WO2026037184A1 - Method and apparatus for presenting content, and device and medium - Google Patents

Abstract

Provided in the embodiments of the present disclosure are a method and apparatus for information exchange, and a device and a medium. The method comprises: in response to media content and an associated recommended object being to be provided to a user, receiving or requesting to determine, at least on the basis of user attribute information of the user, at least one visual style among a plurality of visual styles for the recommended object and a presentation strategy of the at least one visual style; and during the presentation of the media content, according to the presentation strategy, presenting recommended content related to the recommended object in the at least one visual style.

Description

Methods, apparatus, devices and media for content presentation

This application claims priority to Chinese Patent Application No. 202411103353.4, filed on August 12, 2024, entitled "Method, Apparatus, Device and Medium for Content Presentation", the entire contents of which are incorporated herein by reference.

Technical Field

The exemplary embodiments disclosed herein generally relate to the field of computer technology, and particularly to methods, apparatus, devices, and computer-readable storage media for content presentation.

Background Technology

The internet provides access to a wide variety of resources. For example, it allows access to various applications, products, audio and video content, and more. Furthermore, content delivery and service promotion via the internet have become a widely used new form of information dissemination. Advertising systems support displaying recommended content or services to users in different ad display opportunities, enabling users to browse and obtain relevant services as needed. Therefore, improvements to the interactive style are expected to allow users to access more information and services of interest.

Summary of the Invention

In a first aspect of this disclosure, a method for information interaction is provided. The method includes: in response to providing media content and associated recommendations to a user, receiving or requesting to determine at least one visual style for the recommendations and a presentation strategy for the at least one visual style, based at least on the user's user attribute information; and, during the presentation of the media content, presenting the recommended content related to the recommendations in the at least one visual style according to the presentation strategy.

In a second aspect of this disclosure, an apparatus for information interaction is provided. The apparatus includes: a determining module configured to, in response to providing media content and associated recommendations to a user, receive or request determining at least one visual style for the recommendations and a presentation strategy for the at least one visual style, based at least on the user's user attribute information; and a content presentation module configured to, during the presentation of the media content, present the recommended content related to the recommendations in at least one visual style according to the presentation strategy.

In a third aspect of this disclosure, an electronic device is provided. The device includes at least one processor; and at least one memory coupled to the at least one processor and storing instructions for execution by the at least one processor. When executed by the at least one processor, the instructions cause the device to perform the method of the first aspect.

In a fourth aspect of this disclosure, a computer-readable storage medium is provided. The medium stores computer-executable instructions that, when executed by a processor, implement the method of the first aspect.

In a fifth aspect of this disclosure, a computer program product is provided. The computer program product is tangibly stored in a computer storage medium and includes computer-executable instructions that, when executed by a device, cause the device to perform the method of the first aspect.

It should be understood that the description in this section is not intended to limit the key or essential features of the embodiments of this disclosure, nor is it intended to restrict the scope of this disclosure. Other features of this disclosure will become readily apparent from the following description.

Attached Figure Description

The above and other features, advantages, and aspects of the embodiments of this disclosure will become more apparent from the accompanying drawings and the following detailed description. In the drawings, the same or similar reference numerals denote the same or similar elements, wherein:

Figure 1 shows a schematic diagram of an example environment in which embodiments of the present disclosure can be implemented;

Figures 2A to 2G and Figures 3A to 3D illustrate schematic diagrams of example interfaces for content presentation according to some embodiments of the present disclosure;

Figure 4 shows a flowchart of a content presentation process according to some embodiments of the present disclosure;

Figure 5 shows a block diagram of an apparatus for content presentation according to some embodiments of the present disclosure; and

Figure 6 shows a block diagram of an electronic device in which one or more embodiments of the present disclosure may be implemented.

Detailed Implementation

Embodiments of this disclosure will now be described in more detail with reference to the accompanying drawings. While some embodiments of this disclosure are shown in the drawings, it should be understood that this disclosure can be implemented in various forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of this disclosure. It should be understood that the accompanying drawings and embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of protection of this disclosure.

In the description of embodiments of this disclosure, the term "comprising" and similar terms should be understood as open-ended inclusion, i.e., "including but not limited to". The term "based on" should be understood as "at least partially based on". The term "one embodiment" or "the embodiment" should be understood as "at least one embodiment". The term "some embodiments" should be understood as "at least some embodiments". Other explicit and implicit definitions may also be included below.

It is understood that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and related provisions.

It is understood that before using the technical solutions disclosed in the various embodiments of this disclosure, users should be informed of the types, scope of use, and usage scenarios of the personal information involved in this disclosure through appropriate means in accordance with relevant laws and regulations, and user authorization should be obtained.

For example, in response to receiving a user's active request, a prompt message is sent to the user to clearly inform the user that the requested operation will require the acquisition and use of the user's personal information, thereby enabling the user to choose whether to provide personal information to the software or hardware such as electronic devices, applications, servers or storage media that perform the operation of the technical solution disclosed herein, based on the prompt message.

As an optional but non-restrictive implementation, in response to a user's active request, a prompt message can be sent to the user, such as a pop-up window, where the prompt message can be presented in text format. Furthermore, the pop-up window can also include a selection control allowing the user to choose "agree" or "disagree" to provide personal information to the electronic device.

It is understood that the above notification and user authorization process are merely illustrative and do not constitute a limitation on the implementation of this disclosure. Other methods that comply with relevant laws and regulations may also be applied to the implementation of this disclosure.

