WO2019059812A1 - Method and decentralised platform for conducting and monitoring advertising campaigns using smart contracts, blockchain technology and neural networks - Google Patents
Method and decentralised platform for conducting and monitoring advertising campaigns using smart contracts, blockchain technology and neural networks Download PDFInfo
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- WO2019059812A1 WO2019059812A1 PCT/RU2018/000622 RU2018000622W WO2019059812A1 WO 2019059812 A1 WO2019059812 A1 WO 2019059812A1 RU 2018000622 W RU2018000622 W RU 2018000622W WO 2019059812 A1 WO2019059812 A1 WO 2019059812A1
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Definitions
- the invention relates to the field of computing, in particular, to a decentralized technological storage platform, data exchange and control during advertising campaigns, implemented in a distributed computer network, and based on the use of blockchain technology, smart contracts, as well as the principles of machine learning (neural networks ).
- Blogger Owner of a blog or media channel (pages in social networks, website, etc.), which implements an advertising campaign or part of it (hereinafter referred to as "Blogger")
- Process Owner of a product or service who wants to attract customers to his product or service
- a platform that provides controls for an advertising campaign (hereinafter referred to as the “Advertising Platform”), just like Youtube provides for creating an account (account) to make a video blog, or Facebook, which provides a site for posting content
- Advertiser An advertiser who has a contract with the owner of a product or service, the advertiser establishes an advertising campaign (hereinafter the “Advertiser”)
- Agency An agency that works with bloggers or media channels / page owners on the one hand and advertisers on the other (hereinafter referred to as the Agency)
- Blogger creates new content and directly or / and secretly advertises to its audience a product or service owned by the product owner.
- the owner of the product must manually or within the framework of special software check the contents of the advertising content that was created by the blogger and understand whether the conditions of the advertising campaign were implemented.
- the product owner often turns to an advertising agency to find a suitable blogger for a particular advertisement.
- the agency controls the advertising campaign and charges for it. This leads to temporary and economic losses, due to the fact that between the owner of the product and the blogger there is a third party in the face of advertising agencies, managers, etc.
- the decentralized technological platform for storing and exchanging transaction data in a distributed computer network contains interconnected and interacting module for accepting player transactions from gaming companies sites, address selection module players in the database of a decentralized technology platform server, a memory module, a module for receiving addresses of data records of a database server, a synchronization module, a module installation of a specified number of player transactions, a module for receiving data from the database server of a decentralized technology platform, a module for monitoring the number of accepted transactions, a module for addressing messages to players of gambling grounds.
- the key feature of the technical solution is operationalization (introducing into the business of the concept of "game mining”, i.e., active consumer games of multiplayer games, other game content to achieve game goals within the game rules), remunerated by cryptocurrency units in proportion to the time of the gaming session.
- This system can be used in the field of advertising.
- the disadvantage of the technical solution for advertising campaigns is the lack of control functions of the created content and the ability to link the control results to making payments for the created content.
- the technical result, to which the invention is directed, is to create a decentralized technological storage platform, data exchange and control during advertising campaigns.
- blockchain technology which is a distributed database, in which data storage facilities are not connected to a common database server.
- a distributed database stores an ever-growing list of ordered records called blocks. Each block contains a timestamp and a link to the previous block.
- encryption ensures that users can only change those parts of the chain of blocks that they “own” in the sense that they have private keys, without which writing to the file is impossible.
- encryption ensures synchronization of copies of a distributed block chain among all users.
- Security in blockchain technology is provided through a decentralized timestamp server and peer-to-peer network connections.
- a database is formed that is managed autonomously, without a single center, which makes it possible to make block chains very convenient for registering events (for example, data operations, identity management, and source authentication).
- smart contracts programs
- the smart contract receives a response from the platform and determines whether to pay for a specific contract or not. If all the conditions of the contract stored in the platform blockchain are fulfilled, then the platform automatically transfers the payment. Payment can be made using either fiat funds or any cryptocurrency or internal platform token controlled by a smart contract for transferring from one platform account to another.
- the advertising platform which the current patent describes describes the contact with the blogger who will be advertising for the Product Owner.
- the platform allows you to select the desired Blogger, create an advertising campaign with the specified conditions through smart contracts, monitor the quality and performance of the advertising campaign through neural network analysis of audio, video and text content created by the blogger, as well as the possibility of automated payment for the execution of the advertising campaign and storing all data for each campaign via blockchain technology
- Equipment manufacturer when deciding to start an advertising campaign for a new device through Bloggers, by the audience which are consumers (fans of various kinds of technical devices), enters the platform that this invention describes, and with the help of the built-in design program creates a smart contract with the necessary criteria and conditions.
