WO2019084875A1 - Information processing method and apparatus, server, and storage medium - Google Patents

Abstract

Disclosed in embodiments of the present invention are an information processing method and apparatus, a server, and a storage medium. The method comprises: a server receives record information and identifier information of a second user that are sent by a first device, the record information being obtained with the triggering of a triggering event in the first device, the triggering event being generated according to promotion information sent by a second device to the first device, and the promotion information comprising the identifier information of the second user; the server receives activation information of an application and identifier information of a third user that are sent by a third device; and if the record information matches the activation information of the application, the server associates the identifier information of the second user with the identifier information of the third user.

Description

Information processing method and device, server and storage medium Technical field

The present invention relates to application promotion technologies, and in particular, to an information processing method and apparatus, a server, and a storage medium.

Background technique

Application software (App, Application Software, hereinafter referred to as application) is a concept corresponding to system software. The software company has developed an app. If you want to bring the app to market, there are usually three ways: the first way is to introduce your app by sending flyers, etc. in places with more traffic; The way is to promote your own app; the third way is to invite the new user as the inviter to download the app or the old user who is the sharer to share the download link to the new user. Among them, the old user is the user who has downloaded the app, the new user is the user who has not downloaded the app, and the new and old users are generally friends in the social application. The first method is more time-consuming and labor-intensive than the manual method. The second method needs to pass the cost of currency, physical, and peer-to-peer traffic. What is important is that the users attracted by the first method and the second method may not be converted. Download for real app. The third way is because the old user who is the inviter invites or shares as the old user of the sharer, so this method is easy to cause exponential download; if the new and old users are rewarded, then the download conversion rate Will be very high. Currently, software companies (application providers) generally use the third method to promote applications.

Currently, the third method generally includes: an old user generates his own invitation link for downloading the app, the old user will invite the link to share to the new user through the social network, the new user clicks the invitation link to open the web page, and then the new user is After the web page has registered the account, the new user goes to the App Store to download the app. Finally, the new user logs in to the app with the previously registered account, so that both the new and the old users can get the reward from the application provider.

In the above process, after the new user completes the download, since the application provider needs to reward the new and old users, it is necessary to determine the correspondence between the inviter (old user) and the invitee (new user) to determine The old user is introduced by the old user to reward the old user. In the prior art, it is the process of inputting the account twice to record the correspondence, because the new user clicks on the download link to register the account, and then associates the new user with the old user through the login account.

As can be seen from the above scheme, the new user must input the account twice. The first time is to enter the account when registering, the second time is to enter the account when logging in to the app. The process of inputting the account twice is very cumbersome for the new user. The convenience of downloading directly affects the conversion rate of the downloaded app. However, in order to prevent false registration and improve the security of the App account, the password requirement for the registration process is generally high, which is undoubtedly in the process of downloading the app by the new user. Add more trouble.

Summary of the invention

In view of this, the embodiment of the present invention provides an information processing method and apparatus, a server, and a storage medium to solve at least one problem existing in the prior art.

The technical solution of the embodiment of the present invention is implemented as follows:

An embodiment of the present invention provides an information processing method, where the method includes:

Receiving, by the server, the record information sent by the first device and the identifier information of the second user, where the record information is triggered by a trigger event in the first device, where the trigger event is sent to the first device based on the second device The promotion information is generated, and the promotion information includes the identification information of the second user;

Receiving activation information of the application sent by the third device and identification information of the third user;

And if the record information matches the activation information of the application, the identifier information of the second user is associated with the identifier information of the third user.

An embodiment of the present invention provides an information processing apparatus, where the apparatus includes a first receiving unit, a second receiving unit, and a first associated unit, where:

The first receiving unit is configured to receive the record information sent by the first device and the identifier information of the second user, where the record information is triggered by a trigger event in the first device, and the trigger event is based on the second The promotion information sent by the device to the first device is generated, and the promotion information includes the identification information of the second user;

The second receiving unit is configured to receive activation information of an application sent by the third device and identifier information of the third user;

The first association unit is configured to associate the identifier information of the second user with the identifier information of the third user if the record information matches the activation information of the application.

Embodiments of the present invention provide a server, including a memory, a processor, and a computer program stored on the memory and operable on the processor, and the processor implements the information processing method described above when the program is executed.

Embodiments of the present invention provide a computer readable storage medium having stored thereon a computer program, which is implemented by a processor to implement the above information processing method.

In the embodiment of the present invention, the server receives the record information sent by the first device and the identifier information of the second user, where the record information is triggered by a trigger event in the first device, and the trigger event is sent based on the second device. Generating the promotion information of the first device, the promotion information includes the identification information of the second user, receiving the activation information of the application sent by the third device, and the identification information of the third user; The activation information of the application is matched, and the identification information of the second user is associated with the identification information of the third user; thus, the process can be simplified and the new user and the old user can be quickly associated, and the repeated input of the user is avoided.

DRAWINGS

1A is a schematic diagram 1 of an interface according to an embodiment of the present invention;

FIG. 1B is a second schematic diagram of an interface according to an embodiment of the present invention; FIG.

1C is a schematic flowchart 1 of an implementation process of an information processing method according to an embodiment of the present invention;

2A is a second schematic diagram of an implementation process of an information processing method according to an embodiment of the present invention;

2B is a schematic flowchart 3 of an implementation process of an information processing method according to an embodiment of the present invention;

3A is a schematic flowchart 4 of an implementation process of an information processing method according to an embodiment of the present invention;

FIG. 3B is a schematic diagram of an interface according to an embodiment of the present invention; FIG.

3C is a schematic diagram of an interface according to an embodiment of the present invention;

4A is a schematic diagram 1 of an interface according to an embodiment of the present invention;

4B is a schematic diagram 2 of an interface according to an embodiment of the present invention;

4C is a schematic diagram of client information according to an embodiment of the present invention;

5A is a first schematic structural diagram of an information processing apparatus according to an embodiment of the present invention;

FIG. 5B is a second schematic structural diagram of an information processing apparatus according to an embodiment of the present invention; FIG.

FIG. 6 is a schematic diagram of a hardware entity of a computing device according to an embodiment of the present invention.

Detailed ways

Let's take the app Airbnb as an example to illustrate the process of bringing Airbnb to market using the third method above. The process includes:

In step 11, the old user sees the promotion message of Airbnb on his own terminal such as a mobile phone, and the promotion message states that if the link is shared, both the new user and the old user can be rewarded. Referring to FIG. 1A, the interface of the promotion message is as shown in FIG. 1A of FIG. 1A. The content of the promotion message includes the title 11 “send ¥204, obtain ¥204”, and the topic content 12 “registers the Airbnb account through your connection. Users can get ¥204 travel funds. Once they book a stay of ¥510, you can get a ¥204 travel fund.". Suppose that User A is very interested in this promotion message, so I want to promote the Airbnb to other people, such as User B. Then user A clicks the button 13 of "Generate Link", the mobile phone responds to the user's click, generates a promotion link, and then the interface of the mobile phone jumps to the figure b of FIG. 1A.

Step 12: Referring to the figure b of FIG. 1A, after the mobile phone generates the promotion link, the user A can select the short message 22, the copy link 23, the WeChat 24, and the like to send the generated promotion link 21 to the user B.