Figure 1 illustrates a schematic diagram of an example environment 100 in which embodiments of the present disclosure can be implemented. One or more recommendation requesters can use a recommendation management system 150 to manage content to be delivered on a content delivery platform 110. One or more client devices 130-1, 130-2, 130-3, etc. (collectively or individually referred to as client device 130 for ease of discussion) are associated with the content delivery platform 110 and can access various types of content provided on the content delivery platform 110, for example, based on corresponding users 132-1, 132-2, 132-3, etc. (collectively or individually referred to as user 132 for ease of discussion). As an example, the content delivery platform 110 can be an application, a website, a webpage, or other accessible platform. Client devices 130 may have applications installed for accessing the content delivery platform 110, or may access the content delivery platform 110 in a suitable manner.

The content delivery platform 110 can be configured to deliver one or more specific recommended content related to one or more services to a user group based on corresponding strategies (e.g., provided or presented on client devices 130). The recommended content to be delivered may include, for example, one or more recommended content 122-1, 122-2, ... 122-M (collectively referred to as recommended content 122 or individually referred to as recommended content 122) in the recommended content database 120.

In this document, "service" can include various recommendable objects, examples of which include applications, physical goods/services, virtual goods/services, digital content/physical content, and so on. In this document, "recommended content" refers to content presented to recommend a corresponding service. Examples of recommended content can include advertisements. In this document, "user group" can include one or more user members, such as user 132. User members can be any potential consumer of the service, such as users, groups, organizations, entities, and so on.

In some embodiments, the content delivery platform 110 may distribute corresponding recommended content 122 to the user 130 based on requests from recommendation requesters 152-1, 152-2, 152-3, etc. (collectively or individually referred to as "recommendation requester" 152). In advertising scenarios, the recommendation requester is sometimes also referred to as the advertiser. In some embodiments, recommended content may be selected based on bidding results for presentation to a specific client device 130 during content display opportunities on the content delivery platform 110 (e.g., at a specific time and in a specific location).

In some embodiments, the requesting party may also pay the content delivery platform 110 for the presentation of the recommended content and subsequent conversions. In some embodiments, the conversion behaviors performed by users on the recommended content may include, but are not limited to: viewing, clicking, downloading, paying, adding to cart, placing an order, etc., and the specific conversion behaviors are related to the recommended service and the service provider.

In environment 100, client device 130 can be any type of mobile terminal, fixed terminal, or portable terminal, including mobile phones, desktop computers, laptop computers, notebook computers, netbook computers, tablet computers, media computers, multimedia tablets, personal communication system (PCS) devices, personal navigation devices, personal digital assistants (PDAs), audio/video players, digital cameras/camcorders, positioning devices, television receivers, radio receivers, e-book devices, gaming devices, or any combination thereof, including accessories and peripherals of these devices or any combination thereof. In some embodiments, client device 130 may also support any type of user-facing interface (such as "wearable" circuitry).

In environment 100, the content delivery platform 110 and/or recommendation management system 150 may be various types of computing systems/servers capable of providing computing power, including but not limited to mainframes, edge computing nodes, computing devices in cloud environments, and so on. Although shown separately, one or more of the content delivery platform 110 and/or recommendation management system 150 may be combined.

It should be understood that the components and arrangements in the environment shown in FIG1 are merely examples, and a computing system suitable for implementing the example embodiments described in this disclosure may include one or more different components, other components, and/or different arrangements.

Typically, when media content associated with a recommended item is first presented to the user, the terminal device displays the recommended content in a single-row card format, which can display a relatively small amount of content. As the user's viewing time of the current media content increases (e.g., after n seconds), the terminal device can expand the card size to display more recommended content cards in a double-row card format, such as supplementing with reviews, sales information, etc.

Furthermore, since the timing of switching the visual style of recommended content is determined by a pre-set hard strategy (e.g., switching after watching a video for n seconds), it is difficult to achieve personalized display for users, making it impossible for users to obtain satisfactory recommended content in a timely and accurate manner, and also failing to improve user conversion rates for recommended content.

According to embodiments of this disclosure, an improved information interaction scheme is provided. According to this scheme, in response to providing media content and associated recommendations to a user, at least one visual style and a presentation strategy for the recommended object are determined from a plurality of visual styles, based at least on the user's user attribute information. A terminal device can receive at least one visual style and a presentation strategy for the at least one visual style, or can request a server device to determine at least one visual style and an associated presentation strategy. During the presentation of media content, the terminal device can present the recommended content related to the recommended object in at least one visual style according to the presentation strategy. Thus, based on user-related information, the appearance style and presentation strategy of the specific recommended content when displaying the recommended object to the user can be dynamically determined, enabling different users to receive different content recommendation cards for different recommended objects.

The following description continues with reference to the accompanying drawings, which will introduce some exemplary embodiments of this disclosure. It should be understood that the pages shown in the drawings are merely examples, and various page designs are possible in practice. The various graphic elements on the page may have different arrangements and different visual representations, one or more elements may be omitted or replaced, and one or more other elements may also be present. The embodiments of this disclosure are not limited in this respect.

In the following description, example embodiments will be primarily described with respect to content delivery platform 110. It should be understood that the actions described with respect to terminal device 130 can also be performed by content delivery platform 110, or by terminal device 130 in collaboration with its server (e.g., content delivery platform 110). In some embodiments, in scenarios where terminal device 130 collaborates with its server (e.g., a server), terminal device 130 may request content delivery platform 110 to determine the visual style and presentation strategy for recommended objects associated with the media content, upon detecting the need to provide media content to the user. Terminal device 130 may receive instructions on the visual style and presentation strategy directly from content delivery platform 110 or after initiating a request, and during the presentation of media content, present the recommended content with the indicated visual style according to the indicated presentation strategy.

Figures 2A to 2G and 3A to 3D illustrate schematic diagrams of example interfaces 200A to 200G and 300A to 300D for content presentation according to some embodiments of the present disclosure.

