WO2018110763A1

WO2018110763A1 - Method and program for automatically generating script

Info

Publication number: WO2018110763A1
Application number: PCT/KR2017/000075
Authority: WO
Inventors: 박나라
Original assignee: 주식회사 모코플렉스
Priority date: 2016-12-13
Filing date: 2017-01-04
Publication date: 2018-06-21

Abstract

The present invention relates to a method and a program for automatically generating a script, wherein in the generation of a script for analyzing product purchase behavior patterns (for example, product inquiries, searches, purchases, etc.) for each purchaser by collecting purchase related information from a specific web site, data corresponding to each item of the site can be automatically stored and inputted through only the process of selecting that item, and the script for the behavior patterns of the purchaser can be automatically generated easily and simply on the basis of the automatically inputted data.

Description

Script generation method and program

This application claims the benefit of priority based on Korean Patent Application No. 10-2016-0169265 dated December 13, 2016, and all the contents disclosed in the literature of that Korean patent application are incorporated as part of this specification.

The present invention relates to a method and program for automatically generating a script. The present invention relates to a script for analyzing purchase behavior patterns (eg, product search, search, purchase, etc.) for each buyer by collecting purchase related information from a specific website. In the creation, the data corresponding to the item can be automatically stored and input only by selecting each item of the site, and automatically and easily create a script about the behavior pattern for the buyer based on the automatically entered data. The present invention relates to a method and program for automatically generating a script.

In general, targeting advertising refers to an advertisement related to a search term searched using a search box of an internet portal site, or an often used word (keyword) through an messenger such as an email. Marketing techniques that expose advertisements associated with

For example, if a user searches for the word 'lotion' through an internet portal site or searches for the word 'lotion' through a product purchase site, the user may collect the user's search results and behavioral patterns for the search. Subsequently, it may refer to an advertisement technique that matches a lotion advertisement associated with a corresponding search word and displays it on the user's terminal.

On the other hand, in order to collect the search results of the user and the behavioral pattern for the search accordingly, it is necessary to collect data about the website information (eg, product search, search, purchase information), etc. that the user visited.

At this time, since the design format and the structure of the site are different for each product purchase site, in order to collect information such as search and purchase of users in the corresponding site through a script, data collection is required according to the design type or structure of each site. It was a hassle to write a new script.

In particular, in collecting behavior patterns related to a user's purchase, a lot of time is required to generate an advertisement script because the purchase-related information (for example, purchase name, price, etc.) collected for each user must be input in the script. This problem, and if there is no knowledge to develop the advertising script, such as small and medium shopping malls had to pay a lot of costs to the advertising production company.

Accordingly, the present inventors collect the purchase-related information from a specific website in order to solve various problems and limitations generated in the process of producing the above-described conventional script, the product purchase behavior pattern for each buyer (for example, product inquiry , Search, purchase, etc.) in generating a script to analyze, the data corresponding to the item can be automatically stored and entered only by selecting each item of the site, based on the automatically entered data to the buyer We have developed a method and program for automatically generating scripts that can easily and automatically generate scripts for behavior patterns.

It is an object of the present invention to generate a script for analyzing purchase behavior patterns (for example, product search, search, purchase, etc.) for each buyer by collecting purchase related information from a specific website. By simply selecting an item, the data corresponding to the item can be automatically saved and entered.The method of automatically generating a script that can easily and easily generate a script about a behavior pattern for a buyer based on the automatically entered data. And to provide a program.

The automatic generation method of the script according to an embodiment of the present invention includes the step of executing the script generation program, one or more item-specific selection data in the product purchase website selected through the administrator terminal for the product purchase website The method may include inputting an input area provided in the script generation program in advance and generating a final script based on the input data of the one or more items.

In an embodiment, the step of executing the script generation program may include selecting a script generation selection area displayed on the manager terminal capable of executing the product purchase web site through the manager terminal.

