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WO2018124844A1 - Système de promotion de vente en ligne et procédé associé - Google Patents

Système de promotion de vente en ligne et procédé associé Download PDF

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Publication number
WO2018124844A1
WO2018124844A1 PCT/KR2018/000032 KR2018000032W WO2018124844A1 WO 2018124844 A1 WO2018124844 A1 WO 2018124844A1 KR 2018000032 W KR2018000032 W KR 2018000032W WO 2018124844 A1 WO2018124844 A1 WO 2018124844A1
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WO
WIPO (PCT)
Prior art keywords
promotion
discount rate
product
processing server
information
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/KR2018/000032
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English (en)
Korean (ko)
Inventor
남기원
박길주
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Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of WO2018124844A1 publication Critical patent/WO2018124844A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0239—Online discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0223—Discounts or incentives, e.g. coupons or rebates based on inventory
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0611—Request for offers or quotes
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Recommending goods or services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/60—Subscription-based services using application servers or record carriers, e.g. SIM application toolkits

Definitions

  • the present invention is directed to an online sales promotion system and method thereof, wherein when the cumulative discount rate is exhausted, the incentive discount rate is provided every time the product information is viewed and the discount rate is provided every time the user purchases the product. It allows buyers to choose their own discount rate in real time and competitively, while allowing users to view a minimum of a set number of participants to participate in the promotion among a large number of merchants, to participate in a personal promotion pool, and to run promotion services simultaneously. It is about the online sales promotion system, which can be used to view and activate the purchase at the same time.
  • Advertisement or shopping activity is a method of providing reserves to customers, which provides a reserve for customers who have viewed the advertisement or purchased the product to induce more advertisements and purchase more products. Way.
  • the season may have closed or the commodity has to be increased.
  • Sellers who want to sell can sell the product a lot, but other sellers who participate in the promotion seem to be relatively expensive from the consumer, so there is a possibility of being in good faith.
  • the present invention has been made in consideration of the above-described prior art technology, and the cumulative discount rate of the incentive discount provided every time the product information is read and the discount rate provided each time the user purchases the product is exhausted. Allow buyers to choose their own discount rate in real time and competitively, but allow users to view at least a set number of participating merchants, participate in promotions, participate in personal promotion pools, and promote promotion services simultaneously. To ensure that the purchase rate can be activated at the same time, the additional discount rate is randomly provided to some of the selected customers, each with a discount rate that is proportional to the number of participants and inversely proportional to the high and low discount rates. Its purpose is to provide an online sales promotion system and method by which the sale can be activated by allowing a discounted price to be applied only when purchasing another product, including the product, through a discount rate selection promotion.
  • the discount rate can be supported by purchasing a product as a security, and before a cumulative discount rate is exhausted, a number of users select different discount rates for each user.
  • An online sales pro characterized by a promotion processing server (10) which processes the discount rate selection promotion logic. This design system is provided.
  • the promotion processing server 10 may include a promotion target product POOL 12 that provides a user-selectable promotion target product information through a promotion information interface application 4, and a user discount rate selection promotion service.
  • An online sales promotion system is provided which features to classify and manage the individual promotion pools 16, which select and store the products to be proceeded for each user.
  • the promotion processing server 10 outputs cumulative discount rate information 20 of a product for which a discount rate selection promotion service for each user is to be performed at the same time, and a currently selectable discount rate display window 22;
  • an online sales promotion system characterized by providing to the variable discount rate information 24 and a selection button 26 for selecting a discount rate and outputting it to the promotional information interface application 4.
  • the promotion processing server 10 manages the discount rate variation data sheet information 28 for each product during the discount rate selection promotion service, and uses only the promotion information interface application 4 of the user who selects the product.
  • An online sales promotion system is provided that is characterized by processing to share the corresponding discount rate variation data.
  • the selection button 26 is provided with an on-line sales promotion system, characterized in that it is configured to separately generate an individual selection signal and a collective selection signal.
  • the discount rate selection signal generated from the purchaser terminal (2) is a signal to purchase at the price at which the discount rate is applied to the product.
  • An online sales promotion system is provided.
  • the promotion processing server 10 includes a personal promotion pool 16.
  • an online sales promotion system is provided that is set up to provide additional promotions.
  • the promotion processing server 10 is configured to provide a further discount rate by selecting a portion of a user who selects a discount rate belonging to each individual discount rate section which falls within a predetermined discount rate range.
  • a system is provided.
  • the additional discount rate is processed by the promotion processing server 10 so as to be proportional to the number of participants of the discount rate that is provided with the discount rate and to purchase the product, and inversely proportional to the height of the discount rate.
  • An online sales promotion system is provided.
  • the promotion processing server 10 is for sale at an exceptional price.
  • Sellers who sell non-goods are provided with an online sales promotion system, characterized in that the seller pays a predetermined amount to the registered seller of the strategic product.
  • the promotion processing server 10 is provided with an online sales promotion system, characterized in that the discount rate selection promotion service for the strategic product is set to proceed later.
  • the promotion processing server 10 first proceeds with a discount rate selection promotion service for products having the highest overlap among products included in each promotion pool 16, and the user who first selects a predetermined discount rate is a corresponding product.