In some embodiments, if media content and associated recommendations are to be provided to a user, the terminal device 130 receives, at least based on the user's user attribute information, at least one visual style for the recommended object and a presentation strategy for the at least one visual style from a plurality of visual styles from the content platform 110. The terminal device 130 may also request, based on the user's user attribute information, to determine, from the content platform 110 at least one visual style for the recommended object and a presentation strategy for the at least one visual style from a plurality of visual styles.

In some embodiments, the media content provided by the terminal device 130 to the user 132 may be videos, images, image sets, text and image content, etc. in an information stream or live stream.

In some embodiments, the recommended object indicates the object that the recommendation requester needs to present to the user, such as a single product, a product category, an entire store, a service, etc. In some embodiments, the recommended object is associated with the media content by the media content publisher so that it can be presented to the user along with the media content to achieve the purpose of recommending the object. The recommended content provided simultaneously with the presentation of the media content is also called card recommended content. It can be understood that the terminal device 130 can provide recommended objects associated with the media content while providing media content to the user 132. That is, when the media content is presented in the user 132's interface, the associated recommended content corresponding to the recommended object that the recommendation requester 152 needs to recommend is also presented. For example, in an e-commerce scenario, the recommended object includes products configured to be presented along with the video. In other examples, for advertising scenarios, the terminal device 130 presents the advertisements corresponding to the recommended objects while providing media content to the user 132.

In some embodiments, a user's attribute information may include the user's historical behavior data, which may include, but is not limited to, whether the user has performed a specific conversion action (e.g., click, add to cart, place order, purchase, share, like, favorite, download, etc.) on the presented recommended object in the past period. Alternatively or additionally, the user's attribute information may include whether the user has watched media content with the recommended object in its entirety in the past period, whether the user has performed a search for a specific object or media content in the past period, etc. Alternatively or additionally, the user's attribute information may also include the categories of objects the user is interested in, such as whether they are interested in clothing products, whether they are interested in products of a specific clothing category or clothing brand, etc. The user's attribute information may also include the price range of objects the user is interested in or the price promotions the user is interested in, etc. It should be understood that only example user attribute information is listed here. In practical applications, more, less, or other user-related information may be considered as needed, as long as this information helps determine the user's level of interest in the recommended object.

In some embodiments, multiple visual styles respectively indicate different recommended content and/or different appearance styles of the recommended content related to the recommended object. In some examples, multiple visual styles may indicate a basic improved style, styles with different levels of enhancement (e.g., having three levels of enhancement: weak, medium, and strong), etc. For example, style enhancement refers to continuously adding content (from providing basic information, to providing price information, and then to providing a shopping portal), which is not limited in this disclosure. As shown in the example interfaces 200A to 200D of Figures 2A to 2D, the recommended content 210 presented in an improved style first includes basic information related to the recommended object. Secondly, the recommended content 220 presented in a weakly enhanced style includes basic information and price information related to the recommended object. Finally, the recommended content 230 presented in a medium-enhanced style and the recommended content 240 presented in a high-enhanced style may include basic information, price information, and a shopping portal related to the recommended object.

It should be understood that the examples provided here are only for specific recommended objects. In practical applications, depending on the specific object and needs, different recommended content can be configured for different visual styles. The recommended content indicated by different visual styles can be new recommended content continuously superimposed on the recommended content of other visual styles, or it can indicate completely different recommended content. The embodiments disclosed herein do not impose any limitations on this.

In some examples, for the same content, style enhancement can also refer to enhancing the appearance of the recommended content, making it easier for users to notice the corresponding content visually. Appearance enhancement includes, but is not limited to, highlighting/enlarging at least part of the recommended content. For example, cards can be enlarged, prices highlighted, shopping entrances highlighted, etc., and this disclosure is not limited to this. As shown in the example interfaces 200A to 200D in Figures 2A to 2D, compared to the recommended content 210 presented in a card style, recommended content 220 is presented in an enlarged card style. Compared to the recommended content 220 presented in a card style, recommended content 230 is presented in an enlarged card style. Compared to price information 221, price information 231 is presented with a predetermined appearance style (e.g., highlighted, bold, etc.). Compared to access points (e.g., purchase entrances) 232, access points (e.g., purchase entrances) 241 are presented with a predetermined appearance style (e.g., highlighted, bold, etc.). Of course, the enhanced appearance shown in the figure is just an example. In actual application, it depends on the specific object and specific needs. Different appearance styles can be configured for different visual styles, and some of these appearance styles can make the recommended content stand out more.

In some embodiments, the terminal device 130 determines at least one visual style and a presentation strategy for the at least one visual style for the recommended object from a base style, an improved style, and styles with different levels of enhancement (e.g., enhanced weak, medium, and strong styles). In some embodiments, the presentation strategy may indicate the timing of presentation of each visual style. For example, at zero seconds after the media content is presented, any one of the multiple visual styles may be presented. n seconds after the media content is presented, any one of the multiple visual styles may be presented.

In some embodiments, the presentation strategy can also indicate the presentation order of two or more visual styles when two or more visual styles are determined for a recommended object. For example, a basic style may be presented first, followed by an improved style after n seconds, and then an enhanced style after n seconds; or the most basic style may be presented first, followed by an enhanced style after n seconds; or different levels of styles may be presented progressively from the basic style (every n seconds). In some examples, n can be set to different sizes to implement different presentation strategies. The following description, referring to Figures 2A to 2G and Figures 3A to 3D, will continue to describe in detail how the terminal device 130 determines the visual styles and presentation strategy based on the user's user attribute information.