In this step, the old user A who is the inviter invites or enters the old user A as the sharer. Line sharing, old user A will promote the invitation link or promotion link or invitation link for downloading Airbnb to new user B.

Step 13, after user A completes the promotion, user B's terminal, such as a mobile phone, will receive a promotion link, and the interface of the promotion link on user B's mobile phone is shown in Figure c of Figure 1A, and the promotion link may be in the form of a promotion message. In reality, on user B's mobile phone, if user B does not click on the link, he can see the title and part of the promotion message, and the promotion message on user B can be completely consistent with the title and content of the promotion message on user A, of course. There may be differences. In this embodiment, the promotion message on the user B may be different from the promotion message on the user A. See the a diagram and the c diagram of FIG. 1A.

Step 14, assuming that User B is interested in the promotion message, User B clicks on the link 31 of Figure c of Figure 1A, and then the user's mobile phone will open the web page corresponding to link 31. The web page displayed on user B's mobile phone is shown in Figure 1A. Figure D shows that user B sees a lot of promotion rewards, and he also needs such an app. User B wants to register or download one, and then user. B clicks the button of the registered account 41 on the d map.

Step 15, when the user B clicks the button of the registered account 41 on the d picture, the user B's mobile phone will jump to the e picture of FIG. 1B. In the e picture, the user B can use the WeChat account 51, micro Bo account 52 or re-create account 53 to get the account of the app;

Step 16, assuming that user B wants to re-create an account, user B's mobile phone will jump to the f map of FIG. 1B. In figure f, user B can use mailbox 61 or mobile phone number 62 as an account to register, of course, the user B may also need to enter a variety of information such as name 63, last name 64, password 65 and birthday 66. After the user inputs the various pieces of information 61 to 66 described above, the user completes the registration.

Here, FIG. 1A and FIG. 1B will guide the new user to open the H5 on the social network platform and complete the account registration first. After the user completes the registration, the user must go to the Appstore to download the Airbnb App, and then log in to the App with the previously registered account to obtain the use. reward.

Step 17, after the user B completes the registration, the user goes to the application store on his mobile phone to download the app.

Step 18: After the user B downloads the app, the installation is performed. After the installation is completed, the application is opened. When the first time is opened, the user B is required to input the previously registered accounts 61 to 66.

Through the above process, the old user A will promote Airbnb to the new user B. Since the old and new users A and B respectively give rewards, the old user A is very willing to promote, and the new user B is also very willing to try to download, so this download conversion The rate will be very high. In this process, after the new user B completes the download, since the application provider needs to reward the new and old users, it is necessary to determine the correspondence between the inviter (old user A) and the invitee (new user B). In the prior art, this correspondence is recorded through the aforementioned two process of inputting an account, because the new user B clicks on the download link to register the account, and then associates the new user B with the old user A through the login account.

As can be seen from the above scheme, the new user must input the account twice, the first time is to enter the account when registering, the second time is to enter the account when logging in to the app, the first problem brought by the process of inputting the account twice is : It is very cumbersome for new users. The convenience of downloading directly affects the conversion rate of downloading apps. However, in order to prevent false registration and improve the security of App accounts, the password requirements for the registration process are generally high. The new user downloads the app, adding more trouble. Briefly, in the technical solutions of FIG. 1A and FIG. 1B, the old user generates his own invitation link and shares it with the new user through the social network. After registering the account on the web page such as H5, the new user first goes to the App Store to download the Airbnb App. Then log in to Airbnb with the previously registered account and both parties will receive a reward. In the embodiment of the present invention, in order to solve the above problem, the problem that the user inputs the account twice is avoided, thereby avoiding the trouble of the user.

In the technical solution of FIG. 1A and FIG. 1B, the new user has done an extra step. The new user needs to register the new account in H5 first, and then enter the process of downloading the app by the account completion invitation after the download is completed, and the technology brings the The two problems are: It is impossible to determine whether a new user uses the same mobile phone to swipe multiple accounts, so the quality of the user cannot be guaranteed when the new user is pulled.

The technical solution provided by the implementation of the present invention will solve the above two problems, and therefore the technical solution in this embodiment has the following features:

1) Remove the extra step: the step for the new user to register an account on the web page. Therefore, the process of the embodiment of the present invention will be extremely simple, including: the new user B directly clicks on the invitation link shared by the old user A on the mobile phone, and then the interface of the mobile phone directly jumps to the application store, and then the new user Go to the app and user B can sign up and log in on the app.

2) The user in this embodiment is mainly based on the device, not on the account. A device can only correspond to one new user. Devices that have already registered the app will not be able to participate in the activity, thus preventing new users from using the same mobile phone to swipe multiple accounts, thus ensuring the quality of users while pulling new users. .

The technical solution provided by the embodiment of the present invention is one step less than the technical solution provided by the foregoing FIG. 1A and FIG. 1B. In other words, the technical solution provided in FIGS. 1A and 1B is one step further than the solution of the embodiment of the present invention, and this step is also necessary in the technology provided in FIGS. 1A and 1B, because without this step, it will not be possible. Get the relationship between the inviter and the invitee. This step of the embodiment of the present invention, or the technical solution provided by FIG. 1A and FIG. 1B, is that the new user needs to register the account on the web page (H5) and then download the app, and then use it. The previously registered account is logged in.

In order to solve the above problem, the embodiment of the present invention technically applies a tracking technology for inviting a friend, and technically solves the problem that the current user has to input two accounts in the promotion, and the process of inputting the account twice Determining the correspondence between the new and old users. In this embodiment, the new user will directly download the App and track the behavior of the download from the download, thereby locating the old user to determine that the new user’s click operation is Which old user is associated with. In this way, the embodiment of the present invention simplifies the process of inviting a friend to directly download the App, and then registers and logs in on the App, so that both parties can be rewarded.

In order to better understand the various embodiments of the present application, the following names are explained:

User Identification (UID): The unique identifier (ID, Identification) of the user.

Knock ID (CLICK_ID): The user-only ID after the MD5 is applied to the UID, the string type. CLICK_ID is used to indicate the unique identification code of the user.

Device code: The unique machine code of an electronic device such as a mobile phone. Apple's operating system iOS is the IDF (Identifier For Identifier), and Android's operating system Android is android_id and google_ad_id.

The terminal includes mobile phones (generally referred to as smart phones), tablet computers, personal digital assistants, desktop computers, personal computers, notebook computers and other electronic devices.

The technical solutions of the present invention are further elaborated below in conjunction with the accompanying drawings and specific embodiments.

In order to solve the above problem, the embodiment of the present invention technically applies a tracking technology for inviting a friend, and technically solves the problem that the current user has to input two accounts in the promotion, and the process of inputting the account twice Determining the correspondence between the new and old users. In this embodiment, the new user will directly download the App and track the behavior of the download from the download, thereby locating the old user to determine that the new user’s click operation is Which old user is associated with. In this way, the embodiment of the present invention simplifies the process of inviting a friend to directly download the App, and then registers and logs in on the App, so that both parties can be rewarded. An embodiment of the present invention provides an information processing method, which is applied to a computing device. The functions implemented by the method may be implemented by a processor calling program code in a computing device. Of course, the program code may be saved in a computer storage medium. The computing device includes at least a processor and a storage medium.

