Saturday, 29th November 2025
In June 2025 Sam Altman claimed about ChatGPT that "the average query uses about 0.34 watt-hours".
In March 2020 George Kamiya of the International Energy Agency estimated that "streaming a Netflix video in 2019 typically consumed 0.12-0.24kWh of electricity per hour" - that's 240 watt-hours per Netflix hour at the higher end.
Assuming that higher end, a ChatGPT prompt by Sam Altman's estimate uses:
0.34 Wh / (240 Wh / 3600 seconds) = 5.1 seconds of Netflix
Or double that, 10.2 seconds, if you take the lower end of the Netflix estimate instead.
I'm always interested in anything that can help contextualize a number like "0.34 watt-hours" - I think this comparison to Netflix is a neat way of doing that.
This is evidently not the whole story with regards to AI energy usage - training costs, data center buildout costs and the ongoing fierce competition between the providers all add up to a very significant carbon footprint for the AI industry as a whole.
(I got some help from ChatGPT to dig these numbers out, but I then confirmed the source, ran the calculations myself, and had Claude Opus 4.5 run an additional fact check.)
Large language models (LLMs) can be useful tools, but they are not good at creating entirely new Wikipedia articles. Large language models should not be used to generate new Wikipedia articles from scratch.
— Wikipedia content guideline, promoted to a guideline on 24th November 2025
Context plumbing. Matt Webb coins the term context plumbing to describe the kind of engineering needed to feed agents the right context at the right time:
Context appears at disparate sources, by user activity or changes in the user’s environment: what they’re working on changes, emails appear, documents are edited, it’s no longer sunny outside, the available tools have been updated.
This context is not always where the AI runs (and the AI runs as closer as possible to the point of user intent).
So the job of making an agent run really well is to move the context to where it needs to be. [...]
So I’ve been thinking of AI system technical architecture as plumbing the sources and sinks of context.