In some embodiments, during the media content presentation process, the terminal device 130 presents recommended content related to the recommended object in at least one visual style according to a presentation strategy. In some embodiments, the recommended content indicated by one or more visual styles among a plurality of visual styles includes at least an access point to the recommended object. For example, a purchase entry point or an entry point to a details page. In some embodiments, the recommended content indicated by one or more visual styles among a plurality of visual styles may also include at least the virtual resources required to obtain the recommended object, such as the product price. In some embodiments, the recommended content related to the recommended object may include, but is not limited to, visual information corresponding to the object, object name, object description, number of reviews, number of sales, price, access point, etc. In some embodiments, the recommended content related to the recommended object may also be referred to as a card or card advertisement. In some examples, the card or card advertisement related to the recommended object may be presented in a card style.

The following description, for ease of understanding, refers to Figures 2A to 2D to illustrate improved styles and styles with different levels of enhancement (e.g., enhanced weak, medium, and strong styles). However, this is merely exemplary and is not intended to limit the scope of this disclosure.

As shown in the example interface 200A of Figure 2A, during the media content presentation process, the terminal device 130 can present recommended content 210 (also called a recommendation card, because the recommended content is presented on top of the media content in card form) related to the recommended object in an improved style according to the presentation strategy. In some embodiments, the recommendation card 210 includes image information 211 corresponding to the object, object name 212, number of reviews 213, and number of sales 214. As shown in the example interface 200B of Figure 2B, during the media content presentation process, the terminal device 130 can present recommended content (also called a recommendation card) 220 related to the recommended object in a weakly enhanced style according to the presentation strategy. The recommendation card 220 includes image information corresponding to the object, object name, number of reviews, number of sales, price, and other information 221.

As shown in the example interface 200C of Figure 2C, during the media content presentation process, the terminal device 130, according to the presentation strategy, can also present recommended content (also called recommendation cards) 230 related to the recommended object in an enhanced medium style. Recommendation cards 230 include image information corresponding to the object, object name, number of reviews, number of sales, price displayed in different appearance styles (e.g., highlighted), and access entry 232. As shown in the example interface 200D of Figure 2D, during the media content presentation process, the terminal device 130, according to the presentation strategy, can also present recommended content (also called recommendation cards) 240 related to the recommended object in an enhanced style. Recommendation cards 240 include image information corresponding to the object, object name, number of reviews, number of sales, price displayed in different appearance styles (e.g., highlighted), and access entry 241 displayed in different appearance styles (e.g., highlighted).

The following will continue to describe in detail, with reference to Figures 2A to 2G, how terminal device 130 determines the visual style and presentation strategy based on the user's user attribute information.

In some implementations, terminal device 130 can determine at least one visual style and presentation strategy for the recommended object based on the user's user attribute information, using the following methods: Terminal device 130 determines the relevance between the user and the recommended object based at least on the user's user attribute information. Generally, the higher the relevance between the user and the recommended object, the higher the probability or confidence of the user's conversion behavior towards the recommended object. Therefore, based on the prediction of the relevance, it is possible to further determine whether the current user is likely to perform a predetermined conversion behavior towards the recommended object, and guide the visual style and presentation strategy of the recommended content accordingly.

In some examples, terminal device 130 determines the likelihood that a user will click on a recommended item, add it to their cart, place an order, or make a purchase, or that a user will forward, like, or favorite a tutorial, or that a user will download an application, based on the user's historical behavior data, the categories of objects the user is interested in, and the price range of objects the user is interested in, thereby obtaining the correlation between the user and the recommended item.

Then, based on the determined relevance between the user and the recommended object, the terminal device 130 determines at least one visual style and presentation strategy for the recommended object. For example, if the determined relevance is high, the terminal device 130 can directly present the recommendation card 240 when providing media content. If the determined relevance is medium, the terminal device 130 can first present the recommendation card 230 when providing media content, and then present the recommendation card 240 after n seconds.

In some implementations, terminal device 130 may also determine at least one visual style and presentation strategy for the recommended object based on the user's user attribute information and the object attribute information of the recommended object, using the following methods: Terminal device 130 determines the degree of association between the user and the recommended object based on the user's user attribute information and the object attribute information of the recommended object. In some embodiments, object attribute information may indicate the object's category, the object's description information, information related to the object set to which the object belongs (e.g., a store), etc.

In some examples, terminal device 130 determines the likelihood that the user will perform actions such as clicking on an object, adding it to their cart, placing an order, or making a purchase, or forwarding, liking, or favorite an object, or downloading an application, based on the user's user attribute information, as well as information related to the object category, object description information, and the object set to which the object belongs (e.g., a store).

Then, based on the determined relevance, the terminal device 130 determines at least one visual style and presentation strategy for the recommended object. For example, if the determined relevance is moderate, the terminal device 130 can directly present the recommendation card 230 when providing media content. If the determined relevance is low, the terminal device 130 can first present the recommendation card 210 when providing media content, and then present the recommendation card 230 after n seconds.

In some embodiments, if the relevance falls within a first relevance range, at least a first visual style and/or a first presentation strategy is determined. If the relevance falls within a second relevance range, at least a second visual style and/or a second presentation strategy is determined. The value of the second relevance range is greater than the first relevance range. The recommended content indicated by the second visual style includes the recommended content indicated by the first visual style and additional recommended content. In some embodiments, the recommended content indicated by the second visual style may be completely different from the recommended content indicated by the first visual style.

If the correlation between the user and the recommended item is strong (meaning the user is more likely to perform a conversion action on the recommended item), then the terminal device 130 determines to use a more enhanced visual style to present the corresponding recommendation card for the recommended item. This "enhancement" can manifest as presenting at least more recommended content. For example, as the predicted probability of the user performing a conversion action increases, the price information of the item and access points to the item (e.g., adding a cart entry) are gradually added. As shown in Figures 2A to 2C, the content displayed gradually increases from recommendation card 210 to recommendation card 220, and from recommendation card 220 to recommendation card 230.

