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WO2018133011A1 - Procédé et système de rediffusion vidéo - Google Patents

Procédé et système de rediffusion vidéo Download PDF

Info

Publication number
WO2018133011A1
WO2018133011A1 PCT/CN2017/071743 CN2017071743W WO2018133011A1 WO 2018133011 A1 WO2018133011 A1 WO 2018133011A1 CN 2017071743 W CN2017071743 W CN 2017071743W WO 2018133011 A1 WO2018133011 A1 WO 2018133011A1
Authority
WO
WIPO (PCT)
Prior art keywords
video
advertisement
live
image recognition
live video
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2017/071743
Other languages
English (en)
Chinese (zh)
Inventor
李选中
刘宇
吴振志
吴涵渠
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Shenzhen Aoto Electronics Co Ltd
Original Assignee
Shenzhen Aoto Electronics Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Shenzhen Aoto Electronics Co Ltd filed Critical Shenzhen Aoto Electronics Co Ltd
Priority to PCT/CN2017/071743 priority Critical patent/WO2018133011A1/fr
Publication of WO2018133011A1 publication Critical patent/WO2018133011A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/222—Studio circuitry; Studio devices; Studio equipment
    • H04N5/262—Studio circuits, e.g. for mixing, switching-over, change of character of image, other special effects ; Cameras specially adapted for the electronic generation of special effects
    • H04N5/272—Means for inserting a foreground image in a background image, i.e. inlay, outlay