- the equipment manufacturer attaches to the smart contract: speech text, a photo of the device, and indicates that the device should be clearly visible in the frame for at least 2 minutes, the device name should be pronounced by the blogger at least 4 times.
- the manufacturer's cryptocurrency wallet (or credit card) is attached to the smart contract to pay for the smart contract.
- the platform determines which blogger is better to offer the execution of advertising for this product, based on the subject of the advertised product and the blogger's audiences.
- the platform sends a proposal to bloggers, bloggers receive notifications about the task.
- the blogger accepts the contract.
- the system notifies that the contract performer has been found, the blogger creates a new video, or other content, observing the conditions of the advertising contract.
- the blogger loads the video onto the platform described by this invention, and the system, analyzing audio, video and textual content, understands whether the contract conditions are fulfilled or not. If done correctly, the blogger gets paid.
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Abstract
Description
ОПИСАНИЕ ИЗОБРЕТЕНИЯ DESCRIPTION OF THE INVENTION
МЕТОД И ДЕЦЕНТРАЛИЗОВАННАЯ ПЛАТФОРМА ДЛЯ ПРОВЕДЕНИЯ И КОНТРОЛЯ РЕКЛАМНЫХ КАМПАНИЙ С ПОМОЩЬЮ СМАРТ- КОНТАРКТОВ, БЛОКЧЕЙН ТЕХНОЛОГИИ И НЕЙРОННЫХ СЕТЕЙ METHOD AND DECENTRALIZED PLATFORM FOR CARRYING OUT AND CONTROL OF ADVERTISING CAMPAIGNS WITH THE HELP OF SMART CONTARTS, BLOCKING TECHNOLOGY AND NEURAL NETWORKS
Изобретение относится к области вычислительной технике, в частности, к децентрализованной технологической платформе хранения, обмена данными и контроля при проведении рекламных кампаний, осуществленной в распределенной вычислительной сети, и базирующейся на использовании технологии блокчейн, смарт- контрактов, а также принципов машинного обучения (нейронных сетей). The invention relates to the field of computing, in particular, to a decentralized technological storage platform, data exchange and control during advertising campaigns, implemented in a distributed computer network, and based on the use of blockchain technology, smart contracts, as well as the principles of machine learning (neural networks ).
Текущие модели маркетинга прямого и/или скрытого размещения рекламы продуктов, сервисов, услуг на рекламных площадках (блоги, стриминговые каналы, социальные сети, сайты и т.д.) имеют следующие стороны взаимодействий: Current marketing models for direct and / or hidden advertising of products, services, services on advertising sites (blogs, streaming channels, social networks, websites, etc.) have the following interactions:
- Владелец блога или медиаканала (страницы в социальных сетях, сайта и т.д.), который реализует рекламную кампанию или ее часть (далее именуется «Блоггером») - Owner of a blog or media channel (pages in social networks, website, etc.), which implements an advertising campaign or part of it (hereinafter referred to as "Blogger")
- Владелец продукта или услуги, который хочет привлечь клиентов к своему продукту или услуге (далее «Владелец продукта») - Owner of a product or service who wants to attract customers to his product or service (hereinafter “Product Owner”)
- Платформа, которая предоставляет элементы управления для проведения рекламной компании (далее «Рекламная Платформа»), подобно тому, как Youtube обеспечивает создание учетной записи (аккаунта), чтобы сделать видео-блог, или Facebook, который предоставляет сайт для размещения контента - A platform that provides controls for an advertising campaign (hereinafter referred to as the “Advertising Platform”), just like Youtube provides for creating an account (account) to make a video blog, or Facebook, which provides a site for posting content
- Рекламодатель, у которого есть контракт с владельцем продукта или услуги, рекламодатель устанавливает проведение рекламной компании (далее «Рекламодатель») - An advertiser who has a contract with the owner of a product or service, the advertiser establishes an advertising campaign (hereinafter the “Advertiser”)
- Агентство, которое работает с блоггерами или медиа-каналами/владельцами страниц с одной стороны и рекламодателями с другой стороны (далее «Агентство») - An agency that works with bloggers or media channels / page owners on the one hand and advertisers on the other (hereinafter referred to as the Agency)
В целом Блоггер создает новый контент и прямо или/и скрытно рекламирует своей аудитории продукт или услугу, принадлежащую владельцу продукта. Владелец продукта должен вручную или в рамках специального программного обеспечения проверить содержимое рекламного контента, которое было создано блоггером и понять правильно ли были реализованы условия рекламной компании. Чтобы сделать это качественно и профессионально, владелец продукта зачастую обращается к рекламному Агентству чтобы найти подходящего для конкретной рекламы Блоггера. Агентство контролирует проведение рекламной компании и берет за это комиссионные. Это приводит к временным и экономическим потерям, из-за того, что между владельцем продукта и блоггером существует третья сторона в лице рекламных агентств, менеджеров и т.д. In general, Blogger creates new content and directly or / and secretly advertises to its audience a product or service owned by the product owner. The owner of the product must manually or within the framework of special software check the contents of the advertising content that was created by the blogger and understand whether the conditions of the advertising campaign were implemented. To do this qualitatively and professionally, the product owner often turns to an advertising agency to find a suitable blogger for a particular advertisement. The agency controls the advertising campaign and charges for it. This leads to temporary and economic losses, due to the fact that between the owner of the product and the blogger there is a third party in the face of advertising agencies, managers, etc.