The appearance of at least some of the recommended content indicated by the second visual style is significantly presented relative to the appearance of at least some of the recommended content indicated by the first visual style. In some examples, "enhancement" can also be reflected in the highlighting/enlargement of content. As shown in Figures 2B to 2D, from recommendation card 220 to recommendation card 230, the product price information 231 is highlighted. From recommendation card 230 to recommendation card 240, the recommended content remains unchanged, but the access point 241 is highlighted.

Alternatively or additionally, when the relevance is higher, the presentation timing of the second visual style in the corresponding second presentation strategy is earlier than the presentation timing of the first visual style in the first presentation strategy selected when the relevance is lower. In some examples, if the relevance between the user and the recommended object is higher, a certain visual style of the recommended content can be presented earlier. As shown in FIG2C, when the terminal device 130 determines to use the recommendation card 230: when the relevance between the user and the recommended object is low, the recommendation card 230 can be presented at second n. When the relevance between the user and the recommended object is high, the recommendation card 230 can be presented at second 0. In some embodiments, different presentation times of the recommendation card can be set for different relevance ranges, and different presentation times can be taken from values such as 0 seconds, 1 second, 2 seconds, 3 seconds, etc. The embodiments of this disclosure do not limit this aspect.

By displaying different styles of recommendation cards at different times and enhancing the expressive style of these cards, we can attract users' attention and thus improve conversion rates. The following sections will continue to refer to Figures 3A to 3D to describe the prompts for virtual resources associated with the recommended content presented by the content delivery platform.

In some embodiments, when presenting recommended content in association with media content, virtual resources available to the user may also be presented simultaneously. In this document, "virtual resources" refers to various types of virtual resources that can be offered to the user. Different types of virtual resources may include, but are not limited to, red envelopes, coupons, and rewards (e.g., virtual points, virtual currency, coupons, etc.) issued to the user before, during, or after a specific conversion action (e.g., placing an order, forwarding, etc.).

In some embodiments, one or more visual styles among a plurality of visual styles can be configured to present cue information corresponding to virtual resources associated with the recommended object, as additional recommended content relative to other visual styles. For example, if it is determined that the recommended content should be presented in a second visual style when the relevance between the user and the recommended object is higher, then the recommended content corresponding to the second visual style includes cue information corresponding to virtual resources in addition to other content. In this way, when the relevance between the user and the recommended object is higher, by presenting the cue information corresponding to virtual resources to the user, the user can not only learn about the recommended object of interest, but also see the virtual resources associated with the recommended object, thereby better determining whether or how to perform subsequent actions on the recommended object.

In some embodiments, terminal device 130 determines whether a user meets the requirements for claiming virtual resources. In some examples, content platform 110 may determine whether a user meets the requirements for claiming virtual resources such as coupons, points, or virtual currency. In some examples, different types of virtual resources have different claiming requirements. For example, a new user may be able to claim new user coupons or virtual currency. If a user is a member or has placed multiple orders, they may be eligible for coupons of a certain amount, virtual currency, etc. Users can also obtain coupons by placing orders, collecting items, forwarding content, downloading apps, etc.

In some embodiments, if the terminal device 130 determines that the user meets the requirements for claiming virtual resources, it will present a prompt message corresponding to the virtual resources in association with the recommended content during the presentation of media content. For example, for a new user coupon claimed by the user, the prompt message corresponding to the virtual resources presented by the terminal device 130 for the first time could be "Congratulations on receiving a new user coupon worth X yuan". For a new user coupon claimed by the user, the prompt message corresponding to the virtual resources presented by the terminal device 130 on subsequent occasions could be "The new user coupon worth X yuan can be used". Another example is that the prompt message corresponding to the virtual resources presented by the terminal device 130 could also be "Order now and receive XXX virtual currency". The prompt message corresponding to the virtual resources presented by the terminal device 130 could also be "Order now and receive a coupon package from XX platform". In some embodiments, the prompt message corresponding to the virtual resources presented by the terminal device 130 can be configured, and this disclosure does not limit this.

In some embodiments, regardless of changes in the visual style of the recommended content, the prompt information corresponding to the virtual resource of the target type can always be presented in a fixed visual style. As shown in example interfaces 300A to 300D as depicted in Figures 3A to 3D, terminal device 130 can present prompt information 311 corresponding to the virtual resource in recommendation card 310. Terminal device 130 can present prompt information 321 corresponding to the virtual resource in recommendation card 320. Terminal device 130 can present prompt information 331 corresponding to the virtual resource in recommendation card 330. Terminal device 130 can present prompt information 341 corresponding to the virtual resource in recommendation card 340.

Therefore, while providing recommended content, it can also display information on how to claim virtual resources to users. This allows users to learn more about the recommended items, which helps them better decide whether to take certain conversion actions for the recommended items.

In some embodiments, if it is determined that a user meets the requirements for claiming multiple types of virtual resources, the terminal device 130 can determine the virtual resource of the target type from the multiple types of virtual resources based on at least one of the user's user attribute information and the object attribute information of the recommended object. Then, during the presentation of media content, a prompt message corresponding to the virtual resource of the target type is presented in association with the recommended content. Understandably, the visual style of the prompt message can also change following the visual style of the recommended content.

In some embodiments, the priority of multiple types of virtual resources can be determined based on user attribute information and/or object attribute information. After determining the priority of multiple types of virtual resources, the prompt information corresponding to the highest priority virtual resource can be selected to be displayed to the user in order of priority, or the prompt information corresponding to different types of virtual resources can be displayed in sequence.

