WO2019024497A1 - Method, device, terminal equipment and medium for generating customer return visit event - Google Patents

Abstract

Provided are a method, a device, terminal equipment and a medium for generating a customer return visit event, applicable to the field of communication technologies. The method comprises: obtaining, according to a buried point code preset in a page, each control triggered by a user in the page (S101); generating a user operation sequence according to a triggering order of each control (S102); obtaining a standard operation sequence that matches the user operation sequence (S103); comparing the user operation sequence with a standard operation sequence to detect whether each control in the standard operation sequence appears in sequence in the user operation sequence (S104); and if each control in the standard operation sequence does not appear in sequence in the user operation sequence, obtaining a login account of the user, and generating a customer return visit event associated with the login account to perform a return visit to the user on the basis of the customer return visit event (S105). By generating a customer return visit event, the scheme realizes a return visit to the user, ensuring that in the follow-up return visits, potential customers can be tracked and retained in time, thereby reducing the churn rate of the customer.

Description

Method, device, terminal device and medium for generating customer return event

This application claims the priority of the Chinese Patent Application filed on July 31, 2017, the Chinese Patent Office, the application number is 201710637130.X, and the invention name is “Customer Return Event Generation Method and Terminal Equipment”, the entire contents of which are incorporated by reference. In this application.

Technical field

The present application belongs to the field of communications technologies, and in particular, to a method, an apparatus, a terminal device, and a medium for generating a customer return event.

Background technique

With the rapid development of Internet technology, financial markets have gradually expanded in the Internet. Therefore, users are gradually becoming keen to purchase various financial products on the Internet. Generally speaking, the purchase operation process of financial wealth management products is complicated and cumbersome. For example, it may involve user registration, identity authentication, user login, bank card binding, and click purchase. Therefore, in the process of purchasing a financial wealth management product on a webpage, if an objective problem such as a network instability or a user's own unfamiliar operation steps is caused, the user cannot complete the entire purchase operation process, and the user often gives up the purchase of the product midway. The phenomenon. For the provider of financial wealth management products, although it will regularly return visits to each customer on the collected list, and then understand whether the customer has recently purchased the financial wealth management products and whether there is a recent online purchase failure problem, but this The method of returning to the class is unpredictable, and it is difficult to quickly and accurately locate the customers who have renounced the purchase of the product, thus failing to retain potential online shopping customers in time, resulting in a large number of customer losses.

technical problem

In view of this, the embodiment of the present application provides a method, a device, a terminal device, and a medium for generating a customer return event to solve the problem that the customer churn rate is high due to the inability to retain potential online shopping customers in time.

Technical solution

A first aspect of the embodiment of the present application provides a method for generating a customer return event, including:

Obtaining, according to a buried point code preset in the page, each control triggered by the user in the page;

Generating a sequence of user operations according to a triggering sequence of each of the controls;

Obtaining a standard sequence of operations that match the sequence of user operations;

Comparing the user operation sequence with a standard operation sequence to detect whether each control in the standard operation sequence appears sequentially in the user operation sequence;

If the respective controls in the standard operation sequence do not sequentially appear in the user operation sequence, acquiring a login account of the user, and generating a customer return event associated with the login account, based on the customer return event event The user performs a return visit.

A second aspect of the embodiments of the present application provides a device for generating a customer return event, the device for generating a return event of a client, including a unit for executing a method for generating a customer return event described in the first aspect.

A third aspect of the embodiments of the present application provides a device for generating a customer return event, including a memory and a processor, wherein the memory stores computer readable instructions executable on the processor, and the processor executes The computer readable instructions implement the steps of the method of generating a customer return event as described in the first aspect.

A fourth aspect of the embodiments of the present application provides a computer readable storage medium storing computer readable instructions, the computer readable instructions being executed by a processor to implement the first aspect as described in the first aspect The steps of the method of generating a customer return event.