Известно техническое решение по патенту РФ на полезную модель 181439 (опубликован 13.07.2018), в котором децентрализованная технологическая платформа хранения и обмена данными транзакций в распределенной вычислительной сети, содержит взаимосвязанные и взаимодействующие между собой модуль приема транзакций игроков с площадок игровых компаний, модуль селекции адресов игроков в базе данных сервера децентрализованной технологической платформы, модуль памяти, модуль приема адресов записи данных сервера базы данных, модуль синхронизации, модуль установки заданного числа транзакций игроков, модуль приема данных сервера базы данных децентрализованной технологической платформы, модуль контроля числа принятых транзакций, модуль адресации сообщений игрокам игровых площадок. Ключевой особенностью технического решения является операционализация (введение в деловой оборот понятия «игрового майнинга», т.е. активной деятельности потребителей многопользовательских игр, иного игрового контента по достижению игровых целей в рамках игровых правил), вознаграждаемой единицами криптовалюты пропорционально времени игровой сессии. Указанная система может использоваться и в области рекламы. Known technical solution for the RF patent for utility model 181439 (published on July 13, 2017), in which the decentralized technological platform for storing and exchanging transaction data in a distributed computer network, contains interconnected and interacting module for accepting player transactions from gaming companies sites, address selection module players in the database of a decentralized technology platform server, a memory module, a module for receiving addresses of data records of a database server, a synchronization module, a module installation of a specified number of player transactions, a module for receiving data from the database server of a decentralized technology platform, a module for monitoring the number of accepted transactions, a module for addressing messages to players of gambling grounds. The key feature of the technical solution is operationalization (introducing into the business of the concept of "game mining", i.e., active consumer games of multiplayer games, other game content to achieve game goals within the game rules), remunerated by cryptocurrency units in proportion to the time of the gaming session. This system can be used in the field of advertising.
Недостатком технического решения для рекламных кампаний является отсутствие функций контроля создаваемого контента и возможности связать результаты контроля с произведением выплат за созданный контент. The disadvantage of the technical solution for advertising campaigns is the lack of control functions of the created content and the ability to link the control results to making payments for the created content.
Технический результат, на получение которого направлено изобретение состоит в создании децентрализованной технологической платформы хранения, обмена данными и контроля при проведении рекламных кампаний. The technical result, to which the invention is directed, is to create a decentralized technological storage platform, data exchange and control during advertising campaigns.