  • An online sales promotion system is provided which features processing to wait until the remaining cumulative discount rate is exhausted.
  • the promotion processing server 10 includes a communication module 30 communicating therein with a plurality of the promotion information interface applications 4 and a seller terminal 6;
  • the application information management unit 32 which manages by giving a unique code to the promotion information interface application 4 downloaded and installed; and a predetermined product is viewed in a promotional target product POOL 12 including a plurality of products and a predetermined product is displayed.
  • a user promotion confirmation information section 34 which receives a signal to be selected and input into the personal promotion pool 16, and a promotion information management section 36 for managing the product information included in the individual promotion pool 16;
  • a promotional logic processing unit (38) in which the logic for the discount rate selection promotion service for the packaged products included in each individual promotional pool (16) is processed; and the product pool (12) for promotion due to the sale of the product (12).
  • An on-line sales promotion system is provided that includes the control unit 56 for processing logic.
  • the promotion processing server 10 receives and registers therein a strategic product for sale at a discount price, and includes at least one other product belonging to the promotion target product POOL 12 and includes the strategic product.
  • a package strategy product registration unit 40 which registers such that a discount sale price can be applied but has to be purchased as a package;
  • the seller who sells the product which is not a strategic product belonging to the package at the time of sale of the package further includes a settlement processing unit (42) which processes the settlement to pay predetermined amount to the seller who registered the strategic product. Online sales promotion system is provided.
  • the promotion processing server 10 further includes a product classification unit 46 for each price section for classifying the product to be processed for each price section product when processing discount rate selection promotion logic.
  • a product classification unit 46 for each price section for classifying the product to be processed for each price section product when processing discount rate selection promotion logic.
  • the promotion processing server 10 has the price information of the package product from the promotion information interface application 4 when a user's selection signal is received in the process of processing the discount rate selection promotion logic for the package product therein.
  • An online sales promotion system is provided, which further comprises a promotion variable information synchronizing section 48 for transmission to be synchronized.
  • the promotion processing server 10 further includes an additional promotion processing unit 54 for providing additional promotions when purchasing a plurality of products contained in the private promotion pool 16 therein.
  • An online sales promotion system is provided.
  • the promotion processing server 10 therein, a constant discount rate
  • a silver line sales promotion system which further comprises an additional promotion processing section 54 for selecting a discount rate in each individual discount rate section falling within the following range to further provide additional discount rates. .
  • the promotion processing server 10 processes the additional discount rate therein to be proportional to the number of participants of the discount rate at which the selection signal is generated to purchase the product and to be inversely proportional to the height of the discount rate.
  • An online sales promotion system is provided, which further comprises an additional promotion processing section 54.
  • the present invention provides a) the seller to promote the product information to be promoted.
  • the promotion processing server 10 Providing to the promotional target product POOL 12 of the processing server 10; b) the promotion processing server 10 from the user terminal (2) the product to be promoted Receiving a signal input from the POOL 12 to a private promotion pool 16 that selects a predetermined product and stores it for each user; c) processing, by the promotion processing server 10, a discount rate selection promotion service for the packaged products included in the personal promotion pool 16; d) the process of selecting a specific discount rate by the user; e) the promotion processing server 10 presenting a final selling price by applying a discount rate selected by the user to the packaged product included in the personal promotion pool 16; f) An online sales promotion method is provided which is characterized by the process of performing payment processing.
  • the discount rate variation information is provided to the promotion information interface application 4 so that the user further checks the image on the screen.
  • the promotion processing server 10 is provided with an online sales promotion method, characterized in that the individual selection of the products included in the packaged product or the collective selection of the packaged product. .
  • the promotion processing server 10 may further provide a further discount rate by selecting a discount rate belonging to a respective discount rate period within a range of a predetermined discount rate for a part of the selected users.
  • An online sales promotion method is provided which further includes the features.
  • the promotion processing server 10 receives a predetermined discount rate and is proportional to a participant in a predetermined discount rate range that generates a selection signal in order to purchase a product and is inversely proportional to the high and low discount rate.
  • An online sales promotion method is provided that further includes a processing step.
  • the promotion processing server 10 receives and registers a strategic product for sale at a low price; purchasing at least one other product into a package including the strategic product.
  • the online sales promotion method is provided.
  • the online sales promotion system and its method according to the present invention can also activate the sale of relatively low-favorite products by constructing a personal discount rate promotion pool with packaged goods, and the seller of the high-preferred goods can add additional value from other products. It is advantageous to create a package, and the user has the advantage that if the package of interest is packaged, the user can select the desired discount rate for the desired product even if the discount rate selection promotion is carried out at the same time. Sales of other products The advantage is that it can be activated.
  • FIG. 1 is a block diagram schematically showing the configuration of an online sales promotion system according to an embodiment of the present invention
  • FIG. 2 is a diagram showing a co-promotion state through an online sales promotion system according to an embodiment of the present invention
  • FIG. 3 is a view showing the state of a promotion processing server during a joint promotion through an online sales promotion system according to an embodiment of the present invention
  • FIG. 4 is a diagram showing a co-promotion processing state through an online sales promotion system according to an embodiment of the present invention.