Beneficial effect

In the embodiment of the present application, the embedded control code preset in the page can be used to know the various controls triggered by the user in the page; since the trigger sequence of each control can reflect the operation progress of the user in the process of purchasing the financial wealth management product, By comparing the user operation sequence with the standard operation sequence, it can be known whether the user's purchase operation flow has been completed normally; if the individual controls in the standard operation sequence do not appear in the user operation sequence in sequence, it means that the user's purchase operation flow has appeared. Interrupted, therefore, by generating a customer return visit event, the user can be returned to ensure that the subsequent online shopping process can be tracked and retained in the subsequent return visit process, reducing the customer churn rate.

DRAWINGS

1 is a flowchart of an implementation of a method for generating a customer return event provided by an embodiment of the present application;

2 is a specific implementation flowchart of a method S103 for generating a customer return event provided by an embodiment of the present application;

3 is a flowchart of an implementation of a method for generating a customer return event according to another embodiment of the present application;

4 is a specific implementation flowchart of a method for generating a customer return event (S109) provided by another embodiment of the present application;

FIG. 5 is a flowchart of implementing a method for generating a customer return event according to another embodiment of the present application;

6 is a structural block diagram of a device for generating a customer return event provided by an embodiment of the present application;

FIG. 7 is a schematic diagram of a terminal device according to an embodiment of the present application.

Embodiments of the invention

In order to explain the technical solutions described in the present application, the following description will be made by way of specific embodiments.

FIG. 1 is a flowchart showing an implementation process of a method for generating a customer return event provided by an embodiment of the present application, where the method includes steps S101 to S106. The specific implementation principle of each step is as follows.

S101: Acquire various controls triggered by the user in the page based on a buried point code preset in the page.

In the entire purchase operation process of a financial management product, it is usually necessary to perform a jump between multiple web pages. In the page related to the key part of the purchase operation, according to the various controls triggered by the user, the progress of the user's purchase operation can be determined. Therefore, before the web page is published, the webpage page that needs to collect the operation record of the control is buried.

When the user performs the control selection operation in the pre-buried page position, the data is automatically sent to the background server through the pre-written buried point code, thereby realizing the collection of the control operation record.

According to the location of the embedded code in each web page and the difference of the control id number, the operation record of the control collected by the background server is also different. By acquiring the operation records of the respective controls corresponding to the same user, and analyzing and processing the operation records of the respective controls, the respective controls triggered by the user in the page can be determined.

S102: Generate a user operation sequence according to a triggering sequence of each of the controls.

In the embodiment of the present application, the user's control operation record is collected within a preset time period, and the acquisition time of each control operation record is acquired when the control operation record is collected. The sequence of the collection time is output as the trigger sequence of the control corresponding to each control operation record, and the multiple controls triggered by the same user are sorted according to the sequence of the trigger sequence. Generates a sequence of user actions that contain the individual controls arranged in sequence.

According to the order of the various controls in the user operation sequence, the sequence of the controls that the user operates in sequence during the entire process of page access can be known, thereby embodying a specific operation flow of the user.

For example, if the respective controls in the user operation sequence are the member registration control, the user name input box, the password input box, the verification code input box, and the determination control, the specific operation flow of the user may be determined as “member registration-input user name- Enter Password - Enter Verification Code - OK.

S103: Obtain a standard operation sequence that matches the sequence of user operations.

The standard operation sequence contains the various controls that the user should trigger in sequence during the webpage operation. The standard operation sequence is used to provide a reference for the normal webpage operation process. Because the purchasing operation process of different financial management products is different, the various controls that need to be triggered in sequence are also different.

In the embodiment of the present application, a plurality of standard operation sequences are preset, so that each purchase operation flow corresponds to a standard operation sequence.

Determining, according to a sequence of user operations generated at the current time, each standard operation sequence that matches the user operation sequence from a preset plurality of standard operation sequences, the determining manner being, for example, determining that the user operation sequence is ranked first a control; the standard sequence of operations that first sorts the control is determined to be a sequence of standard operations that match the sequence of user operations.

In the embodiment of the present application, the first sorted control in the standard operation sequence is generally used to trigger a new webpage operation flow. For example, in the above example, the triggering of the member registration control is a primary operation step in the member registration process, and thus the first sorted control in the standard operation sequence corresponding to the member registration process is the member registration control.