Технический результат достигается с помощью децентрализованной технологической платформы хранения, обмена данными и контроля при проведении рекламных кампаний, которая базируется на использовании технологии блокчейн (цепочке блоков), представляющей собой распределенную базу данных, у которой средства хранения данных не подключены к общему серверу базы данных. Распределенная база данных хранит постоянно растущий список упорядоченных записей, называемых блоками. Каждый блок содержит метку времени и ссылку на предыдущий блок. Применение шифрования гарантирует, что пользователи могут изменять только те части цепочки блоков, которыми они «владеют» в том смысле, что у них есть закрытые ключи, без которых запись в файл невозможна. Кроме того, шифрование обеспечивает синхронизацию копий распределенной цепочки блоков у всех пользователей. Безопасность в технологии блокчейн обеспечивается через децентрализованный сервер, проставляющий метки времени, и одноранговые сетевые соединения. В результате формируется база данных, которая управляется автономно, без единого центра, что позволяет делать цепочки блоков очень удобными для регистрации событий (например, операций с данными, управления идентификацией и подтверждения подлинности источника). Кроме того, в децентрализованной технологической платформе хранения, обмена данными и контроля при проведении рекламных кампаний использованы также, так называемые, смарт-контракты (программы), которые хранят данные о контракте в блокчейне и использует данные о маркетинговой кампании, предоставленные Владельцем Продукта или Рекламодателем или любым другим клиентом Блоггера, в целях рекламы любого продукта, услуги или сервиса, чтобы анализировать контент, который имеет отношение к рекламной кампании и этим контентом наполнять платформу, которая используя принципы машинного обучения (нейронных сетей) понимает аудио, визуальные и текстовые материалы блоггера, и в автоматическом режиме ведет контроль исполнения всех условий договора между Рекламодателем и Блоггером, а так же вьвдает подробную метрику и анализ проведения рекламной кампании. Смарт-контракт получает ответ от платформы и определяет, оплачивать конкретный контракт или нет. Если все условия контракта, хранящиеся в блокчейне платформы, выполнены, то платформа автоматически перечисляет оплату. Оплата может быть произведена как фиатными средствами, так и любой криптовалютой или внутренним токеном платформы, контролируемым смарт-контрактом для перевода с одного аккаунта платформы на другой. The technical result is achieved using a decentralized technological storage platform, data exchange and control during advertising campaigns, which is based on the use of blockchain technology (blockchain), which is a distributed database, in which data storage facilities are not connected to a common database server. A distributed database stores an ever-growing list of ordered records called blocks. Each block contains a timestamp and a link to the previous block. The use of encryption ensures that users can only change those parts of the chain of blocks that they “own” in the sense that they have private keys, without which writing to the file is impossible. In addition, encryption ensures synchronization of copies of a distributed block chain among all users. Security in blockchain technology is provided through a decentralized timestamp server and peer-to-peer network connections. As a result, a database is formed that is managed autonomously, without a single center, which makes it possible to make block chains very convenient for registering events (for example, data operations, identity management, and source authentication). In addition, so-called smart contracts (programs) are used in the decentralized technology storage platform, data exchange and control during advertising campaigns, which store contract data in the blockchain and use marketing campaign data provided by the Product Owner or Advertiser or any other blogger's client, in order to advertise any product, service or service, in order to analyze content that is related to an advertising campaign and fill this platform with this content U, which uses the principles of machine learning (neural networks), understands the blogger’s audio, visual and text materials, and automatically controls the execution of all the terms of the contract between the Advertiser and the Blogger, as well as detailed metrics and analysis of the advertising campaign. The smart contract receives a response from the platform and determines whether to pay for a specific contract or not. If all the conditions of the contract stored in the platform blockchain are fulfilled, then the platform automatically transfers the payment. Payment can be made using either fiat funds or any cryptocurrency or internal platform token controlled by a smart contract for transferring from one platform account to another.
Рекламная платформа (или же метод) которую описывает текущий патент, обеспечивает для Владельца продукта контакт с Блоггером у которого будет размещаться реклама. Платформа дает возможность подбора нужного Блоггера, создание рекламной кампании с заданными условиями посредством смарт-контрактов, контроль проведения и качества исполнения рекламной кампании посредством нейросетевого анализа аудио, видео и текстового контента созданного блоггером, а также возможность автоматизированной оплаты за выполнение рекламной кампании и хранение всех данных по каждой кампании посредством технологии блокчейн The advertising platform (or method) which the current patent describes describes the contact with the blogger who will be advertising for the Product Owner. The platform allows you to select the desired Blogger, create an advertising campaign with the specified conditions through smart contracts, monitor the quality and performance of the advertising campaign through neural network analysis of audio, video and text content created by the blogger, as well as the possibility of automated payment for the execution of the advertising campaign and storing all data for each campaign via blockchain technology