1C is a schematic flowchart 1 of an implementation process of an information processing method according to an embodiment of the present invention. As shown in FIG. 1C, the method includes:

In step S101, the server receives the record information sent by the first device and the identifier information of the second user, where the record information is triggered by a trigger event in the first device, and the trigger event is sent to the The promotion information of the first device is generated, and the promotion information package The identification information of the second user is included;

Here, the first user may be regarded as a new user, the first device may be a terminal of a new user such as a mobile phone, the second user may be regarded as an old user, and the second device may be a terminal of an old user such as a mobile phone.

Here, the record information may be understood as related information of the first user (new user), for example, may be the terminal identifier of the first device, or may be related information indicating the identity of the first user in the first device.

Here, the promotion information may be any promotion information about the promotion object. Optionally, the promotion object is an application. In the process of implementation, the promotion information may be implemented by using a text message or a multimedia message. For example, the promotion information may be used for downloading. The promotion link of the application includes an invitation link for downloading the application, or the promotion information may be a text message indicating the promotion object, and the promotion information includes the identification information of the second user. The triggering event refers to an operation of the first user on the first device for the promotion information, for example, a click operation for the promotion link, which may be generated based on triggering the invitation link. When the first user performs a trigger operation on the promotion information on the first device, the first device obtains the record information and sends it to the server. Here, the identification information of the user, for example, the identification information of the first user, the identification information of the second user, and the identification information of the third user, is the identification information of the user on the promotion object, and may be the name and nickname registered by the user on the application. , application account, such as social application number, ID number, email address, mobile phone number, etc.

Step S102: The server receives activation information of the application sent by the third device and identifier information of the third user.

Here, the activation information of the application indicates that the application downloaded by the third device has been activated, and includes identity information of the user who activates the application on the third device, that is, the identity of the third user that is activated on the third device to activate the application. information. Optionally, the third user clicks on the promotion link for downloading the application, or the third user views the text message indicating the promotion object, then the user downloads the application through the promotion link, or downloads from the application store according to the text message. Should If so, when the application completes the registration activation, the third device obtains the activation information and sends the activation information of the application to the server. The third device may be the same as or different from the first device.

Step S103: If the record information matches the activation information of the application, the server associates the identifier information of the second user with the identifier information of the third user.

And if the identity information of the first user in the record information matches the identity information of the third user in the activation information, the identifier information of the second user may be associated with the identifier information of the third user.

In the prior art, old users recommend new users, and new users need to be registered on the recommendation page before the new users can be associated with the old users, and the process is complicated. This embodiment provides a technical solution for simply associating new and old users, including: the old user sends an application promotion information to the new user, and the promotion information includes the user identifier of the old user, and the promotion information may be a download link or a Text or picture introduction, the promotion information is mainly to arouse the interest of the new user, so that the new user downloads the activation application; after the new user triggers the promotion information, uploads the trigger terminal identifier of the trigger terminal (identity information of the first user) and the old The user ID of the user (identity information of the second user) is sent to the server. The new user can download the application directly at the current terminal or other terminal or download the application by using the market. When the new user registers to activate the application, upload the activated terminal identifier of the activated terminal. (identity information of the third user) and the user identifier of the new user (identity information of the third user), if the activation terminal identifier matches the trigger terminal identifier, the new and old users are associated, that is, the second The identification information of the user is associated with the identification information of the third user.

In other embodiments, the association may be followed by a reward or other operations, such as adding a friend and a group group, and the reward condition may be based on the new account or the new terminal, based on which, after the old user recommends the new user The method further includes the step of rewarding the new and old users, and specifically, sending the system message to the second user and the third user. In other embodiments, the activation information of the application includes an application identifier, and the method further includes:

Step S104, if the record information matches the activation information of the application, according to the Sending, by the application identifier, the identifier information of the second user, and the identifier information of the third user, a system message to the second device and the third device, where the system message is used to indicate to the second user and the third user Make a reward.

In other embodiments, the record information and the activation information of the application include device information at the same time, the record information includes first device information (device information of the first device), and the activation information of the application includes the third Device information (device information of the third device), if the record information matches the activation information of the application, according to the application identifier, the identifier information of the second user, and the identifier information of the third user, the second device And sending, by the third device, a system message, including:

And sending, by the second device and the third device, respectively, according to the application identifier, the identifier information of the second user, and the identifier information of the third user, if the first device information matches the third device information. system information.

Here, the matching of the first device information and the third device information can only indicate that the first user and the third user are the same person, and cannot indicate that the first or third device is a new device. In other embodiments, the reward is issued only after the third device is determined to be a new device. In other words, the rewarding the user may be implemented based on determining the new device. Based on this, step S104 includes:

Step S141, determining, according to the third device information, whether the third device is a terminal device that has previously sent the system message;

Step S142, if it is determined that the third device is a terminal device that has not previously sent the system message according to the third device information, according to the application identifier, the identifier information of the second user, and the identifier information of the third user. The second device and the third device respectively send system messages.

Step S143, if it is determined that the third device is the terminal device that previously sent the system message according to the third device information, the second user and the third user are not rewarded, that is, the second device and the device are not The third device separately sends a system message.

In this embodiment, an old user can recommend a plurality of new users, and only those new users can be rewarded based on a new device, wherein the new device refers to a terminal device that has not previously sent the system message. For the user, in order to win the reward, replacing a new device is much more expensive than replacing the new account, so as to avoid malicious registration by the user, thereby ensuring the quality of the user. It can be seen that when rewarding new and old users, the device is mainly based on the account rather than the account; one device corresponds to a new user, and the device that has registered the application has been downloaded, and will not be able to participate in the activity, thereby ensuring the user. the quality of.

In other embodiments, after the identifier information of the second user is associated with the identifier information of the third user, the method further includes a process of recommending a friend, where the process of recommending a friend to the second user includes: And generating a friend recommendation message according to the identifier information of the third user, and sending the friend recommendation message to the second device according to the identifier information of the second user.

2A is a schematic flowchart 2 of an implementation process of an information processing method according to an embodiment of the present invention. As shown in FIG. 2A, the method includes:

In step S201, the server receives the record information about the click event sent by the first device and the identifier information of the second user, where the click event is sent by the first user to the second device for downloading on the first device. Applied by the invitation link;

In step S202, the server receives the activation information of the application sent by the third device and the identification information of the third user. The activation information of the application includes an application identifier, and the activation information of the application is the third application. Transmitted by the third device when activated on the device after installation;

Step S203: If the record information matches the activation information of the application, the server associates the identifier information of the second user with the identifier information of the third user;

Step S204: The server sends a system message to the second device and the third device according to the application identifier, the identifier information of the second user, and the identifier information of the third user, where the system message is used to indicate The second user and the third user perform a reward.

Two ways of implementing step S204 are provided below, where:

Manner 1: In general, the record information and the activation information of the application include device information. At this time, the record information includes first device information, and the activation information of the application includes third device information, Step S204 includes: if the first device information matches the third device information, the second device and the first device according to the application identifier, the second user's identification information, and the third user's identification information. The three devices respectively send system messages.