In one embodiment, the step of inputting the at least one item-specific selection data into an input area prepared in the script generation program is selected by at least one item and each item in the product purchase web site selected through an administrator terminal. The method may include analyzing selection data and inputting the selected selection data, which has been analyzed, into one or more input areas prepared in advance on the script generation program, and inputting them into corresponding input areas for each item.

In one embodiment, analyzing the selection data may include dynamically obtaining attribute data of a hypertext markup language Document Object Model for the selection data.

In one embodiment, the step of inputting the at least one item-specific selection data into the input area provided in advance in the script generation program is a specific input prepared in advance in the script generation program among one or more items in the product purchase web site. If there is no item corresponding to the area, the method may include receiving data corresponding to the specific input area through the manager terminal.

In an embodiment, the step of receiving data corresponding to the specific input area through the manager terminal may include selecting an item selection area displayed on the manager terminal through the manager terminal.

According to an embodiment of the present disclosure, when some items corresponding to a specific input area provided in the script generation program are not displayed on the product purchase web site among one or more items in the product purchase web site, Extracting code parameters for the partial items in a uniform resource locator (URL) of the product purchase web site, and classifying and calling the extracted code parameters in order for the partial items, and product identification information for the product It may further comprise the step of storing as.

According to an embodiment of the present disclosure, when some items corresponding to a specific input area provided in the script generation program are not displayed on the product purchase web site among one or more items in the product purchase web site, The method may further include extracting data about the object by scanning an object corresponding to a hidden value included in the HTML source code of the web site.

In one embodiment, the step of inputting the at least one item-specific selection data into an input area prepared in advance in the script generation program is performed in advance in the script generation program among one or more items in the product purchase web site. If there is no item corresponding to the prepared specific input area and is not displayed on the product purchase website, storing the uniform resource locator (URL) of the product purchase website as product identification information on the product. It may further include.

According to an embodiment of the present invention, the step of receiving a selection area for copying the final script for copying the entire contents of the final strip through an administrator terminal, temporarily storing the entire contents of the copied final script in the administrator terminal. And adding and storing the entire contents of the copied final script in a specific input area of the entire contents of the script on the product purchase web site.

According to an aspect of the present invention, in generating a script for analyzing purchase behavior patterns for each buyer by collecting purchase related information from a product purchase site, the process is selected only by selecting each item of the corresponding product purchase site. Corresponding data can be automatically stored and entered, so even if you do not have the knowledge to develop advertising scripts, such as small and medium-sized shopping malls, you can easily and easily build scripts based on the automatically entered data without having to spend much time and money creating them. It has the advantage of being automatically generated.

In particular, by automatically storing the contents of the script generated in the script of the product purchase site, there is an advantage that can easily collect the purchase-related behavior pattern of the buyer who later access the product purchase site.

In addition, according to an aspect of the present invention, when an event for a specific product or a specific content occurs, a parameter for an ID (identification information) such as a product number, a content number, etc. to distinguish which user has viewed the product or content. Can be automatically extracted and recalled from the URL of the product or content, and if the information about a specific product or content is not displayed or a parameter does not exist on the website, the URL of the product or content as identification information. It has the advantage to be utilized.

In addition, according to an aspect of the present invention, not only the shopping mall website but also on the general website has the advantage that can be utilized for user input or search results on a specific site.

1 is a diagram illustrating a state in which a script generation program is selected in a product purchase web site according to an embodiment of the present invention.

FIG. 2 is a diagram illustrating a state in which a script generation program is executed in the product purchase web site shown in FIG. 1.

3 is a diagram illustrating a screen of a program for generating a script for an input area in which an item in a product purchase web site is input.

4 is a diagram illustrating at least one item-specific selection data selectable through the manager terminal.

FIG. 5 is a diagram illustrating a state in which at least one item-specific selection data selected according to FIG. 4 is input to a script generation input region.

6 is a diagram illustrating a state in which data is input to a corresponding input area through an administrator terminal when there is no item corresponding to a specific input area of a script generation program among items in a product purchase web site.

7 is a diagram illustrating a screen in which a final script is generated based on input selection data.