Пример осуществления изобретения. Производитель оборудования, при решении начать рекламную кампанию нового устройства через Блогтеров, аудиторией которых являются - гики (фанаты разного рода технических устройств), входит на платформу, которую описывает данное изобретение, и с помощью встроенной программы-конструктора создает смарт-контракт, с необходимыми критериями и условиями. Производитель оборудования присоединяет к смарт-контракту: текст речи, фотографию устройства, и указывает, что устройство должно быть четко различимо в кадре не менее 2х минут, название устройства должно быть произнесено блоггером не менее 4х раз. При этом к смарт-контракту прикрепляется криптовалютный кошелек Производителя (или кредитку) для оплаты смарт-контракта. Платформа определяет, каким Блоггерам лучше предложить исполнение рекламы данного продукта, основываясь на тематике рекламируемого продукта и аудиториях Блоггера. Платформа направляет предложение Блоггерам, Блоггеры получают уведомления о задании. Блоггер принимает контракт. Система уведомляет, о том, что исполнитель контракта найден, Блоггер создает новое видео, или иной контент, соблюдая условия рекламного контракта. Блоггер загружает видео на платформу, описанную данным изобретением, и система, анализируя аудио, видео и текстовый контент - понимает, выполнены ли условия контракта или нет. Если все выполнено правильно, Блоггер получает оплату. An example of the invention. Equipment manufacturer, when deciding to start an advertising campaign for a new device through Bloggers, by the audience which are geeks (fans of various kinds of technical devices), enters the platform that this invention describes, and with the help of the built-in design program creates a smart contract with the necessary criteria and conditions. The equipment manufacturer attaches to the smart contract: speech text, a photo of the device, and indicates that the device should be clearly visible in the frame for at least 2 minutes, the device name should be pronounced by the blogger at least 4 times. At the same time, the manufacturer's cryptocurrency wallet (or credit card) is attached to the smart contract to pay for the smart contract. The platform determines which blogger is better to offer the execution of advertising for this product, based on the subject of the advertised product and the blogger's audiences. The platform sends a proposal to bloggers, bloggers receive notifications about the task. The blogger accepts the contract. The system notifies that the contract performer has been found, the blogger creates a new video, or other content, observing the conditions of the advertising contract. The blogger loads the video onto the platform described by this invention, and the system, analyzing audio, video and textual content, understands whether the contract conditions are fulfilled or not. If done correctly, the blogger gets paid.
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Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US201762561610P | 2017-09-21 | 2017-09-21 | |
| US62561610 | 2017-09-21 |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| WO2019059812A1 true WO2019059812A1 (en) | 2019-03-28 |
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| Application Number | Title | Priority Date | Filing Date |
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| PCT/RU2018/000622 Ceased WO2019059812A1 (en) | 2017-09-21 | 2018-09-21 | Method and decentralised platform for conducting and monitoring advertising campaigns using smart contracts, blockchain technology and neural networks |
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| WO (1) | WO2019059812A1 (en) |
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| CN109801115A (en) * | 2019-03-29 | 2019-05-24 | 北京金山安全软件有限公司 | Distributed application marketing method and device, electronic equipment and storage medium |
| CN110191115A (en) * | 2019-05-24 | 2019-08-30 | 北京千颂科技发展有限公司 | A remote data sharing and protection method, server end, user end and system |
| WO2020188349A1 (en) * | 2019-03-18 | 2020-09-24 | YouGov PLC | Digital advertising platform and method |
| WO2020230826A1 (en) * | 2019-05-14 | 2020-11-19 | 旭化成株式会社 | Absorptive pad for immunochromatographic diagnosis kit and immunochromatographic diagnosis kit |
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| WO2017007806A1 (en) * | 2015-07-09 | 2017-01-12 | Ouisa, LLC | Systems and methods for trading, clearing and settling securities transactions using blockchain technology |
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
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| WO2020188349A1 (en) * | 2019-03-18 | 2020-09-24 | YouGov PLC | Digital advertising platform and method |
| GB2596253A (en) * | 2019-03-18 | 2021-12-22 | YouGov PLC | Digital advertising platform and method |
| US11847251B1 (en) | 2019-03-18 | 2023-12-19 | YouGov PLC | Permissions-based communication of information |
| CN109801115A (en) * | 2019-03-29 | 2019-05-24 | 北京金山安全软件有限公司 | Distributed application marketing method and device, electronic equipment and storage medium |
| WO2020230826A1 (en) * | 2019-05-14 | 2020-11-19 | 旭化成株式会社 | Absorptive pad for immunochromatographic diagnosis kit and immunochromatographic diagnosis kit |
| JPWO2020230826A1 (en) * | 2019-05-14 | 2021-10-21 | 旭化成株式会社 | Absorption pad for immunochromatographic diagnostic kit and immunochromatographic diagnostic kit |
| CN110191115A (en) * | 2019-05-24 | 2019-08-30 | 北京千颂科技发展有限公司 | A remote data sharing and protection method, server end, user end and system |
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