Manner 2: When the device information cannot be obtained, the recording information and the activation information of the application do not include the device information, and the record information needs to include the operating system information of the first device and the first device. The IP address, the activation information of the application needs to include the operating system information of the third device, and the IP address of the third device, where the step S204 includes: if the operating system information of the first device is related to the third device The operating system information is matched, and if the IP address of the first device matches the IP address of the third device, the identifier is determined according to the application identifier, the identifier information of the second user, and the identifier information of the third user. The second device and the third device respectively send system messages.

It should be noted that, in the process of implementation, mode one and mode two may be used separately or simultaneously. To ensure the robustness of the method, at least the device information, the operating system information, and the activation information of the record information and the application need to be included. In other embodiments, the information about the device and the activation information of the application need to include information such as the device type and the carrier.

The embodiment of the present invention further provides an information processing method, which is to solve the complicated process problem of the current application (App, Application) inviting a friend; further, how to let the old user actively share the invitation link, and New users can click the link to download the app faster and more directly, so that both parties can get the reward experience process. The embodiment of the present invention may be based on the third-party advertisement tracking platform attribution technology, and realizes the simplest process of sharing and downloading the app to obtain the reward from the process, greatly optimizing the user experience, and bringing a large number of new high-quality users to the App. The new marketing of the pull plays a key role.

2B is a schematic flowchart 3 of an implementation process of an information processing method according to an embodiment of the present invention. As shown in FIG. 2B, the method includes:

Step S221, the second device sends an invitation message to the first device, where the invitation message includes an invitation link (invitation URL) for downloading the application;

Here, the second device is a device corresponding to the second user (old user), and the first device is a device corresponding to the first user (new user);

Here, the second device is installed with an app to be promoted, and the SDK of the Appsflyer is accessed in the App, and the Install event of the Appsflyer and the Register event of the In-App event are accessed. The app to be promoted needs to access the Install event of the Appsflyer and the In-App event.

Here, the first device or the second device or the like may be various types of information processing capable terminals in the process of the specific embodiment, for example, the terminal may include a mobile phone, a tablet computer, a desktop computer, a personal digital assistant, a television set. Such as the ability to install the electronic device of the App.

Here, the invitation link includes a tracking link and a click identifier of the second user. Optionally, the invitation URL mainly consists of two parts: the front part and the back part. The front part is the tracking object of the promotion object JOOX by means of the Appsflyer advertisement tracking platform on the JOOX promotion server, but the machine unique identifier information such as the machine code is removed. The latter part is the CLICK_ID of the old user (the click identifier of the second user), and the CLICK_ID is the unique identification code of the old user, and the click identifier of the second user is generated according to the identification information of the second user, and is used to locate the old user. The full invitation URL for an old user as follows:

"https://app.appsflyer.com/id914406371?pid=joox_int&af_click_lookback=7d&af_r=http://www.joox.com/d&clickid=01440905b42547ceae5029efcf720ed9",

Among them, the front section is the tracking link of JOOX advertisers on the JOOX promotion server by means of the Appsflyer advertisement tracking platform.

"https://app.appsflyer.com/id914406371?pid=joox_int&af_click_lookback=7d&af_r=http://www.joox.com/d", the latter paragraph is the CLICK_ID of the old user, ie "clickid=01440905b42547ceae5029efcf720ed9".

Step S222, the first device receives and displays the promotion information sent by the second device, that is, an invitation message;

Step S223, the first device receives the click event of the first user for the promotion information, records the click event, and obtains record information.

Step S224: The first device sends the record information and the identifier information of the second user to the third-party server.

Here, the third party server may be an Appsflyer server.

Step S225: The third-party server receives the record information sent by the first device and the identifier information of the second user.

Step S226, the third device downloads, installs, opens, and activates the downloaded App, and then the third device sends the activation information of the application and the identification information of the third user to the third-party server; the third device herein may also be the first device;

Step S227: The third-party server receives the activation information of the application sent by the third device and the identifier information of the third user, where the activation information includes the application identifier.

Step S228, if the record information matches the activation information of the application, the third-party server sends the application identifier, the identifier information of the second user, and the identifier information of the third user to the fourth party server;

Here, if the record information matches the activation information of the application, then the first user and the third user are the same user, and the user who clicks the link is associated with the user who installs the App.

Here, the fourth party server may be an advertiser server.

Step S229, the fourth party server separately sends a system message to the second device and the third device according to the application identifier, the identifier information of the second user, and the identifier information of the third user.

The second device corresponds to the second user, and the third device corresponds to the third user. The system message is used to indicate that the second user and the third user are rewarded.

Step S230, the second device and the third device respectively receive the system message.

In other embodiments, the method further includes: the third-party server associating the record information with the identifier information of the second user to obtain first association information; and the third-party server activates the application The information is associated with the identification information of the third user to obtain the second association information. If the record information matches the activation information of the application, the third-party server acquires the second user from the first association information according to the record information. Identification information, and acquiring identification information of the third user from the second association information according to the activation information of the application.

The first association information is used to represent a correspondence between the record information and the identifier information of the second user, where the second association information is used to represent the activation information of the application and the identifier information of the third user. Correspondence between them.

In other embodiments, the invitation link includes a tracking link and a click identifier of the first user, wherein the click identifier of the first user is generated according to the identification information of the first user.

FIG. 3A is a flowchart of implementing an information processing method according to an embodiment of the present invention. As shown in FIG. 3A, the method includes:

Step S301: the inviter generates his own invitation link;

Here, the user clicks on the invite friend entry on the JOOX terminal; as an embodiment, as shown in a diagram of FIG. 3B, it is assumed that the user P invites the friend as the old user to enter the JOOX "VIP Center" 311. The terminal of the user P pulls up the H5 page and enters the invitation page of the user P. As an implementation manner, as shown in the figure b of FIG. 3B, the user P enters the invitation H5 page 320 as an old user, and displays the invitation rule description and Encourage to invite new users. Then, the user P invites the friend through the social platform; as shown in the figure b of FIG. 3B, the user P clicks the “Invite friend immediately” 321 of the H5 page, then pulls up WeChat or Facebook, and shares the H5 of the invited friend to WeChat. Or Facebook friend, this invites friend H5URL to bring the old user's unique identification code CLICK_ID.

Generally speaking, the exclusive invitation URL of the old user mainly consists of two parts: the front part and the back part. Among them: the front part is the tracking link of JOOX advertiser using the Appsflyer advertisement tracking platform on the JOOX promotion server, but the machine unique symbol information such as machine code is removed. . The latter part is the CLICK_ID of the old user. This CLICK_ID is the unique identification code of the old user and is used to locate the old user. The full invitation URL for an old user as follows:

"https://app.appsflyer.com/id914406371?pid=joox_int&af_click_lookbac k=7d&af_r=http://www.joox.com/d&clickid=01440905b42547ceae5029efcf720ed9",

Among them, the front section is the tracking link of JOOX advertisers on the JOOX promotion server by means of the Appsflyer advertisement tracking platform.

"https://app.appsflyer.com/id914406371?pid=joox_int&af_click_lookback=7d&af_r=http://www.joox.com/d", the latter paragraph is the CLICK_ID of the old user, ie "clickid=01440905b42547ceae5029efcf720ed9".