Hereinafter, preferred examples are provided to aid in understanding the present invention. However, the following examples are merely provided to more easily understand the present invention, and the contents of the present invention are not limited by the examples.

1 is a diagram illustrating a state in which a script generation program is selected in a product purchase web site according to an embodiment of the present invention, and FIG. 2 is a view for generating a script in the product purchase web site shown in FIG. 1. 3 is a diagram illustrating a state in which a program is executed, and FIG. 3 is a diagram illustrating a screen of a program for generating a script for an input area where an item in a product purchase web site is input.

1 to 3, the automatic generation method of a script according to the present invention may be implemented including an automatic generation program (or script generation program) 100 of a script executable on an administrator terminal.

The automatic generation program of the script may obtain one or more item-specific selection data in the product purchase web site selected through the administrator terminal for the product purchase web site (such as a shopping mall web site shown in FIG. 1).

Here, one or more item-specific selection data are as follows.

Referring to FIG. 1, for example, on FIG. 1, a product code (product code: 8521931-37089807), a brand name (bebeju boy elephant space suit), a sale price (8,900 won), a discounted price (29,800 won), a major category category ( Baby fashion), mid-category category (newborn baby clothes), sub-category category (space suits / body suits) and the like can be seen.

Here, the product code, product name, sales price, discount pruning price, various categories, etc. can all be one or more items, product code: 8521931-37089807, Bebeju Boys' elephant space suit, 8,900 won, 29,800 won, baby fashion , Newborn clothing, space suits / bodysuits, etc. may all be one or more item-specific selection data.

Accordingly, the present invention is to provide a method that can automatically generate a script based on the obtained data after automatically extracting and obtaining the at least one item-specific selection data.

It can be seen that the selection area (selection button) for executing the script generation program is located on the upper side of the screen of FIG. 1, and the script generation program can be executed as shown in FIG. 2 when the selection area is selected through the administrator terminal.

In the following description, the product purchase website and the script generation program may be simultaneously executed on the administrator terminal, and selection data selected on the product purchase website may be immediately reflected on the script generation program and automatically entered. have.

Referring to FIG. 3, FIG. 3 illustrates an input area in which items in a product purchase web site are input. An automatic generation program of a script inputs the acquired item-specific selection data into one or more input areas shown in FIG. 3. can do.

Herein, the one or more input fields may include 1) product code, 2) product name, 3) selling price, 4) list price of product, 5) discounted price, 6) category, 7), Category 2, 8) category 3, 9) representative image, or the like.

On the right side of each input area, a reset selection area (selection button) for initializing selection data for each item and a skip selection area (selection button) for crossing an input of the corresponding input area may be located. .

Each input area may be matched with items on a product purchase web site selected through an administrator terminal, and selection data may be automatically input. This will be described in more detail with reference to FIGS. 4 to 6 described below.

4 is a diagram illustrating one or more item-specific selection data selectable through an administrator terminal, and FIG. 5 is a diagram illustrating a state in which one or more item-specific selection data selected in accordance with FIG. 4 is input to a script generation input region. 6 is a diagram illustrating a state in which data is input to a corresponding input area through an administrator terminal when there is no item corresponding to a specific input area of a script generation program among items in a product purchase web site.

First, referring to FIG. 4, as described above, various items and selection data for each item are described on the product purchase web site shown on the left side of FIG. 4. When the item number item (product number: 8521931-37089807) (1) 'is selected, the corresponding selection data may be automatically input to the input area of the script generation program shown in FIG.

In addition, as the 'bebeju boys elephant space suit (2)', '8,900 won (3), '29, 800 won (4), etc. located in the left center of FIG. Input areas of the generated script generating program may be sequentially input.

More specifically, the 'Bebeju Boy Elephant Space Suit', '8,900 Won', and '29, 800 Won 'will all have attribute data of their own Hypertext Markup Language Document Object Model (html DOM). When the selection is made through the manager terminal (for example, when the selection is made through an input means such as a mouse), the corresponding attribute data is dynamically acquired.