Definitions

  • the present invention belongs to the field of sports event broadcast technology, and more particularly to a video broadcast method and system.
  • the object of the present invention is to provide a random replacement of the advertisement content displayed on the display screen of the stadium advertisement for the above-mentioned defects of the prior art, which can satisfy different advertisement contents of different event sponsors of local or global events. Video broadcast method and system for diverse needs.
  • the present invention provides a video relay method, the method comprising the following steps:
  • the advertisement video B is replaced with the inserted video c to be displayed, and the live video including the inserted video C is rebroadcasted.
  • the present invention also provides a video broadcast system, where the video broadcast system includes:
  • a video capture device for collecting live video; wherein the live video includes at least an advertisement video B presented on an advertisement display screen of the scene; [0010] an image recognition subsystem for determining a play position of the advertisement video B in the collected live video by image recognition;
  • the present invention adopts a high-speed camera to collect live video, and according to different advertisement insertion requirements of different sponsors, the image recognition technology and the frame insertion technology are used to conveniently and quickly replace the advertisement video B in the collected live video.
  • the displayed video replacement solution for video C is displayed, and the advertisement video replacement scheme is applied to video broadcasts to different countries or regions around the world.
  • the present invention can selectively present an on-site advertisement display screen for different countries and/or regions according to the advertisement insertion needs of event sponsors (such as event organizers and tournament sponsors or broadcasters around the world).
  • Display content (default ad video or insert video), which not only satisfies the needs of the sponsors of this Earth tournament, but also meets the diversified needs of other countries' sponsors to insert different advertising content, and vigorously promotes literature, sports activities, news information. And the development and citizenship of various cultural and sports undertakings.
  • FIG. 1 is a flowchart of a video broadcast method according to a first preferred embodiment of the present invention
  • FIG. 2 is a flowchart of a video broadcast method according to a second preferred embodiment
  • FIG. 3 is a flowchart of an advertisement content replacement scheme included in the video relay method shown in FIG. 1 or FIG. 2;
  • FIG. 4 is a structural block diagram of a video broadcast system according to a third preferred embodiment of the present invention.
  • FIG. 5 is a structural block diagram of an image recognition subsystem in the video relay system shown in FIG. 4.
  • the present invention is directed to the broadcast content of the sports event, the advertisement content inserted in the video broadcast content is exactly the same as the advertisement display content viewed by the live audience on the advertisement display screen, and the advertisement content on the advertisement display cannot be replaced, which cannot be satisfied.
  • Technical flaws in the ad insertion requirements of different event sponsors around the world proposed an image recognition and frame insertion technology to realize the advertising content on the advertisement screen of live video without affecting the viewers watching the live video of the game.
  • a video broadcast method and system that satisfactorily and quickly replaces the needs of different sports event sponsors to insert different advertising content around the world.
  • the video broadcast method and system can be applied to various application scenarios such as a stadium ball game, an entertainment program, an award ceremony, a party, a news, and the like.
  • the following describes the implementation of the video relay method and system of the present invention by using the stadium as a specific application scenario:
  • a first preferred embodiment of the present invention provides a video broadcast method, which includes the following steps:
  • the live video includes at least an advertisement video B presented on an advertisement display screen of the scene.
  • the live video may include live game video A, advertising video ⁇ , and other videos (such as a wonderful playback video).
  • S200 determining, by image recognition, a play position of the advertisement video B in the collected live video; [0026] specifically, the advertisement video B′ to be placed on the advertisement display screen may be used as an image recognition reference template. Performing image recognition with the collected live video to determine the playback position of the advertisement video B in the live video;
  • the present invention further includes a step of calibrating the video capture device 100 for collecting live video during the video broadcast process, which is located before step S100.
  • the video broadcast method provided by the first preferred embodiment of the present invention realizes the random replacement of the advertisement video in the broadcast game video, and satisfies the needs of different countries or regions for the sponsor to insert different advertisement contents, and promotes various items. The development and dissemination of cultural and sports careers and news.
  • the present invention also provides some improvements on the basis of the first preferred embodiment, and proposes another video broadcast method that achieves better results.
  • the video broadcast method provided by the second preferred embodiment of the present invention includes the following steps:
  • step S120' determining whether the advertisement content replacement function has been activated; if yes, performing the above steps S200 and S300 in sequence, otherwise, proceeding to step S200'.
  • the video broadcast method proposed by the second preferred embodiment of the present invention provides two options for the stadium ball game organizer and the video broadcast service provider, so that the stadium ball game sponsors around the world can select according to their needs. Play the default advertising video on the stadium advertising display, or insert other advertising video content, which not only satisfies the advertising needs of the sponsors of this Earth, but also meets the advertising needs of the stadium sponsors of other regions/countries. Promoted the development and prosperity of sports activities.
  • the live video includes at least a live game video A and the advertisement video B, and the live game video A and the advertisement video B respectively comprise a plurality of live game video segments and multiple default advertisements.
  • the video segment is composed.
  • the video broadcast method in the first or second embodiment of the present invention further includes an advertisement video replacement scheme embodied in step S200, and the advertisement video replacement scheme specifically includes the following sub-steps:
  • S201 Determine, at a respective play position of the one or more default advertisement video segments that need to be replaced in the live video.
  • the broadcast includes a plurality of live game video segments and a live video of the one or more inserted video segments.
  • the present invention may be based on the determined one or more default advertising video segments that need to be removed at the present
  • the respective playback positions in the field video are inserted into the live video in parallel by the frame insertion technique, which improves the video processing efficiency and reduces the delay caused by the video broadcast.
  • the third preferred embodiment of the present invention further correspondingly provides a video broadcast system.
  • the video broadcast system includes:
  • a video capture device 100 for collecting live video wherein the live video includes at least an advertisement video B presented on the advertisement display screen;
  • an image recognition subsystem 200 for determining a playback position of the advertisement video B in the collected live video by image recognition
  • the video capture device 100 is a high speed camera mounted on a stadium venue.
  • the video capture device 100 is a high speed camera mounted on a stadium venue.
  • the video broadcast system also includes a video capture device target stator system 400 for calibrating the video capture device 100 for capturing live video during a video broadcast.
  • the image recognition subsystem 200 is specifically configured to use the advertisement video B′ to be placed on the advertisement display screen as an image recognition reference template, and perform image recognition on the collected live video to determine the advertisement video B.
  • the live video includes at least a live game video A and the advertisement video B, and the live game video A and the advertisement video B are respectively composed of multiple live game video segments and multiple default advertisements.
  • the video segment is composed.
  • the image recognition subsystem 200 includes:
  • an advertisement video segment locating module 201 for determining a respective playback position of one or more default advertising video segments that need to be removed in the live video
  • a video insertion module 202 that includes the plurality of live game video segments and the one or more interposed video segments.
  • the video relay control subsystem 300 includes: [0052]
  • the advertisement content replacement determining module 301 is configured to determine whether the video display control system has activated the advertisement replacement function; if yes, output the live video composed of the live game video A and the inserted video C; The live video of the live game video A and the advertisement video B.
  • the video broadcast system of the present invention provides the user with two options for playing a default advertisement video or inserting a video on a stadium advertisement display screen, which can be sponsored according to the stadium event organizer, the local sponsor, and the tournament sponsors around the world.
  • the interstitial demand of the business or broadcaster for different countries and regions, selectively display the display content on the advertisement display (the default advertisement video B or insert video C), which can ensure that the playback quality of the live game video is not affected.
  • viewers Under the premise of high-quality live video, viewers can meet the diverse needs of different sports venue sponsors to insert different advertising content.
  • the present invention adopts a high-speed camera to collect live video, and according to different advertisement insertion requirements of different sponsors, the image recognition technology and the frame insertion technology are used to facilitate the advertisement video B in the collected live video. Quickly replace it with the ad video replacement solution for the inserted video C that needs to be displayed, and apply the ad video replacement solution to video broadcasts to different countries or regions around the world.
  • the present invention can selectively present an on-site advertisement display screen for different countries and/or regions according to the advertisement insertion needs of event sponsors (such as event organizers and tournament sponsors or broadcasters around the world).
  • Display content (default ad video or insert video), which not only satisfies the needs of the sponsors of this Earth tournament, but also meets the diversified needs of other countries' sponsors to insert different advertising content, and vigorously promotes literature, sports activities, news information. And the development and citizenship of various cultural and sports undertakings.
  • the storage medium may be a magnetic disk, an optical disk, or a read-only storage memory (Read only)
  • ROM Read Only Memory
  • RAM Random Access Memory