  • FIG. 5 is a block diagram showing the configuration of a promotion processing server included in an online sales promotion system according to an embodiment of the present invention
  • FIG. 6 is a view showing a state of providing a random discount rate through an online sales promotion system according to an embodiment of the present invention.
  • FIG 7 illustrates an online sales promotion system according to an embodiment of the present invention.
  • FIG. 8 is a diagram illustrating a promotion processing state for individual products in a personal promotion pool composed of different package products through an online sales promotion system according to an embodiment of the present invention.
  • FIG. 1 is a block diagram schematically showing a configuration of an online sales promotion system according to an embodiment of the present invention
  • FIG. 2 is a diagram showing a joint promotion state through an online sales promotion system according to an embodiment of the present invention.
  • 3 is a view showing the state of the promotion processing server in the co-promotion through the online sales promotion system according to an embodiment of the present invention
  • FIG. 4 is a co-promotion process through the online sales promotion system according to an embodiment of the present invention. It is a figure which shows the state
  • the online sales promotion system has a cumulative discount rate that includes both an incentive discount rate provided each time the product information is viewed and a discount rate provided each time the user purchases the product. Allow buyers to choose their own discount rate in real time and competitively until exhausted, but allow users to view at least a set number of entries to participate in promotions among a large number of merchants, participate in personal promotion pools, and promote promotion services simultaneously So that information can be viewed and activated simultaneously, and additional discount rates are randomly provided to some of the selected consumers in each discount section, in proportion to the number of participants and inversely with the high and low discount rates. It is a system that enables sales to be activated by allowing a discounted price to be applied only when a product is registered and purchased through a discount rate selection promotion with another product including the product.
  • the line sales promotion system is largely composed of three structures.
  • an online sales promotion system may allow a person to select different products at the same time for a discount rate selection promotion, and in particular, a consumer may select a plurality of products at the same time.
  • a discount rate selection promotion framework By allowing the discount rate selection promotion framework to be launched at the same time, even consumers interested in purchasing multiple products can select and obtain the desired discount rate while the discount rate selection promotion service of each product is in progress.
  • the online sales promotion system makes a settlement agreement with the sellers about the advertisement cost for viewing the product information and inputs the advertisement cost as an additional resource of the discount rate selection promotion service. It is also possible. It is also possible to pay the user to the user for viewing the advertising costs.
  • Discounted rate selection promotion service which selects the discount rate that increases over time, for each user, a low discount rate provides additional discount benefits to solve the problem of low user selection rate.
  • no discount is offered to all users who have selected a specific discount rate, and the discount rate is selected.
  • Some of the number of users may be extracted by lottery method, or selection order. It is desirable to provide benefits.
  • the online sales promotion system grants an additional discount benefit for a certain discount rate, wherein the amount of the additional discount benefit is proportional to the number of participants and inversely proportional to the high and low discount rate. Do it.
  • the selection ratio will be higher, so that the overall selling price can rise.
  • the online sales promotion system is intended to sell for a short time by greatly reducing the selling price of the goods.
  • the strategic product is the promotion Make sure to control settlements so that the target product can be purchased in combination with other products in the target Po, but still receive the strategic product selling price.
  • the sales price is applied, and if multiple package purchases are selected, the discount rate selection promotion service for the non-strategic product is processed first.
  • the online sales promotion system processes the discount rate selection promotion service for the strategic product when the discount rate selection promotion service is first performed on the non-strategic product. .
  • the online sales promotion system can be supported with a discount rate by purchasing a product as a security, and before a cumulative discount rate is exhausted, a number of users receive different discounts for each user.
  • the online sales promotion system registers the product information for each seller who wishes to participate in the discount rate selection promotion service, and each individual may choose a different product for the discount rate selection promotion. Promotion to handle discount rate selection promotion logic so that you can select and proceed simultaneously.
  • the promotion processing server 10 is a user promotion information interface
  • the online sales promotion system basically allows a user to participate in a discount rate selection promotion service for a plurality of promotional target products. Put in your own private promotion pool (16).
  • the user In order to do so, the user must first view the target product information included in the promotional target product POOL (12), so that the product alone can have a significant advertising effect.
  • the promotion processing server 10 outputs cumulative discount rate information 20 of a product to which a discount rate selection promotion service for each user is to be performed at the same time, and the currently selectable discount rate display window ( 22) and; variable discount rate information 24 according to a predetermined time period, and a selection button 26 for selecting a discount rate is provided to the promotion information interface application 4 for output.
  • the discount rate selection signal generated from the buyer terminal (2) is a signal to purchase at the price that the discount rate is applied to the product.
  • the personal promotion pool 16 for the three users is shown collectively on the server side in the personal promotion pool 16, the promotion information interface application 4 of each user is shown in FIG. As such, only the selected packaged products are displayed on the screen.
  • the promotion processing server 10 manages discount rate variation data sheet information 28 for each product and performs promotion information for the user who selects the product as shown in FIG. interface
  • the promotion processing server 10 manages a plurality of discount rate variation data sheet information 28, and the discount rate variation data sheet information 28 is, for example, A product data sheet, B product data sheet, and C product.
  • Product data sheet ... A data sheet that records discount rate update information for each product, such as the above.