S104: Compare the user operation sequence with a standard operation sequence to detect whether each control in the standard operation sequence appears in sequence in the user operation sequence.

Comparing the user operation sequence with the standard operation sequence, that is, determining whether each control in the standard operation sequence exists in the user operation sequence, and the order in which the respective controls appear in the user operation sequence appears successively in the standard operation sequence The order is the same.

For example, if the standard operation sequence is {Control 1, Control 2, Control 3, Control 4, Control 5}, the user operation sequence is {Control 6, Control 7, Control 1, Control 2, Control 3, Control 4, Control 5} , to determine that each control in the standard sequence of operations appears in sequence in the user action sequence. If the user operation sequence is {Control 1, Control 6, Control 7, Control 2, Control 3}, since the control 4 and the control 5 in the standard operation sequence do not appear in the user operation sequence, the standard operation sequence can be determined. The individual controls do not appear in sequence for the user action sequence.

S105: If each control in the standard operation sequence does not sequentially appear in the user operation sequence, acquiring a login account of the user, and generating a customer return event associated with the login account, to perform a return visit based on the client The event is a return visit to the user.

If the respective controls in the standard operation sequence do not appear in the user operation sequence in sequence, it is determined that the user has an operation interruption in the purchase process when accessing the web page, and therefore, a customer return event related to the user is generated. Since the user has logged in to his personal account in the webpage during the process of purchasing the financial wealth management product, the collected control operation record also carries the login account.

In the embodiment of the present application, the generated customer return event is associated with the login account of the user. The customer return visit event can be represented as a pending task, and the customer return event is triggered when receiving the pending task execution instruction issued by the agent of the financial wealth management product provider.

When the customer return event is triggered, a return visit to the user is interrupted. The return visit methods include but are not limited to telephone return visits, SMS return visits, email return visits, web survey questionnaire visits, and WeChat return visits. During the return visit process, the user may request to obtain the user's operation interruption reason, obtain the user's financial management product purchase intention, and guide the user to perform the purchase operation online.

In the embodiment of the present application, the embedded control code preset in the page can be used to know the various controls triggered by the user in the page; since the trigger sequence of each control can reflect the operation progress of the user in the process of purchasing the financial wealth management product, By comparing the user operation sequence with the standard operation sequence, it can be known whether the user's purchase operation flow has been completed normally; if the individual controls in the standard operation sequence do not appear in the user operation sequence in sequence, it means that the user's purchase operation flow has appeared. Interrupted, therefore, by generating a customer return visit event, the user can be returned to ensure that the subsequent online shopping process can be tracked and retained in the subsequent return visit process, reducing the customer churn rate.

As an embodiment of the present application, as shown in FIG. 2, the foregoing S103 specifically includes:

S301: In each preset standard operation sequence, respectively obtain the first initial controls of the sorting.

In the standard sequence of operations, the first control is sorted as the initial control. Since there are multiple pre-stored standard operation sequences, there is one initial control in each standard operation sequence, so multiple initial controls can be acquired.

S302: If the initial control exists in the user operation sequence, determine a standard operation sequence to which the initial control belongs to match the user operation sequence.

Determine whether each initial control exists in the user operation sequence. If an initial control exists in the user operation sequence, it indicates that the user triggers a new webpage operation flow when performing the control operation on the webpage, and the new webpage operation flow is triggered under the normal completion state, and the user sequentially triggers Each control should be the same as the controls in the standard sequence of operations to which the initial control belongs. Therefore, in order to compare the current user operation sequence with the standard operation sequence, the standard operation sequence to which the initial control belongs is determined as a standard operation sequence that matches the user operation sequence, and thereafter, step S104 is performed.

