WO2018176456A1 - Method for recommending videos according to shopping records, and digital television - Google Patents
Method for recommending videos according to shopping records, and digital television Download PDFInfo
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- WO2018176456A1 WO2018176456A1 PCT/CN2017/079258 CN2017079258W WO2018176456A1 WO 2018176456 A1 WO2018176456 A1 WO 2018176456A1 CN 2017079258 W CN2017079258 W CN 2017079258W WO 2018176456 A1 WO2018176456 A1 WO 2018176456A1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
- H04N21/44224—Monitoring of user activity on external systems, e.g. Internet browsing
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
Definitions
- the present invention belongs to the field of the Internet and provides a method for recommending videos based on shopping records and digital television.
- Online shopping is the process by which consumers make purchases through the Internet. Its main feature is that merchants and customers do not meet each other, through the network to make commodity information and money in the form of electronic dissemination on the network. Therefore, online shopping has the following characteristics: the information of the goods is more comprehensive and comprehensive, reducing the sales cost of the goods, saving the time and physical strength of the consumers, eliminating the face-to-face conflict between the consumers and the merchants, reducing the operating costs of the merchants, etc. It fully embodies the convenience and low cost of online shopping.
- the advantages of online shopping have become more prominent, and it has increasingly become an important form of shopping. Online shopping has become a trend.
- the current video website includes various types of videos.
- the general operation of the customer is to obtain the required video by searching on the video website, and cannot actively push for the user's preference, and the user experience is poor.
- the user matches the video according to the type of the product to be purchased, and recommends the video.
- the embodiment of the invention also provides a digital television, the digital television comprising:
- a recording unit for recording a type matching tag of the item and a video matching the item type tag
- a detecting unit for detecting a user shopping record in the last 7 days
- a recommendation unit wherein the input end is respectively connected to the output end of the recording unit and the output end of the detecting unit, and is configured to match the item type label according to the item purchased by the user in the last 7 days, and match the video according to the type of the purchased item, and recommend video.
- FIG. 1 is a schematic flowchart of a method for recommending a video according to a shopping record according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
- step S100 the matching type tag and the item type tag matching video are recorded.
- step S101 the user shopping record is detected within the last 7 days.
- step S102 the item type tag is matched according to the item purchased by the user in the last 7 days, the video is matched according to the item type tag, and the video is recommended.
- the video 1 is recommended to the user.
- FIG. 2 is a schematic structural diagram of a digital television according to an embodiment of the present invention, where the digital television includes:
- the detecting unit 22 is configured to detect a user shopping record in the last 7 days;
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Health & Medical Sciences (AREA)
- General Health & Medical Sciences (AREA)
- Social Psychology (AREA)
- Computer Networks & Wireless Communication (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
Description
本发明属于互联网领域，提供了一种根据购物记录推荐视频的方法以及数字电视。The present invention belongs to the field of the Internet and provides a method for recommending videos based on shopping records and digital television.
在当今这个信息高速发展的社会里，网络已经成为人们日常学习生活中很重要的部分。人们可以从网络中浏览信息，享受服务，享受高科技带来的便利。因此网络市场前景相当广阔，而作为网络服务主流的网上购物更是很具有开发潜力。随着电脑上网的发展，越来越多的电脑用户喜欢在有事没事的时候就逛逛一些购网网站，逐渐认识并喜欢上了网上购物。In today's fast-moving society, the Internet has become an important part of people's daily life. People can browse information from the Internet, enjoy the service, and enjoy the convenience brought by high technology. Therefore, the prospect of the network market is quite broad, and online shopping as the mainstream of network services is very promising. With the development of computer Internet access, more and more computer users like to browse some online shopping sites when things are fine, and gradually realize and like online shopping.
网络购物就是消费者通过网络实现购物的过程。其主要特点是商家与顾客互不见面，通过网络使商品信息和钱款以电子的形式在网络上进行传播。所以，网络购物具有以下特点：商品的信息更加深进全面、减少了商品的销售本钱、节约了消费者的时间和体力、消除了消费者与商家的面对面冲突、降低了商户的经营本钱等等，充分体现了网络购物的方便快捷、低本钱的特点。如今随着互联网的普及，网络购物的优点变得更加突出，也就日益成为一种重要的购物形式，网络购物也越来越成为一种趋势。Online shopping is the process by which consumers make purchases through the Internet. Its main feature is that merchants and customers do not meet each other, through the network to make commodity information and money in the form of electronic dissemination on the network. Therefore, online shopping has the following characteristics: the information of the goods is more comprehensive and comprehensive, reducing the sales cost of the goods, saving the time and physical strength of the consumers, eliminating the face-to-face conflict between the consumers and the merchants, reducing the operating costs of the merchants, etc. It fully embodies the convenience and low cost of online shopping. Nowadays, with the popularity of the Internet, the advantages of online shopping have become more prominent, and it has increasingly become an important form of shopping. Online shopping has become a trend.