  • the data sheet is shared with a user who selects each product to be included in a packaged product, and reflects the discount rate selection signal of the corresponding user. Update 28).
  • the promotion processing server 10 is set to provide an additional promotion when purchasing a plurality of products in the private promotion pool 16 as a package.
  • the selection button 26 is configured to generate the individual selection signal and the collective selection signal separately because the purchase selection can be made and the collective purchase selection can be made.
  • FIG. 5 is a block diagram showing the configuration of a promotion processing server included in an online sales promotion system according to an embodiment of the present invention.
  • the promotion processing server 10 therein, a plurality of the
  • the promotion processing server 10 has a promotion information management unit 36 for managing the product information contained in the promotion pool 16 for each individual therein; a package included in the promotion pool 16 for each individual; Promo logic processing section 38, in which logic for discount rate selection promotion service for products is processed; An information update unit (44) for updating the target product pool (12); and a user-specific acquisition promotion information management unit (52) for managing promotion information for each user to select different products from each other; discount rate selection It includes a control unit 56 that processes the discount rate selection promotion logic so that each individual can select different products for the promotion and proceed simultaneously.
  • the promotion processing server 10 receives and registers therein a strategic product for sale at a discount price, and includes at least one other product belonging to the promotion target product POOL 12, including the strategic product.
  • a package strategy product register 40 which registers so as to be purchased as a package but a discount sale price can be applied;
  • the seller who sells a product which is not a strategic product belonging to the package at the time of package sale further includes a settlement processing unit 42 which processes the settlement to pay a predetermined amount to the seller who registered the strategic product.
  • the promotion processing server 10 has a discount rate selection promotion logic therein.
  • the product classification section 46 by price section is further included so as to be processed for each price section product.
  • the promotion processing server 10 synchronizes the price information of the package product from the promotion information interface application 4 when a user's selection signal is received during the discount logic selection promotion logic processing of the package product therein. Further included is a promotion variable information synchronization unit 48 for transmission.
  • the promotion processing server 10 further includes an additional promotion processing unit 54 for providing additional promotions when purchasing a plurality of products in the personal promotion pool 16 therein.
  • the promotion processing server 10 further includes an additional promotion processing unit which selects a discount rate belonging to a respective discount rate period belonging to a predetermined discount rate range within the selected user, to further provide an additional discount rate. 54) is further included.
  • promotion processing server 10 further processes therein so that the additional discount rate is provided with the corresponding discount rate and is proportional to the number of participants of the discount rate that generated the selection signal in order to purchase the product, and inversely proportional to the height of the discount rate.
  • Promotion processing unit 54 is further included.
  • FIG. 6 is a diagram showing a state of providing a random discount rate through a line sales promotion system according to an embodiment of the present invention.
  • the online sales promotion system is a discount rate selection promotion service that selects a discount rate that increases at a certain time interval for each user. To solve this, make sure that you are offered additional discount benefits at break rates.
  • Discounted benefits are offered to all users who have selected a specific discount rate, and the discount rate is selected.
  • Some of the number of users may be extracted by lottery method, or selection order. Benefit It is desirable to provide.
  • the online sales promotion system grants an additional discount benefit for a certain discount rate, the amount of the additional discount benefit is proportional to the number of participants and inversely proportional to the high and low discount rate. Do it.
  • the selection ratio will be higher, so that the overall selling price can rise.
  • the promotion processing server 10 is configured to further provide an additional discount rate by selecting a portion of the users who have selected a discount rate belonging to each discount rate section which falls within a predetermined discount rate range.
  • the additional discount rate is processed by the promotion processing server 10 so as to be proportional to the number of participating members of the discount rate, which is provided with the discount rate and purchases the product, and is inversely proportional to the height of the discount rate.
  • FIG. 7 illustrates an online sales promotion system according to an embodiment of the present invention.
  • an online sales promotion system is intended to sell a product for a short time by greatly reducing the selling price of the product.
  • the sales price will be applied, and if multiple package purchases are selected, the discount rate selection promotion service will be processed first for non-strategic products.
  • the online sales promotion system processes the discount rate selection promotion service for the strategic product when the discount rate selection promotion service is first performed for the non-strategic product. .
  • the promotion processing server 10 is for sale at an exceptional price.
  • Seller shall arrange for payment of a certain amount to Seller who registers the Strategy Product.
  • the promotion processing server 10 is set such that the discount rate selection promotion service for the strategic product proceeds last.
  • FIG. 8 is a diagram illustrating an online sales promotion system according to an embodiment of the present invention.
  • a diagram showing the status of promotion processing for an individual product in a private promotion pool consisting of different packaged products.
  • a discount rate selection promotion for too many products can be performed at the same time in the processing of promotions for individual products in a private promotion pool composed of different packaged products. I can't proceed.
  • the promotion processing server 10 first performs a discount rate selection promotion service of the products having the highest duplicate rate among the products included in the individual promotion pool 16. Next, the product having the highest redundancy rate is selected. Promote the service sequentially.
  • the user who selects a predetermined discount rate first processes the promotion processing server 10 to wait until the remaining cumulative discount rate of the product is exhausted.
  • the online sales promotion system and its method according to the embodiment of the present invention are not limited to the above embodiments, but various changes can be made without departing from the technical spirit thereof.