The embodiment of the present application is applicable to a case where a user triggers a plurality of webpage operation processes within a preset duration. For example, in the process of purchasing the wealth management product A, the user finds that the wealth management product A is not actually needed by the user, and thus interrupts the operation and restarts the purchase operation process of the wealth management product B. If the standard operation sequence is matched according to the first control in the user operation sequence, only the standard operation sequence A corresponding to the purchase operation flow of the wealth management product A is matched. Through the standard operation sequence matching manner provided by the embodiment of the present application, the standard operation sequence A corresponding to the purchase operation flow of the wealth management product A and the standard operation sequence B corresponding to the purchase operation flow of the wealth management product B are matched. Based on a plurality of standard operation sequences, it is possible to accurately determine the interruption operation phenomenon that the user has in each purchase operation flow, avoiding the problem that the customer return visit event is missing for a certain purchase operation flow, and ensuring the accurate generation of the customer return visit event. .

As an embodiment of the present application, on the basis of the above various embodiments, the return visit process of the customer return visit event is further defined. As shown in FIG. 3, after the above S105, the method further includes:

S106: When the customer return event is triggered, obtain a return channel corresponding to the breakpoint control according to the breakpoint control of the user operation sequence, where the breakpoint control represents the first non-standard in the standard operation sequence. Controls that appear in sequence in the user action sequence.

In the embodiment of the present application, in addition to triggering a customer return visit event when receiving a task execution instruction issued by an agent employee, the user may also perform adjustment according to a preset trigger condition. For example, when a customer return visit event is generated, the customer return event is directly triggered.

When the customer return event is triggered, in each standard operation sequence that matches the user operation sequence, it is detected whether the respective controls sequentially arranged appear in the user operation sequence in the same arrangement order. When the first control in the standard operation sequence that does not appear in the user action sequence is determined, the control is output as a breakpoint control of the user operation sequence. It can be seen that the breakpoint control represents a control that the user does not trigger when an operation interruption occurs in the purchase operation flow.

For example, if there are 4 controls in the standard operation sequence, namely controls 1, 2, 3, and 4, and only controls 1, 2, and 3 are sequentially appearing in the user operation sequence, the breakpoint control is a control. 4.

According to the different breakpoint controls, different return channels for customer return visit events are obtained. The return visit channel is the way to send back visit information, including but not limited to WeChat, SMS, Weibo, webpage, email or phone.

S107: Acquire return visit information based on the return visit channel.

Each return visit channel has corresponding return visit information, that is, each return visit channel is pre-set with a fixed text, picture and/or fixed style template information. According to the return visit channel of the customer return event obtained in S601, the return visit information of the return visit channel is obtained.

For example, if the return visit channel is a short message, the return visit information is “Hello customer. During the process of purchasing financial wealth management product A, there was an interruption in the input of the verification code. The purchase has not been successful. Is it necessary to help online? If the return channel is WeChat, the return visit information is the tutorial picture of the verification code input link.

S108: Acquire a user channel account corresponding to the login account and the return channel in the preset information database.

When registering their login account, the user has entered the contact information corresponding to each return channel. The contact information corresponding to the user in each return channel is the user channel account. The correspondence between the user's login account and each user channel account is stored in a preset information base.

In the information base, find a plurality of user channel accounts corresponding to the login account, and filter out the user channel account of the specified return channel. The designated return visit channel is the return visit channel determined in S602.

For example, if the determined return channel is WeChat, the user channel account corresponding to the login account and the return channel of the user A is the WeChat account of the user A.

S109: Send the return visit information to the user channel account.

The generated return visit information is sent to the user channel account through the determined return visit channel, so that the user receives the return visit from the financial management product provider, and the user feedbacks the operation opinion according to the return visit information.

In the embodiment of the present application, based on different breakpoint controls in the user operation sequence, different return channels are selected to send the return visit information, so that different types of interrupt operation problems in the purchase operation flow can be solved in a most suitable manner. This increases the probability of successful return visits and also reduces customer churn.

As an embodiment of the present application, FIG. 4 shows a specific implementation process of a method for generating a customer return event (S109) provided by an embodiment of the present application, which is described in detail as follows:

S1091: Acquire feature data of the user.

In the embodiment of the present application, the feature data corresponding to the login account is obtained according to the login account of the user. The user's characteristic data includes, but is not limited to, the user's gender, age, income, work, interests, computer skills, financial management product purchase records, and financial management product consumption types.

