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Customer Service Software
Customer service software is designed to help businesses improve interactions with their customers. It provides an easy way to manage customer inquiries and feedback, as well as document customer activity and history. This can enable companies to be more efficient with customer support and streamline the process of providing assistance. Customer service software often involves automation of routine tasks, allowing for improved performance in the long term.
Customer Satisfaction Software
Customer satisfaction software helps businesses measure, track, and improve the satisfaction levels of their customers. These tools collect feedback through various channels such as surveys, reviews, and direct customer interactions to gauge satisfaction and identify areas for improvement. Many customer satisfaction software solutions include features like Net Promoter Score (NPS) surveys, customer satisfaction (CSAT) ratings, and sentiment analysis to assess customer experiences and track trends over time. These insights enable businesses to address customer pain points, improve product or service offerings, and enhance customer loyalty. By providing actionable data, customer satisfaction software helps companies refine their strategies and foster better customer relationships.
Customer Advocacy Software
Customer advocacy software is designed to help organizations identify, engage, and mobilize their happiest and most loyal customers into active brand advocates. It provides tools for tracking satisfied customers, encouraging them to provide referrals, testimonials, reviews or participate in community activities, and rewarding their advocacy efforts. The platform also lets companies monitor advocate activity, analyze the impact of advocacy on growth and retention, and integrate advocacy programs with marketing, sales and customer success workflows. By promoting peer-to-peer recommendations and authentic customer voices, customer advocacy software helps drive trust, amplify word-of-mouth, and ultimately support customer acquisition and loyalty. Because advocates can influence prospects and peers more credibly than traditional advertising, this software gives marketers and customer success teams a strategic lever for growth.
Customer Retention Software
Customer retention software enables companies to retain the customers and clients they already have, and increase the overall life of their customers. Customer retention platforms offer a variety of tools to improve overall customer satisfaction so that customers don't cancel their recurring subscriptions or plans. Customer retention software offers features such as user data collection, insights, events-based analytics, in-app analytics, churn prevention tools, and more. Subscription businesses, SaaS companies, and any businesses that sell ongoing plans can benefit from customer retention software. Here's a list of the best customer retention software:
Customer Loyalty Software
A customer loyalty software is used to track and manage customer value and engagement information after purchasing a product or service and encourage further sales.
Customer Success Software
Customer success software helps businesses proactively manage customer relationships to ensure clients achieve value from their products or services. It provides tools to track customer health metrics, such as usage and engagement, allowing teams to identify potential issues early and offer timely support. With automated check-ins, segmentation, and personalized outreach features, the software enables customer success teams to foster stronger client relationships. By integrating with CRM and analytics platforms, it provides a complete view of the customer journey, helping to reduce churn and increase retention. Customer success software ultimately enhances customer satisfaction, loyalty, and lifetime value.
Customer Engagement Software
Customer engagement software helps businesses manage and improve interactions with their customers, enhancing overall relationships and satisfaction. These platforms typically offer tools for personalized communication, such as email, chat, and social media integration, to engage customers across multiple touchpoints. Features often include customer segmentation, campaign management, automated responses, feedback collection, and analytics to track engagement metrics. By using customer engagement software, businesses can increase customer loyalty, drive retention, and create more targeted marketing strategies based on customer behavior and preferences.
Customer Feedback Software
Customer feedback software enables businesses to collect, manage, and analyze feedback from customers to improve products, services, and overall customer satisfaction. These platforms offer tools for creating surveys, polls, and questionnaires that can be distributed through various channels such as email, websites, and mobile apps. They also provide analytics and reporting features to help businesses identify trends, measure satisfaction, and pinpoint areas for improvement. Many customer feedback software solutions integrate with customer relationship management (CRM) and support systems to provide a comprehensive view of the customer experience. By gathering insights directly from customers, businesses can make data-driven decisions and enhance customer loyalty.
Customer Onboarding Software
Customer onboarding software, also known as client onboarding software, enables companies to seamlessly onboard new customers after the sales process.
Customer Communications Management Software
Customer communications management (CCM) software helps organizations create, deliver, and manage personalized communications across multiple channels such as email, SMS, print, and web. It enables businesses to design dynamic templates, automate messaging workflows, and ensure compliance with branding and regulatory standards. CCM software often includes features for customer data integration, content management, analytics, and real-time interaction tracking to enhance engagement and customer experience. By centralizing communication processes, it improves consistency, reduces costs, and accelerates message delivery. This software is widely used in industries like finance, healthcare, telecommunications, and insurance to maintain effective and compliant customer communications.