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

La présente invention concerne un procédé et un système de rediffusion vidéo. Le procédé de rediffusion vidéo consiste : à capturer une vidéo en direct, la vidéo en direct comprenant au moins une vidéo publicitaire B affichée sur un écran d'affichage de publicité en direct ; à déterminer une position de lecture de la vidéo publicitaire B dans la vidéo en direct capturée au moyen d'une reconnaissance d'image ; sur la base de la position de lecture déterminée de la vidéo publicitaire B dans la vidéo en direct, à remplacer la vidéo publicitaire B par une vidéo d'insertion C devant être affichée, et à rediffuser la vidéo en direct comprenant au moins la vidéo d'insertion C. Selon le procédé et le système de rediffusion vidéo, le contenu de publicité (une publicité ou une publicité d'insertion par défaut) affiché sur un écran d'affichage de publicité peut être diffusé sélectivement selon les exigences d'hôtes et de commanditaires d'événements pour différents pays ou régions selon les besoins de l'organisateur d'événements et du commanditaire, qui répond aux besoins de publicité d'insertion de commanditaires d'événement local, ainsi que les divers besoins d'insertion de différents contenus publicitaires pour des commanditaires d'événements dans d'autres pays ou régions.
PCT/CN2017/071743 2017-01-19 2017-01-19 Procédé et système de rediffusion vidéo Ceased WO2018133011A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2017/071743 WO2018133011A1 (fr) 2017-01-19 2017-01-19 Procédé et système de rediffusion vidéo

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2017/071743 WO2018133011A1 (fr) 2017-01-19 2017-01-19 Procédé et système de rediffusion vidéo

Publications (1)

Publication Number Publication Date
WO2018133011A1 true WO2018133011A1 (fr) 2018-07-26

Family

ID=62907603

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2017/071743 Ceased WO2018133011A1 (fr) 2017-01-19 2017-01-19 Procédé et système de rediffusion vidéo

Country Status (1)

Country Link
WO (1) WO2018133011A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11950014B2 (en) 2010-09-20 2024-04-02 Fraunhofer-Gesellschaft Zur Foerderungder Angewandten Forschung E.V Method for differentiating between background and foreground of scenery and also method for replacing a background in images of a scenery

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1119481A (zh) * 1993-02-14 1996-03-27 Orad有限公司 在电视中检测，识别和插入广告的设备和方法
US20140114746A1 (en) * 2012-10-19 2014-04-24 Adobe Systems Incorporated Selection of Creatives Based on Performance Analysis and Predictive Modeling
CN103873741A (zh) * 2014-04-02 2014-06-18 北京奇艺世纪科技有限公司 一种用于替换视频中感兴趣区域的方法及装置
CN105191287A (zh) * 2013-03-08 2015-12-23 吉恩-鲁克·埃法蒂卡迪 替换视频流中的对象的方法及计算机程序

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1119481A (zh) * 1993-02-14 1996-03-27 Orad有限公司 在电视中检测，识别和插入广告的设备和方法
US20140114746A1 (en) * 2012-10-19 2014-04-24 Adobe Systems Incorporated Selection of Creatives Based on Performance Analysis and Predictive Modeling
CN105191287A (zh) * 2013-03-08 2015-12-23 吉恩-鲁克·埃法蒂卡迪 替换视频流中的对象的方法及计算机程序
CN103873741A (zh) * 2014-04-02 2014-06-18 北京奇艺世纪科技有限公司 一种用于替换视频中感兴趣区域的方法及装置

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11950014B2 (en) 2010-09-20 2024-04-02 Fraunhofer-Gesellschaft Zur Foerderungder Angewandten Forschung E.V Method for differentiating between background and foreground of scenery and also method for replacing a background in images of a scenery

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