S1092: Determine, by the pre-loaded gift rule model, the gift giving information that matches the feature data.

The user's feature data is input into the pre-built gift rule model, and after analyzing and processing the user's feature data, the gift giving information matching the feature data is output. Gift giving information is used to show users the gifts they can receive when purchasing financial products.

For example, if the user's interest in the feature data is a golf ball and the age is 25 years old, the gift giving information is a fashion style golf club.

S1093: Send the return visit information carrying the gift giving information to the user channel account.

The gift giving information is added to the generated template return visit information to inform the user how to purchase the financial wealth management product and the gift that can be attached when purchasing the financial wealth management product by returning the information.

In the embodiment of the present application, the gift rule model is constructed in advance, and the gift giving information is matched according to the user's feature data, thereby realizing the intelligent pushing of the gift giving information, ensuring that the gift obtained by the user can meet the individual's needs, so that the gift is provided. Gifts are more useful, which increases the probability of users buying financial products. Based on the gift giving information carried by the return visit information, the possibility of receiving the return visit by the user is improved, and thus the success rate of the return visit is also improved.

As an embodiment of the present application, as shown in FIG. 5, before the above S109, the method further includes:

S110: In the preset duration, if there are M returning information of the same login account and the same returning channel, the M-1 returning information is deleted; wherein the M is an integer greater than 1.

A plurality of customer return events can be generated based on a plurality of user operation sequences within a preset duration. Different return visit information can be generated when different customer return visit events are triggered. Moreover, based on a plurality of breakpoint controls of a user operation sequence, it is also possible to generate a plurality of pieces of return visit information corresponding to the plurality of return visit channels. Therefore, each time the return visit information is sent to the user channel account, it is determined whether there is a return visit information with the same return channel and the same login account within the preset time period. If the number of return visits with the same login time and the same return visit channel is greater than one, it means that for the same user, it may receive multiple return visit information under one return visit channel. Therefore, in order to avoid short time The user brings too much harassment, and deletes the return visit information of the same login account and the return visit channel, so that only one of the return visit information is retained, and for the return visit information, the above S109 is executed.

In the embodiment of the present application, since the user may repeatedly perform page refresh and trigger the same control due to network instability during the operation of the webpage, each user is generated if multiple user operation sequences are generated within the preset duration. The breakpoint controls for the sequence of operations are the same. By deleting the return visit information of the same login account and the return visit channel, the same return visit information can be prevented from being repeatedly sent to the same client, the invalid transmission of the return visit information is avoided, and the situation that a large number of return visit information is harassed to the customer is reduced.

It should be understood that the size of the sequence numbers of the steps in the foregoing embodiments does not mean the order of execution, and the order of execution of each process should be determined by its function and internal logic, and should not constitute any implementation of the embodiments of the present application.

Corresponding to the method for generating a customer returning event described in the above embodiment, FIG. 6 is a structural block diagram of a device for generating a customer return event provided by the embodiment of the present application. For the convenience of description, only the embodiment of the present application is shown. Related parts.

Referring to FIG. 6, the device includes: a first obtaining unit 601, configured to acquire, according to a buried point code preset in the page, each control triggered by the user in the page; and an operation sequence generating unit 602, configured to The triggering sequence of the control generates a user operation sequence; the second obtaining unit 603 is configured to acquire a standard operation sequence that matches the user operation sequence; the operation sequence comparison unit 604 is configured to use the user operation sequence and the standard operation The sequence is compared to detect whether each control in the standard operation sequence appears in sequence in the user operation sequence; the return event generation unit 605 is configured to: if the respective controls in the standard operation sequence do not appear in the user sequentially The operation sequence obtains the login account of the user, and generates a customer return event based on the login account to perform a return visit to the user based on the customer return event.

Optionally, the second obtaining unit 603 includes: a first acquiring subunit, configured to respectively acquire each of the first initial controls in each of the preset standard operation sequences; and determine a subunit, if The initial control exists in the user operation sequence, and the standard operation sequence to which the initial control belongs is determined to match the user operation sequence.

