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WO2019047630A1 - Système de commercialisation, procédé de recommandation de cadeau publicitaire et système de vente divisé - Google Patents

Système de commercialisation, procédé de recommandation de cadeau publicitaire et système de vente divisé Download PDF

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Publication number
WO2019047630A1
WO2019047630A1 PCT/CN2018/097424 CN2018097424W WO2019047630A1 WO 2019047630 A1 WO2019047630 A1 WO 2019047630A1 CN 2018097424 W CN2018097424 W CN 2018097424W WO 2019047630 A1 WO2019047630 A1 WO 2019047630A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
gift
advertising
consumer
information
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2018/097424
Other languages
English (en)
Chinese (zh)
Inventor
潘先财
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Freelife Solutions Ltd
Original Assignee
Freelife Solutions Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from CN201711475109.0A external-priority patent/CN108389067A/zh
Priority claimed from CN201711478069.5A external-priority patent/CN108416608A/zh
Priority claimed from CN201711475211.0A external-priority patent/CN108109014B/zh
Priority claimed from CN201711477925.5A external-priority patent/CN108376339A/zh
Application filed by Freelife Solutions Ltd filed Critical Freelife Solutions Ltd
Publication of WO2019047630A1 publication Critical patent/WO2019047630A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the sharing platform is further configured to:
  • the sharing platform is configured to match attribute information of the selectable advertisement gift and feature information of the to-be-advertised advertisement, and form a matching result.
  • the advertisement gift supply end 102 is configured to receive attribute information of the selectable advertisement gift and provide attribute information of the selectable advertisement gift to the sharing platform.
  • the advertising gift provider can be a mass lifestyle product manufacturer, and at the same time, as an advertiser, the advertising gift provider can first set its own brand advertising space on the market circulation product (ie, advertising gift) produced by itself, and the remaining advertising space outside the rest.
  • the advertiser who sells the same information as the characteristics of his own consumption object obtains the advertising revenue. For example, a Fujian manufacturer that produces a breeze tissue box can sell advertising space on the 500,000 tissue boxes that it plans to sell to Beijing before the production, and obtain additional advertising revenues, which are produced in the advertising space.
  • the producers of the Qingfeng tissue boxes not only advertised their own products, but also obtained advertising revenue from other advertisers.
  • the selectable advertising gift refers to an optional advertising gift provided by the advertising gift provider, and the advertising gift can be used to provide a gift advertising space for displaying relevant information of the advertisement to be posted.
  • the receiving the related information of the to-be-advertised advertisement may be related to the information about the to-be-advertised advertisement that is forwarded by the sharing platform, and may also be related to the to-be-advertised advertisement sent by the advertisement gift demanding end. information.
  • the provisioning of the to-be-advertised advertisement allocated for the advertising space set on the advertising gift includes: when the number of the predetermined advertising gifts of the advertiser in the advertising gift is greater than the number of the predetermined advertising gifts of other advertisers, the advertisement of the excess gift
  • the remaining advertising slots are automatically filled in by the sharing platform by selecting a sufficient number of pending advertisements from the matching pending advertisements.
  • the acquiring the purchase behavior information of the consumer may obtain the purchase behavior of the consumer from the logistics information of the sales website of the advertisement object in the advertisement to be published.
  • the advertising gift distribution channels include: B2C e-commerce website, network information platform, Shangchao website, offline channel, and the like.
  • the B2C e-commerce website generally refers to shopping platforms such as Jingdong and Amazon.
  • the network information platform refers to a platform that provides information through the network, such as today's headlines, WeChat and other platforms.
  • Offline channels include magazines, business supers, and so on.
  • the consumer collects the advertising gift matching the consumer in the nearby supermarket.
  • the network information platform is configured to collect consumer attribute information of a consumer that receives the recommended advertisement gift. By recommending advertising gifts to consumers, the network information platform can register for the advertisements by allowing consumers who are willing to receive advertising gifts to register on the platform. While consumers get free gifts, the network information platform collects more consumer attribute information and enhances the database value of the network information platform.
  • the collected consumer attribute information includes, for example, information such as the age, gender, region, education, and consumption level of the consumer.
  • the network information platform is today's headline. The average consumer only browses the news on today's headlines and will not register. Today's headlines cannot obtain the consumer's personal information. Today's headlines are free to recommend advertising gifts to consumers through consumers. Registered on the platform, obtained the personal information of the consumer, and improved the database value of today's headlines.
  • the logistics instructions are obtained by:
  • the feature information of the advertisement to be posted includes: shape, size requirement information, consumption object feature information, and the like of the advertisement to be posted.
  • the characteristics of the consumption object include: gender, age, hobbies, income level, education level, geographic location information, and the like.
  • the feature information of the advertisement to be posted can be expressed in the form of a label.
  • the advertisement gift demand side is further configured to provide the sharing platform with the number of advertisement gifts that need to be customized.
  • the advertisement gift supply terminal generally refers to a client of an advertisement gift provider (ie, a seller of an advertisement gift) that provides the gift attribute information to the sharing platform, and the client receives the attribute information of the selectable advertisement gift and provides the advertisement gift attribute information.
  • the advertising gift supply can run on various electronic devices with communication functions or access to the Internet, such as computers, Ipads, mobile phones, and the like.
  • the sharing platform is further configured to allocate an advertisement to be posted allocated for an advertisement slot set on the advertisement gift, and form an advertisement gift production order.
  • B2C logistics generally refers to the B2C website's own logistics, such as Jingdong Express.
  • the advertisement gift distribution channel selects the to-be-recommended advertisement gift that matches the consumer, the advertisement to be recommended is recommended to the consumer, and the consumer performs the screening again.
  • the feedback information of the consumer on the setting problem includes: setting more than one question, and dynamically setting the next question according to the feedback of the consumer on the already raised question.
  • the sharing platform 403 generally refers to a server that matches attribute information of the selectable advertisement gift and feature information of the to-be-advertised advertisement, and forms a matching result.
  • the shared platform runs on a server.
  • the sharing platform 403 needs to pre-store the attribute information of the selectable advertisement gift and the feature information of the advertisement to be posted, which may be an advertisement gift.
  • the attribute information and the feature information of the advertisement to be posted are stored in different databases, respectively.
  • the network information platform is configured to collect information of a consumer who receives the recommended advertisement gift. By recommending advertising gifts to consumers, the network information platform can register for the advertisements by allowing consumers who are willing to receive advertising gifts to register on the platform. While consumers get free gifts, the network information platform collects more consumer information and enhances the database value of the network information platform.
  • the collected consumer information includes the consumer's age, gender, address, phone number and other information.
  • the network information platform is today's headline. The average consumer only browses the news on today's headlines and will not register. Today's headlines cannot obtain the personal information of consumers. Today's headlines are free to recommend advertising gifts to consumers through consumers. Registered on the platform, obtained consumer information, and improved the database value of today's headlines.