Customer Self-Service Software
Customer self-service software is a platform that allows customers to resolve their inquiries, manage their accounts, and access services without the need for direct interaction with customer support representatives. These tools typically include features like knowledge bases, FAQs, chatbots, support ticketing systems, and account management portals. Customer self-service software empowers users to find answers to their questions, troubleshoot issues, and perform tasks such as checking order status or managing subscriptions at their convenience. By providing a seamless, 24/7 self-help experience, businesses can improve customer satisfaction, reduce operational costs, and increase efficiency.
Social Customer Service Software
Social customer service software allows businesses to offer customer service to their clients through social media networks and platforms.
Customer Experience Software
Customer experience software helps businesses manage and enhance interactions with their customers across various touchpoints, ensuring a seamless and positive experience. It provides tools for tracking customer feedback, monitoring engagement, and analyzing behavior to improve customer satisfaction and loyalty. The software often includes features like customer surveys, analytics dashboards, and automation to streamline communication and personalize experiences. By gaining insights into customer preferences and pain points, businesses can tailor their services and improve overall customer journeys. Ultimately, customer experience software enables organizations to build stronger relationships, increase retention, and drive growth by focusing on customer-centric strategies.
Customer Training Software
Customer training software, also referred to as customer education software or customer LMS, enables organizations to train and educate their clients and customers about a company's products and services. Customer training software enhances customer experience and improves customer success in order to increase customer retention and satisfaction, and reduce support requests.
Customer Intelligence Platforms
Customer intelligence platforms are designed to help organizations better understand their customers. These systems collect and analyze large amounts of data in order to provide insights about customer trends, preferences, pain points, and behaviors. They are created to provide information that can be used to inform decisions such as product development, marketing strategy, customer support, and pricing. Customer intelligence platforms can also be used for personalization purposes to create unique experiences for customers.
Customs Compliance Software
Customs compliance software helps businesses manage and automate the complex processes involved in importing and exporting goods across international borders. It ensures adherence to customs regulations, tariff classifications, documentation requirements, and trade agreements to minimize delays, fines, and penalties. The software typically includes features such as automated customs declarations, product classification, duty and tax calculation, risk assessment, and audit trails. Integration with shipping, ERP, and logistics systems enables seamless data exchange and real-time tracking of shipments. Customs compliance software is essential for importers, exporters, freight forwarders, and customs brokers aiming to streamline global trade operations and maintain regulatory compliance.
Customer Segmentation Software
Customer segmentation tools, also known as user segmentation or audience segmentation tools, enable companies to segment their users or customers into different groups.
Customer Journey Mapping Tools
Customer journey mapping tools help businesses visualize, understand, and optimize the entire experience a customer has with their brand, from initial awareness to post-purchase interactions. These tools allow businesses to map out the touchpoints where customers interact with the company, track customer emotions, identify pain points, and gather insights to improve customer experience (CX). Features often include drag-and-drop interfaces, integration with CRM systems, real-time data analytics, and collaboration features for cross-functional teams. By leveraging these tools, organizations can create more personalized, efficient, and seamless customer experiences across multiple channels.
Customer Data Platforms (CDP)
Customer Data Platforms (CDPs) are software solutions designed to collect, unify, and manage customer data from various sources across an organization. These platforms aggregate data from different channels such as websites, social media, CRM systems, and purchase history, creating a centralized and comprehensive customer profile. CDPs allow businesses to segment and analyze customer data, enabling more personalized marketing and communication strategies. They also provide real-time data integration, ensuring that customer information is always up-to-date and accessible for decision-making. By leveraging CDPs, companies can enhance customer experiences, improve targeting, and drive better business outcomes.
Visual Product Customization Software
Visual product customization software for ecommerce allows customers to create customized products with their own graphics, photos, and text. It provides the ability to adjust design elements from color and size to custom images, textures, and quotes. It also offers an easy-to-use user interface that makes it simple for users to design their own products with minimal effort. Finally, it helps businesses increase sales by offering a unique way for customers to personalize their purchases.
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    Scaleo