Step S302: The new user clicks the download URL to download the JOOX App;

Here, the friend of the user P, such as a WeChat friend or a Facebook friend, is the new user Q, and then the new user's terminal, such as a mobile phone, receives an invitation link (invitation URL) of the old user, and the new user clicks on the old user to invite the U RL on the mobile phone, and jumps. Go to the AppStore to download the JOOX App, and report the device name, device type, carrier and other device information that H5 can obtain and the CLICK_ID of the old user (inviter) to Appsflyer.

Step S303: The terminal of the new user reports the device information.

Here, the new user Q clicks on the old user to invite the U RL on the mobile phone, jumps to the AppStore to download the JOOX App, and reports the device name, device type, operator, and other device information that the H5 can obtain and the old user (invitation) CLICK_ID to Appsflyer.

Step S304: After the new user installs the JOOX, the mobile phone of the new user Q reports the IP and His equipment information;

Here, after the new user Q has installed the JOOX, the Appsflyer SDK that is connected to the JOOX will automatically report the device name, device type, carrier and other device information of the new user device to the Appsflyer background.

Step S305: Synthesize a unique fingerprint according to the information reported in steps S303 and S304 to obtain a machine code, and compare the attribution to obtain a relationship between the machine code and the inviter ID;

Step S306: The new user registers JOOX, and the mobile phone of the new user Q reports the registration time In-App Event, the machine code and the new user ID.

Here, since the JOOX App has access to the InsApper event of the Appsflyer SDK, after the new user registration event is completed, the Appsflyer SDK will report the registration event to Appsflyer.

Step S307: Obtain a correspondence between the new user ID and the inviter ID by the machine code of steps S305 and S306;

Here, Appsflyer reports the new registration event to the JOOX promotion server, ie, Appsflyer transparently transmits the new user registration event received by S307 to the JOOX promotion server. After the JOOX promotion server receives it, it can know the relationship of the new user that the old user corresponds to.

Step S308: The JOOX promotion server sends an incentive for the old user (inviter) and the new user (invitee) to the corresponding rule, such as a VIP;

In this embodiment, by using the powerful fingerprint recognition attribution technology of Appsflyer, the download and installation of the app is obtained by clicking the download link in H5, and the effect of which click (CLICK_ID) is obtained from the download installation behavior is greatly improved, thereby greatly simplifying the simplification. The traditional process of inviting friends.

The CLICK_ID is the unique identification code of the old user (inviter), and is generated as follows: CLICK_ID=md5 (inviter UID); wherein md5 represents the algorithm. Other algorithms than MD5 may also be employed in other embodiments.

Appsflyer fingerprint recognition needs to obtain the client information when H5 clicks, as shown in Figure 3C. Client information can include device name, device type, and carrier.

Since the device code (ios:idfa, android:android_id) of the device cannot be obtained when the download is clicked on H5, Appsflyer calculates a fingerprint value (machine code) of the device by using the above device information through the fingerprint algorithm, and uses This value is used for fuzzy matching attribution.

In the embodiment of the present invention, the minimalist App invites the friend process, and the old user only needs to share his invitation link to the social software to his own friend, and the new user directly clicks the download link to download and install the registered app, and the interaction between the two parties is at the most Simple process. On the one hand, it improves the enthusiasm of old users to pull new users, on the other hand, it ensures the quantity and quality of new users, and plays a great role in the operation of the App.

The following is a description of the technical solution of the present embodiment. The application JOOX is taken as an example to describe the process of bringing JOOX to the market by sharing or inviting an old user. The process includes:

In step 41, the old user A sees the JOOX promotion message on his own terminal such as a mobile phone, and the promotion message states that if the link is shared, both the new user and the old user can be rewarded. As shown in FIG. 4A, the interface of the promotion message is as shown in FIG. 4A of FIG. 4A. The content of the promotion message includes the title 411 “Invite a friend, 30 days VIP”, and the topic content 412 “Send a friend 21 days VIP friend to register after you Will receive 30 days VIP." Suppose the user A is very interested in this promotion message, so he wants to promote the JOOX to other people, such as user B. Then user A clicks the button 413 of "Invite friends immediately", user A's mobile phone responds to user A's click, generates a promotion link, and then the mobile phone's interface jumps to Figure b of Figure 4A.

Step 42, referring to FIG. 4A, after the user A's mobile phone generates a promotion link, the user A can select the WeChat friend 421, the WeChat friend circle 422, the Facebook 423, the copy link 424, and the like to send the generated promotion link to the user. B. Assuming that the user selects the WeChat friend 421, the promotion link is sent to the user B.

In this step, the old user A who is the inviter makes an invitation or the old user A who is the sharer to share, and the old user A will generate an invitation link or promotion link or invitation for downloading JOOX. The link is promoted to new user B.

Step 43, after the user A sends the promotion link 420 to the user B, the user B's terminal, such as a mobile phone, receives a promotion link, and the interface of the promotion link on the user B's mobile phone is as shown in FIG. 4A, FIG. 431 can be actually displayed on the user B's mobile phone in the form of a promotion message. If the user B does not click the link, the user can see the title and part of the promotion message, for example, the content of the promotion message, see the c diagram of FIG. 4A, including the “user”. A invites you to join JOOX and gives you the VIP on the 21st, download and register JOOX immediately, and get 21 days VIP.".

Here, as can be seen from the a to c diagrams of FIG. 4A above, the old user A (inviter) enters his own invitation page, displays the rule description, invites a new user himself to get a 30-day VIP, and gives the new user 21 Day VIP. After clicking "Invite Friends", it will pull up social networking platforms such as WeChat and Facebook to spread the invitation link by sharing to these social network platforms.

Step 44, assuming that User B is interested in the promotion message, User B clicks on the link 431 of Figure c of Figure 4A, and then the user's mobile phone will open the web page corresponding to link 431. The web page displayed on user B's mobile phone is shown in Figure 4A, and user B sees that there are many rewards for promotion, and he also needs such an app, so user B wants to register or download one, and then user. B clicks the button of the registered account number 441 on the d map.

Step 45, when the user B clicks the button of the registered account 441 on the d picture, the user B's mobile phone will jump to the e picture of FIG. 4B, where the e picture is the download interface of the JOOX App in the application store, and then the user Click the download button 451.

Here, in order to give the user a better experience, between the d diagram of 4A and the e diagram of FIG. 4B, an interface may be added, as shown in the e' diagram of FIG. 4B, to inform the user that the B mobile phone is currently about to jump. To the application store, a prompt message 450 can be displayed on the interface, the content of the prompt message is “Idle to leave WeChat immediately to go to the “App Store”. If the user selects the Go button 452, User B’s mobile phone jumps to FIG. 4B. e map, if the user selects the cancel button 453, the flow ends.

Here, from the d diagram of FIG. 4A to the f diagram of FIG. 4B, it can be seen that the new user B opens an invitation page of the old user (inviter) outside the JOOX (WeChat or Facebook social networking platform), and displays that someone invites you to download. And register JOOX and give you 21 days VIP. New users will click "Download to get 21 days VIP" and will automatically jump to the App Store to download JOOX.