Optionally, the device further includes: a third obtaining unit, configured to acquire, according to the breakpoint control of the user operation sequence, a return visit channel corresponding to the breakpoint control, when the customer return visit event is triggered, The breakpoint control represents the first control in the standard operation sequence that does not appear in the sequence of the user operation; the fourth acquisition unit is configured to obtain the return visit information based on the return channel; the fifth acquisition unit uses And in the preset information database, the user channel account corresponding to the login account and the return channel is obtained; and the sending unit is configured to send the return visit information to the user channel account.

Optionally, the sending unit includes: a second obtaining subunit, configured to acquire feature data of the user; and a determining subunit, configured to determine, by using a pre-loaded gift rule model, a gift gift matching the feature data And a sending subunit, configured to send the return visit information carrying the gift giving information to the user channel account.

Optionally, the device further includes: a deleting unit, configured to delete the M-1 returning information in the M1 returning information if the login account and the returning channel have the same M returning information within a preset duration. Wherein M is an integer greater than one.

FIG. 7 is a schematic diagram of a terminal device according to an embodiment of the present application. As shown in FIG. 7, the terminal device 7 of this embodiment includes a processor 70, a memory 71, and computer readable instructions 72 stored in the memory 71 and operable on the processor 70, such as a customer return event. Build program. The processor 70 executes the computer readable instructions 72 to implement the steps in the foregoing method for generating a respective customer return event, such as steps 101 to 105 shown in FIG. 1. Alternatively, the processor 70, when executing the computer readable instructions 72, implements the functions of the various modules/units in the various apparatus embodiments described above, such as the functions of the units 61-65 shown in FIG.

Illustratively, the computer readable instructions 72 may be partitioned into one or more modules/units that are stored in the memory 71 and executed by the processor 70, To complete this application. The one or more modules/units may be a series of computer readable instruction segments capable of performing a particular function for describing the execution of the computer readable instructions 72 in the terminal device 7.

The terminal device 7 may be a computing device such as a desktop computer, a notebook, a palmtop computer, and a cloud server. The terminal device may include, but is not limited to, a processor 70 and a memory 71. It will be understood by those skilled in the art that FIG. 7 is only an example of the terminal device 7, and does not constitute a limitation of the terminal device 7, and may include more or less components than those illustrated, or combine some components or different components. For example, the terminal device may further include an input/output device, a network access device, a bus, and the like.

The so-called processor 70 can be a central processing unit (Central Processing Unit, CPU), can also be other general-purpose processors, digital signal processors (DSP), application specific integrated circuits (Application Specific Integrated Circuit (ASIC), Field-Programmable Gate Array (FPGA) or other programmable logic device, discrete gate or transistor logic device, discrete hardware components, etc. The general purpose processor may be a microprocessor or the processor or any conventional processor or the like.

The memory 71 may be an internal storage unit of the terminal device 7, such as a hard disk or a memory of the terminal device 7. The memory 71 may also be an external storage device of the terminal device 7, for example, a plug-in hard disk provided on the terminal device 7, a smart memory card (SMC), and a secure digital (SD). Card, flash card (Flash Card) and so on. Further, the memory 71 may also include both an internal storage unit of the terminal device 7 and an external storage device. The memory 71 is configured to store the computer readable instructions and other programs and data required by the terminal device. The memory 71 can also be used to temporarily store data that has been output or is about to be output.

In addition, each functional unit in each embodiment of the present application may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit. The above integrated unit can be implemented in the form of hardware or in the form of a software functional unit.

The integrated unit, if implemented in the form of a software functional unit and sold or used as a standalone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application, in essence or the contribution to the prior art, or all or part of the technical solution may be embodied in the form of a software product stored in a storage medium. A number of instructions are included to cause a computer device (which may be a personal computer, server, or network device, etc.) to perform all or part of the steps of the methods described in various embodiments of the present application. The foregoing storage medium includes: a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk, and the like, which can store program codes. .

