channel media plan and add your strategy to it. Allocate the budget and create your campaigns through BeAddy. Now you are in control with one easy-to-use dashboard. Schedule your online media plans throughout the year. Allocate your budgets towards the channels and forecast your spend. Save your media plan as a template to reuse it in the future.
  • 10
    Microsoft Monetize
    Microsoft Monetize is a strategic selling platform that provides holistic inventory management controls and differentiated buyer demand to enable you to unlock the full value of your inventory. Holistic inventory and demand channel management across all transaction types, channels, and formats. Comprehensive analytics and data solutions to maximize the value of your inventory. Differentiated demand and scale stemming from a dual-sided focus on buyer and seller solutions. Grow your business with an enterprise supply-side platform that offers cross-channel monetization, scaled demand, and powerful insights. Own your entire ad sales business, from decisioning to delivery, with an open and transparent ad-serving solution.
  • 11
    Setupad

    Setupad

    Setupad

    Setupad works with over 500 publishers to boost ad revenue through advanced programmatic advertising solutions. By leveraging Prebid technology and offering access to premium demand sources, Setupad provides publishers with the right technology and tools to combine all their demand sources, maintain transparency, and optimize performance. Whether through managed services or self-serve options, Setupad ensures publishers have the flexibility and control they need for successful website monetization.
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