In some examples, if a user simultaneously encounters multiple types of virtual resources (also known as benefits and/or gameplay), the terminal device 130 evaluates a certain type of virtual resource based on the user's order history/interest model. This type of virtual resource is designed to increase the relevance between the user and the currently recommended item (i.e., increase the likelihood of the user converting to the recommended item). For example, the terminal device 130 can determine which type of virtual resource to prioritize displaying to the user based on the user's order history/interest model and item attribute information (e.g., product category/price). For instance, for a product priced at 200 yuan, a 10 yuan new user coupon might be prioritized. However, for a product priced at 2000 yuan, the new user coupon's discount is less than the "get virtual currency back on order" offer, so the "get virtual currency back on order" message might be prioritized.

This method dynamically determines the type of virtual resource and corresponding prompts to be displayed based on the current user's and the recommended objects' situations. This allows for the identification of more suitable virtual resource types to show to the user.

The process of displaying the details page after a user clicks on a recommended card will be described below with reference to Figures 2A to 2G. As shown in the example interfaces 200D to 200G of Figures 2A to 2G, user 132 can view the object's details page 251 by clicking on recommended cards 210, 220, 230 (e.g., non-access entry 232), and 240 (e.g., non-access entry 241). User 132 can also view the object's details page 261 (e.g., the purchase submission page) by clicking on access entry 241. Subsequently, user 132 clicks the "Buy Now" control to view the order confirmation page 271 (e.g., the purchase submission page).

In summary, by displaying different styles of recommended content at different times and enhancing the expression style of the recommended content, the click-through rate of recommended content presented in media content (such as card-style recommended content) can be increased, thereby improving the conversion rate of the recommended target audience.

Figure 4 illustrates a flowchart of a process 400 for information interaction according to some embodiments of the present disclosure. In some embodiments, process 400 may be implemented at a content delivery platform 110. For illustrative purposes, process 400 will be described below from the perspective of the content delivery platform 110.

In box 410, in response to providing media content and associated recommended objects to a user, the content delivery platform 110 receives or requests to determine at least one visual style and a presentation strategy for at least one visual style for the recommended objects, based at least on the user's user attribute information.

In frame 420, during the presentation of media content, the content delivery platform 110 presents recommended content related to the recommended object in at least one visual style according to the presentation strategy.

In some embodiments, multiple visual styles respectively indicate different recommended content and/or different appearance styles of recommended content associated with the recommended object.

In some embodiments, the presentation strategy indicates at least one of the following: the timing of the presentation of each visual style, or, if two or more visual styles are determined for a given object, the order in which the two or more visual styles are presented.

In some embodiments, receiving or requesting to determine at least one visual style and presentation strategy for a recommended object, based at least on the user's user attribute information, includes: receiving or requesting to determine the degree of association between the user and the recommended object, based at least on the user's user attribute information; and receiving or requesting to determine at least one visual style and presentation strategy for the recommended object based on the determined degree of association.

In some embodiments, receiving or requesting to determine the degree of association between a user and a recommended object includes: receiving or requesting to determine the degree of association between a user and a recommended object based on the user attribute information of the user and the object attribute information of the recommended object.

In some embodiments, determining at least one visual style and presentation strategy for a recommended object includes: determining at least a first visual style and/or a first presentation strategy in response to a relevance falling within a first relevance range; and determining at least a second visual style and/or a second presentation strategy in response to a relevance falling within a second relevance range, wherein the value of the second relevance range is greater than the first relevance range, and wherein the recommended content indicated by the second visual style includes the recommended content indicated by the first visual style and additional recommended content, and/or the appearance style of at least some of the recommended content indicated by the second visual style is significantly presented relative to the appearance style of at least some of the recommended content indicated by the first visual style, and/or wherein the presentation timing of the second visual style in the second presentation strategy is earlier than the presentation timing of the first visual style in the first presentation strategy.

In some embodiments, the additional recommended content includes at least a prompt message corresponding to the virtual resource associated with the recommended object.

In some embodiments, process 400 further includes: in response to determining that the user meets the requirements for claiming virtual resources, during the presentation of media content, presenting a prompt message corresponding to the virtual resources in association with the recommended content.

In some embodiments, presenting prompt information includes: in response to determining that a user meets the requirements for claiming multiple types of virtual resources, determining a virtual resource of a target type from multiple types of virtual resources based on at least one of the user's user attribute information and the object attribute information of the recommended object; and presenting prompt information corresponding to the virtual resource of the target type in association with the recommended content during the presentation of media content.

In some embodiments, the recommended content indicated by one or more of the plurality of visual styles includes at least: an access point to the recommended object, and/or the virtual resources to be consumed by the recommended object.

Figure 5 shows a schematic structural block diagram of an apparatus 500 for information interaction according to some embodiments of the present disclosure. The apparatus 500 may be implemented as or included in a content delivery platform 110. The various modules/components in the apparatus 500 may be implemented by hardware, software, firmware, or any combination thereof.

As shown in the figure, the device 500 includes a receiving or requesting determination module 510, configured to, in response to providing media content and associated recommendations to a user, receive or request determination, based at least on the user's user attribute information, at least one visual style for the recommendations and a presentation strategy for the at least one visual style among a plurality of visual styles. The device 500 includes a content presentation module 520, configured to, during the presentation of media content, present the recommended content related to the recommendations in at least one visual style according to the presentation strategy.

In some embodiments, multiple visual styles respectively indicate different recommended content and/or different appearance styles of recommended content associated with the recommended object.