    Scaleo

    Scaleo

    ...Best-in-Class Solution Scaleo offers a user-friendly platform that is praised for its seamless experience, high customisability and cutting-edge technology, making it the top choice for affiliate software. Unparalleled Customer Support Each client is assigned a dedicated Customer Success Manager. With an average response time of 2 minutes and a 95% satisfaction rate, your success is our priority. Relentless innovation We regularly collaborate with our customers to push boundaries, solve challenges and develop future-proof, innovative solutions.
    Starting Price: $1400.00/month
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    ClickCease

    ClickCease

    CHEQ Essentials

    ...Driving genuine traffic is the key to getting conversions. Blocking fake clicks improves your quality of traffic and can get you more conversions. Whether you want to prevent click fraud on your own custom site or on a platform you use, ClickCease takes just minutes to install.
    Starting Price: $63 per month
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    CHEQ Essentials
    Eliminate invalid activity from your paid marketing funnels, campaigns, and audiences, and divert your ad budget to real paying customers only. CHEQ Essentials automatically blocks invalid traffic and click fraud from harming your Google Ads, Meta Ads, and Microsoft Ads, making sure no damage is done to your ad budget. CHEQ is trusted by over 14,000 customers worldwide, ranging from marketing teams and medium businesses to the world's leading marketing organizations. ...
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    Starting Price: $149.00/month/user
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    Airbridge
    ...Measure and attribute conversions to the right media, device and platform. Our last click and statistical multi-touch models allows you to track complex non-linear customer journeys and determine in granularity the value of each campaign, channels, platforms and search keywords in influencing customer conversions. Customizable detection parameters equipped with validation rules for genuine measurement. Eliminate wasteful spending on ad fraud with Airbridge.
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    Improvely

    Improvely

    Awio Web Services

    ...Get alerted to potential click fraud instantly, then take action to protect your advertising budget. Improvely shows you the real people using your site with an automatically created activity profile for each visitor. Get to know your most valuable customers so you can find more of them. Work alone, with a team, or with your clients, Improvely has team logins, custom-branded client reports, export tools and everything else your organization needs. See the paths users take to conversion and identify the points where lost sales dropped off. Funnel reports show how users flow through multiple steps on your website.
    Starting Price: $29 per month
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    Click Guardian

    Click Guardian

    Click Guardian

    ...We track each and every click on your ads, collecting valuable data and information to gain insight into how 
your ads are interacted with. Our industry leading algorithms separate real potential customers from fraudsters and bots. Once a fraudulent click is detected the ad will be hidden from the fraudster. No more clicks.Once signed up we'll send you a welcome email with full instructions, simply insert a snippet of tracking code to your website, add your Google Ads Customer ID and you can rest assured click fraud is being dealt with! ...
    Starting Price: $41.88 per month
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    Human Defense Platform
    HUMAN is a leading cybersecurity company committed to protecting the integrity of the digital world. We verify that digital interactions, transactions, and connections are authentic, secure, and human. The Human Defense Platform safeguards the entire customer journey with high-fidelity decision-making that defends against bots, fraud, and digital threats. Each week, HUMAN verifies 20 trillion digital interactions, providing unparalleled telemetry data to enable rapid, effective responses to even the most sophisticated threats. Recognized by our customers as a G2 Leader, HUMAN continues to set the standard in cybersecurity.
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    Kochava

    Kochava

    Kochava

    ...Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.
    Starting Price: FREE
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    TrafficGuard

    TrafficGuard

    TrafficGuard

    ...Let TrafficGuard take the worry out of ad fraud protection and help you guard your: - Google Search (PPC) campaigns - Mobile UA campaigns - Affiliate spend - Social Networks But we don't just stop at technology - our expert campaign management and world-class customer service ensure you have a partner you can rely on for all your ad fraud protection needs.
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    Starting Price: Free for up to $2.5k ad spend
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    ClickGUARD

    ClickGUARD

    ClickGUARD Software

    ...Over how, why, and what traffic you are blocking, with custom rules for each of your campaigns. ClickGUARD’s click forensics technology offers you “insider” information about each click on your Google Ads campaigns. This way, you can analyze where each click is coming from, what they are doing on your website, and if they are worth your budget.
    Starting Price: $59 per month
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    Escalated

    Escalated

    Escalated

    ...Instances of malvertising crop up unexpectedly out of nowhere causing serious damage to your reputation and revenue. The user experience is quickly eroded with some users losing trust and who will never return to your service. This leads to an abrupt severing of your overall customer lifetime values. Avoid disruption while taking back what's yours. Protect the user experience and retain revenue generating opportunities.
    Starting Price: $500 per month
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    AdTector

    AdTector

    AdTector

    ...What if we told you that AdTector's innovative algorithm would automatically block any future malicious clicks on your PPC ads? Put an end to your daily struggle, concerns, and fears of fraudulent clicks: we've got your back and will make sure you pay only for legitimate potential customer clicks.
    Starting Price: $97 per month
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    Confiant