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un système de commercialisation, comprenant : une extrémité de demande de cadeau publicitaire 101, une plateforme de partage 103, une extrémité d'approvisionnement de cadeau publicitaire 102, un canal de distribution de cadeau publicitaire 104, une extrémité client 105 et une extrémité logistique 106. L'extrémité de demande de cadeau publicitaire 101 est utilisée pour fournir, pour la plateforme de partage 103, des informations caractéristiques concernant une publicité à publier ; l'extrémité d'approvisionnement de cadeau publicitaire 102 est utilisée pour fournir des informations d'attribut de cadeau publicitaire pour la plateforme de partage 103 ; la plateforme de partage 103 est utilisée pour mettre en correspondance les informations d'attribut de cadeau publicitaire et les informations caractéristiques concernant la publicité à publier et former un résultat de mise en correspondance ; le canal de distribution de cadeau publicitaire 104 est utilisé pour mettre en correspondance les informations d'attribut de cadeau publicitaire avec des informations d'attribut concernant un client, et recommander un cadeau publicitaire correspondant à l'extrémité client 105 ; l'extrémité client 105 est utilisée pour interagir avec le canal de distribution de cadeau publicitaire 104 pour réaliser une mise en correspondance précise du cadeau publicitaire et recevoir une confirmation du cadeau publicitaire correspondant au client et recommandée par le canal de distribution de cadeau publicitaire 104, et effectuer une opération de commande sur un objet publicitaire généralisé par la publicité du cadeau publicitaire ; et l'extrémité logistique 106 est utilisée pour envoyer une instruction logistique à un système logistique.
PCT/CN2018/097424 2017-09-11 2018-07-27 Système de commercialisation, procédé de recommandation de cadeau publicitaire et système de vente divisé Ceased WO2019047630A1 (fr)