Meanwhile, in the input area of the “5) discounted price” input area of the script generation program shown in FIG. 5, an item corresponding to the input area does not exist on the website for product purchase or is not confirmed on the web page. In this case, a skip selection area of the corresponding input area may be selected from the manager terminal.

For the input area in which the skip selection area is selected, the corresponding input area may be directly input through the manager terminal later, which will be described in more detail with reference to FIG. 6.

Similarly, 'baby fashion (~ 24 months) (6)', 'newborn baby clothes (7)', 'space clothing /' respectively corresponding to the major category, the middle category, and the small category located in the upper left of FIG. 4 through the manager terminal. As the items in the body suit 8 are sequentially selected, the input categories 'category 1', 'category 2' and 'category 3' of the script generation program shown in FIG. 5 may be sequentially input.

In addition, as the 'elephant picture 9' located on the left side of FIG. 4 is selected through the manager terminal, the 'representative image 9' input area shown in FIG. 5 is filled with an elephant picture.

Accordingly, it can be seen through the process of FIG. 4 that the remaining input areas except for the “5) discounted price” input area are automatically input among all input areas of the script generation program.

Thereafter, as the 'next' selection area located below the script generation program screen is selected through the manager terminal, a screen for receiving the '5) discounted price' input area is output. Let's look at it in more detail.

Referring to FIG. 6, it can be seen that all of the other input areas except for the “5) discounted price” input area located in the center of FIG. 6 are completed.

In the case of the '5) discounted price' input area, since the data does not appear on the website for purchase of goods or is not confirmed on the web page, the present invention provides the '5) discounted price' through the administrator terminal. The input area is directly input.

More specifically, even though the value corresponding to the discounted price area is not displayed on the web page, it gets the data for that object by scanning the value in the object that exists as a hidden value in the HTML code. To come.

For example, if the product code of a specific product is '10002', '10002' is not displayed on the screen of the web page, so it is impossible to select (click) with the mouse, but the html code (source) of the web page is When browsing, '10002' corresponding to the product code of the product can be detected. Therefore, the source code for the hidden value '10002' is scanned in the html code of the web page to identify the object having the value.

Thus, all input areas of the script generation program can be completely inputted, and then the final script is generated as the 'next' selection area located below the script generation program screen is selected through the administrator terminal. This will be described in more detail with reference to FIG. 7 to be described later.

On the other hand, all of the selection data input to the input area of the script generation program is the same as the content displayed on the product purchase website, but the display form of the selection data input for each input area on the script generation program Can be entered in the same character form.

For example, in the case of the '8,900 won' item and the '29, 800 won 'item located in the left center of FIG. 4, the letter colors displayed on the screen are red and gray, respectively, whereas the' 3) selling price 'input area shown in FIG. And it can be seen that the font color and the font displayed in the '4) the list price of the product' are input in the same font in black.

Therefore, even if each item is input through a different design font for each product purchase web site, all the input fields of the script generation program of the present invention can be input in the same character form, thereby having a versatility.

Meanwhile, in one embodiment, when an event occurs as a user views a product or a specific content on a product purchase web site through a user terminal, in order to distinguish data on which product or content the user has viewed Data such as number, content number, etc. should be collected. If the product number, content number, etc. are not displayed on the webpage, code parameters for items such as product number, content number, etc. in the URL of the website Can be extracted.

Therefore, the extracted code parameters are classified and called in order for each item such as the product number, content number, and the like, and stored (or recognized) as identification information based on the extracted code parameters.

For example, suppose the full URL for a particular product is http://deal.11st.co.kr/product/SellerProductDetail.tmall?method=getSellerProductDetail&prdNo=1395733283&trTypeCd=22&trCtgrNo=895019 ',' prdNo = 1395733283 ',' trTypeCd = 22 ',' trCtgrNo = 895019 'are all code parameters.

Therefore, in the present invention, by classifying and calling each code parameter in order, it is checked whether a product or content corresponding to the entire URL of the webpage is normally loaded through the corresponding code parameters.