目前大多数人特别是上班族，很难有时间外出购物，特别是生活中一些零碎物品，因此目前大多数人选择了网络购物。但是网络购物因为缺少与店员面对面的沟通，因此客户对所购物品的特点、使用说明等相关信息了解不够。或者物品会配套说明书，但是看说明书又不够直观，用户体验差。At present, most people, especially office workers, have difficulty getting out of shopping, especially in the life of some small items, so most people choose online shopping. However, due to the lack of face-to-face communication with the clerk, online shopping does not know enough about the characteristics of the products and instructions for use. Or the item will be accompanied by a manual, but the manual is not intuitive enough and the user experience is poor.
当前的视频网站包括了各种类型的视频，客户一般的操作是通过在视频网站上搜索获取需要的视频，无法针对用户喜好进行主动推送，用户体验差。The current video website includes various types of videos. The general operation of the customer is to obtain the required video by searching on the video website, and cannot actively push for the user's preference, and the user experience is poor.
综上，需要针对视频网站无法根据用户喜好进行推送用户体验差的情况，需要提供一种通过记录物品匹配的类型标签及物品类型标签匹配的视频，使用户能根据最近的消费情况获得视频咨询，了解所购物品相关信息，提高用户体验。In summary, it is necessary for the video website to be unable to push the user experience according to the user's preference. It is necessary to provide a video that matches the type tag and the item type tag matched by the recorded item, so that the user can obtain video consultation according to the recent consumption situation. Understand the information about the products you purchase and improve the user experience.
本发明实施例针对视频网站无法根据用户喜好进行推送用户体验差的情况，需要提供一种通过记录物品匹配的类型标签及物品类型标签匹配的视频，使用户能根据最近的消费情况获得视频咨询，了解所购物品相关信息，提高用户体验。 In the embodiment of the present invention, the video website cannot be pushed according to the user's preference, and the user needs to provide a video that matches the type tag and the item type tag that the item matches, so that the user can obtain the video consultation according to the recent consumption situation. Understand the information about the products you purchase and improve the user experience.
本发明是这样实现的：一种根据购物记录推荐视频的方法，包括以下步骤：The present invention is implemented in such a manner that a method of recommending a video based on a shopping record includes the following steps:
记录物品匹配的类型标签及物品类型标签匹配的视频；Record the matching type tag and the matching of the item type tag;
检测最近7天内用户购物记录；Detect user purchase records in the last 7 days;
根据用户最近7天内用户所购买物品匹配出物品类型标签，根据所购物品类型标签匹配出视频，并推荐视频。According to the item type tag selected by the user in the last 7 days, the user matches the video according to the type of the product to be purchased, and recommends the video.
本发明实施例还提供了数字电视，所述数字电视包括：The embodiment of the invention also provides a digital television, the digital television comprising:
记录单元，检测单元，推荐单元，其中：Recording unit, detecting unit, recommending unit, wherein:
记录单元，用于记录物品匹配的类型标签及物品类型标签匹配的视频；a recording unit for recording a type matching tag of the item and a video matching the item type tag;
检测单元，用于检测最近7天内用户购物记录；a detecting unit for detecting a user shopping record in the last 7 days;
推荐单元，其输入端分别与所述记录单元输出端及检测单元输出端连接，用于根据用户最近7天内用户所购买物品匹配出物品类型标签，根据所购物品类型标签匹配出视频，并推荐视频。a recommendation unit, wherein the input end is respectively connected to the output end of the recording unit and the output end of the detecting unit, and is configured to match the item type label according to the item purchased by the user in the last 7 days, and match the video according to the type of the purchased item, and recommend video.
该发明通过记录物品匹配的类型标签及物品类型标签匹配的视频，使用户能根据最近的消费情况获得视频咨询，了解所购物品相关信息，提高用户体验。The invention records the type matching label of the item and the video matching the item type label, so that the user can obtain video consultation according to the recent consumption situation, understand the related information of the shopping item, and improve the user experience.
图1是本发明实施例提供的一种根据购物记录推荐视频的方法的流程示意图；1 is a schematic flowchart of a method for recommending a video according to a shopping record according to an embodiment of the present invention;
图2是本发明实施例提供的数字电视的结构示意图。FIG. 2 is a schematic structural diagram of a digital television according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图1是本发明实施例提供的一种根据购物记录推荐视频的方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。FIG. 1 is a schematic flowchart of a method for recommending a video according to a shopping record according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤S100中, 记录物品匹配的类型标签及物品类型标签匹配的视频。In step S100, the matching type tag and the item type tag matching video are recorded.
在本实施例中，记录物品A匹配的类型为健身器材，类型为健身器材类型的标签匹配视频1（如健身操相关视频）。In the present embodiment, the type of the recorded item A is a fitness equipment, and the type of the fitness equipment type is a tag matching video 1 (such as an aerobics related video).
在步骤S101中, 检测最近7天内用户购物记录。In step S101, the user shopping record is detected within the last 7 days.