Step 46: After the user clicks the download button 451, the user B's mobile phone downloads, and after the download is completed, the user jumps to the registration interface, see FIG. 4A, where the user B can log in through the WeChat 461, Facebook login 462. Or log in to the registration 463 in other ways, assuming that the user selects one of them to complete the registration.

Step 47, after the user B completes the registration, the user B opens the JOOX App interface on the mobile phone. As shown in the g diagram of FIG. 4B, the JOOX App bounces out the system message 471, and the content of the system message is “User A sends you 21 Day VIP, start to experience JOOX".

Here, after the user B completes the registration, the user A's mobile phone also pops up a system message 481. Referring to the figure h of FIG. 4C, the content of the system message is “Successfully invite the user B, and the 31st VIP has been issued! Start the experience. JOOX", so both new user B and old user A have received JOOX rewards.

Here, it can be seen from the g map of FIG. 4B and the h diagram of FIG. 4C that after the new user downloads the JOOX and registers, the new user receives the 21-day VIP reward, and the old user (inviter) receives the 30-day VIP. reward.

In this embodiment, the new user B downloads the JOOX App with the electronic device that has not downloaded JOOX and registers the JOOX with the new account to count the new user. Successfully invite a new user, the old user (inviter) can get a 30-day VIP reward, and the new user (invitee) gets a 21-day VIP. As can be seen from the i and j diagrams of Figure 4C, when a new user (invitee) uses an old mobile phone (a mobile phone that has previously downloaded and registered JOOX) or an old account, it is not a successful invitation, and the mobile phone will pop up. System message 491, the content of the system message includes "new users can get VIPs given by friends; you also continue to invite friends to get VIPs for free."

As can be seen from the above, as the natural growth of JOOX users tends to be slow, this minimally inviting friend's operation activities can greatly motivate the old users to invite new users, and ensure the quality of the new users obtained. Play a very important role in the new operation of the app.

Based on the foregoing embodiments, an embodiment of the present invention provides an information processing apparatus, where each unit included in the apparatus can be implemented by a processor in a computing device; of course, it can also be implemented by a specific logic circuit; The processor may be a central processing unit (CPU), a microprocessor (MPU), a digital signal processor (DSP), or a field programmable gate array (FPGA).

FIG. 5A is a first schematic structural diagram of an information processing apparatus according to an embodiment of the present invention. As shown in FIG. 5A, the apparatus 500 includes a first receiving unit 501, a second receiving unit 502, and a first associating unit 503, where:

The first receiving unit 501 is configured to receive the record information sent by the first device and the identifier information of the second user, where the record information is triggered by a trigger event in the first device, where the trigger event is based on Generating information generated by the second device to the first device, where the promotion information includes the identification information of the second user;

The second receiving unit 502 is configured to receive activation information of an application sent by the third device and identifier information of the third user.

The first association unit 503 is configured to associate the identifier information of the second user with the identifier information of the third user if the record information matches the activation information of the application.

In other embodiments, the activation information of the application includes an application identifier, and the device further includes a first sending unit, configured to: according to the application identifier, if the record information matches the activation information of the application, The identification information of the second user and the identification information of the third user respectively send a system message to the second device and the third device, where the system message is used to indicate that the second user and the third user are rewarded.

In other embodiments, the record information and the activation information of the application include The information includes: the first device information, the activation information of the application includes third device information, and the first sending unit is configured to: if the first device information matches the third device information, according to The application identifier, the identifier information of the second user, and the identifier information of the third user respectively send system messages to the second device and the third device.

The first sending unit is further configured to: if it is determined that the third device is a terminal device that has not previously sent the system message according to the third device information, according to the application identifier, the second user identifier information, and the third The identification information of the user separately sends a system message to the second device and the third device.

In other embodiments, the device further includes: a recommendation unit, configured to generate a friend recommendation message according to the identifier information of the third user, and send the friend recommendation message to the second user according to the identifier information of the second user The second device.

5B is a schematic structural diagram of a component of an information processing apparatus according to an embodiment of the present invention. As shown in FIG. 5B, the apparatus 500 includes a first receiving unit 511, a second receiving unit 512, a first associating unit 513, and a first sending unit 514. ,among them:

The first receiving unit 511 is configured to receive, by the first device, record information about a click event and identifier information of the second user, where the click event is that the first user is targeting the second device on the first device The invitation link sent by the device to download the application;

The second receiving unit 512 is configured to receive activation information of an application sent by the third device and identifier information of the third user, where the activation information of the application includes an application identifier, where the activation information of the application is The third device sends when the third device is activated after being installed;

The first associating unit 513 is configured to associate the identifier information of the second user with the identifier information of the third user, if the record information matches the activation information of the application;

The first sending unit 514 is configured to: if the record information matches the activation information of the application, according to the application identifier, the identifier information of the second user, and the identifier information of the third user. The second device and the third device respectively send a system message, where the system message is used to indicate that the second user and the third user are rewarded.

In other embodiments, the record information and the activation information of the application include device information, where the record information includes first device information, that is, device information of the first device, and the activation information of the application includes the third device. The device information is the device information of the third device, and the first sending unit is configured to: if the first device information matches the second device information, according to the application identifier, the identifier information of the second user, and the The identification information of the three users respectively sends a system message to the second device and the third device.

In other embodiments, the record information and the activation information of the application do not include device information at the same time, and the record information includes operating system information of the first device, an IP address of the first device, and activation information of the application. The operating system information of the third device, the IP address of the third device, the first sending unit, configured to: if the operating system information of the first device matches the operating system information of the second device, and if The IP address of the first device matches the IP address of the second device, and the second device and the third device are configured according to the application identifier, the identifier information of the first user, and the identifier information of the third user. The device sends system messages separately.

In other embodiments, the information processing apparatus includes a third party processing apparatus and a fourth party processing apparatus, wherein the third party processing apparatus includes a first receiving unit, a second receiving unit, and a second transmitting unit, the The four-way processing device includes a first transmitting unit, wherein:

The first receiving unit is configured to receive the record information sent by the first device and the identifier information of the second user, where the record information is triggered by a trigger event in the first device, and the trigger event is based on the second The promotion information sent by the device to the first device is generated, and the promotion information includes the identification information of the second user;

The second receiving unit is configured to receive activation information of an application sent by the third device and identifier information of the third user;

The second sending unit is configured to: if the record information is related to activation information of the application The third-party processing device sends the application identifier, the identification information of the first user, and the identification information of the third user to the fourth-party processing device;

The first sending unit is configured to separately send a system message to the second device and the third device according to the application identifier, the identifier information of the second user, and the identifier information of the third user.

The description of the above device embodiments is similar to the description of the above method embodiments, and has similar advantages as the method embodiments. For technical details not disclosed in the device embodiments of the present invention, please refer to the description of the method embodiments of the present invention.