If the product or content corresponding to the entire URL of the webpage is not loaded normally or the code parameters do not exist based on the corresponding code parameters, the entire URL itself is stored (or recognized) as identification information for the product or content. do.

In the center of FIG. 7, the contents of the generated final script are displayed. In the case of the final script, a product opened through a separate application (for example, chrome) for opening a website for purchasing each product. It can be reflected or added to the content of the script on the purchase website.

In the upper side of FIG. 7, it can be seen that a 'final script copy selection area (selection button)' for storing the entire contents of the generated final script in a storage space in the manager terminal is located, and for copying the final script through the manager terminal. As the selection area is selected, the full text of the final script shown in FIG. 7 may be stored in the storage space of the manager terminal.

This process is a separate process for writing an advertisement script, the administrator can not write the selection data for each item in the script, and copy the contents of the final script as it is and add it to the script on the product purchase website. This has the advantage of easy maintenance.

On the other hand, the final script generated and stored is reflected in the script of the product purchase website later, so that when the buyer later visits the product purchase website, the buyer visits the currently opened product purchase website and related products Information is automatically collected and stored.

By using this, when the buyer accesses another product purchase website or another portal website, the collected product related information may be used as an advertisement for an advertisement banner or advertisement popup message.

Although described above with reference to a preferred embodiment of the present invention, those skilled in the art will be variously modified and changed within the scope of the invention without departing from the spirit and scope of the invention described in the claims below I can understand that you can.

Claims

Executing a script generation program;

Inputting at least one item-specific selection data in the product purchase web site selected through an administrator terminal to an input area provided in the script generation program with respect to the product purchase web site; And

Generating a final script based on the at least one item-specific selection data to be input.
The method of claim 1,

The step of executing the script generation program,

And a selection area for generating a script displayed on the manager terminal capable of executing the product purchase web site through the manager terminal.
The method of claim 1,

The step of inputting the at least one item-specific selection data into an input area provided in the script generation program in advance,

Analyzing one or more items in the product purchase web site selected through an administrator terminal and selection data selected for each item, and extracting attribute data of a hypertext markup language document object model for the selection data. Dynamically acquiring; And

And inputting the selected data after the analysis is completed into one or more input areas prepared in advance on the script generation program, and inputting the input data into corresponding input areas for each item.
The method of claim 1,

The step of inputting the at least one item-specific selection data into an input area provided in the script generation program in advance,

If there is no item corresponding to a specific input area provided in the script generation program among one or more items in the product purchase web site, receiving data corresponding to the specific input area through an administrator terminal; Automatic generation method of the script, characterized in that.
The method of claim 4, wherein

The step of receiving data corresponding to the specific input area through the manager terminal,

And a selection area for inputting an item displayed on the manager terminal is selected through the manager terminal.
The method of claim 1,

If one or more items in the product purchase web site do not display on the product purchase web site some items corresponding to a specific input area provided in the script generation program in advance,

Extracting code parameters for the partial items in a uniform resource locator (URL) of the product purchase web site; And

And classifying and calling the extracted code parameters in order for each of the items, and storing the extracted code parameters as product identification information for a product.
The method of claim 1,

If one or more items in the product purchase web site do not display on the product purchase web site some items corresponding to a specific input area provided in the script generation program in advance,

And extracting data about the object by scanning an object corresponding to a hidden value included in the HTML source code of the web site. Way.
The method of claim 1,

The step of inputting the at least one item-specific selection data into an input area provided in the script generation program in advance,

If one or more items in the product purchase web site do not exist in a specific input area provided in the script generation program in advance and are not displayed on the product purchase web site,

And storing the uniform resource locator (URL) of the product purchase web site as product identification information for the product.
The method of claim 1,

Receiving, by an administrator terminal, a selection area for copying the final script for copying the entire contents of the final strip;

Temporarily storing the entire contents of the copied final script in the manager terminal; And

And adding and storing the entire contents of the copied final script in a specific input area of the entire contents of the script on the product purchase web site.
10. A program for automatically generating a script stored in a recording medium, which is combined with an administrator terminal and performs the method of any one of claims 1 to 9.