In some embodiments, the presentation strategy indicates at least one of the following: the timing of the presentation of each visual style, or, if two or more visual styles are determined for a given object, the order in which the two or more visual styles are presented.

In some embodiments, the determining module 510 is further configured to receive or request a determination of the degree of association between a user and a recommended object, based at least on the user's user attribute information; and to receive or request a determination of at least one visual style and presentation strategy for the recommended object based on the determined degree of association.

In some embodiments, the receiving or requesting determination module 510 is further configured to receive or request determination of the correlation between the user and the recommended object based on the user attribute information of the user and the object attribute information of the recommended object.

In some embodiments, the receiving or request determining module 510 is further configured to determine at least a first visual style and/or a first presentation strategy in response to the relevance falling into a first relevance range; and to determine at least a second visual style and/or a second presentation strategy in response to the relevance falling into a second relevance range, wherein the value of the second relevance range is greater than that of the first relevance range, and wherein the recommended content indicated by the second visual style includes the recommended content indicated by the first visual style and additional recommended content, and/or the appearance style of at least some of the recommended content indicated by the second visual style is significantly presented relative to the appearance style of at least some of the recommended content indicated by the first visual style, and/or wherein the presentation timing of the second visual style in the second presentation strategy is earlier than the presentation timing of the first visual style in the first presentation strategy.

In some embodiments, the additional recommended content includes at least a prompt message corresponding to the virtual resource associated with the recommended object.

In some embodiments, the device 500 further includes a prompt information presentation module configured to, in response to determining that a user meets the requirements for claiming virtual resources, present prompt information corresponding to the virtual resources in association with recommended content during the presentation of media content.

In some embodiments, the prompt information presentation module is configured to, in response to determining that a user meets the requirements for claiming multiple types of virtual resources, determine a virtual resource of a target type from multiple types of virtual resources based on at least one of the user's user attribute information and the object attribute information of the recommended object; and, during the presentation of media content, present prompt information corresponding to the virtual resource of the target type in association with the recommended content.

In some embodiments, the recommended content indicated by one or more of the plurality of visual styles includes at least: an access point to the recommended object, and/or the virtual resources to be consumed by the recommended object.

Figure 6 illustrates a block diagram of an electronic device 600 in which one or more embodiments of the present disclosure may be implemented. It should be understood that the electronic device 600 shown in Figure 6 is merely exemplary and should not constitute any limitation on the functionality and scope of the embodiments described herein. The electronic device 600 shown in Figure 6 may be used to implement client device 130, or content delivery platform 110, recommendation conversion component 140, and/or recommendation management system 150 (or various components therein). The electronic device 600 may include or be implemented as the apparatus 600 of Figure 6.

As shown in Figure 6, the electronic device 600 is in the form of a general-purpose computing device. Components of the electronic device 600 may include, but are not limited to, one or more processing units or processors 610, memory 620, storage devices 630, one or more communication units 640, one or more input devices 650, and one or more output devices 660. The processor 610 may be a physical or virtual processor and is capable of performing various processes according to programs stored in the memory 620. In a multiprocessor system, multiple processors execute computer-executable instructions in parallel to improve the parallel processing capability of the electronic device 600.

Electronic device 600 typically includes multiple computer storage media. Such media can be any available media accessible to electronic device 600, including but not limited to volatile and non-volatile media, removable and non-removable media. Memory 620 can be volatile memory (e.g., registers, cache, random access memory (RAM)), non-volatile memory (e.g., read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory), or some combination thereof. Storage device 630 can be a removable or non-removable medium and can include machine-readable media, such as flash drives, disks, or any other media that can be used to store information and/or data (e.g., training data for training) and can be accessed within electronic device 600.

Electronic device 600 may further include additional removable/non-removable, volatile/non-volatile storage media. Although not shown in FIG. 6, disk drives for reading from or writing to removable, non-volatile disks (e.g., "floppy disks") and optical disk drives for reading from or writing to removable, non-volatile optical disks may be provided. In these cases, each drive may be connected to a bus (not shown) via one or more data media interfaces. Memory 620 may include computer program product 625 having one or more program modules configured to perform various methods or actions of various embodiments of the present disclosure.

The communication unit 640 enables communication with other electronic devices via a communication medium. Additionally, the functionality of the components of the electronic device 600 can be implemented using a single computing cluster or multiple computing machines capable of communicating via communication connections. Therefore, the electronic device 600 can operate in a networked environment using logical connections to one or more other servers, network personal computers (PCs), or another network node.

Input device 650 can be one or more input devices, such as a mouse, keyboard, trackball, etc. Output device 660 can be one or more output devices, such as a monitor, speaker, printer, etc. Electronic device 600 can also communicate with one or more external devices (not shown) via communication unit 640 as needed. These external devices include storage devices, display devices, etc., and can communicate with one or more devices that enable user interaction with electronic device 600, or with any device that enables electronic device 600 to communicate with one or more other electronic devices (e.g., network card, modem, etc.). Such communication can be performed via input/output (I/O) interface (not shown).

According to an exemplary implementation of this disclosure, a computer-readable storage medium is provided that stores computer-executable instructions thereon, wherein the computer-executable instructions are executed by a processor to implement the methods described above. According to an exemplary implementation of this disclosure, a computer program product is also provided, which is tangibly stored on a non-transitory computer-readable medium and includes computer-executable instructions, which are executed by a processor to implement the methods described above.

Various aspects of this disclosure are described herein with reference to flowchart illustrations and/or block diagrams of methods, apparatuses, devices, and computer program products implemented according to this disclosure. It should be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer-readable program instructions.