在步骤S102中，根据用户最近7天内用户所购买物品匹配出物品类型标签，根据所购物品类型标签匹配出视频，并推荐视频。In step S102, the item type tag is matched according to the item purchased by the user in the last 7 days, the video is matched according to the item type tag, and the video is recommended.
当检测到用户最近7天内购买过物品A，则向用户推荐视频1。When it is detected that the user has purchased the item A within the last 7 days, the video 1 is recommended to the user.
该发明通过记录物品匹配的类型标签及物品类型标签匹配的视频，使用户能根据最近的消费情况获得视频咨询，了解所购物品相关信息，提高用户体验。The invention records the type matching label of the item and the video matching the item type label, so that the user can obtain video consultation according to the recent consumption situation, understand the related information of the shopping item, and improve the user experience.
图2是本发明实施例提供的数字电视的结构示意图，所述数字电视包括：2 is a schematic structural diagram of a digital television according to an embodiment of the present invention, where the digital television includes:
记录单元21，检测单元22，推荐单元23，其中：Recording unit 21, detecting unit 22, recommending unit 23, wherein:
记录单元21，用于记录物品匹配的类型标签及物品类型标签匹配的视频；a recording unit 21, configured to record a matching type tag and an item type tag matching video;
检测单元22，用于检测最近7天内用户购物记录；The detecting unit 22 is configured to detect a user shopping record in the last 7 days;
推荐单元23，其输入端分别与所述记录单元21输出端及检测单元22输出端连接，用于根据用户最近7天内用户所购买物品匹配出物品类型标签，根据所购物品类型标签匹配出视频，并推荐视频。The recommendation unit 23 has an input end connected to the output end of the recording unit 21 and the output end of the detecting unit 22, respectively, for matching the item type label according to the item purchased by the user in the last 7 days, and matching the video according to the type of the shopping item type. And recommend videos.
其工作原理是：用户在记录单元21，记录物品匹配的类型标签及物品类型标签匹配的视频；检测单元22，检测最近7天内用户购物记录；根据用户最近7天内用户所购买物品匹配出物品类型标签，推荐单元23根据所购物品类型标签匹配出视频，并推荐视频。The working principle is: the user records the matching type tag and the item type tag matching video in the recording unit 21; the detecting unit 22 detects the user shopping record in the last 7 days; and matches the item type according to the user's purchase in the last 7 days. The tag, recommendation unit 23 matches the video according to the type of the item to be purchased, and recommends the video.
该发明通过记录物品匹配的类型标签及物品类型标签匹配的视频，使用户能根据最近的消费情况获得视频咨询，了解所购物品相关信息，提高用户体验。The invention records the type matching label of the item and the video matching the item type label, so that the user can obtain video consultation according to the recent consumption situation, understand the related information of the shopping item, and improve the user experience.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
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Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2017/079258 WO2018176456A1 (en) | 2017-04-01 | 2017-04-01 | Method for recommending videos according to shopping records, and digital television |
| CN201780000644.2A CN107223340A (en) | 2017-04-01 | 2017-04-01 | Recommend the method and DTV of video according to shopping record |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| PCT/CN2017/079258 WO2018176456A1 (en) | 2017-04-01 | 2017-04-01 | Method for recommending videos according to shopping records, and digital television |
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| WO2018176456A1 true WO2018176456A1 (en) | 2018-10-04 |
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| PCT/CN2017/079258 Ceased WO2018176456A1 (en) | 2017-04-01 | 2017-04-01 | Method for recommending videos according to shopping records, and digital television |
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| WO (1) | WO2018176456A1 (en) |
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| KR102337061B1 (en) * | 2017-10-13 | 2021-12-07 | 미디어 그룹 코 엘티디 | Methods and systems for providing customized on-site information exchange |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103856564A (en) * | 2014-03-17 | 2014-06-11 | 中国联合网络通信集团有限公司 | Method for reminding user of commodities to be purchased and shopping reminding server |
| CN105392021A (en) * | 2015-12-23 | 2016-03-09 | 武汉鸿瑞达信息技术有限公司 | Massive video pushing system and pushing method thereof |
| CN106257444A (en) * | 2015-06-17 | 2016-12-28 | 阿里巴巴集团控股有限公司 | The method for pushing of a kind of information and equipment |
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- 2017-04-01 WO PCT/CN2017/079258 patent/WO2018176456A1/en not_active Ceased
- 2017-04-01 CN CN201780000644.2A patent/CN107223340A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103856564A (en) * | 2014-03-17 | 2014-06-11 | 中国联合网络通信集团有限公司 | Method for reminding user of commodities to be purchased and shopping reminding server |
| CN106257444A (en) * | 2015-06-17 | 2016-12-28 | 阿里巴巴集团控股有限公司 | The method for pushing of a kind of information and equipment |
| CN105392021A (en) * | 2015-12-23 | 2016-03-09 | 武汉鸿瑞达信息技术有限公司 | Massive video pushing system and pushing method thereof |
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| CN107223340A (en) | 2017-09-29 |
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