Privacy policy

ROVR PRODUCTS
Data & Privacy Policy
Last updated: 11/4/2025
Effective date: 11/4/2025
1. Introduction
RovR Products, (“RovR,” “we,” “us,” or “our”), values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and store your personal information in connection with your access to and use of our website (https://rovrproducts.com) (the “Site”), our products and services (including online ordering, customer accounts, newsletters), and our interactions with you more broadly (collectively the “Services”).
By accessing or using our Services, you agree to the collection and use of your personal information in accordance with this Privacy Policy.
If you are located in the European Economic Area (EEA), United Kingdom, California or other jurisdictions with specific privacy rights, this Policy also describes your rights and how you may exercise them.
2. Information We Collect
2.1 Personal Information
“Personal Information” (also called “personal data”) is any information that can identify you, either alone or in combination with other data. The categories of Personal Information we may collect include:
  • Identity & contact data: such as your name, email address, postal address, phone number, billing and shipping information.
  • Account data: user name, password, login credentials and other profile information when you create an account.
  • Payment data: payment card number, billing address, bank account or other financial account information.
  • Communications & marketing data: records of your communications with us (e.g., via email or chat), marketing preferences, newsletter subscription status.
  • Purchase & transaction data: your orders, returns, exchanges, fulfillment history, shipping tracking information, items in your cart, abandoned cart data.
  • Device & usage data: IP address, device identifiers, browser type, operating system, referring URL, pages visited, time and date of visits, clickstream data, and other analytics information (see Section 2.2).
  • Location data: approximate or precise location information (if you permit our mobile app or your device shares such data).
  • Other information you choose to provide: e.g., product reviews, photo uploads, user-generated content, social media handles.
2.2 Log Data, Cookies & Tracking Technologies
When you use our Services, we and our service providers may collect log data, including your IP address, browser type and version, pages visited, time and date of your visit, time spent on each page, referral URL, device and network information, and other diagnostic data.
We also use cookies, web beacons, pixels, local storage, and similar technologies to recognize your device, remember your preferences, provide and analyze our Services, personalize content and advertising, and for fraud detection and security. You may be able to reject or block cookies via your browser settings, but doing so may impact your ability to use certain features of the Site.
3. How We Use Your Information
We use your personal information for the following purposes:
  • To provide, operate, maintain and improve our Services, including order processing, fulfillment, customer support, warranty and returns, and providing you with account features.
  • To communicate with you about your orders, your account, changes to our terms or policies, product updates, recalls or safety notices.
  • To send you marketing and promotional communications if you have opted in (or where otherwise lawful) and to personalize offers, content, and advertising.
  • To analyze usage of our Services, generate analytics and reports, and understand trends and user behavior.
  • To detect, prevent and respond to fraud, abuse, security incidents, unauthorized access, and other risks to our Services and users.
  • To comply with our legal obligations, enforce our terms and agreements, defend our rights, and protect the rights and safety of others.
  • To assist with corporate transactions (e.g., mergers, acquisitions, reorganizations) and to integrate acquired businesses or technologies.
4. Disclosure of Your Information
We may disclose your personal information as follows:
  • To our service providers, contractors and partners (such as payment processors, shipping carriers, fulfillment centers, marketing and analytics providers) who perform functions on our behalf and who have agreed to keep your information confidential and secure.
  • To third-party advertising or analytics networks for marketing, retargeting or measurement purposes (subject to your consent where required by law).
  • To comply with any applicable law, regulation, legal process or governmental request; to enforce our policies and terms of service; to investigate fraud, security or technical issues; or to protect the rights, property or safety of Kokopelli, our users or others.
  • In connection with a sale, merger, acquisition, reorganization, financing, or other transaction in which we transfer or receive all or a portion of our business or assets.
  • With your consent or at your direction.
5. International Data Transfers
Because we operate globally, your information may be transferred to, stored in, or processed in the United States or other jurisdictions outside your country of residence. These jurisdictions may not have the same level of data protection as your home country. When we transfer your data to other jurisdictions, we implement safeguards (such as standard contractual clauses, binding corporate rules or other appropriate protections) to ensure your data remains protected in accordance with applicable laws.
6. Data Security and Retention
We implement reasonable technical, administrative and physical safeguards to protect your personal information against unauthorized access, use, disclosure, alteration or destruction. However, no method of transmission over the Internet or method of electronic storage is entirely secure, and we cannot guarantee absolute security.
We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or to comply with applicable legal, tax, accounting or reporting requirements. When retention is no longer necessary, we securely delete or anonymize the data.
7. Your Rights
7.1 Residents of the European Economic Area/UK
If you are located in the EEA or UK, you have certain rights under the General Data Protection Regulation (“GDPR”) and UK GDPR (as applicable), subject to applicable exceptions:
  • The right to access your personal data and receive a copy.
  • The right to rectify inaccurate or incomplete data.
  • The right to erase your personal data (“right to be forgotten”).
  • The right to restrict or object to processing of your data.
  • The right to data portability (receive your data in a structured, commonly used format).
  • The right to withdraw consent at any time (for processing based on consent) without affecting processing prior to withdrawal.
  • The right to lodge a complaint with your local data protection authority.
7.2 California Residents (including CPRA)
If you are a California resident, you have rights under the California Consumer Privacy Act and California Privacy Rights Act (CCPA/CPRA), subject to applicable exceptions:
  • The right to know what personal information we collect, use, disclose or sell (or “share”) about you.
  • The right to access the specific pieces or categories of personal information we have collected.
  • The right to request deletion of your personal information (subject to exceptions).
  • The right to opt-out of the sale or sharing of your personal information (if applicable).
  • The right to non-discrimination for exercising your privacy rights.
  • The right to limit the use and disclosure of sensitive personal information (if applicable).
    To exercise your rights, please contact us using the methods in Section 10 below.
7.3 Other Jurisdictions
Where applicable, other local laws may grant you additional rights (for example, in Canada, Australia, Brazil, or other countries). Please contact us for information about your rights.
8. Children’s Privacy
Our Services are not intended for individuals under the age of 16 (or higher age if required in your jurisdiction). We do not knowingly collect personal information from children under that age without verified parental consent. If you believe we have collected personal data from a child under the applicable age without parental consent, please contact us as provided in Section 10 and we will take steps to delete such data.
9. Cookies & Tracking Technologies
We and our third-party partners use cookies and similar tracking technologies to gather information about user interactions with the Site and to personalize content, marketing, and advertising. These may include:
  • Essential cookies required for the functioning of the Site (e.g., cart functionality, login, session management).
  • Performance cookies to measure how users use the Site and how we can improve it.
  • Functional cookies to remember your preferences and to provide enhancement features.
  • Targeting/advertising cookies to deliver customized ads or track conversion.
You can manage your cookie preferences or opt-out of non-essential cookies by adjusting your browser settings, using our cookie banner/pref­erence center (if available), or via other opt-out mechanisms provided by our service providers. Be aware that blocking or deleting cookies may impact the proper functioning of parts of our Site.
10. How to Contact Us
If you have any questions about this Privacy Policy or our privacy practices, or to exercise any of your rights, please contact us:
RovR Products
Attn: Privacy / Data Protection Officer
3863 N Steele Street
Suite 1269
Denver, CO 80205
info@rovrproducts.com

You may also lodge a complaint with your local supervisory authority (for example, in the EU, your national data protection authority).
11. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes, we will notify you (for example, via email or by placing a prominent notice on our Site). The updated policy will be effective as of the “Last updated” date above. Your continued use of our Services after such date constitutes your acceptance of the updated policy.