These computer-readable program instructions can be provided to a processor of a general-purpose computer, a special-purpose computer, or other programmable data processing apparatus to produce a machine such that, when executed by the processor of the computer or other programmable data processing apparatus, they create means for implementing the functions/actions specified in one or more blocks of the flowchart and/or block diagram. These computer-readable program instructions can also be stored in a computer-readable storage medium that causes a computer, programmable data processing apparatus, and/or other device to operate in a particular manner; thus, the computer-readable medium storing the instructions comprises an article of manufacture that includes instructions for implementing aspects of the functions/actions specified in one or more blocks of the flowchart and/or block diagram.

Computer-readable program instructions can be loaded onto a computer, other programmable data processing apparatus, or other device to cause a series of operational steps to be performed on the computer, other programmable data processing apparatus, or other device to produce a computer-implemented process, thereby causing the instructions that execute on the computer, other programmable data processing apparatus, or other device to perform the functions/actions specified in one or more boxes of a flowchart and/or block diagram.

The flowcharts and block diagrams in the accompanying drawings illustrate the architecture, functionality, and operation of possible implementations of systems, methods, and computer program products according to various embodiments of this disclosure. In this regard, each block in a flowchart or block diagram may represent a module, segment, or portion of an instruction, which contains one or more executable instructions for implementing the specified logical function. In some alternative implementations, the functions indicated in the blocks may occur in a different order than those indicated in the drawings. For example, two consecutive blocks may actually be executed substantially in parallel, and they may sometimes be executed in reverse order, depending on the functions involved. It should also be noted that each block in the block diagrams and/or flowcharts, and combinations of blocks in the block diagrams and/or flowcharts, may be implemented using a dedicated hardware-based system that performs the specified function or action, or using a combination of dedicated hardware and computer instructions.

Various implementations of this disclosure have been described above. These descriptions are exemplary and not exhaustive, nor are they limited to the disclosed implementations. Many modifications and variations will be apparent to those skilled in the art without departing from the scope and spirit of the described implementations. The terminology used herein is chosen to best explain the principles, practical applications, or improvements to technology in the market, or to enable others skilled in the art to understand the various implementations disclosed herein.

Claims (14)

A method for information exchange, comprising: In response to providing media content and associated recommendations to a user, based at least on the user's user attribute information, receiving or requesting the determination of at least one visual style among multiple visual styles for the recommended objects and a presentation strategy for the at least one visual style; and During the presentation of the media content, recommended content related to the recommended object is presented in at least one visual style according to the presentation strategy. According to the method of claim 1, the plurality of visual styles respectively indicate different recommended content and/or different appearance styles of the recommended content associated with the recommended object. The method of claim 1, wherein the presentation strategy indicates at least one of the following: The timing of the presentation of each visual style, or When two or more visual styles are determined for the recommended object, the presentation order of the two or more visual styles. The method of claim 1, wherein receiving or requesting to determine the at least one visual style for the recommended object and the presentation strategy, based at least on the user's user attribute information, comprises: Based at least on the user's user attribute information, receive or request to determine the correlation between the user and the recommended object; and Based on the determined relevance, the system receives or requests the determination of at least one visual style and the presentation strategy for the recommended object. According to the method of claim 4, receiving or requesting to determine the association degree between the user and the recommended object includes: Based on the user's user attribute information and the recommended object's object attribute information, receive or request to determine the degree of association between the user and the recommended object. The method of claim 4, wherein the determination of the at least one visual style for the recommended object and the presentation strategy comprises: In response to the relevance falling within a first relevance range, at least a first visual style and/or a first presentation strategy are determined; and In response to the relevance falling within a second relevance range, at least a second visual style and/or a second presentation strategy are determined, wherein the value of the second relevance range is greater than the first relevance range, and The recommended content indicated by the second visual style includes the recommended content indicated by the first visual style and additional recommended content, and/or the appearance of at least a portion of the recommended content indicated by the second visual style is significantly presented relative to the appearance of at least a portion of the recommended content indicated by the first visual style, and/or In the second presentation strategy, the second visual style is presented earlier than the first visual style is presented in the first presentation strategy. According to the method of claim 6, the additional recommended content includes at least the prompt information corresponding to the virtual resources associated with the recommended object. The method according to claim 1 further includes: In response to determining that the user meets the requirements for claiming virtual resources, during the presentation of the media content, a prompt message corresponding to the virtual resources is presented in association with the recommended content. According to the method of claim 8, presenting the prompt information includes: In response to determining that the user meets the requirements for claiming multiple types of virtual resources, based on at least one of the user attribute information of the user and the object attribute information of the recommended object, a virtual resource of the target type is determined from the multiple types of virtual resources; and During the presentation of the media content, prompt information corresponding to the virtual resources of the target type is presented in association with the recommended content. According to the method of claim 1, the recommended content indicated by one or more of the plurality of visual styles includes at least: an access point for the recommended object, and/or obtaining the virtual resources to be consumed by the recommended object. A device for information interaction, comprising: The determination module is configured to, in response to providing media content and associated recommendations to a user, receive or request determination, based at least on the user's user attribute information, of at least one visual style among multiple visual styles for the recommended objects and a presentation strategy for the at least one visual style; and The content presentation module is configured to, during the presentation of the media content, present recommended content related to the recommended object in at least one visual style according to the presentation strategy. An electronic device, comprising: At least one processor; and At least one memory coupled to the at least one processor and storing instructions for execution by the at least one processor, the instructions causing the device to perform the method according to any one of claims 1 to 10 when executed by the at least one processor. A computer-readable storage medium having stored thereon computer-executable instructions that, when executed by a processor, implement the method according to any one of claims 1 to 10. A computer program product, tangibly stored in a computer storage medium and comprising computer-executable instructions that, when executed by a device, cause the device to perform the method according to any one of claims 1 to 10.