The above embodiments are only used to explain the technical solutions of the present application, and are not limited thereto; although the present application has been described in detail with reference to the foregoing embodiments, those skilled in the art should understand that they can still The technical solutions described in the embodiments are modified, or the equivalents of the technical features are replaced by the equivalents. The modifications and substitutions of the embodiments do not depart from the spirit and scope of the technical solutions of the embodiments of the present application.

Claims (20)

A method for generating a customer return event, which is characterized by comprising: Obtaining, according to a buried point code preset in the page, each control triggered by the user in the page; Generating a sequence of user operations according to a triggering sequence of each of the controls; Obtaining a standard sequence of operations that match the sequence of user operations; Comparing the user operation sequence with the standard operation sequence to detect whether each control in the standard operation sequence appears sequentially in the user operation sequence; If the respective controls in the standard operation sequence do not sequentially appear in the user operation sequence, acquiring a login account of the user, and generating a customer return event associated with the login account, based on the customer return event event The user performs a return visit. The method for generating a customer return event according to claim 1, wherein the obtaining a standard operation sequence that matches the user operation sequence comprises: In each of the preset standard operation sequences, respectively obtain the first initial controls of the sorting; If the initial control exists in the user operation sequence, the standard operation sequence to which the initial control belongs is determined to match the user operation sequence. The method for generating a customer return event according to claim 1, further comprising: When the customer return event is triggered, obtaining a return channel corresponding to the breakpoint control according to the breakpoint control of the user operation sequence, the breakpoint control indicating the first non-sequence in the standard operation sequence a control that appears in the sequence of user operations; Obtaining return visit information based on the return visit channel; Obtaining, in a preset information database, a user channel account corresponding to the login account and the return channel; Sending the return visit information to the user channel account. The method for generating a customer return event according to claim 3, wherein the sending the return visit information to the user channel account comprises: Obtaining feature data of the user; Determining the gift giving information matching the feature data by using a pre-loaded gift rule model; Sending the return visit information carrying the gift giving information to the user channel account. The method for generating a customer return event according to claim 3, further comprising: before the sending the return visit information to the user channel account, In the preset duration, if there are M return visit information of the same login account and the same return channel, the M-1 return visit information is deleted; Wherein M is an integer greater than one. A device for generating a customer return event, which is characterized by comprising: a first acquiring unit, configured to acquire, according to a buried point code preset in the page, each control triggered by the user in the page; An operation sequence generating unit, configured to generate a user operation sequence according to a triggering sequence of each of the controls; a second acquiring unit, configured to acquire a standard operation sequence that matches the user operation sequence; An operation sequence comparison unit, configured to compare the user operation sequence with a standard operation sequence to detect whether each control in the standard operation sequence sequentially appears in the user operation sequence; a return event generating unit, configured to acquire a login account of the user if the respective controls in the standard operation sequence do not sequentially appear in the user operation sequence, and generate a customer return event based on the login account, to be based on The customer return visit event returns a visit to the user. The device for generating a customer return event according to claim 6, wherein the second obtaining unit comprises: a first obtaining subunit, configured to respectively obtain each of the initial controls of the sorting in each of the preset standard operation sequences; Determining a subunit, configured to determine, if the initial control exists in the user operation sequence, a standard operation sequence to which the initial control belongs to match the user operation sequence. The device for generating a customer return event according to claim 6, further comprising: a third obtaining unit, configured to acquire, according to the breakpoint control of the user operation sequence, a return channel corresponding to the breakpoint control, where the breakpoint control indicates the standard operation, when the customer return event is triggered The first control in the sequence that does not appear sequentially in the sequence of user operations; a fourth obtaining unit, configured to obtain return visit information based on the return channel; a fifth obtaining unit, configured to acquire, in a preset information base, a user channel account corresponding to the login account and the return channel; And a sending unit, configured to send the return visit information to the user channel account. The device for generating a customer return event according to claim 8, wherein the sending unit comprises: a second obtaining subunit, configured to acquire feature data of the user; Determining a subunit for determining gift giving information matching the feature data by using a pre-loaded gift rule model; And a sending subunit, configured to send the return visit information carrying the gift giving information to the user channel