Applications Claiming Priority (16)

Application Number Priority Date Filing Date Title
CN201710812085.7 2017-09-11
CN201710812015 2017-09-11
CN201710812015.1 2017-09-11
CN201710812053 2017-09-11
CN201710812053.7 2017-09-11
CN201710813465 2017-09-11
CN201710813465.2 2017-09-11
CN201710812085 2017-09-11
CN201711475109.0 2017-12-29
CN201711475109.0A CN108389067A (zh) 2017-09-11 2017-12-29 销售分成系统、方法及装置
CN201711477925.5 2017-12-29
CN201711478069.5A CN108416608A (zh) 2017-09-11 2017-12-29 提供待发布广告、定制广告礼品方法及装置以及营销系统
CN201711475211.0 2017-12-29
CN201711475211.0A CN108109014B (zh) 2017-09-11 2017-12-29 一种营销系统
CN201711478069.5 2017-12-29
CN201711477925.5A CN108376339A (zh) 2017-09-11 2017-12-29 广告礼品推荐方法及装置

Publications (1)

Publication Number Publication Date
WO2019047630A1 true WO2019047630A1 (fr) 2019-03-14

Family

ID=65633598

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2018/097424 Ceased WO2019047630A1 (fr) 2017-09-11 2018-07-27 Système de commercialisation, procédé de recommandation de cadeau publicitaire et système de vente divisé

Country Status (1)

Country Link
WO (1) WO2019047630A1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110855765A (zh) * 2019-11-05 2020-02-28 北京十分科技有限公司 推广礼包的推送方法、推送装置、发放方法、发放装置
CN113992946A (zh) * 2020-12-18 2022-01-28 彭兴勇 基于订单礼包向终端设备推送视频的方法及系统

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102222312A (zh) * 2010-04-13 2011-10-19 周毅 一种分类、收集现实中的商业广告形成的广告商品或广告礼品
CN102419946A (zh) * 2010-09-27 2012-04-18 张晓军 以普通商品为载体为其他事物进行广告宣传
CN102542490A (zh) * 2011-12-27 2012-07-04 纽海信息技术（上海）有限公司 基于模型匹配的商品推荐方法
CN108109014A (zh) * 2017-09-11 2018-06-01 加拿大财枫控股有限公司 一种营销系统

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102222312A (zh) * 2010-04-13 2011-10-19 周毅 一种分类、收集现实中的商业广告形成的广告商品或广告礼品
CN102419946A (zh) * 2010-09-27 2012-04-18 张晓军 以普通商品为载体为其他事物进行广告宣传
CN102542490A (zh) * 2011-12-27 2012-07-04 纽海信息技术（上海）有限公司 基于模型匹配的商品推荐方法
CN108109014A (zh) * 2017-09-11 2018-06-01 加拿大财枫控股有限公司 一种营销系统

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110855765A (zh) * 2019-11-05 2020-02-28 北京十分科技有限公司 推广礼包的推送方法、推送装置、发放方法、发放装置
CN113992946A (zh) * 2020-12-18 2022-01-28 彭兴勇 基于订单礼包向终端设备推送视频的方法及系统
CN113992946B (zh) * 2020-12-18 2024-02-02 彭兴勇 基于订单礼包向终端设备推送视频的方法及系统

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