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Abstract

La présente invention concerne un système de promotion de vente en ligne et un procédé associé. L'objectif de la présente invention est de fournir un système de promotion de ventes en ligne et un procédé associé ; les acheteurs eux-mêmes pouvant sélectionner de manière compétitive leurs taux de réduction en temps réel jusqu'à ce que leurs taux de réduction accumulés soient utilisés, chacun des taux de réduction accumulés étant obtenu par l'accumulation d'un taux de réduction d'incitation fourni à chaque fois qu'un utilisateur visualise des informations de produit et un taux de réduction fourni à chaque fois que l'utilisateur achète un produit, l'utilisateur visualisant des informations associées à un nombre minimum prédéterminé de magasins membres qui doivent participer à la promotion parmi de multiples magasins membres, et ajoute les informations visualisées à son groupe de promotion personnel ; des services de promotion sont effectués simultanément de façon à activer à la fois la visualisation et l'achat d'informations ; des taux de réduction supplémentaires sont fournis de manière aléatoire à certains des consommateurs qui ont sélectionné des bandes de taux de réduction respectives de telle sorte que les taux de réduction supplémentaires sont proportionnels au nombre de participants et sont inversement proportionnels aux niveaux de taux de réduction ; et un produit à prix exceptionnel est enregistré, et lorsque l'utilisateur achète un emballage du produit pertinent et un autre produit par l'intermédiaire de la promotion de sélection de taux de réduction, le prix exceptionnel est appliqué à ce dernier, de façon à favoriser les ventes du produit.
PCT/KR2018/000032 2016-12-30 2018-01-02 Système de promotion de vente en ligne et procédé associé Ceased WO2018124844A1 (fr)

Applications Claiming Priority (2)

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KR10-2016-0183344 2016-12-30
KR1020160183344A KR101882699B1 (ko) 2016-12-30 2016-12-30 온라인 판매 프로모션 시스템 및 그 방법

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WO2018124844A1 true WO2018124844A1 (fr) 2018-07-05

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Cited By (3)

* Cited by examiner, † Cited by third party
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