It should be noted that, in the embodiment of the present invention, if the above information processing method is implemented in the form of a software function module and sold or used as a stand-alone product, it may also be stored in a computer readable storage medium. Based on such understanding, the technical solution of the embodiments of the present invention may be embodied in the form of a software product in essence or in the form of a software product stored in a storage medium, including a plurality of instructions. A computer device (which may be a personal computer, server, or network device, etc.) is caused to perform all or part of the methods described in various embodiments of the present invention. The foregoing storage medium includes various media that can store program codes, such as a USB flash drive, a mobile hard disk, a read only memory (ROM), a magnetic disk, or an optical disk. Thus, embodiments of the invention are not limited to any specific combination of hardware and software. Correspondingly, an embodiment of the present invention provides a computer readable storage medium, where a computer program is stored thereon, and when the computer program is executed by a processor, the steps of the foregoing information processing method are implemented. Correspondingly, an embodiment of the present invention further provides a server, including a memory, a processor, and a computer program stored on the memory and operable on the processor, and the processor implements the information processing method when the program is executed.

It should be noted that, when the computing device such as a computer, a server, or a terminal in this embodiment adopts a bus type structure, the structure shown in FIG. 6 can be adopted, and of course, other structures can also be adopted. FIG. 6 is a schematic diagram of a hardware entity of a computing device according to an embodiment of the present invention. As shown in FIG. 6, the hardware entity of the computing device 600 includes: a processor 601, a communication interface 602, and a memory 603.

Processor 601 typically controls the overall operation of computing device 600.

Communication interface 602 can enable a computing device to communicate with other terminals or servers over a network.

The memory 603 is configured to store instructions and applications executable by the processor 601, and may also cache data to be processed or processed by the processor 601 and various modules in the computing device 600 (eg, image data, audio data, voice communication data, and Video communication data) can be realized by flash memory (FLASH) or random access memory (RAM).

It should be noted that the embodiments and operations of the subject matter described in the specification can be implemented in digital electronic circuits or in computer software, firmware or hardware, including the structures disclosed in the specification and their structural equivalents, or A combination of one or more of its structural equivalents. Embodiments of the subject matter described in the specification can be implemented as one or more computer programs, ie, one or more computer program instructions modules, encoded onto one or more computer storage media for execution or control of data by a data processing device The operation of the processing device. Alternatively or additionally, computer instructions can be encoded onto an artificially generated propagating signal (eg, a machine-generated electrical, optical, or electromagnetic signal) that is generated to encode the information for transmission to a suitable receiver. The device is executed by a data processing device. The computer storage medium can be, or be included in, a computer readable storage device, a computer readable storage medium, a random or sequential access memory array or device, or a combination of one or more of the above. Moreover, although the computer storage medium is not a propagated signal, the computer storage medium can be a source or a target of computer program instructions that are encoded in a manually generated propagated signal. The computer storage medium can also be or be included in one or more separate components or media (eg, multiple CDs, disks, or other storage devices). Thus, computer storage media can be tangible. The operations described in the specification can be implemented as operations by data processing apparatus on data stored on or received from one or more computer readable storage devices.

The term "client" or "server" includes all types of devices, devices, and machines for processing data, including, for example, a programmable processor, a computer, a system on a chip, or the like. Multiple or combined. The device can include dedicated logic circuitry, such as a Field Programmable Gate Array (FPGA) or an Application Specific Integrated Circuit (ASIC). In addition to hardware, the apparatus can also include code to create an execution environment for the computer program of interest, for example, to constitute processor firmware, a protocol stack, a database management system, an operating system, a cross-platform operating environment, a virtual machine, or one or Multiple combinations. The device and execution environment enables a variety of different computing model infrastructures, such as network services, distributed computing, and grid computing infrastructure.

A computer program (also referred to as a program, software, software application, script, or code) can be written in any programming language, including assembly or interpreted language, descriptive language, or procedural language, and can be in any form (including as an independent A program, or as a module, component, subroutine, object, or other unit suitable for use in a computing environment. A computer program can, but does not necessarily, correspond to a file in a file system. The program can be stored in a portion of the file that holds other programs or data (eg, one or more scripts stored in the markup language document), in a single file dedicated to the program of interest, or in multiple collaborative files ( For example, storing one or more modules, submodules, or files in a code section). The computer program can be deployed to be executed on one or more computers located at one site or distributed across multiple sites and interconnected by a communication network.

The processes and logic flows described in the specification can be performed by one or more programmable processors executing one or more computer programs to perform actions by operating input data and generating output. The above described processes and logic flows can also be performed by dedicated logic circuitry, and the apparatus can also be implemented as dedicated logic circuitry, such as an FPGA or ASIC.

Processors suitable for the execution of a computer program include, for example, a general purpose microprocessor and a special purpose microprocessor, and any one or more processors of any type of digital computer. Generally, a processor will receive instructions and data from a read only memory or a random access memory or both. The main elements of the calculation are the processor for performing the actions in accordance with the instructions and one or more memories for storing the instructions and data. In general, a computer will also include one or more data for storing data. A mass storage device (eg, a magnetic disk, a magneto-optical disk, or an optical disk), or operatively coupled to receive data from or transmit data thereto, or both. However, the computer does not need to have such a device. Moreover, the computer can be embedded in another device, such as a mobile phone, a personal digital assistant (PDA), a mobile audio player or mobile video player, a game console, a global positioning system (GPS) receiver, or a mobile storage device. (For example, Universal Serial Bus (USB) flash drive), the above is just an example. Suitable devices for storing computer program instructions and data include all forms of non-volatile memory, media and storage devices, including, for example, semiconductor storage devices (eg, EPROM, EEPROM, and flash memory devices), magnetic disks (eg, internal hard drives or removable hard drives). ), magneto-optical disks, and CD-ROM and DVD-ROM discs. The processor and memory can be supplemented by or included in dedicated logic circuitry.

In order to provide interaction with a user, embodiments of the subject matter described in the specification can be implemented on a computer, including a display device, a keyboard, a pointing device (eg, a mouse, trackball, etc., or a touch screen, touch pad, etc.). Display devices are, for example, cathode ray tubes (CRTs), liquid crystal displays (LCDs), organic light emitting diodes (OLEDs), thin film transistors (TFTs), plasma, other flexible configurations, or any other monitor for displaying information to a user. The user is able to provide input to the computer through the keyboard and pointing device. Other types of devices can also be used to provide interaction with the user; for example, feedback provided to the user can be any form of sensory feedback, such as visual feedback, audible feedback, or haptic feedback; and input from the user can be in any form Received, including acoustic input, voice input, or touch input. Additionally, the computer can interact with the user by transmitting and receiving documents from the device used by the user; for example, transmitting the web page to a web browser on the user's client in response to a request received from the web browser.

Embodiments of the subject matter described in the specification can be implemented in a computing system. The computing system includes a backend component (eg, a data server), or includes a middleware component (eg, an application server), or includes a front end component (eg, a client with a graphical user interface or web browser) The end computer, through which the user can interact with embodiments of the subject matter described herein, or any combination of one or more of the back end components, middleware components, or front end components described above. The components of the system can be interconnected by any form of digital data communication or medium (e.g., a communication network). Examples of communication networks include local area networks (LANs) and wide area networks (WANs), interconnected networks (e.g., the Internet), and end-to-end networks (e.g., ad hoc end-to-end networks).