    Confiant

    Confiant

    ...In publishing the industry’s leading ad quality benchmark report and mapping the threat actors that use ads-as-an-attack-vector at our Malvertising Attack Matrix, Confiant is leading the charge in protecting users from criminals hijacking the ad tech supply chain. Trusted by customers like Microsoft, Paramount, and Magnite - we keep the Internet safe for everyone.
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    Ad Lightning

    Ad Lightning

    Ad Lightning

    ...Our ad blocking technology seamlessly integrates within your existing ad environment to watch every impression and proactively block ads across a comprehensive list of threats. Our blocklist covers malware plus a host of issues that create a a poor customer experience, result in data leakage or violate your unique requirements. Protects all your inventory with minimal latency and a real time update process to catch new threats.
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    Moloco

    Moloco

    Moloco

    ...It offers tools like Moloco Ads, Moloco Commerce Media, and Moloco Streaming Monetization, enabling businesses across various industries—including mobile apps, retail, and streaming services—to harness the power of data-driven insights and automation. Moloco’s platform leverages machine learning to optimize ad targeting, increase ROI, and enhance the customer experience by delivering more personalized and efficient advertising campaigns.
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    MediaGuard
    ...By leveraging actionable insights that only HUMAN can provide, we can assure you that only real humans will interact with your digital advertising. Safeguard your customers, revenue, and operational efficiency across all of your environments by enforcement actions that keep unwanted bots at bay. Keep your digital advertising efforts free from fraud by protecting your platforms from sophisticated bots. Reduce inefficiencies and operating costs associated with fending off fraud by keeping your platform's ad inventory clean from the start. ...
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    CHEQ

    CHEQ

    CHEQ AI Technologies

    CHEQ FOR PPC Save significant wasted ad-spend and lower your CPA's across all major PPC buying channels with the world's No. 1 click-fraud prevention platform for advertisers PROTECT YOUR ENTIRE MARKETING SPEND The only solution covering all your paid search and paid social buying channels REMOVE BOTS FROM YOUR AUDIENCES The only solution that excludes invalid audiences, protecting your remarketing and lookalikes NEVER BLOCK REAL PAYING CUSTOMERS The only real-time cyber-driven solution that blocks all the bad traffic, but never the good traffic
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    Hitprobe

    Hitprobe

    Hitprobe

    ...Unlike traditional and over complicated analytics tools like GA4, Hitprobe removes the noise and complexity, offering clear, actionable insights through a simple one-page dashboard. No tagging headaches or oversaturated reports, just clean, trustworthy data. With flexible filters, saved views, and custom risk rules, you can tailor your analytics setup to match how your business works. Automate alerts, sync traffic segments to your CRM, or schedule data exports, all without writing a line of code.
    Starting Price: $80/month
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    Tapper

    Tapper

    Tapper

    ...Our AI filters analyze every click on your Google and Meta Ads in real-time, ensuring no bots, click farms, or other invalid traffic sources are allowed. Tapper automatically sends fraudulent IPs to your Google Ads exclusion list in under 3 seconds, blocking only the bad traffic while ensuring genuine customers are not affected. With session recordings of each click, you can see how visitors (and bots) interact with your site. By eliminating waste from your campaigns, Tapper helps you convert wasted ad spending into revenue growth, allowing your marketing budget to go further. Our platform detects every single click on your paid ads with zero latency and uses machine learning to categorize each one as invalid, suspicious, or legitimate. ...
    Starting Price: $159.99 per month
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    Clixtell

    Clixtell

    Clixtell

    ...You see who clicked, from where, and on what device, with complete transparency. Along with click fraud protection, Clixtell includes call tracking and website video recording to help you see real customer behavior, improve conversions, and make smarter marketing decisions. Our flexible plans fit every business and budget, giving you full control and confidence in your online advertising, with live protection, real data, trusted results, and dedicated 24/7 support from the Clixtell team. Built for marketers who want real security performance.
    Starting Price: $15.00/month
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    Fingerprint

    Fingerprint

    Fingerprint

    ...Receive instant notifications delivered securely to your backend systems, ideal for building scalable and asynchronous processes. Powerful account takeover protection for any web application. Keep your customers' accounts safe by accurately identifying threats before they cause damage. Users that re-use passwords across multiple services are at risk of having their accounts accessed by fraudsters who purchased or hacked their account information from elsewhere. Catch these attempts by associating multiple login attempts from bot networks. ...
    Starting Price: $80 per month
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