account. The device for generating a customer return event according to claim 8, further comprising: a deleting unit, configured to delete the M-1 returning information in the M1 returning information if the login account and the returning M channel have the same M returning information within the preset duration; Wherein M is an integer greater than one. A terminal device, comprising: a memory and a processor, wherein the memory stores computer readable instructions executable on the processor, and the processor implements the following steps when the computer readable instructions are executed : Obtaining, according to a buried point code preset in the page, each control triggered by the user in the page; Generating a sequence of user operations according to a triggering sequence of each of the controls; Obtaining a standard sequence of operations that match the sequence of user operations; Comparing the user operation sequence with the standard operation sequence to detect whether each control in the standard operation sequence appears sequentially in the user operation sequence; If the respective controls in the standard operation sequence do not sequentially appear in the user operation sequence, acquiring a login account of the user, and generating a customer return event associated with the login account, based on the customer return event event The user performs a return visit. The terminal device according to claim 11, wherein the obtaining a standard operation sequence that matches the sequence of user operations comprises: In each of the preset standard operation sequences, respectively obtain the first initial controls of the sorting; If the initial control exists in the user operation sequence, the standard operation sequence to which the initial control belongs is determined to match the user operation sequence. The terminal device according to claim 11, wherein when the processor executes the computer readable instructions, the following steps are further implemented: When the customer return event is triggered, obtaining a return channel corresponding to the breakpoint control according to the breakpoint control of the user operation sequence, the breakpoint control indicating the first non-sequence in the standard operation sequence a control that appears in the sequence of user operations; Obtaining return visit information based on the return visit channel; Obtaining, in a preset information database, a user channel account corresponding to the login account and the return channel; Sending the return visit information to the user channel account. The terminal device according to claim 13, wherein the sending the return visit information to the user channel account comprises: Obtaining feature data of the user; Determining the gift giving information matching the feature data by using a pre-loaded gift rule model; Sending the return visit information carrying the gift giving information to the user channel account. The terminal device according to claim 13, wherein when the processor executes the computer readable instructions, the following steps are further implemented: In the preset duration, if there are M return visit information of the same login account and the same return channel, the M-1 return visit information is deleted; Wherein M is an integer greater than one. A computer readable storage medium storing computer readable instructions, wherein the computer readable instructions, when executed by at least one processor, implement the following steps: Obtaining, according to a buried point code preset in the page, each control triggered by the user in the page; Generating a sequence of user operations according to a triggering sequence of each of the controls; Obtaining a standard sequence of operations that match the sequence of user operations; Comparing the user operation sequence with the standard operation sequence to detect whether each control in the standard operation sequence appears sequentially in the user operation sequence; If the respective controls in the standard operation sequence do not sequentially appear in the user operation sequence, acquiring a login account of the user, and generating a customer return event associated with the login account, based on the customer return event event The user performs a return visit. The computer readable storage medium of claim 16, wherein the obtaining a standard sequence of operations that matches the sequence of user operations comprises: In each of the preset standard operation sequences, respectively obtain the first initial controls of the sorting; If the initial control exists in the user operation sequence, the standard operation sequence to which the initial control belongs is determined to match the user operation sequence. The computer readable storage medium of claim 16, wherein when the computer readable instructions are executed by at least one processor, the steps of: When the customer return event is triggered, obtaining a return channel corresponding to the breakpoint control according to the breakpoint control of the user operation sequence, the breakpoint control indicating the first non-sequence in the standard operation sequence a control that appears in the sequence of user operations; Obtaining return visit information based on the return visit channel; Obtaining, in a preset information database, a user channel account corresponding to the login account and the return channel; Sending the return visit information to the user channel account. The computer readable storage medium according to claim 18, wherein the sending the return visit information to the user channel account comprises: Obtaining feature data of the user; Determining the gift giving information matching the feature data by using a pre-loaded gift rule model; Sending the return visit information carrying the gift giving information to the user channel account. A computer readable storage medium according to claim 18, wherein when said computer readable instructions are executed by at least one processor, the steps of: In the preset duration, if there are M return visit information of the same login account and the same return channel, the M-1 return visit information is deleted; Wherein M is an integer greater than one.