The features described in this application are implemented on a smart television module (or connected to a television module, hybrid television module, etc.). The smart TV module can include processing circuitry configured to integrate more traditional television program sources (eg, program sources received via cable, satellite, air, or other signals) with Internet connectivity. The smart TV module can be physically integrated into a television set or can include stand-alone devices such as set top boxes, Blu-ray or other digital media players, game consoles, hotel television systems, and other ancillary equipment. The smart TV module can be configured to enable viewers to search for and find videos, movies, pictures or other content on the network, on local cable channels, on satellite television channels, or on local hard drives. A set top box (STB) or set top box unit (STU) may include an information-applicable device that includes a tuner and is coupled to the television set and an external source to tune the signal to be displayed on a television screen or other playback device. Content. The smart TV module can be configured to provide a home screen or a top screen including icons for a variety of different applications (eg, web browsers and multiple streaming services, connecting cable or satellite media sources, other network "channels", etc.). The smart TV module can also be configured to provide electronic programming to the user. A companion application of the smart television module can be run on the mobile computing device to provide the user with additional information related to the available programs, thereby enabling the user to control the smart television module and the like. In alternative embodiments, this feature can be implemented on a portable computer or other personal computer (PC), smart phone, other mobile phone, handheld computer, tablet PC, or other computing device.

The description contains many specific implementation details, which should not be construed as limiting the scope of any claims, but rather to the features specific to the particular embodiments. description. Particular features described in the specification before and after the independent embodiments can also be implemented in a combination of a single embodiment. Conversely, various features that are described in the context of a single embodiment can be implemented in the various embodiments individually or in any suitable sub-combination. Moreover, although features may be described above as even in the particular combination, even as originally claimed, in some cases one or more of the required combinations can be removed from the combination and the required combination It can be a sub-binding or a sub-combination variant.

Similarly, although the operations are depicted in a particular order in the figures, this should not be construed as requiring that the operations are performed in the particular order shown, or in a sequential order, or all of the operations illustrated are performed to achieve the desired. result. Multitasking and parallel processing can be advantageous in certain circumstances.

Thus, specific embodiments of the subject matter have been described. Other embodiments are within the scope of the following claims. In some cases, the actions defined in the claims can be performed in a different order and still achieve the desired results. Moreover, the processes depicted in the figures are not necessarily in the particular order shown, or in a sequential order to achieve the desired results. In particular embodiments, multitasking or parallel processing can be used.

Industrial applicability

In the embodiment of the present invention, the server receives the record information sent by the first device and the identifier information of the second user, where the record information is triggered by a trigger event in the first device, and the trigger event is sent based on the second device. Generating the promotion information of the first device, the promotion information includes the identification information of the second user, receiving the activation information of the application sent by the third device, and the identification information of the third user; The activation information of the application is matched, and the identification information of the second user is associated with the identification information of the third user; thus, the process can be simplified and the new user and the old user can be quickly associated, and the repeated input of the user is avoided.

Claims (14)

An information processing method, characterized in that the method comprises: Receiving, by the server, the record information sent by the first device and the identifier information of the second user, where the record information is triggered by a trigger event in the first device, where the trigger event is sent to the first device based on the second device The promotion information is generated, and the promotion information includes the identification information of the second user; Receiving activation information of the application sent by the third device and identification information of the third user; And if the record information matches the activation information of the application, the identifier information of the second user is associated with the identifier information of the third user. The method according to claim 1, wherein the activation information of the application includes an application identifier, and the method further includes: And if the record information is matched with the activation information of the application, sending a system message to the second device and the third device according to the application identifier, the identifier information of the second user, and the identifier information of the third user, The system message is used to indicate that the second user and the third user are rewarded. The method according to claim 2, wherein the record information and the activation information of the application simultaneously include device information, the record information includes first device information, and the activation information of the application includes third device information. And if the record information is matched with the activation information of the application, sending the system message to the second device and the third device according to the application identifier, the identifier information of the second user, and the identifier information of the third user, respectively. ,include: And sending, by the second device and the third device, respectively, according to the application identifier, the identifier information of the second user, and the identifier information of the third user, if the first device information matches the third device information. system information. The method of claim 3, wherein the method further comprises: Determining, according to the third device information, that the third device is not previously sent The terminal device of the system message separately sends a system message to the second device and the third device according to the application identifier, the identifier information of the second user, and the identifier information of the third user. The method according to claim 2, wherein the record information comprises operating system information of the first device, an IP address of the first device, activation information of the application includes operating system information of the third device, and third The IP address of the device; if the record information matches the activation information of the application, the second device and the first device according to the application identifier, the identifier information of the second user, and the identifier information of the third user The three devices respectively send system messages, including: If the operating system information of the first device matches the operating system information of the third device, and if the IP address of the first device matches the IP address of the third device, according to the application identifier And the identifier information of the second user and the identifier information of the third user respectively send system messages to the second device and the third device. The method according to any one of claims 1 to 5, wherein the promotion information includes an invitation link for downloading an application, and the trigger event is generated based on triggering the invitation link. The method according to claim 6, wherein the invitation link comprises a tracking link and a click identifier of the second user, wherein the click identifier of the second user is generated according to the identification information of the second user. . The method according to any one of claims 1 to 5, further comprising: Receiving, by the first device, the promotion information sent by the second device; The first device receives a click event of the first user for the promotion information, records the click event, and sends the record information and the identification information of the second user to the server. Method according to any of claims 1 to 5, characterized in that said service The device includes a third-party server and a fourth-party server, where: The third-party server receives the record information sent by the first device and the identifier information of the second user; the third-party server receives the activation information of the application sent by the third device and the identifier information of the third user; if the record information is The activation information of the application is matched, and the third-party server sends the application identifier, the identifier information of the second user, and the identifier information of the third user to the fourth server; The fourth server sends a system message to the second device and the third device respectively according to the application identifier, the identifier information of the second user, and the identifier information of the third user. The method of claim 9 wherein the method further comprises: The third-party server associates the record information with the identifier information of the second user to obtain first associated information. The third-party server associates the activation information of the application with the identification information of the third user to obtain second association information. If the record information matches the activation information of the application, the third-party server acquires the identification information of the second user from the first association information according to the record information, and according to the activation information of the application, The second association information acquires the identification information of the third user. The method according to any one of claims 1 to 5, wherein the method further comprises: generating a friend recommendation message according to the identification information of the third user, and according to the identification information of the second user The friend recommendation message is sent to the second device. An information processing apparatus, comprising: a first receiving unit, a second receiving unit, and a first associating unit, wherein: The first receiving unit is configured to receive the record information sent by the first device and the identifier information of the second user, where the record information is triggered by a trigger event in the first device, and the trigger event is based on the second The promotion information sent by the device to the first device is generated, and the promotion information includes the identification information of the second user; The second receiving unit is configured to receive activation information of an application sent by the third device and identifier information of the third user; The first association unit is configured to associate the identifier information of the second user with the identifier information of the third user if the record information matches the activation information of the application. A server comprising a memory, a processor, and a computer program stored on the memory and operable on the processor, wherein the processor executes the program to implement any one of claims 1 to 11 Information processing method. A computer readable storage medium having stored thereon a computer program, wherein the computer program is executed by a processor to implement the information processing method according to any one of claims 1 to 11.

Images